Tag: levi’s denim

  • Miu Miu and Levi’s Release Limited Edition Upcycled Denim

    Miu Miu and Levi’s Release Limited Edition Upcycled Denim

    Building off an industry-wide push for sustainability, the Italian fashion brand Miu Miu has now teamed up with Levi’s to showcase the collection of reworked and upcycled denim. Each of the pieces in Levi’s partnership is upcycled from Levi’s ’80s and ’90s archives and then retouched with dead stock from the Miu Miu atelier.

    Miu Miu Levis Collab

    The Upcycled by Miu Miu x Levi’s capsule theme features:

    • Levi’s® iconic designs, including the MADE IN USA men’s 501® jeans and Trucker Jackets, are updated in true Miu Miu fashion personalized with hand-embellishments flowers, pink-colored gems, crystals, pearls, and art- deco leather patches.
    • Men’s 501 jeans come full-length, or cut-off at the thigh.
    • The trucker jacket boasts contrast detailing on the shoulders with reworked puff sleeves and frilly white lace collars.
    • Denim pants are decorated with leather and silk pieces.
    • The final touch of this capsule is a Miu Miu carrier bag featured with the Levi’s logo

    “No two pieces in the collection are the same. Reimagined through the Miu Miu lens, the lives of garments worn and loved in the past are extended, refreshed—renewed,” the fashion house shared in a statement. As each piece is uniquely personalized, pricing varies from $980 up (an allover embellished look was noted as $5,800) 

    Sustainability is expensive! The whole idea behind recycling is to re-use existing resources and significantly reduce the burden on the supply chain and environment and we feel that this is the highest form of sustainability. But as with all other efforts, these products cannot remain like showpieces – works of art; which are more adored than worn. True recycling will emerge when it is able to create products that compete with existing product lines, will be in volumes, and beat them on the price front as well. Nevertheless, such efforts need to be appreciated as the first mile of a long journey! 

    In addition, the refashioned vintage collaboration will be available in limited quantities — 1,000 pieces distributed worldwide in the three original silhouettes. The collection has tapped Gen-Z icons like The Crown star Emma Corrin and models Lila Moss and Georgia Palmer to be the faces of the campaign.

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    The Upcycled by Miu Miu x Levi’s collection will first be unveiled at London Selfridges & Shanghai IAPM. Then it will be available to shop on Miu Miu’s website and in 18 selected Miu Miu stores from May 24 to June 6.

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  • Valentino & Levi’s collaborate to revive Vintage 517 denim line

    Valentino & Levi’s collaborate to revive Vintage 517 denim line

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    Now the reputed Italian luxurious fashion house Valentino and American Denim super brand Levi’s comes under a single tag. The tag has been designed to celebrate the beginning of a new fashion exploration. The brand introduces up denim pants that re-conceptualized the retro Levi’s® 1969 – 517 boot cut, jean model, to create something completely new. And the result is a classic jean cut with a nod to the Italian flair that Valentino champions. Voluminous chiffon blouses and tailored jackets are styles which go with these Levi’s jeans .

    The collection consists of two parts:

    • The runway pieces, being vintage pants from the ’70s, designs have been limited worldwide to just 517 units. Every item bears a special label that shows its individual number.
    • The Levi’s re-edition 517 jeans, a re-elaboration of the previously-worn variations

    NET-A-PORTER Senior Market Editor, Libby Page, said: “The Levi’s for Valentino collaboration is arguably the most covetable denim to own this season. We love how Pierpaolo Piccioli from Maison  has reimagined the timeless 517 styles to make them fresh and relevant for today. It’s an immediate and clever response to what our customer wants right now and we are thrilled to be the exclusive global partner for the launch.”

    Daniel Todd, Buying Manager at MR PORTER, added: “As if the original styles weren’t iconic enough, these new interpretations breathe life into a classic model, championing the craftsmanship and design we know our customers will respond to.”

    Made particularly for the Maison, it re-signifies an archival design it celebrates  the concept of contemporary romanticism .

     

    In a statement, the team behind the collaboration said both brands embody the same values of “equality” and an “inclusive aesthetic”. They continued: “’resignification’ is a concept that Piccioli has been reflecting on for a long time. It consists of giving new value to symbols, ideas, places, and atmospheres that come from different moments in time, but are still relevant to the contemporary world.”

    Discussing the show in Milan, the team said “by remaining faithful to the 517 renowned styles, Piccioli has created a style that is familiar to all: Levi’s® boot cut jeans that are juxtaposed with iconic elements of Valentino such as rouches and lace. They co-exist harmoniously, creating a new concept of romanticism for men and women.”

    A specialized co-branded again tag has additionally been designed for this collaboration. Every pair of denims will get a particular inside print of the logos and can then be packaged in a particular field to grow to be an especially private piece.

    The Valentino and Levi’s 517 collaboration is now available exclusively on Net-A- Porter and Mr Porter sites.

  • Levi Vintage Clothing Spring/Summer 2018 Collection

    Levi Vintage Clothing Spring/Summer 2018 Collection

    Retro-inspired prints and graphics on beautiful patterned shirts produced by Levi’s® in the 1940s and 1950s, a sun-bleached 1920s balloon pant, 1930s riders chino in a classic wide leg, and interesting front pocket closures , all this you may find at the recently launched in the lookbook of SS’18 collection by Levi’s Vintage Clothing. Every season , Levi’s® Vintage Clothing dives deep into their Archives, dating back as far as 1873, to recreate iconic looks to honor and to celebrate the brand’s such rich heritage.

    Not only for men , even ladies can find their key piece this season in the 1950s lot. 701 jeans, which evolved from the first Levi’s® five-pocket jeans made just for women in 1934. The 1950s 701  jeans are made with signature selvedge stitching in pink (instead of the traditional red found on the 501) and includes the original Talon zipper manufactured since 1893. Another option for women craving a casual, beachy look is the 1950s 701 knee-length short. Complete the outfit with a Hawaiian print or polka dot top.

    “I spent time on research trips traveling between the Mexican border and Malibu exploring the old surf haunts and meeting current surfers to trace the link from the surf riders of the 1940s to today, and found the same passions still exist,” says Paul O’Neill, Design Director, Levi’s® Vintage Clothing. “This was an era before the classic California surfers we all associate with board shorts and long blond hair … this is where I cast the surfers who would act as models for our lookbook as well.”

    Scroll down to see some the most beautiful pieces from the lookbook which take you the early-mid 90’s nostalgia.

    1880 Triple Pleat Blouse | $400.00

    The Levi’s® Vintage Clothing 1880’s Triple Pleat Blouse is based on their oldest and earliest denim jacket. A hallmark of Western workwear, it now sits at the company’s  San Francisco archives. It’s named for the three center front pleats, designed to allow for expansion by clipping the threads. Distinguishing features include sewn-on metal branded buttons, large hand pockets with rounded bottoms and a cinched back with a leather patch at the waistband. The Rigid finish comes in indigo denim from the Cone Mills of North Carolina – the company which is now closed. The slubby pattern on the raw fabric look amazingly spring fresh !

    Spring/Summer 2018 Collection By Levi’s® Vintage Clothing | Denimsandjeans.com

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    1969 606® Jeans | $198.00

    The Levi’s® Vintage Clothing 606® is the original slim-fitting jean — a modern icon, styled long and lean. It was first introduced in the late 1960’s for a new generation of Levi’s® fans searching for slimmer and more stylish fits that wouldn’t break the bank. The reproduction faithfully recreates every element of the original and repeats the same manufacturing process. Like other Levi’s® Jeans with the orange tab, the 606® was made using efficient Line 8 construction, a simple and more cost-effective method that involved fewer steps. The garment is sewn together with bar tack stitches.

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    1966 501 Jeans | $260.00

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    1920’S Balloon Jeans | $278.00

    The Levi’s® Vintage Clothing 1920s Balloons are a signature early-century style. This wide silhouette is constructed from lightweight 2×1 grey weft denim, and finished with classic details like center press; cuffed hems and welt pockets. Reproduction of original 1920’s Levi’s Balloons.

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    1967 Type Iii Jacket | $385.00

    The Levi’s® Vintage Clothing Type III Jacket is true to the model from 1967 and second only to the 501® Jeans in the Levi’s® portfolio of iconic garments. Worn by ranchers, rock stars, truck drivers and rebels, it’s known today as the “Trucker Jacket.”  This one has definitive Trucker details including the Big “E” red tab, another iconic mid-century feature.

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    1933 501® Jeans | $260.00

    The Levi’s® Vintage Clothing 1933 501® Jean offered a new variety of wearing options it was updated with belt loops, but still retained the popular cinch and suspender buttons. Some owners wore their jeans with a belt instead of suspenders. They cut off the cinch right at the rivet and removed the suspender buttons, choosing not to follow the style of older generations.

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    1967 505® Jeans | $225.00

    “Summer of Love” 1967 505® is the classic slim-fitting jean of the 1960’s Ð cut slim and straight all the way from the thigh to the ankle. Unlike the 501®, it has a lower rise and zipper fly. This garment is made with selvedge denim and features big “E” red Tab. Remaining faithful to the original, Levi’s® Vintage Clothing has also included a Talon zipper—the original zipper, manufactured since 1893.

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    1976 501® Jeans | $285.00

    The 501® Jean of the late 1970’s shared shelf space with a wide range of pant styles popularized during the “Me Decade” Ð bell bottoms, straight legs, slacks with the look of jeans, and beyond. Despite the busy times, Levi Strauss and Co. stuck to the basics when it came to its most iconic style. The 1976 501® Jeans is popular with vintage enthusiasts, not for the fit or details, but for the fabric. The color started out a bit brighter but faded out faster, a welcome change for Levi’s® fans who wanted to fade their jeans as quickly as possible. This pair is made from classic Shrink-to-Fitâ„¢ denim, which forms to the customer over time.

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    1936 Type 1 Jacket | $385.00

    Rarely does a garment symbolize the American workforce like Levi’s® 1936 Type I Jacket. Cut for a regular fit from rigid denim, it was considered the unofficial uniform of the American working man. Recognizable period details include a double pleated front, single chest pocket, exposed copper rivets and copper-pronged cinch back for an adjustable fit. It also features  emblematic Two Horse® label, marked XX for quality.

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    1953 Type Ii Jacket | $385.00

    The Levi’s® Vintage Clothing 1953 Type II Jacket is a slightly updated and modified version of milestone 1936 Type I Jacket. This jacket became the unofficial uniform of the working man. It features button flap chest pockets, a pleated front, and copper-pronged cinch back for an adjustable fit. The Big “E” red tab is another iconic, mid-century detail.

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  • Levi’s Collaborates With Undercover On 50th Anniversary Of Its Trucker Jacket

    Levi’s Collaborates With Undercover On 50th Anniversary Of Its Trucker Jacket

    Adding to the list of its new collaborations ,The Levi’s is now going to collaborate with UNDERCOVER on the eve of  its 50th anniversary in 2017 for a limited collection to ring in the golden achievement. The Trucker Jacket is one of the classical apparel innovation in terms of style and this collaboration is going to add more value to this classical jacket. Jackets will be available in both light and dark washes. Type III style of  jacket comes equipped with wool panels, while the Mid Coat features additional pockets and the Type I  style makes use of UNDERCOVER’s text-heavy graphics including patches . The Jacket will be available for purchase from December 1 to December 11 at THE PARK・ING GINZA ,Tokyo ,Japan .

    Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans


    Save the Dates of our Upcoming International Denim Exhibition – Bangladesh & Vietnam

    Denim Mashup | Street Style

  • Introducing 505C ,Levi’s Re-launches The Iconic Jean 505

    Introducing 505C ,Levi’s Re-launches The Iconic Jean 505

    Levi’s , the pioneer of blue jeans , recently re-launched one of its most iconic 505 Jean. The decision to re-launch 505 Jean after four decades is an approval of the fact by this legendry denim brand that the customers are increasingly seeking out vintage styles and look for more of 60s-70s styles in their wardrobe.

    First launched in 1967, the 505 was highly apprecaited for its slim cut shape by ordinary as well as the celebrities – from Rolling Stones to The Ramones. Association with Ramones, Debbie Harry and likes gave the 505 gained a reputation as a symbol of the ‘70s music scene . Most notably, the 505 was the jean worn on the cover of the Rolling Stones’ “Sticky Fingers” album.

    Relaunch Of Levi's 505 | Denimsandjeans.com

    Relaunch Of Levi's 505 | Denimsandjeans.com

    Debbie Harry

    The re-launch of the 505 comes at a time when the top denim brands are searching for the  timeless denim .The brand noticed a surge of young people buying vintage 505s in retro stores, and decided to invent a modern, slimmer take on the classic. The new Levi’s 505C, where ‘C’ stands for Customized , includes a selection of classic and distressed finishes and new washes also .

    Relaunch Of Levi's 505 | Denimsandjeans.com

    Relaunch Of Levi's 505 | Denimsandjeans.comRelaunch Of Levi's 505 | Denimsandjeans.comRelaunch Of Levi's 505 | Denimsandjeans.comRelaunch Of Levi's 505 | Denimsandjeans.comRelaunch Of Levi's 505 | Denimsandjeans.comRelaunch Of Levi's 505 | Denimsandjeans.com

    Photo credits : Levi.com

    Relaunch of the Levi’s 505 is another indication of the resurgence of the vintage products – A VINTAGE RECALL ..!!

     

     


  • Levis + Evrnu = 100% Recycled Jeans

    Levis + Evrnu = 100% Recycled Jeans

    Moving a step ahead in the field of sustainability, Global Jeanswear leader Levi Strauss & Co. has recently announced that they have created the world’s first jean made from regenerated post-consumer cotton waste . This innovation has been made possible with the help of textile technology startup EVRNU.
    Evrnuâ„¢ is a social purpose corporation registered in the State of Washington, USA and founded in 2014 for the purpose of addressing the problem of the resource-intensive, environmentally negative impact of the textile & apparel industries. The Evrnu technology safely converts post-consumer cotton garment waste by breaking down to the molecular level and converting in to a high quality, premium textile fiber.

    Levi Strauss & Co.partnered this year to create the first pair of jeans made entirely from post-consumer cotton waste. Discarded consumer waste is converted into renewable fiber after using a new ,patent-pending recycling technology . The first prototype, in the form of a pair of iconic Levi’s® 511® jeans, represents a future where textile waste is reduced considerably and cotton garments are continually regenerated to create a more sustainable world.

    Levis + Evrnu = 100% Recycled Jeans

    Believing the figures, United States alone creates an average of 13.1 million tons of textile wastes  and out of which 11 million tons ends up in landfills. According to the Council for Textile Recycling, the U.S. generates an average of 25 billion pounds of textiles per year, or 82 pounds per person. Eighty-five percent (21 billion pounds), or 70 pounds per person, ends up in  landfills — accounting for 5 percent of all landfill space.Till now , there is no effective technology which could transform old apparels into new without telling upon the quality or strength. However with EVRNU technology, discarded cotton clothing can be turned into a new cotton-like fiber, creating new possibilities. This emerging technology doesn’t only act as a game changer for the Textile Industry but also help the industry to meet the increasing need for textiles and reduce both waste and water consumption.

    Approximately five discarded cotton T-shirts have been used to develop the first prototype Levi’s jean and surprisingly 98 percent less water has been used than virgin cotton products while developing this innovation. Both companies are associated with a vision to create a circular economy that enhances the life of cotton and eliminates waste by infusing new life into used clothing. The partnership could help this technology scale up quickly and begin to make a significant impact.

      Evrnu takes cotton garment waste, purifies it and breaks it down into a pulp. The organization then extrudes this pulp into a pristine new fiber that is finer than silk and stronger than cotton — made entirely of garment waste. Each tone of fabric (Jeans and T-shirts) consumes approximately 200 tons of water , however only two percent of water will used in the original garment process.

    “We can take your old jeans, break them down to the molecular level, and build them back up into beautiful sweaters that feel good and hold color beautifully and When you are done with that sweater and it’s been reused and recycled, we can break it down again and convert it back into premium jeans.” quoted the officials of company.

      By the end of 2025 , the experts predicted the volume of apparel industry to be doubled and the current rate of resource extraction can’t meet this demand. Considering it , there is an enormous opportunity for emerging technology that efficiently as well as effectively manages resources.  The process as given by the company can be seen in the image below :

    Levis + Evrnu = 100% Recycled Jeans

  • “ Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim”

    “ Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim”

    Celebrating 100 years of partnership with Cone Mills Denim in North Carolina, the Levi’s brand presents a short documentary film, The 501® Jean: Stories of an Original. The film explores the lasting impact the Original 501® jean has had on cultural history.The story began in 1873 with the original button fly jeans and after more than a century it has been continuing with the same pace and innovations.From humble beginnings of being granted the patent to place rivets on trousers to a universal staple providing youth with their virgin denim experience, the name Levi’s has long been synonymous with blue jeans.

    Levi’s has decided to pay tribute to its denim masterpiece with a three-part documentary series, titled The 501 Jean: Stories of an Original.

    The three parts are titled “Work,” “Style,” and “Rebellion,” and explore the 501’s influence on various aspects of popular culture since its creation in 1873 (which made it the very first blue jean, might we add). It’s a fitting tribute to such an influential piece of clothing.

    NARRATED BY RAMBLIN’ JACK ELLIOTT
    Ramblin’ Jack Elliott is one of folk music’s most enduring characters. A protégé of Woody Guthrie in the late ’50s, Elliott has been hailed as an influence on artists from Bob Dylan and Pete Seeger, to the Rolling Stones and Grateful Dead.

    FEATURING INTERVIEWS WITH:
    Henry Rollins, John Baldessari, Erin Wasson, Gary Burden, Andy Spade, Mark McNairy, Eddie Huang, Steven Alan, Jim Walrod, Kim Hastreiter, Mel Ottenberg, Scott Schuman, Lee Ranaldo, Darren Romanelli, Greg Chapman, Hal Fischer, Rachel Wang, and many many more.

    Having already screened in NYC, London, Buenos Aires and Caracas, the documentary is live on Levi’s official site and on YouTube.

    WORK :

    In 1915 Levi partnered with Cone denim- Fabric Mill in USA and since 1927, LEVI and CONE denim put red thread on the edges in their selvedge jeans which signifies Levis quality which is now known as red line selvedge . In the video it has been featured that Mike Harris and Russ Miller went to west in search of Denim mines and after travelling miles they traced the 501® Jean’s roots as a utilitarian garment for coal miners, cowboys, industrial workers, all the way to the creative workers who continue to wear it today. They also managed to find the denim mines where they got some worn out jeans which were happened to be of between 1893 and 1896. From Miners to farmers, now the denim serves for all sorts of workers.

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     

    STYLE :
    For the first time Levi’s are worn for their look, rather than function. Hollywood stars adopted it for decades and the 501 Jean becomes a style icon: continuing to inspire contemporary designers and style leaders. The western films made the cowboy look very popular which was later well adapted by common man also.In 1934 , Levi lady jean was showcased for the first time in the Vogue Fashion Magazine and later on became as the catalyst in the glamour quotient once it has been wore by movie actresses and eventually became the fashion icon.

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

    REBELLION :
    In some schools , Jeans were banned because of the outright which came due to wearing a jeans which is itself a surprising fact and gradually The 501 Jean became a symbol for countercultures as broad as biker clubs, punk, rap, skateboarding, and art movements. It can be seen on crowds through decades of activism: from beats to hippies, LGBTQ rights protests, to the fall of the Berlin Wall.

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

     Levi’s 501 Jeans : Celebrating 100 Years With Cone Denim

  • Now Touch Fabrics From Google + Levi`s

    Now Touch Fabrics From Google + Levi`s

    Now Touch Fabrics From Google + Levi`s

    Now Touch Fabrics From Google + Levi`s

    Google  announced it is working on a new technology dubbed ‘Project Jacquard ‘  with US jean maker Levi Strauss to make clothing from specially woven fabric with touch-screen control capabilities. The new technology was revealed at its annual developers conference in San Francisco and mentioned Levi Strauss as its first partner.

    Project Jacquard is named after the Jacquard looms which bring out the most intricate weaves in the textile industry.  Project Jacquard is in the hands of a small Google team called Advanced Technology and Projects (ATAP), which is different from the Google (x) lab that develops big-vision innovations such as self-driving cars.

    “We are enabling interactive textiles,” Emre Karagozler of Google ATAP told viewers at the conference display.

    The special threads can be woven into different types of fabrics, and be made to visually stand out or go unnoticed depending on how the designer’s want their fabrics to look like. Also the whole garment or a part of it could be made conductive.  See the video from the Project Jacquard below.

    “It is stretchable; it is washable. We do it by weaving conductive threads into fabric.”,” Mr Karagozler said, as people in the hall  controlled lights or computer screens with finger strokes on a blue cloth covering a table in the display area behind him. As Project Jacquard team points out, very fine conductive threads have been made and woven in the fabric. This opens limitless possibilities of making the fabrics interactive and controlling various computing devices through simple gestures.

    Conductive yarn is connected to tiny circuits, no bigger than jacket buttons, with miniaturized electronics that can use algorithms to recognize touches or swipes, ATAP said.

    Now Touch Fabrics From Google + Levi`s

    Project Jacquard makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms, according to Google.Anything involving fabric, from suits or dresses to furniture or carpet, could potentially have computer touch-pad style control capabilities woven.The data can be sent wirelessly to smartphones or other devices, enabling actions such as making phone calls or sending messages with brushes of fabric.

    “In our hyper-digital world, people constantly struggle to be physically present in their environment while maintaining a digital connection,” Levi Strauss’ head of global product innovation Paul Dillinger said. “The work that Google and Levi’s are embarking upon with Project Jacquard delivers an entirely new value to consumers with apparel that is emotional, aspirational and functional.” He said.

     

    The new technology has wide implications if it is successfully integrated into textile and apparel industry. Think about being able to control your television, make mobile calls  , fridge and even your car by rubbing your jeans pocket !  It could have widespread ramifications on the design, structure and wash techniques applied on denim and other textile products. And it is so seamless that even the most tech non-savvy person could use it .

    It would be interesting to see the progress of this technology and how it changes our industry. Can Google do to textile industry what it did to technology?? Time will tell !

  • Levis Vintage Fall Winter 2014 Lookbook

    Levis Vintage Fall Winter 2014 Lookbook

    For Fall/Winter 2014, Levi’s Vintage Clothing seeks  to capture the spirit and heritage of American workwear by reproducing the fits, fabrics and details of the 70s aesthetics  and before . Following their tradition, Levi’s Vintage Clothing remains focused on their clothing lines “Orange Tab” and “Made in the USA.  This season, Levi’s Vintage Clothing decided to that their most historically treasured 501 jeans be reproduced.  The  desert background,  looming storm clouds and the dry aesthetics come as a perfect backdrop for their  Vintage looks. Outstanding features from this collection include washed trucker jackets, grey washed to ash jeans, dull blues,  denim shirts with pearl buttons and more.

    Levis Vintage Fall Winter 2014 Lookbook

    Levis Vintage Fall Winter 2014 Lookbook

    Levis Vintage Fall Winter 2014 Lookbook

    Levis Vintage Fall Winter 2014 Lookbook

    Levis Vintage Fall Winter 2014 Lookbook

    Levis Vintage Fall Winter 2014 Lookbook

    Levis Vintage Fall Winter 2014 Lookbook

     Levis Vintage Fall Winter 2014 Lookbook

    Levis Vintage Fall Winter 2014 Lookbook

  • Levis Made and Crafted Fall Winter 2014 Lookbook

    Levi’s Made & Crafted showcase their Fall/Winter 2014 Lookbook . The collection takes inspiration from“tensions visible in the pacific Northwest” as well as the natural landscape of the area (you are free to interpret the meaning) . Levi’s Made & Crafted produces iconic clothing with a contemporary twist. The brand uses influences from traditional workwear, sportswear and military uniform styling, giving the premium line  a more considered approach to classic denim and outwear.

    Levis Made and Crafted Fall Winter 2014 Lookbook

     

     Levis Made and Crafted Fall Winter 2014 Lookbook

     Levis Made and Crafted Fall Winter 2014 Lookbook

    Levis Made and Crafted Fall Winter 2014 Lookbook

    Levis Made and Crafted Fall Winter 2014 Lookbook

    Levis Made and Crafted Fall Winter 2014 Lookbook

    Levis Made and Crafted Fall Winter 2014 Lookbook

    via: selectism

    Levis’ created the Made and Crafted brand to evolve a premium label bringing together the best in denim and other apparel. The concept behind the label is summarized in their words:

    “Levi Strauss invented a simple blue jean that would forever change the way America, and the rest of the world, dressed. Levi’s® Made and Crafted™ builds on this legacy by designing tomorrow’s classics using today’s best materials and construction techniques."

    Claims for a superior product by the company is backed by focus on minute details that they have on their jeans and other garments. 

    • Our buttons are made from compressed cotton, bone and wood
    • The Levi’s “Arcuate” is stitched behind the pocket–gradually apearing with wear
    • We use real indigo and other natural dyesOur denim is carefully hand finished by the best laundries in the world
    • Every garment is cut, sewn and finished using the best methods available. Some items take a few days to make.
    • Our premium quality denim is woven in the USA, Japan and Italy
    • Our hand waxed leathers come from Italy..

    about-img3

  • Levis Water Recyle / Reuse Standard Launched

    levis Levi Strauss & Co. announced that they’ve developed both the technology and a 3rd party certified standard to produce clothing using 100% recycled water—a landmark development for an industry heavily reliant on water for textile finishing.

    LS&Co. has implemented the 100% recycled water standard in a factory in China and soon they’re going to expand to a factory in Nicaragua, with the end goal of taking this technology to their supply chain and publicly sharing their 3rd party standards for other retailers to use.

    This appears to be an industry first and is verifiable by third parties and aims to reduce the impact of garment production on water resources.

    water recycle and reuse copy

    The process is being used in one of the brand’s key Chinese factories, which bleaches, dyes and stone washes garments to achieve specific looks or feels.The factory, located in southern China, worked with Levi Strauss produce over  100,000 pairs of jeans  with the new technology.

    The process is still in the testing phases, but the goal is to eventually use 100% recycled water to finish a broader range of Levi Strauss products at factories in other parts of the world.

    Michael Kobori, VP of Sustainability at Levi’s replied to questions from Denimsandjeans.com  about the various aspects of this process

    What % of waste water is recycled in this process?

    In our test program we focused on showing it was possible to finish high quality products using 100% recycled water. Only a portion of the water used within a factory was recycled and treated for re-use. Since we do not know the total volume of wastewater produced in the factory for other brands, we cannot calculate the percentage of wastewater that is recycled.

    Do you think the cost of such recycling is economically feasible for your products ?

    As with Levi Strauss’ Water<less program, there is an investment in equipment, however, factories using our 100% recycled water standard will see cost savings over time because they will use less water and energy. There are also many social and environmental benefits that are harder to quantify, such as reducing the use of shared resources in neighboring communities in an era of increasing water scarcity. The cost of water still artificially cheap in many parts of the world, and Levi Strauss & Co., along with its suppliers, is focusing on the sustainability benefits of this program.

    Does this process require some high end technological equipment not normally used in garment factories?

    Our standard will require some new equipment to be installed but these advanced wastewater treatment technologies are available to all suppliers. Participating factories have the flexibility to install whatever is the most cost-effective combination of equipment to meet our stringent Recycle & Reuse water quality standard. Depending on their particular existing wastewater quality, some factories will find that only a relatively modest investment is required to qualify for the program.  

    Do you see this technology being used for a larger portion of your productions worldwide ?

    We don’t want to stop at one laundry with 100,000 units. The goal is to scale it across many of our factories and collections, depending on the economic feasibility among individual factories. We are currently working with suppliers in Central America, Pakistan, and China to evaluate their potential in the program.

    This is a unique  initiative from Levi’s and, if successful , can change the way the industry makes apparel worldwide with a huge positive impact on water resources.

    Download the Levis Water Recyle / Reuse Standard here.

  • Levi’s Made And Crafted–SS13

    140 years ago, Levi Strauss invented a simple blue jean that would forever change the way America, and the rest of the world, dressed. Started four years ago, Levi’s® Made and Craftedâ„¢ builds on this legacy by designing tomorrow’s classics using today’s best materials and construction techniques.

    Each season, the brand develops the most interesting fabrics with the best mills from around the world. Denim is sourced from US, Japanese and Italian mills whereas materials like hand waxed leathers come from Italy. Every garment is cut, sewn and finished using the best methods available. Some items  can even  take a few days to make. Eg the shirts are sewn using single needle construction. LMC tries to use indigo and denim in new and unexpected ways. Their denim is hand finished by the best laundries in the world.

    Miles Johnson, the design director of LMC  talks about the how their SS13 collection was named “ Painted Desert” and how the elements of desert were incorporated in this collection. The inspiration from deserts translates into vibrant desert colors of sand or of setting sun or of blazing fire bringing out an interesting collection in different fabrics including selvedge denims with neps, desert colored jeans, irregular texture of sand represented through various kinds of washing effects – even using tie and dye – and many more experiments. Prints have been used to bring out desired desert looks in many pieces. In this video here , Miles Johnson talks about this collection and you can also relish some photographs from the collection below.

    Levis Made and Crafted SS 13 Collection

    Levis Made and Crafted SS 13 Collection

    Levis Made and Crafted SS 13 Collection

    Levis Made and Crafted SS 13 Collection

    Levis Made and Crafted SS 13 Collection

    Levis Made and Crafted SS 13 Collection

    Levis Made and Crafted SS 13 Collection

    Levis Made and Crafted SS 13 Collection

    Levis Made and Crafted SS 13 Collection

    Levis Made and Crafted SS 13 Collection

    Levis Made and Crafted SS 13 Collection

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