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Tag: levi’s denim

  • Levi’s and Wrangler A/W 13 Lookbooks

    aIn these two presentations, we are putting up the Levi’s and Wrangler Fall Winter 13/14 Look books .

    Levis Fall Winter 2013 /14 LookbookLevi’s lookbook pertains to their vintage collection inspired by all things 60s – from soulful Motown to West Coast hippies .  The fact that Levi’’s has been around for a long time, it enables them to recreate the trends which were there few decades back and present in a contemporary setting.

    Wranger Fall Winter 2013 /14 LookbookWrangler’s take on Winter ‘13 seems to be based on dark colors including  non-indigo ones, some prints and a focus on double denim styling.

     

    Note: – US Import data on denim apparel and fabrics (updated till March’13) and EU Import data (updated till 2012 Dec)

  • Levi’s Approved Factories from 8 Countries

    In this special report we are providing the list of Levi’s approved factories for various apparel including denim , knits and other products from countries like Argentina, Bahrain, Bangladesh, Bulgaria , Cambodia, Colombia , Dominican Republic and Egypt.

    The details of these factories are in the form of an excel sheet which can be downloaded by our subscribing members.

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    Levis shippers 8 countries

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  • Levi’s Approved Factories In China

    In this report we are providing the list of  over 70  Levi’s approved factories in China . These factories produce various kinds of apparel products for Levi’s and other brands including denim. Some washing laudries are also included .  Details on their addresses are given along with phones and emails/websites/contacts at many places. The factories are from provinces like Guandong, Zhejiang, Shandong, Jiangsu besides others. The details are in form of an excel sheet which can be downloaded.

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    levis china suppliers part 1

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  • LEVI’S VINTAGE CLOTHING SPRING SUMMER 2013 – LOOKBOOK

    The Levi’s Vintage Clothing (LVC) focuses on the rediscovery of vintage Levi’s fashions from the past and presenting them as modern garments for the consumer who acutely aware of their history. Spring Summer 2013 for Levi’s Vintage Clothing focuses in on reinterpretations of fashions from two eras: the late 1800′ miner and the golden era 20th century Hot Rod enthusiast. Looking at the miner era, Levi’s sent their people into an unexplored mine in Death Valley on a scavenger hunt of sorts. The output are garments for men and women that pay tribute to the difficult and dangerous work of the time.Moving forward into Hot Rods, Levi’s Vintage Clothing looks at the sharp dressed car owners and spectators of the semi-outlaw sport. Look for cropped pants, patterned shirting, 501 jeans, zip sweatshirts and more.

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

     

    Levis Vintage Clothing S/S 13

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  • Levi’s Wasteless : 8 Bottles = 1 Jeans !

    8 BOTTLES, 1 JEAN – THE LEVI’S® BRAND INTRODUCES
    WASTE<LESS DENIM COLLECTION
    Levi’s introduces innovative denim collection made from recycled bottles as the next chapter in its sustainable design initiative. This new collection incorporates the  denim incorporating post-consumer waste, specifically recycled plastic bottles  and food trays.

    Levis Waste Less Jeans

    Each Levi’s® Waste<Less

    The product will include a minimum of 20 percent postconsumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean. The Levi’s®  Waste<Less TM products, which will be available for both men and women as part of the Levi’s Spring 2013 collection, represent the next chapter in the company’s ongoing commitment to sustainable design.
    James Curleigh, global president of the Levi’s brand says

    “From the beginning, we have designed our products with purpose and intent. By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it.This collection proves
    that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.”

    The Spring 2013 Levi’s® Waste<Less collection will utilize over 3.5 million recycled bottles. The Spring 2013 men’s products, which will be available globally, will feature

    •  Levi’s® 511 Skinny jeans
    • A new modern-looking Levi’s® 504 Straight Fit jean
    • And the iconic Levi’s® Trucker jacket.

    For women, Levi’s® Boyfriend Skinny jeans in a progressive fit will be available in the U.S. and Europe.Through the company’s partners, PET plastic, or polyethylene terephthalate materials – including
    brown beer bottles, green soda bottles, clear water bottles and black food trays – are collected through municipal recycling programs across the United States. The bottles and food trays are sorted by color, crushed into flakes, and made into a polyester fiber. Next, the polyester fiber is blended with cotton fiber, which is finally woven with traditional cotton yarn by Cone Denim to create the denim used in the Levi’s® Waste<Less jeans and trucker jackets. The color of the
    bottles used adds a beautiful undertone to the denim fabric creating a unique finish in the final product.

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    The new Waste<Less collection is only the latest chapter in the company’s commitment to doing more with less. In 2009, Levi Strauss & Co. introduced “A Care Tag for our Planet,” an
    initiative to educate consumers on how to clean their clothes with less environmental impact; it also encourages them to donate used jeans to Goodwill rather than throwing them out. This initiative was followed up by the development of Water<Less , a revolutionary finishing technique designed to reduce the use of water in the finishing process by up to 96 percent for some styles. This year, the Levi’s® Water<Less collection saved over 360 million liters of water. Additionally, the company is a member of the Better Cotton Initiative, which reduces water and pesticide use during the cotton growing process, and economically supports hundreds of  thousands of cotton farmers. Better Cotton Initiative is a group of companies that work with local nongovernmental organizations in Pakistan, India, Brazil, and Mali to teach farmers how to grow cotton with less water. The first of the cotton was harvested last year, and Levi’s blended its share into more than 5 million pairs of jeans.. Each has about 5 percent of the low-water cotton, though the members of the initiative agreed not to label products using that special cotton as such.

    Levi’s® Waste<Less products will be available in Levi’s® stores globally and on Levi.com in January 2013. the jeans will retail for $69 to $128
    Global Denim Market

  • Levi’s India Fall Winter 2012 Collection

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    The Levi’s® Fall/Winter 2012 collection is based on a refined and tailored look, for both men and women inspired by the ocean, coastal communities and their associated handcrafted tradition. The essence of the collection is in its refined intention and tailored head-to-toe looks melding and craftsmanship.

    The Collection

    The salient features of this collection are :

    • Water<Lessâ„¢ – Levi’s® Water<Lessâ„¢ finishing reduces the amount of water used in the making of Levi’s® jeans for men and women. Levi’s has been using the Water<Less finish in many of its international collections and showing its commitment to eco friendly technologies by using them in Indian collections. Last Fall it did more than 12 million jeans created  with Water Less processing.
    • Levi’s® Commuter – Ride, live, and work in the same pair of jeans. Designed for the urban cyclist, our Commuter jeans feature a Levi’s® exclusive performance fabric in stretch, midweight denim that incorporates water-resistant and dirt-repellent NanoSphere® protective finish as well as an odor-resistant Sanitized® protective finish
    • Coated, Stretch, Light-weight denim – In leggings for women
    • Range of Rinse Stretch Twill – Pants for men and skinny jeans for women
    • Workwear – Crisp blue and light grey rigid denim, white contrast stitching, and workwear inspired details in vests and jeans for men.

    The men’s collection offers classic yet contemporary head-to-toe looks built around refined styles with sharp clean aesthetics, tailored to perfection. The key item for men this season is the reconstructed classic 5-pocket jean. The jean, first introduced by Levi Strauss and Jacob Davis in 1873, has evolved through the years improving with age. Driven by a commitment to craftsmanship, this fall, the brand will re-introduce the classic 5-pocket jean with a host of upgraded features.

    The overall style of the women’s collection is classic and refined with a clean, tailored aesthetic and pronounced femininity. The key silhouette for women this season is the Bootcut Skinny, which the Levi’s® brand claims to have completely reinvented and is a sexy, modern skinny fit .

    In addition to the Bootcut Skinny, the brand is launching a feminine tailored dress collection. These tastefully crafted garments give a subtle nod to the idea of femininity but thoughtfully leave it open for interpretation. The Levi’s® Dress Collection includes several new denim and non-denim dress styles in a variety of fabrications including light, effortless knits, cotton-linens and soft chambrays.

    levis fall Winter 12 Denim Collection India2

    levis fall Winter 12 Denim Collection India1

    levis fall Winter 12 Denim Collection India

    levis fall Winter 12 Denim Collection India5

    Sponsored Link

     

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  • 12 Million Waterless Jeans From Levi’s In Fall /Winter 2011

    Last year Levi’s had launched Levi’s® Water<Less™ collection which used upto 96% less water in washing. With about 1.5 million jeans manufactured , Levi’s was targeting to save about 16 million litres of water..

    For the Fall/ Winter 2011 , Levi’s will have about 12 million jeans in the Waterless collection and it hopes to save over 150 million litres of water. That is a significant amount of water saved and the increase from 1.5 million pieces to 12 million pcs is also quite a jump within an year.

    In an effort to reduce the impact on workers  , Levi’s had previously banned its vendors from using the sandblasting operation to protect the health of their workers. This step by Levi’s was emulated by many other retailers and brands including H&M  . I think that even the waterless jeans concept would be similarly emulated.

    12 million jeans , though a big quantity, is not even 0.3% of total jeans  manufactured in the world .  But , when Levi’s is strongly pushing the waterless jeans concept, it is highly likely that the positive impact of this step on environment would be realized by other important retailers and brands. And if over the next few years , this concept snowballs into a major trend  , it would be really helpful in offsetting a part of  the constantly increasing negative impact of jeans production on the environment.

    As Erik Joule, SVP, Levi’s Men’s Merchandising & Design   rightly says

    “I’ve always believed the businesses not only have the ability to change the world — they have a duty to do so….”

    Scientists and researchers are already forecasting that there will be a severe shortage of water   for over 1 billion urban dwellers by 2050.. Though the year seems quite far away, it is imperative for various industries to understand the importance of developing water saving techniques for their own survival.

     

  • Sandblasting Abandoned By Levi’s and H & M

    Levi’s and H & M have announced that they will no longer place orders for sandblasted garments (included jeans) due to the health hazard they pose.

    image Sandblasting has been used by the clothing industry to give some products (specially denim jeans ) a worn look but the process, if done incorrectly, it can expose workers to crystalline silica, a compound found in sand. Crystalline silica has been classified as a human lung carcinogen, according to the Occupational Safety and Health Administration. Dust can enter the lungs and form scar tissue, reducing the ability of the lungs to take in oxygen.

    “We’ve implemented rigorous standards for sandblasting in our own supply chain but we decided that the best way to help ensure no worker — in any garment factory — faces the risks associated with exposure to crystalline silica is to move to end sandblasting industrywide,” said David Love, senior vice president and chief supply chain officer at Levi Strauss & Co.

    Scientists, unionists and some nongovernmental associations, particularly in major manufacturer countries such as Turkey, India and China, say the widespread technique causes the lung disease silicosis.

    Though both companies had procedures in place to control the sandblasting procedure, they decided not to depend on their suppliers to follow them and rather decided to abandom the technique altogether .

    “H&M has had health and safety requirements for sandblasting for several years. Like all other Code of Conduct requirements, the monitoring of sandblasting practices has been part of our extensive Full Audit Program,” said Karl Gunnar Fagerlin, production manager at H&M, according to a report on the firm’s official website. “At the same time, [ensuring] that these standards are being observed by all of our suppliers and their subcontractors has proven too difficult. In order to make certain that no worker producing denim garments for H&M risks his or her health, we have decided to quit purchasing and retailing sandblasted products,” he said.

    “There are other ways to achieve a worn finish,” the release by Levi’s said. “We’re confident our customers – no matter how they like the finish of their jeans – feel the same way.”

    I think it is a very welcome move by Levi’s and H & M. We have seen incidences of problems caused to health of workers in countries like Turkey , India and China . It is only hoped that the denim industry as a whole would abandon Sandblasting as there are way many other options available today to get similar effects.

  • Levi’s Launches Denizen – The Denim Brand For Emerging Markets

    Levi’s seems to be betting on greater growth from emerging markets like India, China , Korea and Singapore . It launched last week a new brand called ‘Denizen’ .Denizen is the first brand out of Levi’s stable to be launched out of US . The brand is said to be built around the needs of the new emerging middle class and is all about giving them jeans at affordable price points and up-to-date fits and finishes .  In an interview with CNBC TV 18 , Levi’s CEO John Anderson mentioned that China and India are two important markets for Levi’s. Both have similar and fast growing middle class with consumers aspiring to get into global brands but are restricted due to the price factor.
    Levi’s is aiming to price its Denizen brand in the range of $40-$55/= and it will be expensive than the Signature brand.  Denizen has been launched in China first , then in Singapore and Korea and then it will be test marketed in India .  Already having a strong sales in India, Levi’s seems to be focusing on China and Korea to achieve better market shares there too. It is expecting a double digit growth rate both in China and India and these growth rates will help it power its worldwide growth.

    The dENiZEN brand is designed for 18 to 28-year-olds who seek high-quality jeanswear and other fashion essentials at affordable prices. The product collection – including a variety of jeans, tops and accessories – complements active lifestyles and empowers consumers to express their aspirations, individuality and attitudes.

    “The dENiZEN  brand is made for a new generation of young people who are motivated and forward-looking,” said Terence Tsang, senior vice president, dENiZENâ„¢ brand, Levi Strauss & Co. “It offers an updated twist on classic essentials, encouraging consumers to create their own style and find their own voice. With the dENiZENâ„¢ collection, we present quality jeans that are fit for everybody.”

    To represent this new generation of consumers who inspired the development of the dENiZENâ„¢ brand, the company is also introducing dENiZENâ„¢10, an innovative and unique pan-Asian social media project involving real people with unique personalities and individual voices.

    The dENiZENâ„¢ brand selected ten individuals from across the region – China, Hong Kong, Singapore, Korea and India – to capture the mood of “Asia Rising”. These ten people represent the spirit of the dENiZENâ„¢ brand. They are optimistic global citizens passionately pursuing their dreams. The dENiZENâ„¢10 will spend 100 days sharing their experiences and response to the new brand on social media channels – as well as their thoughts on various life themes that speak to the new generation.

    Approximately 50 dENiZENâ„¢ retail stores will open their doors to shoppers by the end of 2010 across China, Korea and Singapore.

    Levi’s has been adopting some very unique marketing techniques to become the largest denim brand in India and these include innovative schemes like Denim on Credit . With the upcoming launch of the Denizen brand, Levi’s can hope to deepen its penetration here .

    Note: The global headquarters of Denizen brand will be based in Hong Kong (suppliers pl note ! )

  • Levi’s Uses Facebook Social Buttons To Improve Sales

    levis facebook like Social media has become a very important component of marketing efforts of  top companies  worldwide.  With hundreds of millions of people around the world connected through various social media sites like Facebook (400million+ subscribers) , Linkedin

    (65+ million subscribers) , Youtube, Twitter and a host of other sites,  it is only natural that companies would like to convert the visitors on these sites to their customers. Many brands have already taken the social media route to promote their brands. With new tools being provided by the social networking sites, it is becoming  easier for various companies to develop a community around their products – which helps the companies to get sales through peer recommendation. 
    Facebook has introduced new social plugins which can be easily incorporated in the websites to create user experiece which is more personalised and social. Levi’s has announced that it will be using the Facebook plugins , specially the ‘Like Functionality’ to provide innovative shopping experience to their buyers on their site Levi.com . They are also building a ‘Friend Store’ which would be visible to the logged in users of Facebook.

    How does these Social Plugin Work On Levi’s Store

    Levi’s has  paired the ‘Like’ button alongwith their products. As a result , visitors can see how many facebook users actually like that particular product. One can add one’s like to this list by just clicking on the button and logging in with the facebook login details.

    facebook levis jeans

    As in the example above, this particular jeans has been liked by 138 facebook users. And if you click on the ‘Like’ button, you will be able to login to facebook and add your liking to this jeans.   And once you click on the button, there will be a pop-up message poster to facebook from where you can add comments to this liking which your friends can see those comments on your facebook page .
    levis jeans facebook button

    Not only this, you would be able to see the images of your friends who have liked this particular product on the Levi’s Friend Store. So , it becomes a nice recommendation tool where facebook users can see which of the Levi’s jeans their friends like and (maybe) why ! . Its like meeting friends  in college cafetaria and discussing ones favourite jeans .

    How is Levi’s Going To Benefit From This

    Levi’s , with its substantial customer base around the world will get  great  benefits from this Facebook tool.

    • They will get more sales since peer recommendation is a powerful incentive to  purchase a product.
    • They will get great feedback on all their products and will be able to generate seasonwise, productwise liking report which will help them to forecast their sales better and to build more customised products for their users.
    • They will be able to know region wise liking of their products – which will again be a great customer  input for future marketing campaigns and product directions.
    • For the customers, there is the comfort of knowing that their friends have already used or liked a particular Levi’s product and they will be more  at ease buying the same.

    With all these benefits, it is not surprising that Levi’s has gone with the Facebook  ‘Like’ functionality plugin  and taken it a level up by creating their ‘Friends Store’.  They may adapt some of the more social plugins which are coming up  if they find it useful to promote their products on the net.
    Some of the other early adopters of this Facebook application include CNN and movie site IMDB.  And there is no reason why other denim brands , or for that matter any apparel brand, should not follow suit. Already major retailers have their own facebook accounts. However, for this particular functionality to be useful ,an important  requirement would be  that the brand needs to have a respectable online store which gets sizeable traffic . Without a sizeable traffic, the advantages of these plugins would be minimal.

  • Surprising Fall In Levi’s 3rd Quarter Results -2009

    levis strauss denim jeans Levi Strauss & Co  announced its financial results for the third quarter ended August 30, 2009 and they were surprisingly poor.

    Both the turnover and net profit went down. Turnover was down 6% and net income was down 41%. This is surprising since denim has been the only  one segment in the textile sector which has been showing positive growth in last one year. The  imports of denim is also continuously rising in US with over 6% rise in imports of Women’s denim in the first 6 months of this year.

    Levi’s Financial Results 3rd quarter 2009

    Particulars Quarter  ending August 30, 2009 Quarter ending August 30, 2008 % Decrease
    Net Revenues $1.040 billion $1.111 billion -6 %
    Net Income $41 million $69 million -41%

     

     

    The company’s says that its reflected the challenging global economy and the adverse effect of currency exchange rates compared to the prior year.At constant currency, the results change a bit, but still show the same trend .

    The sales of the company region wise can also be seen below for this quarter. Both the Americas and European region have shown a fall in sales, and only the Asia Pacific region has shown an increase in sales .

    Region wise sales of Levi’s products 3rd quarter 2008 &2009

    Region August 30,2009 August 30,
    2008    		 % Change
    Americas $616 million $649 million -5% (-3% at constant currency)
    Europe $266 million $306 million -13% (-2% at constant currency)
    Asia Pacific $158 million $156 million +2% (+4% at constant currency)

     

     

    Is Levi’s not yet able to fully adapt itself to the changing denim environment like some other companies . Does it need to do something more  in the Premium denim segment like Gap ?

  • Levi’s – X Large Spring/Summer 2009 Denim Jeans

    X large of Japan and Levi’s have colloborated to bring out a Spring/Summer 2009 collection of Jeans. It will be released on 28th Feb 2009. It is basically based on Levi’s yellow stitch 502 denim and has the crotch  a little lower.
    Striped print has been added on front and back pockets and contrasts with the raw dark indigo denim – a little too much .

    Here are some photographs of the jeans:

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    Levi’s Engineer Garments
    Levi’s India adjusts price strategy