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Tag: levi’s

  • Levi’s India To Touch $100 million Sales Turnover

    indian denim market

    Levi’s India, which had struggled to find its feet in the price concious Indian Denim market, is set to achieve a sales turnover of USD 100 million plus this year. It would make it the first international apparel brand to do so as ET reports .Besides another brand – Benetton – is also set to achieve the same feat .

    Levi’s India plans to open over 800 stores by 2011 and it seems that the turnover is set to increase at a faster pace in the coming years  and it plans to take a larger cake of the existing $450 million organized denim market . However, it is to remembered that the organized denim market in India is much smaller than the unorganized denim market . However , with increased incomes with the youth, the organized denim market is growing at a fast pace of around 10-12%p.a . This is prompting other International denim brands  in India like Pepe Jeans , Lee Cooper etc to expand aggresively with Pepe Jeans itself wanting to add another 300 stores in the coming year. The local denim brands like Spykar , Flying Machine (Arvind Mills) etc are also creating an impact in the denim market.

  • Premium denim line from Levi’s – Engineer Garments.

    Levi’s is trying hard to make its presence felt in the Premium Denim segment. The latest effort in this direction came with the launch of the Levi’s Engineered Garments – a collection of high end Men’s Jeans and casual clothes. Not to be confused with the (much cheaper) Engineered Jeans® of Levi’s, this collection derives its name from a New York label – Engineered Garments – who designed the same.
    The 501 button fly jeans modeled after 1947 versions is priced at USD 235/- which is signicantly higher than the previous premium denim collection of Levi’s – Capital E which were in the range of USD 150.
    The jeans are available for sale at Bloomingdales

    Levi’s has been struggling to reinvent itself as (also) a premium denim label due to the large market of about USD 1 billion (in US) which seems to be still growing well. However, it has not been able to make any significant dent in this market till now which has been dominated by the likes of 7 for all Mankind, True Religion, Earl Jeans .

    The words ‘Engineered garments on the rollback

  • Levi’s India adjust pricing strategy


    Levi’s India plans to vacate the middle price segment and concentrate on the lower and the higher ends.Its Signature brand – which is the value offering – will see a further fall in price and start at Rs 900 instead of Rs 1000(USD 22 instead of USD 24 approx.). On the other hand, the premium segment will see an increase of about 15% in average pricing and increase to about Rs 2400(about USD 58). The report by Economic Times also mentions that in the next six months, the company will roll out its high-fashion, high-end brand Levi Rivet nationally.
    The company is also planning to increase its adspend significantly during the next few months as it sees a slowdown and counts on its advertising to perk up the sales and take an increasing share in the 10 million value jeans and about 3 million premium jeans market in India.
    Levi’s has been continously moving in the direction of vacating the mid-priced segement – as I mentioned in a previous post also and probably this is a sign of times to come for many large denim labels. The mid-priced segment of the Jeans is experiencing the miniumum growth and its share is being taken up by local brands who are more adaptable to local conditions (in India brands like Spykar,Killer etc)

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  • Daniel Hirst designed Levi’s

    As I mentioned before, the world’s most expensive artist (so he is called) – Daniel Hirst – is designing a new collection for Levi’s Warhol Factory X.
    Here is a visual of the same..
    Seems to have lot of Crystal Work on it inspired by the ‘Jewelled Skull’ ?

    daniel-hirst-levis.jpg

  • Levi’s ties up with the world’s most expensive artist to create new collection

    Damien Hirst is suppposed to the most expensive artist in the world because of the astounding prices at which his creations sell – whether it is Diamond covered skull, or Sharks in Formaldehyde(!) etc.

    Damien Hirst is lending his talents to Levi’s and helping them develop the collection of Spring 2008 Warhol Factory X Levi’s Label(to be launched at New York Fashion Week in September) . The Warhol Factory X Collection was first launched in 2006 and paid tribute to Andy Warhol’s famous pop-culture art. This collection is priced between USD 190 – USD 250/- for Jeans and USD 80-300 for tops. The full name of the collection will Warhol Factory X Levi’s X Damien Hirst

    Why is Levi’s doing this?

    The answer is very simple. They want to strengthen their image as an important manufacturer of Premium Jeans . Levi’s has been able to grow its profits in 2006 largely because of their increased sales of Premium high-end Jeans. And they want to make more profits by selling more of these jeans.
    Premium Jeans is about 4.3% of the US Jeanswear market and had been growing at a rapid pace of about 40-45% p.a – though last year the growth rate declined to about 23%.
    But still there is a lot of space in this segment to make profits from..

  • 1945 Levi’s from Japan?

    It may seem improbable that the most authentic vintage versions of the most famous American Apparel brand – Levi’s – have to be bought in a some ‘Hinoya Plus Mart’ in Japan…
    But it is true as New Times Reports . The vintage Levi’s with the most authentic accessories including Scovill Zippers , can be found in this obscure mart in Tokyo.
    So much so that Levi’s has been forced to sue them . And of course that has not been without a sense of guilt since Levi’s itself has not been able to produce such authentic versions of their own Brand!

    Well, we can all trust Japanese to go to any levels to achieve perfection and beat everyone . The same applies to denims also. It must also be marveled that the Japanese are still able to produce and sell their Denim Fabrics at their prices inspite of the fact that this fabric has been commodotised to a large extent ..Hats off to them..