Tag: pakistan denim

Top US Denim Brands Buying Jeans From Pakistan
The denim trade between Pakistan and the United States is a significant aspect of the textile industry, shaping fashion trends and retail markets. This report provides an overview of the market shares of top brands importing denim from Pakistan to the US for the period of September 2022 to September 2023.

One of the key highlights is that major US brands that we are studying accounted for an impressive 82% of the overall denim purchased from Pakistan. Get ready to explore the ins and outs of this dynamic denim industry!

Market Share Breakdown Among Top 15

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- Levi’s: Dominates the import market with a significant 32.4% share, highlighting its stronghold in the US denim sector.
- Gap: Commands a notable 22.3% of the imports, reinforcing its position as a major player in the market.
- Target: Follows with an 11% market share, emphasizing its competitive procurement strategy.
- JC Penney and 5 Star Apparel: These brands secure considerable portions of the market with 10.8% and 3.6% respectively, showcasing their relevance in the denim import market.
- Smaller but notable contributions come from brands such as H&M, Kontoor, and AL USA, each holding shares ranging from 2.8% to 3.6%, reflecting a diverse market with several active participants. Of course, H&M , Kontoor etc
We will be focusing on this data to further analyze in details in the ensuing sections.

TOP 15 COMPANIES BUYING DENIMS

This section illuminates the purchasing habits of top US companies sourcing denim from Pakistan, offering a clear view of the quantities bought and the average prices paid.

Leading Buyers
- LEVIS: Evidently leading the pack, LEVIS has purchased a staggering 16.86 million units, indicating a strong demand for denim garments. However, the average price paid stands at USD 8.45 per unit, which is not the highest among the competitors, suggesting a balance between quality and cost-effectiveness.
- GAP: Another major player, GAP, has secured 11.6 million units at an average price of USD 9.31 per unit. This higher price point could be indicative of GAP’s positioning towards quality or a specific product range in the denim segment.
Market Trends
- TARGET & JC PENNEY: Both of these retailers showcase a similar purchasing volume with TARGET buying 5.74 million units and JC PENNEY close behind at 5.61 million units. Their average prices are USD 8.91 and USD 9, respectively, again reflecting the industry’s trend towards a mid-range pricing strategy.
Value-Focused Buyers
- 5 STAR APPAREL & AL USA: With a more conservative quantity of 1.855 and 1.853 million units respectively, these buyers are spending less on average (USD 4.23 and USD 4.45), which may suggest a strategy targeting the value segment of the market.
Premium Pricing Strategy
- KONTOOR: At a lower volume of 1.69 million units but a higher average price of USD 9.96, KONTOOR appears to be pursuing a premium pricing strategy, likely focusing on higher-end denim garments.
Consistent Buyers
- H & M and MAMIYE BROTHERS: These two companies have procured lesser quantities of 1.43 and 1.31 million units but at healthy average prices of USD 8.12 and USD 5.55, signaling consistent market activity.
Niche Market Participants
- KAMDAR INDUSTRIES to EXPRESS: This group ranges from KAMDAR INDUSTRIES purchasing 0.97 million units to EXPRESS with 0.48 million units. However, it’s notable that the average prices here vary significantly, with EXPRESS paying a premium of USD 11.88 per unit, possibly indicating a specialized product demand or niche market strategy.
TOP 3 GARMENT SUPPLIERS OF THESE BRANDS

In this detailed analysis, we explore the principal Top 3 garment suppliers for notable Top 5 US retail brands. Leveraging the data provided on volumes and average prices, this section aims to paint a clearer picture of the procurement strategies and partnerships that define the denim garment supply chain from Pakistan to the United States.
Artistic Milliners
- Serves as a key supplier to multiple US brands, notable for providing large quantities of denim garments with varied pricing:
  - For LEVIS, they supplied 3.82 million units at an average of USD 8.87 per piece.
  - For GAP, they supplied 5.4 million units, with an average price of USD 10.19 per piece, indicating a premium product offering.
  - For TARGET, they are the leading supplier, delivering 3.81 million units at USD 9.2 per piece, highlighting a strong position in TARGET’s premium segment.
Artistic Fabric
- Another significant player, Artistic Fabric’s presence is felt across the spectrum of US retailers:
  - They have provided GAP with 6.01 million units at USD 8.57 per piece.
  - JC PENNEY sourced 1.69 million units from them at USD 9.7 per piece, showcasing their ability to cater to different market needs.
US Apparel
- This supplier has demonstrated versatility in serving both mass-market and niche segments:
  - Supplied LEVIS with 2.77 million units at the highest average price point of USD 10.05 per piece.
  - For TARGET, they delivered 1.12 million units at USD 9.99 per piece, reaffirming TARGET’s preference for higher-quality denim.
The procurement of over 52 million units of denim by the top US companies from Pakistan represents a considerable majority of the nearly 63 million units acquired in total, underscoring the depth of trust and the quality of the textiles sourced. To conclude, the data indicates that the US denim market is driven by a combination of high-volume purchases and targeted, cost-effective sourcing methods. The diversity in purchasing volumes and average price points suggests a market that caters to a wide range of consumer needs and preferences.

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Check out the other reports below:
- 15 Indian Denim Brands Retail â€“ A Detailed Report And Analysis
- European Denim Market: Analysis of Pakistan’s Exports (Sep’22 – Sep’23)
January 20, 2024
European Denim Market: Analysis of Pakistan’s Exports (Sep’22 – Sep’23)
The European denim market represents a complex and vibrant segment of the global fashion industry, characterized by its robust supply chains and strategic brand positioning. This report delves into the multifaceted relationships between European retailers and their suppliers, specifically examining the denim trade between Pakistan and Europe. Our analysis analyse purchasing patterns, supplier data, and market shares to offer a comprehensive overview of this sector.

One of the key highlights is that major European brands that we are studying accounted for an impressive 79% of the overall denim purchased from Pakistan. Get ready to explore the ins and outs of this dynamic denim industry!

[private_special] Note: This report only reflects the shipments that were made to Europe. If any shipments were made by these brands to other destinations, they would not be covered here.

Top Brands Dominating the European Denim Purchases From Pakistan

Before we show the details, we need to understand that the brands which are shown here as buyers reflect only that portion of their purchases which are going to Europe. So , if Inditex is buying for US market, then that quantity will not show here. The accompanying pie chart vividly highlights the distribution of market shares among the top brands that dominate denim purchases.

Market Share Overview – Sept’22 – Sept’23
- Inditex: With a commanding 24.2% share of denim imports, Inditex emerges as the leading brand for European denim sourced from Pakistan.
- Mango: Secures the second position with a 9.9% share, underscoring its significant foothold in the market.
- C&A: Follows closely with a 9.8% market share, showing strong demand for their denim offerings.
- Kiabi: Holds its own with a 9.5% share, indicating robust performance in the denim segment.
- H&M: Maintains a competitive stance with a 9.2% share of the denim imports.
Market Share Overview – March’22 – March’23
- Inditex remained a significant player with a market share of 20.7%.
- Mango held a substantial portion of the market at 11.0%.
- H&M continued to have a solid presence with 10.0%.
- Kiabi captured 8.9% of the market share.
- Other key contributors included Bestseller at 8.3%, C&A at 7.5%, and Primark at 6.7%
Click here to find the full report of Denim exports from Pakistan to Europe for March period

Market Insights
- The data clearly shows that Inditex has the most significant share of the European denim market among garments sourced from Pakistan. However, it is important to note that Inditex’s global sourcing is much broader, with a significant portion of their products also being distributed to the US and other markets.
- Mango, C&A, Kiabi, and H&M also demonstrate a strong presence in the European market, which is indicative of their established branding and market strategies.
The variations in market share distributions are reflective of strategic movements and market conditions influencing the demand for denim in Europe.

Further sections of this report will delve into the implications of these figures and offer insights into the dynamics of the denim industry.

Purchasing Analysis of Top European Companies Buying Denims

This section provides an insight into the purchasing behavior of leading European brands, focusing on both the quantities of denim garments sourced and the average prices paid. It offers a comprehensive view of the denim purchasing landscape, showcasing the varied strategies of top players in the European market.

Leading Buyers
- Inditex: At the forefront, Inditex secures the top position by purchasing 16.76 million units of denim garments at an average price of USD 7.8 per piece.
- Mango: Follows as a major industry player, acquiring 6.87 million units with the average spending at USD 7.02 per piece.
Premium Pricing Strategy

Kontoor/Vf/Lee Wrangler: Showcases a preference for premium denim, buying 1.16 million units but at a higher average price point of USD 12.05 per piece, indicating a focus on quality or designer denim.

Significant Market Participants
- Kiabi: Marks its presence with purchases around 6.59 million units, paying an average price of USD 6.43 per piece.
- H&M: Stands out with a procurement of 6.38 million units at an average price of USD 8.31 per piece.
- C&A: Solidifies its market share by acquiring 6.76 million units, with an average cost of USD 9.11 per piece.
Levi Strauss (Levis): With a purchase of 2.9 million units, the brand pays an average price of USD 9.99 per piece, emphasizing its status in the denim market.

Purchasing Valuation

Inditex’s leading value demonstrates its vast scale of operations and market influence. Other brands like Mango, Kiabi, and H&M also show significant investment levels, reflecting their robust market presence and strategic sourcing decisions. This overview provides a financial perspective on the denim transactions between European buyers and Pakistan, revealing the monetary scale and strategic intents of these transactions.

GARMENT SUPPLIERS OF THESE BRANDS

In this section, we will delve into the key suppliers of the prominent retail brands, including Inditex, Mango, Kiabi, C&A, and H&M. Here we will discover insights into these suppliers, where we have presented data on the quantities and average prices at which they have procured denim garments, giving you a comprehensive understanding of their purchasing patterns.
Supplier Insights

Soorty
- Inditex: Supplied 5.985 million units at an average price of USD 8.23.
- Mango: 1.443 million units supplied at USD 7.42 average price.
- C&A: 3.069 million units supplied at USD 9.02 average price.
US Apparel
- C&A: Delivered 1.266 million units at USD 9.02 average price.
- H&M: Quantity supplied was 1.344 million units; average price was not provided.
Artistic Apparel
- Supplied to C&A, with 1.135 million units at an average price of USD 9.02.
Artistic Fabric
- Kiabi: 2.088 million units supplied; average price not provided.
- Mango: Supplied 1.864 million units at USD 7.42.
Cotton Web & Stylers International
- Both served as suppliers to Kiabi, with 2.809 million units from Cotton Web and 2.451 million units from Stylers International; average prices not disclosed.
Siddiqsons
- Kiabi: 1.124 million units at USD 6.75.
- Mango: 1.091 million units at USD 7.06.
Additional Suppliers
- Digital Apparel and Artistic Milliners were significant suppliers to Inditex with quantities of 1.903 million and 1.737 million units, respectively, with Artistic Milliners’ average price at USD 8.32.
This report offers a panoramic view of the European denim procurement landscape, revealing the pivotal role of Pakistani suppliers in fulfilling the demands of European retailers. The significant figures of about 87 million total units purchased and out of that about 69 million units acquired by the top 15 brands highlight the scale and depth of these trade relations. Inditex, Mango, Kiabi, C&A, and H&M have emerged as key players, not only in terms of volume but also in their strategic supplier selections and price negotiations. To conclude, the European denim market is driven by a blend of volume-based procurement and value-focused sourcing strategies, as evidenced by the varied average price points and quantities sourced.

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Check out the other reports below:
1. 15 Indian Denim Brands Retail â€“ A Detailed Report And Analysis
2. Denim Exports from Vietnam To Europe
January 5, 2024
A Talk With Junaid Javed Of SM Group Pakistan

SM Group is one of the well known Pakistani textile groups . With a history of over 60 years, the group is well entrenched in global markets and now seeks to explore the Japan market through our Denimsandjeans Japan show in March’24 . We interacted with their Executive Chariman Mr. Junaid Javed . He has an MBA degree from a reputed university in Pakistan and have been leading the group for more than 20 years now. Under his leadership the group has progressed from trading concern to manufacturing facility. SM group has seen immense growth under his leadership and continue to explore new investment avenues.

SM group has a long history which goes back over 60 years. Can you elaborate how the group developed and what is the current structure of the group?

SM group has been in business for more than 60 years now. We started small at retail level, went to wholesale, trading and to manufacturing over these years. We have multiple export trophies in our belt and have been largest flannel exporters from Pakistan in our early days. We ventured into denim fabric production when it was a new avenue for investors in Pakistan and have never looked back ever since. It is a family owned company and has a mix of corporate and traditional hierarchy. The first generation laid the foundation of the group and We as the second generation namely Mr. Asif Merchant and myself Junaid Javed has taken reigns into our hands now and are all geared up to take SMD to next level.

You are using some ground breaking technologies like INDICAN and others which contribute to your sustainability targets . Can you elaborate on more of these

Everyone is looking for sustainable solutions and thus the whole industry is coming up with very interesting solutions. Itâ€™s an honest effort by most of the industrialists to meet retail and brand requirement of sustainability, which eventually is adding great value to innovation and up gradation of the overall sustainable efforts. SMD has covered the material side of sustainability and traceability and realised long back that process optimisation is the only way forward if you want real change. Therefore, as an answer to our process optimisation efforts we came up with INDICAN. Itâ€™s a sustainable dyeing and finishing route which is third party SGS certified. It is a way to reduce 80% less water in finishing and dyeing, consumes way less dyes and leaves almost less than 1% less residual dye in the dye bath. Apart from IndiCan we do have salt free dyeing also which again has a huge impact in environment. We are continuously striving towards process innovation where chemical, dye and water usage can be minimised. With IndiCan the consumer will have a certification and a swing tag to increase the retail value.

What special collection you are bringing to the Denimsandjeans Japan show on March 24 . Do you think that the Japanese market has some very special needs and which of your products can address that

This is going to be a great combination with Japanese Heritcage fashion and SMD innovation. We are working on few capsules which will have performance , innovation and aesthetics at itâ€™s core however we are keen to keep the heritage and retro theme at its heart. We are playing with some fibers and making sure not to loose the Japanese denim identity while making our fabrics and garments. Our fabrics and garments will have elements of old school Japanese denim at the same time will keep the fabrics and garments trendy.

As you mentioned that you use a number of fibers for high performance, sustainability etc. What are your most favourite ones and why

We have a thing for using and promoting sustainable fibers in our collection. We have been using different fibers through our product lifetime and have used multiple synthetic sustainable and natural fibers. These days we are focusing on NAIA by Eastman corp which to us has a great intrinsic value and addresses sustainable challenges. Also it is affordable fiber which has compostable and biodegradable properties which very few fibers have at the moment. We are going to bring great collection to Japan which will also cover these fibers and will be available for an exhibit. I am sure itâ€™s going to create waves and we are early adopters looking to seek early movers advantage.

The markets have been difficult for the last one year . How has SM denim adjusted themselves to face the new challenges and be prepared for the future.

Indeed the market has been acting odd for last few months. We realised this early on and have worked on our products and compatibility. We have added several light weight fabrics, PFD and PFGD fabrics to our collection so keep the product line trendy and in variety. We are working with brand and garment factories closely to keep the competitiveness in market and this is what have sailed us through. We do have some strategic partnerships in place and you will hear about it in coming days and its going to be really interesting. Also we have increased our presence internationally with global offices and international exhibitions like Denimsandjeans, Kingpins NY, Kingpins Amsterdam, Colombiatex, Bangladesh Denim expo, Intertextile Shanghai and Denim by PV. This is to keep touch points with clients and its working fine at the moment.

Mr. Junaid Javed is executive chairman of SM Group and manages its multiple businesses. He has an MBA degree from a reputed university in Pakistan and have been leading the group for more than 20 years now. Under his leadership the group has progressed from trading concern to manufacturing facility. SM group has seen immense growth under his leadership and continue to explore new investment avenues.Â

September 22, 2023
A Talk With Imtiaz Ishaq From Kassim Denim
Kassim is one of the most well known Pakistan denim company and respected globally for its innovative developments. The company brought out denims in 1991 and since then it has been a great growth journey for the group – going from places to places . We spoke to the Marketing Director Mr Imtiaz Ishaq regarding their philosophy , journey , developments and more.

Kassim is one of the most innovative denim companies. What drives the company?

Our philosophy is to make denim using a simple age old concept of treating others as you wish to be treated. Keeping things minimal, our ethical principles are interwoven into our denim. We aim

to care for all the artisans involved in making our denims & to produce the most luxurious and best fitting jeans, while protecting the earth and loving its people & try to get close to green world every day.

With the changing regulations in different countries, bringing sustainable products to the market becomes a priority for brands. How are you helping the brands for the same.?

We believe sustainability should not be limited to some products, infact itâ€™s our foremost responsibility to make every product sustainable.
And, to do so, we need to adopt sustainability as a habit, as a mission, as a part of every step which we take towards introducing
the new innovations & this is the only way forward

Firstly we have equipped our facility with all the machines, chemical fibers and other raw material for sustainable production for the brands & secondly we made sure flexibility of our production lines and supply chain to cater the needs of different brands.

Denim is increasingly becoming a performance fabric. What do you think about the same thing?

Denim is becoming more dynamic as consumer needs change and Millennials, Gen Z Swing Fashion Industry As millennial became a bigger consumer force, demand for Gen Z clothing is inevitable â€¦.accordingly we have introduced our â€œEthleisure Seriesâ€, simply a multifunction denim that can use as formal wear & at the same time give you athletic freedom & weather friendly properties.
What are the 3 key developments by Kassim in the current year . Do you believe these are seasonal or long term?

Weâ€™re always believe in long term developments but at the same time following the market requirement and trends.
- We are striving to cover most of our production capacity with other than Virgin cotton that will include recycle or organic, Zero Cotton Denim, Biodegradable denim & so on.
- As we know the world is quickly changing and challenging the denim industry to quickly adapt to it, we have recently join hands with Invista and developed series of articles by using Lycra-Adaptive so Denim consumer can have unparalleled wearing experience with best fits that will provide shaping and compression, a second skin effect.
- We believe that Every Fade Has A Story. By partnering with Cleankore and Archroma, Kassim now has a new vintage looking black garment that is not only fully sustainable but also effective in saving water, chemicals, energy and production time. According to Archromaâ€™s in-house impact calculator One Way, this new solution eliminates the need for potassium permanganate spray, thus avoiding the yellow cast that the chemicals can give on black denims. Products can also be laser-finished, and thus achieve low EIM scores, using Jeanologiaâ€™s rating system
Pakistan has been a very important player in the global denim market. Do you foresee its influence increasing in the coming year?

Yes, absolutely! Pakistani industries have been playing a vital role in global denim market & the reason for our success is capacity and capability. We are equipped with all necessary tools like latest machines and raw material and have enough capacity to cater the requirement of market. Although, market is currently unstable due to political tensions & recession in world but we are hoping that once the world will be back on track again, Pakistani industries will grow further & show their importance on the world map.

Your growth plans for 2023 ?

Agility of the supply chain remains one of the key driving force in our continuous expansion so in order to become fully captive in yarn, we have established a state of the art spinning unit which will ensure the supply of premium and value added yarns in least possible time & we also have further expansion plans of our spinning unit for 2023.

Further as a part of our energy & emission management strategy, we have installed state of the art solar energy system at our facility to eliminate fuel dependency. It is currently generating 3.2 megawatt of green energy & our aim is to increase it further in future until our whole manufacturing facility switches on solar power which will help us to significantly reduce the carbon footprint.

Another project of water recycling is in line and expected to complete by 2023 and after its completion we will able to make 50% of our waste water reusable.

For more details on latest from Kassim , contact – Imtiaz@kassimdenim.com
November 24, 2022
Denim Clothing Company – An Interview with Mr. Munaf Hussain
Covid times has brought out great challenges to the global denim industry in recent months. It has forced all of us to think about how we can adapt in the new environment and adjust to the new normal . We have been speaking to some of the important companies around the world on how they adapted their work procedures and processes to ensure minimal impact.

Denim Clothing Company is a well known and reputed vertically integrated denim company from Pakistan and has been serving global clients through their fabric and garment divisions . It currently operates four factory units and employs about 8,500 people.They have been known for their fast innovations and product launches and adaptability with a focus on sustainability . We spoke toÂ the Director, Machiyara Group – Mr. Munaf HussainÂ on how he adapted his company to ensure that they could continue to serve their clients well and provide best possible services to them .

Given below are excerpts from the interview we had with him.

How is Denim Clothing Company (DCC) catering to its customer base in the current situation when travel is not possible. Are you able to reach out to them effectively?

The pandemic and ensuing lockdowns have enabled DCC to utilise our digital platforms more effectively. We have managed to push toward and explore new venues for digital communication to achieve an interactive experience with our customer base. Our marketing department is constantly meeting customers via video calling software, and we have switched digital product presentations.

Additionally, we have a network of our foreign offices / showrooms globally, all of whom are invested more than ever in facilitating our clients where physical meetings are unavoidable and filling up any communication constraints.Â Our new collections are available at our showrooms and can be delivered to customers in a very short time span. Again, this is very feasible for both ourselves and customers â€“ delivery times are drastically reduced since the products and samples are easily accessible.

Your steps are in the right direction. Digitalization is the new keyword for business today. What further steps have you taken to take your products digital and bring them to your customers?

We have managed to very quickly adapt and implement a digital structure for communications â€“ our showrooms both at the factory and globally are fully equipped to carry out digital presentations, whether live or as pictorials, with the latest software and technology. There are dedicated conference rooms for both individual and team video conferencing), again employing up to date tech setup for video calling.

DCC has switched to creating E-catalogues of all our new collections, with high resolution images and detailed product sheets. In this way, customers can simply browse through the information at their convenience and then the process can be facilitated via video conferencing. For more detailed product perusal and information, samples are readily available at all our showrooms and can be dispatched when needed.

You have been putting in efforts for sustainability for a long time. What are the major steps you have taken in this direction and what have been the results?

All our present and future developments are visualized with a sustainability focus in mind. We have placed immense efforts in this arena and taken some major steps across the value processing chain.

Since the establishment of our factory, we have proceeded to install a WasteWater Treatment Plant, and we are mindful of maintaining and updating the plant according to the latest health and safety advisories. Currently, we recycle about 50% of our processed water and reutilize it, thus conserving this precious resource.

We take great importance in utilizing Recycled Content Fabrics as well as Organic Fabrics along with Sustainable Dyeing methods to ensure our commitment to a circular economy.

In terms of operations, our latest feat is securing a Leed Gold Certification for our production facility, which reaffirms our commitment to being a â€˜Green Factoryâ€™.

Our garment washing treatments consistently employ the latest sustainable methods, low impact washes via a state of the art Jeanologia E-flow, EIM and Laser systems, PP Less washes, anti-microbial treatment (this has taken on new meaning and importance with the pandemic onset). Our laundry setup is a ZHDC complaint, and strictly follows guidelines with respect to chemicals which are harmful towards the environment.

In terms of tangible achievements, DCC has enabled 50% recycling of all water used within the production process. Additionally, to reaffirm the reduction of contamination and dangerous chemical usage, we have minimized our consumption of stones in the laundry process.

Our aim is to move steadily towards a Zero Liquid Discharge (ZLD) system and doing our part in reducing the textile industriesâ€™ carbon footprint. In this respect we continuously implement and improve the EMS system to improve our working processes. Also to watch out for is our plan to introduce the capability for an Ozone Bleaching System, which is being finalized through our research and development team.

What sustainability programmes are you subscribed to?Please share some ideas on the certifications and approvals that you received towards sustainable initiatives.

For our fabric division we are currently certified with:
- HIGG FEM 3.0
- ISO 14001
- OEKO Tex 100
- Oeko-Tex STeP
- Made in Green
- GOTS
- Global Recycled Standard
- Content Claim Standard
- Organic Content Standard
- Recycled Claim Standard
- BCI
And for the Garments Division:
- HIGG FEM 3.0
- OEKO Tex 100
- STEP Certification
- Made in Green
- BEPI
- ISO 14001
- EIM Score
- ZDHC Compliance
- GOTS & OCS
- GRS / RCS
How is your product development process going ? How are you able to react to requirements of your customers when it is not easily possible to do physical things like sampling / travelling etc. Are you able to meet customer needs?

Our diverse and multi-nationally located team have become our core strength in these times. We have always pushed ourselves in various directions to come up with new ideas and concepts in order to meet various customer requirements, and the present is a similar challenge for our team. Overall, our product development process is quite effective at the moment, customers are buying from the backlog which had been created during lockdown. New selections for order are being carried out through digital catalogues / images.

Speed and turnaround time are other keywords which are getting important in the context of the current situation. How have you adjusted your procedures and processes to be able to reduce the lead time for your customers?

Currently as you know, the entire buying as well as supply cycles have been disturbed. However, things are slowly beginning to improve with the easing of lockdowns and gradually the pace is increasing. However, we are conscious of not doing too much too fast â€“ health and safety of our employees remains our top priority and we are careful in resuming production keeping in view the latest scientific guidelines.

As stated above, we have complete confidence in our local and international teams to ensure customer satisfaction, and employ technological aids to their fullest in order to reduce hassles due to travel and movement restrictions.

Contact Denim Clothing :Â Info@denimclothing.biz
July 1, 2020

India Vs Pakistan | Exports Of Denim To US From 2014 To 2017

Though Pakistan has much bigger exports of denim apparel to US than India, still it would be interesting to see how their respective performance show up relative to each other in terms of growth , prices etc.

Table Of Contents

S N.	Particulars
1.	Table showing the imports of all denim apparels into USA from India and Pakistan for the period from 2014 to 2017
2.	Graph showing the comparison in imports of all denim apparels into USA from India and Pakistan for the period from 2014 to 2017
3.	Graph showing the comparison in average price of all denim apparels into USA from India and Pakistan for the period from 2014 to 2017
4.	Table showing the imports of menâ€™s jeans into USA from India and Pakistan for the period from 2014 to 2017
5.	Graph showing the comparison of imports of menâ€™s jeans into USA from India and Pakistan for the period from 2014 to 2017
6.	Graph showing the compariosn of average price of menâ€™s jeans into USA from India and Pakistan for the period from 2014 to 2017
7.	Table showing the imports of womenâ€™s jeans into USA from India and Pakistan for the period from 2014 to 2017
8.	Graph showing the comparison of imports of women;s jeans into USA from India and Pakistan for the period from 2014 to 2017
9.	Graph showing the comparison of average price of womenâ€™s jeans into USA from India and Pakistan for the period from 2014 to 2017

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1. All Denim Apparels

The imports of all denim apparels into USA from India shows that the imports from the year 2014 to 2017 , was manifold times less than as compared with the imports in Pakistan.The imports of all denim apparels in 2014 shows thatÂ India was very close toÂ 4 million pcs whereas the imports in Pakistan was little more than 21 million pcs, further the imports in India forÂ 2015 was little more than 4 million pcs whereas the imports in Pakistan was little more than 22 million pcs, Similarly, in India for the year 2016 and 2017 was close to 3 million pcs and little more than 3 million pcs and the imports in Pakistan for the same period was close to 24 millon pcs and 26 million pcs respectively.

a. India

Exporting Country	Year of Import	All Denim Apparel (Million Pcs)	Total Value (Million USD)	Average Price (USD/PC)
India	2014	3.83	35.98	9.40
India	2015	4.38	39.81	9.09
India	2016	2.96	27.15	9.16
India	2017	3.42	25.38	7.42

b. Pakistan

Exporting Country	Year of Import	All Denim Apparel (Million Pcs)	Total Value (Million USD)	Average Price (USD/PC)
Pakistan	2014	21.06	166.37	7.90
Pakistan	2015	21.86	177.16	8.10
Pakistan	2016	23.51	196.13	8.34
Pakistan	2017	25.73	223.5	8.69

It we look at the above 2 graphs, we find that Indian exports fell down maximum in 2016 and have recovered in 2017 – though they are still less than what they were in 2014. Besides, India was always a more expensive sourcing location but in the year 2017, Pakistan became costlier than India in terms of average price. This also reflects that Pakistan is fast moving up the value chain and selling more quantity at better prices.

2. Menâ€™s Jeans

The imports of menâ€™s jeans in India for 2014 was close to 2 million pcs and for Pakistan was little more than 9 million pcs for the same period, further the imports in the year 2015 was also close to 2 million pcs and in Pakistan was little more than 10 million pcs for the same period . Similarly, the imports in India for 2016 and 2017 was close to 1 million pcs whereas the imports in Pakistan for the same period was little more than 10 million pcs in 2016 and about 12 million pcs respectively. India is considerably weak when it comes to MEN’S Jeans. Only about 30% of its exports is Men’s jeans whereas in case of Pakistan it is about 50%.

a. India

Exporting Country	Year of Import	Men’s/Boys Jeans (Million Pcs)	Total Value (Million USD)	Average Price (USD/PC)
India	2014	1.85	18.27	9.89
India	2015	1.81	16.48	9.10
India	2016	0.77	8.97	11.68
India	2017	1.10	9.85	8.92

b. Pakistan

Exporting Country	Year of Import	Men’s/Boys Jeans (Million Pcs)	Total Value (Million USD)	Average Price (USD/PC)
Pakistan	2014	9.19	63.36	6.89
Pakistan	2015	10.24	77.18	7.54
Pakistan	2016	10.40	83.72	8.05
Pakistan	2017	11.93	100.9	8.46

3. Womenâ€™s Jeans

The imports of womenâ€™s jeans in India for the year 2014 was close to 2 million pcs (over double that of Men’s jeans)Â and for Pakistan was close to 12 million pcs for the same period, further the imports in India for 2015 was close to 3 million pcs and for Pakistan imports was close to 12 million pcs , Similarly the imports in India for the year was little more than 2 million pcs in both the year 2016 and 2017 whereas the importsÂ for the same period was close to 13 million pcs and 14 million pcs respectively. India’s exports are almost stagnant for women jeans whereas increased their exports by over 15% on a much larger base. But 2017 figures give an impression that India is somehow making a comeback.

a. India

Exporting Country	Year of Import	Women’s/Girls Jeans (Million Pcs)	Total Value (Milluion USD)	Average Price (USD/PC)
India	2014	1.98	17.71	8.94
India	2015	2.57	23.33	9.08
India	2016	2.04	17.4	8.53
India	2017	2.24	14.93	6.66

b. Pakistan

Exporting Country	Year of Import	Women’s/Girls Jeans (Million Pcs)	Total Value (Million USD)	Average Price (USD/PC)
Pakistan	2014	11.87	103.01	8.68
Pakistan	2015	11.63	99.97	8.60
Pakistan	2016	12.85	111.36	8.66
Pakistan	2017	13.72	122.1	8.90

In the pricing also we can see that India’s prices which were much higher than Pakistan before , are now getting lower . If fact in 2017 , the prices were almost 30% lower than that of Pakistan.

[/private_special]

April 12, 2018

Siddiqsons Pakistan | Denim Supplier
This article is continuingÂ Â the series of articles for the companies who regularlyÂ participate in Denimsandjeans shows. These are very reputed players in the denim supply chain and leave their footprints on the industry. We will bring the various aspects , strengths, products etc. of the companies through regular articles on such companies.

Siddiqsons Pakistan

About The Group and Mill

The story of Siddiqsons began with venturing into the textile industry and unfolded as Mr. Muhammad Rafi embarked on trading cotton cloth in 1959. The company has expanded into various areas of textiles, becoming the pioneers of denim manufacturing in Pakistan. Along the successful journey, Siddiqsons diversified into other businesses including Tinplate, Construction & Real Estate, Dairies and Energy.

The textiles division of the group is one of the oldest and most established in the country.

According to their team :

â€œ With a vast amount of experience and technical know-how we have come to establish a Denim Dynasty and are recognized by WGSN as one of Asia’s top 5 denim manufacturers. Company has recently installed in slasher dying machine & wider width fabric looms, further company plans to increase its capacity by 50% by the Mid of 2018.The sales turnover of the company is USD 600 Million.Our mission here is, â€œto bring the best clothing experience to consumers of all ages globally through our innovative quality-oriented product offerings.â€

True Indigo Knit Denim FabricÂ is the Unique Sale Proposition according to Siddiqsons and as far as the capacity of production is concerned , the company produces the followings :Â
- 36 Million Meters of Denim Fabric
- 6 million Garments
- 1.5 million Kgs of Indigo Dyed Knits
- 30 million lbs Spinning Capacity
Product Range â€“CurrentÂ Focus

The company focus lies mainly on creating authentic denims by sourcing the finest fibers. As fashion dictates the trends they also incorporate a range of new and innovative products with performance fibers such as
1. T400
2. Dual FX
3. Thermo-cool, etc. and luxury fabrics mixed with Tencel, Modal, Viscose, Supplex.
With trends shifting globally towards sustainability it is equally important to them to ensure that their product is not only fashion forward but also responsibly sourced and produced. They aim to reduce their carbon footprint by developing systems that use less chemicals, energy and water whilst minimizing waste and emissions to promote sustainable business practices in making our fabrics & garments.

AW17/SS18 Products

With six different stories for the season, their Fall/Winter ’17 collection focuses, as the name of the collection implies, on authentic denims with a touch of ethnicity. “Indigenous” by Siddiqsons captures the very essence of denim, while blending in luxury, performance and eco-friendly fibers to create products for niche markets.

Some niche products from the company :

DS-8028A Lycra Beauty

From the story Femme which focuses on soft hand feels and feminine fabrics, this garment is embellished with lace flowers to add a delicate touch.

AZ-6160 Slub Stretch:

AZ-6160 is versatile and can be used in men’s, women’s or kids garments. Here it has been garment dyed and embroidered with an ajrak pattern which is indigenous to Sindh.

D8026D Jetclub:

A cotton, polyester & lycra blend which is soft to touch. From the story, Psychedelic, this piece has embellished turn ups with bright, neon colors that catch the eye.

Market Focus

The company believes that USA, EU, TURKEY, Bangladesh, Sri Lanka, China, Vietnam are their main markets over which they are closely focusing and to tap the potential of these regions.The company is also focusing more and more on sustainability which is the need of the hour now. Their collections,Indigenous, has a story called Sustenance which makes use of alternative fibers such as hemp, crailar & jute cell along with recycled cotton & polyester.

â€œ We have seen immense growth is Denim industry in past decades and we foresee a similar pattern going forward. As denim moving from just a rugged casual wear to everyday office and party wear product.â€

Suggestions For The Industry

Industry needs to now focus more towards Sustainability & start implementing to protect the environment and conserve the nature for future generations.

Siddiqsons at Denimsandjeans Shows !
September 6, 2016

Export To USA & EU By Pakistan | 2012-16

Table Of Contents

Serial No.	Particulars
1	Table showing Imports of Men and Women Jeans Into USA For Jan-June,2015 & 2016 (Pcs In Millions)
2	Graph Showing Imports of Men and Women Jeans Into USA For Jan-June,2015 & 2016
3	Table showing Imports of Men and Women Jeans Into EU For Jan-May,2016 (Pcs In Millions)
4	Graph showing Imports of Men and Women Jeans Into EU For Jan-May, 2016
5	Table showing Imports of Men and Women Jeans Into USA for 2012-15 ( Pcs In Millions)
6	Graph showing Imports of Men and Women Jeans Into USA for 2012-15
7	Table showing Average Price of Imports of Men and Women Jeans Into USA for 2012-15 ( US$/Pc)
8	Graph showing Average Price of Imports of Men and Women Jeans Into USA for 2012-15
9	Table showing Imports of Men and Women Jeans Into EU for 2012-15 ( Pcs In Millions)
10	Graph showing Imports of Men and Women Jeans Into EU for 2012-15
11	Table showing Average Price of Imports of Men and Women Jeans Into EU for 2012-15 ( Euro/Pc)
12	Graph showing Average Price of Imports of Men and Women Jeans Into EU for 2012-15

Over the last 2 decades and specially in last 10 years, the denim industry of Pakistan has grown by leaps and bounds and now there are many leading companies are involved in fashion oriented denims, twills, drills and other apparel fabrics manufacturing in Pakistan. The denim apparel industry grew alongwith the growth in fabrics and today it is key exporters in Asia. Denim is now one of the key sectors and the driving force behind the apparel exports of the country.

In our previous report , we did a detailed analysis of top exporting countries of denim to EU including those from Pakistan . In the current report, we are presenting a detailed analysis of Pakistanâ€™s export of denim to EU and USA , for both Men and Women, from the year 2012 to June ,2016.

Exports To USA

2015-2016

Analyzing the figures of Jan-June ,2015 & 2016 gives a clear indication that the export of Womenâ€™s Jeans is more than that of Menâ€™s Jean and it also indicates the initial slowdown in the export of Menâ€™s Jean from Pakistan which are now 5.30% lower than the previous year of same period in 2015. The women jean on the other hand shows a positive trend with a growth of 3.40% during Jan-June , 2016 . The export during Jan-June 2015 was [private_special] 5.46 million pcs which reached t0 5.652 million pcs during Jan-June 2016 .

Imports of Men and Women Jeans Into US For Jan-June,2015 & 2016

(Pcs In Millions)
Year	YTD-2015	YTD-2016
Men	4.152	3.936
Women	5.46	5.652
* YTD- Jan To June

2012-2015

In 2012 , export of Menâ€™s and Womenâ€™s denim to US were 8.8 and19.58 Million Pcs respectively , clearly indicating the countryâ€™s inclination towards the production of Women Denim. However, the country fails to maintain such trend for so long and after 2012 ,the export of women jeans shown a downward trend . From whooping 19.58 million pcs in 2012, the export dropped down to 11.63 million pcs. Export of Menâ€™s jeans has been growing very slowly and it reached to 10.24 million pcs in 2015 which could be considered as reasonably fair growth.

Imports of Men and Women Jeans Into USA for 2012-15 (Pcs In Millions)
Year	2012	2013	2014	2015
Men	8.8	9.13	9.19	10.24
Women	19.58	11.45	11.87	11.63

The Average price of Menâ€™s Jean in 2012 was USD$ 7.23/Pc and of Womenâ€™s Jean was USD$4.41/Pc which was 39% lower than the average price of Menâ€™s Jean. But later in the year of 2013,2014 and 2015 , Women Jean became more expensive than Menâ€™s Jean . In 2013, Avg Price of Menâ€™s Jean reduced to USD$ 6.91/pc however the Avg Price of Womenâ€™s Jean increased massively by 50% to USD$ 8.76/Pc. In the year 2015 , the average price of both Men and Women Jeans were somehow very closed as compared to previous years. The Av Price of Menâ€™s Jeans and Womenâ€™s Jeans was USD$ 7.54/pc and USD$ 8.6/pc respectively.

Average Price of Imports of Men and Women Jeans Into USA for 2012-15 (US$/Pc)
Year	2012	2013	2014	2015
Men	7.23	6.91	6.89	7.54
Women	4.41	8.76	8.68	8.6

Exports to EU

2015-2016

As far as the EU market is concerned , Pakistan managed to grow reasonably well . During the period of Jan-Mayâ€™15 , Pakistan exported 23.18 million pcs to EU and in the very next year for the same period, the country exported 10% more pcs to EU with 25.47 million pcs. Export of women jean is comparatively slower in terms of growth . In Jan-Mayâ€™15 export was 13.38 million pcs while in the year 2016 for the same period it was 13.72 million pcs. However, overall, it exported about 39 million pieces of denim to EU in 2016 which is good !

Imports of Men and Women Jeans Into EU For Jan-May,2016

(Pcs In Millions)
Year	Jan-May’15	Jan-May’16
Men	23.18	25.47
Women	13.38	13.72

2012-2015

In 2012 , the total export of Menâ€™s Jean to EU was 34.54 million pcs which kept on increasing and reached to the export of 63.96 million pcs by the end of 2015. However the growth rate of export ,which was close to 30% in 2014 has been reduced to 13 % in the year 2015. Looking at the export of Womenâ€™s Jean, there is reasonable growth from 2012 to 2015 . In 2012 , the export was 18.28 million pcs and in 2015 it reached to 32.49 million pcs in 2015. Pakistan is now exporting about 100 million pcs taking together both men and women jeans. This is more than 20% share of the EU market !

Imports of Men and Women Jeans Into EU for 2012-15

(Pcs In Millions)
Year	2012	2013	2014	2015
Men	34.54	38.61	55.62	63.96
Women	18.28	26.4	30.58	32.49

The average price of both Menâ€™s and Womenâ€™s Jean moved in a limited range from 2012 to 2015. In the year 2012 the average price of Menâ€™s Jean was USD$ 6.8 and the average price of Womenâ€™s Jean was USD$ 6.2 . Average price of both Menâ€™s and Womenâ€™s Jean increased in 2014 and till 2015 the average price of Menâ€™s and Womenâ€™s Jean reached to USD$ 7.93 and 7.51/pc.

(Euro/Pc)
Year	2012	2013	2014	2015
Men	6.8	6.65	6.78	7.93
Women	6.2	6.2	6.4	7.51

On the whole if we see, Pakistan has emerged a large exporter of jeans to EU and to some extent to US. With about 20 million pcs going to US and about 100 million pcs going to Europe, Pakistan is not lacking in its capacity as a dream exporter. However, its share of 20% of EU market is quite good and next only to Bangladesh and China . It might soon overtake Chinese exports of denim jeans and be number two after Bangladesh. [/private_special]

August 27, 2016

Rajby – SS17 Collection
Rajby , Pakistan, comes out with their latest range of fabrics for SSâ€™17 focusing on street sports and displaying the strength of recovery and stretch ability in real life situations.

Some key fabrics :
- Power stretches & Super Stretches with super soft hand feel
- Knit stretches for Men
- Poly stretches with Blends like, dual FX, Modal, Tencel, T-400
- Modal, Tencel, and Dual FX blends for Skinny, slim & cropped jeans
- Cotton stretches with inside coating for Men & Women
The R&D team of the company says :

â€œDenim continues to inspire us every day. We are greatly intrigued by the stretch ability of denim and have based our SS17 collection on â€˜Stretch Denimâ€™. We have played with fabrics and tested them to their limit in terms of stretch, recovery and strength while at the same time maintaining the super hand feel. Using different technologies from fiber to finishing with the best providers in the world and combining them with our robust in-house skills, we can proudly say that we have created works of art. After development, the results needed to be tested on ground â€“ in real life situations â€“ and that is what we did. Our photo-shoot took place at an international location where our collection was tested during yoga and sports activities. We are happy to say that we have come out with a beautiful collection of garments focusing on fabric with form and substance. With production of over 1.3 million garment apparels and 1.5 million meters of denim fabric per month, we cannot afford to be lax and need to constantly innovate â€“ and that is what we try to do in the best possible way!â€

We bring to you some of the freshest looks from their Photo Shoot. You can view the entire catalogue by visiting www.rajby.com.

Contact Rajby Denim for information on their company / products by CLICKING HERE
February 17, 2016
Rajby Men’s Collection AW16/17

RajbyÂ (Pakistan) bring out their AW16/17 collection with a special focus on Authentic vintage fabrics â€“ a revival of classic constructions , colors and red tones ,Burberry bikers â€“ special sheen multi color coatings on comfort stretches- targetedÂ for the biker community and the rough and tough ones, High street fashion super dark denims . The product development team of Rajby mentions that their new collection usesÂ special color combinations with unique dyeing methods and refined finishes . The companyÂ is a verticallyÂ integrated operation from yarn to garments and producesÂ 20 million mtrs of denim fabrics and 18 million denim garments p.a. and provides washing and design support to their buyers alongwith in addition to selling fabrics and garments.

Contact Rajby Team by Clicking here

.

July 9, 2015
Rajby Women’s Collection SS`16

RajbyÂ , Pakistan, brings out their latest womenâ€™s denim looks for SSâ€™16. Concentrating on new colors, coatings and deep indigos, the product development team gives a brief idea of some of their main products in this collection in their own words.

SUPER SOFT ICE INDIGO : â€œIce indigo is the latest summer color using special indigo dyeing technology toÂ provide that bright , sunny and vivacious looks on our cotton stretch denims for those women looking for a combination of a very youthful color , super soft hand feel and great stretch. â€

BURBERRY COATINGÂ : â€œThrough Burbery coatings we aim to bring a new leather look dimension to our multi fiber stretch fabrics . With high stretchability and recovery features, the fabric provides the right mix of performance and high fashion. The fabric is available in three cool colors – Cobalt Blue, Maroon & Black .â€

REVERSE COATINGÂ Â Â : â€œ Is our new Cotton Stretch UNISEX (Ladies & Men) fabric Range . Catering to the hot trend of boyfriend jeans , the 10 colors in the collection are providing our consumers a cool summer range for their turnup jeans !

Rajby Deep IndigoÂ Â Â Â : It is always a challenge to go deeper into indigo dyeing and we at Rajby make a continuous effort to provide our consumers the next level of depth. The current look is on cotton and multi fiber/poly stretch indigo series with a high depth outcome to enable our buyers to play around a bit on their washes !

Super Soft Ice Indigo

Burberry Coatings

Rajby Deep Indigos’

Reverse Coatings

Contact Rajby for more info on their latest products here

May 7, 2015
Eco Vintage from Desert Studio, Dubai

We had previously covered the Desert Studio â€“ a unique denim facility at Dubai by Denim Clothing Company (DCC). The studio innovates with the latest technologies available to bring out some cool Eco washes on their jeans/garments . As we discussed with PD team at DCC , they briefed us about some of the latest inspirations which helped them create vintage washes using some of the latest technologies. The fabric directions, new weaves and constructions and inspiration ,styling , wash directions etc indicated y them are given below :

Fabric directions

The key fabric directions are related to new color developments which help in accentuating the vintage looks :

Â· New indigo dye mixes.

Â· Sea green color

Â· Ocean blue color

Â· Pale blue color ( one dip )

New weaves and Constructions

DCC launched these weaves, constructions and new fabrics at the Denim by PV show this May.

Â· Waffels

Â· Micro diamond

Â· Canvas weaves

Â· Broken twills

Â· Melange wefts

Â· Indigo wefts

Â· Loam state unfinished and sanforized denim

Â· 23 oz indigo fleece

Â· 16oz selvedge

Inspiration, styling and wash directions

The inspiration , styling and wash directions are summed up by them as:

â€œAmerican 1940s vintage meets Japanese fashion hobo to create what we call a fresh modern vintage, working on denim bases of sea green, ocean blue and pale blues and using touches of rust colors, tints and pure indigo sprays -and not the typical vintage yellow tints -we created a vintage look with a much fresher feel . We wanted to create a new take on vintage denim and washes but still be able to see the original raw denim in areas of the
jeans!â€

â€œWith the Dubai Desert Studio laundry we took this idea to another level with the Eco vintage range. Which is drawing on the same inspiration but creating modern vintage denims with using only modern day technologies, laser, ozone, waterless, low Energy and Nano bubbles. Sustainable denim productions replacing conventional methods with eco technologies.â€

We give below some of the Eco vintage washes achieved at the Desert Studio , Dubai â€“ using eco friendly technologies.

DCC also came up with an interesting video showing inspirations for vintage effects that they have achieved.

For more information on this collection, contact here

June 5, 2014