Indonesia, one of the most promising garment exporters in SEA, has been hit severely by the COVID-19 pandemic. Garment Export is one of the major contributors to the GDP of Indonesia, In FY 2019 the garment export alone contributed 11% to the total manufacturing exports and 5% to the total exports. This sector employs approx. 5.2 million workers and is one of the highest employment generators.
The USA is the prime export destination for Indonesia. However, since the USA itself facing immense pressure on demand and reports suggest that in April, the retail sales in the USA dropped by 88% and all the major brands including H&M and GAP experienced a heavy fall in their sales. Since there is a problem on the demand side, the suppliers’ side had to suffer.
Garment Imports in the USA and Japan — the two largest importers of clothing products from Indonesia — fell by 12 percent and 10 percent respectively compared to the same quarter in 2019.
In recent times, the Indonesian government is trying very hard to bring the Indonesian Garment industry on track, and to boost the export, the government is working on an Indonesia-Turkey Comprehensive Economic Partnership Agreement(IT-CEPA) to remove the additional tarries between both the countries.
In this report, we have analyzed the denim apparel exports for the month of October 2020, to understand the denim apparel export for the month of June 2020, click here.
| Particulars |
| Tables and Graphs Showing Leading Denim Exporting Destinations |
| Table And Graphs Showing Leading Denim Suppliers Of Indonesia |
| Table and Graphs Showing Leading Denim Buyers |
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Leading Denim Exporting Destinations
In the month of October 2020, Indonesia has exported approx. 2.98 million pcs of denim garments. This is approx. 35% lesser than what it exported in the month of June 2020.
With 2.15 million pcs and 72.09% share, the USA ranked #1 export destination for Indonesia. The average price at which the USA bought the denim pieces was $6.45/pcs. Japan is the next biggest importer which imported 3.82 lacs pcs from Indonesia at an average price of $7.64/pcs.
(Note: this data has been captured from various govt organizations including customs. the actual imports are likely to be higher than this figure .)
| Country of Destination | Units(In 000) | Avg Pcs Price($) | % Share |
| UNITED STATES | 2151 | 6.45 | 72.09 |
| JAPAN | 382 | 7.64 | 12.82 |
| SOMALIA | 61 | 2.18 | 2.03 |
| UNITED KINGDOM | 60 | 8.71 | 2.01 |
| THAILAND | 48 | 5.44 | 1.62 |
| ITALY | 46 | 10.05 | 1.53 |
| AUSTRALIA | 35 | 7.54 | 1.19 |
| PHILIPPINES | 30 | 0.33 | 1 |
| GERMANY | 29 | 11.21 | 0.97 |
| CANADA | 25 | 7.16 | 0.85 |
| OTHERS | 116 | 8.52 | 3.9 |
| TOTAL | 2983 | 6.68 | 100 |



Leading Denim Suppliers
So far as the leading garment exporters are concerned, Eratex Djaja TBK and Glory Industrial Semarang are the two biggest garment exporters during Oct 2020.
Eratex Djaja TBK exported 5.81 lacs pcs at an average price of $9.61 and Glory Industrial Semarang exported 5.17 lacs pcs at an average price of $2.84. There is a substantial difference in the average prices of the both the companies, the reason for the same we understand when we will analyse their buyers in detail at the end.
| Suppliers | Units(In 000) | Avg Unit Price($) | % Share |
| ERATEX DJAJA TBK. | 581 | 9.61 | 19.48 |
| GLORY INDUSTRIAL SEMARANG | 517 | 2.84 | 17.32 |
| SAI GARMENTS INDUSTRIES | 306 | 4.40 | 10.27 |
| GUNUNG SALAK SUKABUMI | 266 | 6.02 | 8.91 |
| DAEHAN GLOBAL | 233 | 6.34 | 7.82 |
| TAINAN ENTERPRISES INDONESIA | 132 | 12.66 | 4.43 |
| SANDANG ASIA MAJU ABADI | 114 | 13.72 | 3.81 |
| SAN SAN SAUDARATEX JAYA | 110 | 5.25 | 3.67 |
| LESTARI JAYA GARMINDO | 103 | 1.82 | 3.47 |
| OTHERS | 622 | 7.18 | 20.83 |
| TOTAL | 2983 | 6.68 | 100 |


Leading Denim Buyers
Walmart and Sojitz Corporation are the two biggest buyers of denim garment in Indonesia followed by Target and JC Penney. Walmart bought 3.85 lacs pcs at an average price of $1.89, all garments were bought from a single supplier – Glory Industrial Semarang. Sojitz Corporation from Japan which bought 3.21 lacs pcs, bought it entirely from Eratex Djaja TBK during October 2020.
| Buyers | Units(In 000) | Avg Unit Price($) |
| WAL-MART STORES INC | 385 | 1.89 |
| SOJITZ CORPORATION | 321 | 8.03 |
| TARGET | 268 | 6.74 |
| JC PENNEY PURCHASING CORPORATION | 258 | 4.21 |
| CFL DISTRIBUTION INC | 147 | 14.55 |
| ANN TAYLOR INC | 184 | 6.32 |
| FAMILY DOLLAR STORES,INC., | 84 | 1.74 |
| THE WILLIAM CARTER COMPANY. | 82 | 5.08 |
| KOHLS DEPARTMENT STORE | 79 | 4.54 |
| OLD NAVY, LLC | 75 | 6.01 |
| OTHERS | 1101 | 7.39 |
| TOTAL | 2983 | 6.68 |


ERATEX DJAJA TBK.
Sojitz is the biggest buyer of Eratex during October 2020 which bought 3.20 lacs pcs , Ann Taylor from the USA is the next big buyer which bought 99.36 thousand pcs at an average price of $10.94/pcs.
ADDRESS:
AXA TOWER (KUNINGAN CITY) LT.43 JL. PROF DR. SATRIO KAV.18, KARET KUNINGAN, SETIABUDI, JAKARTA SELAT
| Consignee Name | Quantity | Av.Price($/Pcs) | Country of Destination |
| SOJITZ CORPORATION | 3,20,516 | 8.03 | Japan |
| ANN TAYLOR INC | 99,360 | 10.94 | United States |
| CFL DISTRIBUTION INC | 82,671 | 13.39 | United States |
| RL EUROPE SARL | 38,914 | 10.23 | Italy |
| OTHERS | 39,550 | 10.65 | United States, Taiwan and Korea |
| TOTAL | 5,81,011 | 9.61 |


GLORY INDUSTRIAL SEMARANG
Glory sold more than 50% of its garment to Wal Mart Stores in the USA, however price is unbelievably competitive. Kohls is the 2nd big retailer whom Glory exported 79.24 thousand pcs of denim at an average price of $4.54.
ADDRESS
DUSUN SECANG RT.01 RW.01 DESA SAMBAN RT. RW.,BAWEN
| Consignee Name | Quantity | Av.Price($/Pcs) | Country of Destination |
| WAL-MART STORES INC | 3,85,168 | 1.89 | United States |
| KOHLS DEPARTMENT STORE | 79,242 | 4.54 | United States |
| SDC-0017 | 47,969 | 7.47 | United States |
| SANMAR CORPORATION | 4,188 | 5.44 | United States |
| TOTAL | 5,16,567 | 2.84 |


SAI GARMENTS INDUSTRIES
More than 80% of garment exports by SAI Garment Industries went to JC PENNEY only during October 2020. JC Penney bought 2.58 lacs pcs of denim from SAI Garments at an average price of $4.21/pcs
ADDRESS:
KAWASAN BERIKAT JL. BRIGJEN SUDIARTO KM 12, PENGGARON KIDUL, PEDURUNGAN, KOTA SEMARANG, JAWA TENGAH
| Consignee Name | Quantity | Av.Price($/Pcs) | Country of Destination |
| JC PENNEY PURCHASING CORPORATION | 2,58,356 | 4.21 | United States |
| MAMIYE BROTHERS INC., | 45,246 | 5.69 | United States |
| BRIARA TRADING COMPANY | 2,653 | 1.56 | United States |
| TOTAL | 3,06,255 | 4.40 |


GUNUNG SALAK SUKABUMI
Gunung Salak exported all denim garments to Target USA only at an average price of $6.02/pcs.
ADDRESS:
JALAN BABAKANPARI BLOK PASIR DALEM RT/RW: , 001 / , 002, BABAKANPARI, CIDAHU, KAB. SUKABUMI, JAWA BA
| Consignee Name | Quantity | Av.Price($/Pcs) | Country of Destination |
| TARGET | 2,65,902 | 6.02 | United States |
DAEHAN GLOBAL
Old Navy USA is the biggest buyer for Daehan Gloabal during October 2020, the brand bought 98.65 thousand pcs of denim from the company at an average price of $6.07/pcs.
ADDRESS:
JL. MAYOR OKING 112B RT. RW.,CIRIMEKAR, CIRIMEKAR, CIBINONG, KAB. BOGOR, JAWA BARAT
| Consignee Name | Quantity | Av.Price($/Pcs) | Country of Destination |
| GAP (CANADA) INC | 3,940 | 7.11 | Canada |
| GAP (SHANGHAI) COMMERCIAL CO.,LTD | 2,950 | 7.68 | China |
| GAP (UK HOLDING) LIMITED | 3,838 | 9.56 | United Kingdom |
| GAP JAPAN K.K. | 5,643 | 8.12 | Japan |
| LANDS’ END EUROPE LIMITED | 4,097 | 3.78 | United Kingdom |
| OLD NAVY (CANADA) INC | 13,654 | 6.56 | Canada |
| OLD NAVY LLC | 98,652 | 6.07 | United States |
| OXFORD COLLECTIONS | 49,169 | 5.81 | United States |
| TARGET AUSTRALIA PTY LTD | 16,628 | 5.36 | Australia |
| THE GAP INC., | 34,589 | 7.73 | United States |
| TOTAL | 233,16 | 6.34 |


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