Boohoo Group plc is a British online fast-fashion retailer, aimed at 16–30 year olds. The business was founded in 2006, and had sales in 2019 of £856.9 million.
It specialises in own brand fashion clothing, with over 36,000 products. Growing rapidly, the company has acquired the brands and online presence of several defunct high street retailers, and also seen controversy over working conditions at some of its suppliers.
BOOHOO UK – WOMEN JEANS & MEN JEANS – Dec 2022 and Dec 2023
This report covers :
Price levels of Boohoo Women Jeans & Men Jeans currently at the online retail level.
We evaluated 2 months of sales ie Dec 2022 and Dec 2023 to see what differences we can note related to various aspects of the products during these 2 months ( about in 1 year). These aspects include FITS, PRICE RANGE , DISCOUNTS, COMPOSITIONS etc.
We also wanted to understand how the composition of cotton has panned out during these 2 different months. The composition of fabrics used for the jeans does reflect the particular focus of a brand where it tries to get a good balance between sustainability and fashion. We analyze the top few compositions which were most used during this time by BOOHOO’s in their Women Jeans & Men Jeans. We also wanted to see if the brand was strategizing on its fiber inputs and does it reflect in its recent assortment of product offerings. We shall bring out a table with all the most popular compositions along with a complete table of all compositions for our readers to analyze themselves.
We studied about 1401 product styles in Women Jeans & 1167 product styles in Men Jeans during these months to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front.