Faustine Steinmetz, a French designer based in London, she graduated from Central Saint Martins and she created her own brand in 2013 after working for Jeremy Scott and Henrik Vibskov. She is a pioneer in ‘slow fashion’; think of this as the anti movement to the ever increasing turnover in the current fashion industry. After doing her masters her career skyrocketed, with her innovative and ecologically-mindful brand ethos. Her aim is to recover the craftsmanship and appreciation that goes into creating garments, especially mainstream items such as jeans. Her denim creations are to be coveted and collected. Working with the industrial staple, Steinmetz focuses on sustainability at the heart of our collections.The Paris-born designer creates and manufactures all of her designs in the UK, including hand making the yarn.
Slow Denim is an exhibition by this French designer , currently held at the Joyce Gallery in Paris, where she exhibits her reaction to our throwaway culture, explaining just how much work goes into each an every piece of clothing made for the Steinmetz brand. This concept is a complete anti-thesis of fast fashion and deliberately seeks to bring out the into focus the need to SLOW DOWN THE SPEED OF FASHION. She mentions on each piece the time taken to produce the garment. Ranging from 32 hours to 1080 hours , each piece shows the exquisite and detailed work gone into the collection. Her previous collections have not been too simple either.