What Is The Per Capita Consumption Of Jeans In USA ?
November 10th, 2009 by Sandeep Agarwal | Filed under Denim Data & Figures. 
USA consumes almost 30% of world denim jeans production. Being such a large market , the figures related to this market are generally of great interest. One such figure is that often surfaces in various news reports is that of ‘ Per Capita Consumption of Jeans in USA ‘ ie how many jeans does every resident of USA buys on an average in a year..
I have seen that the figures that surface range from 1 Jeans per person p.a to 7 jeans per person p.a .. I thought it would be a good idea if we could arrive at a calculated figure which does away with the ambiguities related to this .
Now, the main point to remember is that almost all of the jeans consumed in US is imported from outside. Premium denim jeans are an exception as they are mostly made in USA. But though premium denim jeans are very important due to their high value, their share of the total volume of jeans consumed in US is quite low. So lets look at the figures below:
Imports Of Jeans Into USA in the Year 2008
| 2007(million pcs) | 2008(million pcs) | |
| Imports of Mens/Boys Jeans | 273.94 | 292.00 |
| Imports of Women’s/Girls Jeans | 249.55 | 269.53 |
| Production In USA (approx.) |
20.00 | 20.00 |
| Total Consumption | 523.49 | 561.53 |
| Population of USA | 301 million | 304 million |
| Per Capita Consumption of Jeans in USA | 1.80 Jeans | 1.91 Jeans |
Note: Import figures are sourced from US Customs
The figures for production of Jeans in USA are an approximation and taken after considering various reports in this regard, though there are no authentic figures available in this regard. However, the production of jeans is a small percentage of imports and hence a slight variation (+ or –) will not make much difference.
These figures also clearly show that the consumption of denim jeans is on the rise in US as reported in various posts before here , here and many other places. Just search the site and you will find some more reports in this regard.
I have done my best to put up the most updated figures. However, if any viewer finds any better figures , I would be most happy to update them here….:)
Tags: Denim Reports
Hey Sandeep,
I love your posts. If not everyday I try to read all that you send whenever time permits, I sure don’t like to miss anything, it’s just endless. You are incredible with denim jeans. Was wondering if you wld hv reports on “per capita consumption of denim jeans” in Indian scenario.
I am a textile designer who’s hooked on to a lot many things in life besides just ‘textiles, and denims is one such thing. In a way I owe my passion for denims to you too, for every time I have read your post it has increased my passion, beyond WORDS.
Thank you.
Much regards,
Bhavana
Hi Bhavana,
Thanks for the comments and good to know you like the posts.
Please note that the Indian per capita jeans consumption is between 0.25 and 0.30. It is set to rise in the near future..
Hi Sandeep,
Thank you for the info. Appreciate it.
B.rgds,
Bhavana
Dear Sir,
I always wait for your post and few post missed. I don’t know how. This post is very important and one can get the idea of overal Denim market / demand.
Thank you so much. But can you please tell me how can I navigate all your post without fail?
(Normally I get notification in my mail through Fashion to Fibre)
Thank you
Dipak