Moving one step ahead , Lindex ,one of the leading fashion chains in Europe , has recently launched a spring campaign where sustainability in both material and process is in focus. From January 2016 a vast majority of all Lindex denim is made from sustainable cotton and produced in more sustainable processes saving water, energy and chemicals. With this new range of denim for both women’s and kids, Lindex continue to set the standard.
Some of the Better Denim styles are completely sustainable; made of organic cotton, with sustainable trims and produced with water, energy and chemical saving processes. All 5-pocket denims have the size printed in the waistband, reducing paper from not using main and size labels. The completely sustainable denims have hangtags made from recycled paper, attached with organic cotton strings. Some of the denim bottoms are even more sustainable with sustainable trims like zippers, buttons, rivets and badges.
For the Better Denim campaign, Lindex also introduces its very first upcycled item – a sneaker made from re-used denim. All parts of the shoe are sustainable with the denim fabric being collected from the post-consumer textile reuse and recycling flow, managed through Lindex stores and sorted by Swedish second hand organization Myrorna. The denim sneaker is made in collaboration between Lindex, Myrorna and Fair Unlimited.