Levi’s and Ganni released their latest collab where iconic Levi’s® styles meet playful GANNI signatures Timeless, responsible styles made to last, crafted from cottonized hemp – a cotton alternative that requires 70% less water to produce, to push the idea of a more sustainable future.
Featuring standout denim dresses, limited edition prints, and playful design signatures like our peter pan collar, the collection is available to shop from February 24 onwards and this is the 2nd time when GANNI and Levi’s came together and launched a collection.
“One of the great things about working with the Levi’s team has been our shared ambition to create a responsible product,” Ditte Reffstrup, creative director of GANNI, tells Teen Vogue. “The hemp used to make the fabric is all rain feed with a proven lower footprint than conventional denim, traditionally made from cotton. The cottonized hemp is so soft and luxurious in feeling, you honestly can’t tell it’s not conventional denim.”
The price bracket of the collection ranges from $115-$475 USD and will be available on GANNI.com and Levi.com , offline it will be available at Levi’s and GANNI stores globally and select partners.
Note from Editors : Though we appreciate the initiative taken to use more sustainable materials in the denim clothings, we do not believe that without disclosing how much of it have been used and on what standards can the collection be termed as sustainable , the use of this terminology be avoided .
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