As comfort , softness and flexibility become increasingly important for female customers, GUESS and ORTA Anadolu (Turkey) and have come together in order to create jeans that targets to offer comfort and flexibility to female customers and keep them happy !. GUESS POWER CURVY – Created from ORTA FITSWELL’s 7845 and 8000, would like to be a second skin for the females with an excellent recovery performance including no bagging out and hold their shape all day long, retaining a super slimming effect.
Today, female consumers are demanding jeans that offer comfort and protection. They want their jeans to provide flexibility, moving with their body in perfect harmony. They are looking for jeans which keep them looking great throughout the day, despite the pressures of their routine. ORTA and GUESS have come together to cater to such demand of the female consumers. This is also a sign of fabric manufacturers and brands coming together to co-brand a technologically savvy product and appeal to the consumers.
A Silky soft tencel/polyester blend fabric made by Orta and supported with their AlchemyOne® finish, creates a soft and luxurious touch.
Both the companies are gung ho about this new jeans collection and say :
“GUESS POWER CURVY Jeans are an absolute must for women on the go, beautifully tailored, good to your skin and luxurious inside and out. They perform well all day long, from your early morning business meeting, to the time when you kick them off to go to bed at night.”
GUESS POWER CURVY is available in all GUESS stores in Europe, online at guess.eu, some selected department stores and multi brand stores .