Retro-inspired prints and graphics on beautiful patterned shirts produced by Levi’s® in the 1940s and 1950s, a sun-bleached 1920s balloon pant, 1930s riders chino in a classic wide leg, and interesting front pocket closures , all this you may find at the recently launched in the lookbook of SS’18 collection by Levi’s Vintage Clothing. Every season , Levi’s® Vintage Clothing dives deep into their Archives, dating back as far as 1873, to recreate iconic looks to honor and to celebrate the brand’s such rich heritage.
Not only for men , even ladies can find their key piece this season in the 1950s lot. 701 jeans, which evolved from the first Levi’s® five-pocket jeans made just for women in 1934. The 1950s 701 jeans are made with signature selvedge stitching in pink (instead of the traditional red found on the 501) and includes the original Talon zipper manufactured since 1893. Another option for women craving a casual, beachy look is the 1950s 701 knee-length short. Complete the outfit with a Hawaiian print or polka dot top.
“I spent time on research trips traveling between the Mexican border and Malibu exploring the old surf haunts and meeting current surfers to trace the link from the surf riders of the 1940s to today, and found the same passions still exist,” says Paul O’Neill, Design Director, Levi’s® Vintage Clothing. “This was an era before the classic California surfers we all associate with board shorts and long blond hair … this is where I cast the surfers who would act as models for our lookbook as well.”
Scroll down to see some the most beautiful pieces from the lookbook which take you the early-mid 90’s nostalgia.
1880 Triple Pleat Blouse | $400.00
The Levi’s® Vintage Clothing 1880’s Triple Pleat Blouse is based on their oldest and earliest denim jacket. A hallmark of Western workwear, it now sits at the company’s San Francisco archives. It’s named for the three center front pleats, designed to allow for expansion by clipping the threads. Distinguishing features include sewn-on metal branded buttons, large hand pockets with rounded bottoms and a cinched back with a leather patch at the waistband. The Rigid finish comes in indigo denim from the Cone Mills of North Carolina – the company which is now closed. The slubby pattern on the raw fabric look amazingly spring fresh !
1969 606® Jeans | $198.00
The Levi’s® Vintage Clothing 606® is the original slim-fitting jean — a modern icon, styled long and lean. It was first introduced in the late 1960’s for a new generation of Levi’s® fans searching for slimmer and more stylish fits that wouldn’t break the bank. The reproduction faithfully recreates every element of the original and repeats the same manufacturing process. Like other Levi’s® Jeans with the orange tab, the 606® was made using efficient Line 8 construction, a simple and more cost-effective method that involved fewer steps. The garment is sewn together with bar tack stitches.
1966 501 Jeans | $260.00
1920’S Balloon Jeans | $278.00
The Levi’s® Vintage Clothing 1920s Balloons are a signature early-century style. This wide silhouette is constructed from lightweight 2×1 grey weft denim, and finished with classic details like center press; cuffed hems and welt pockets. Reproduction of original 1920’s Levi’s Balloons.
1967 Type Iii Jacket | $385.00
The Levi’s® Vintage Clothing Type III Jacket is true to the model from 1967 and second only to the 501® Jeans in the Levi’s® portfolio of iconic garments. Worn by ranchers, rock stars, truck drivers and rebels, it’s known today as the “Trucker Jacket.” This one has definitive Trucker details including the Big “E” red tab, another iconic mid-century feature.
1933 501® Jeans | $260.00
The Levi’s® Vintage Clothing 1933 501® Jean offered a new variety of wearing options it was updated with belt loops, but still retained the popular cinch and suspender buttons. Some owners wore their jeans with a belt instead of suspenders. They cut off the cinch right at the rivet and removed the suspender buttons, choosing not to follow the style of older generations.
1967 505® Jeans | $225.00
“Summer of Love” 1967 505® is the classic slim-fitting jean of the 1960’s Ð cut slim and straight all the way from the thigh to the ankle. Unlike the 501®, it has a lower rise and zipper fly. This garment is made with selvedge denim and features big “E” red Tab. Remaining faithful to the original, Levi’s® Vintage Clothing has also included a Talon zipper—the original zipper, manufactured since 1893.
1976 501® Jeans | $285.00
The 501® Jean of the late 1970’s shared shelf space with a wide range of pant styles popularized during the “Me Decade” Ð bell bottoms, straight legs, slacks with the look of jeans, and beyond. Despite the busy times, Levi Strauss and Co. stuck to the basics when it came to its most iconic style. The 1976 501® Jeans is popular with vintage enthusiasts, not for the fit or details, but for the fabric. The color started out a bit brighter but faded out faster, a welcome change for Levi’s® fans who wanted to fade their jeans as quickly as possible. This pair is made from classic Shrink-to-Fit™ denim, which forms to the customer over time.
1936 Type 1 Jacket | $385.00
Rarely does a garment symbolize the American workforce like Levi’s® 1936 Type I Jacket. Cut for a regular fit from rigid denim, it was considered the unofficial uniform of the American working man. Recognizable period details include a double pleated front, single chest pocket, exposed copper rivets and copper-pronged cinch back for an adjustable fit. It also features emblematic Two Horse® label, marked XX for quality.
1953 Type Ii Jacket | $385.00
The Levi’s® Vintage Clothing 1953 Type II Jacket is a slightly updated and modified version of milestone 1936 Type I Jacket. This jacket became the unofficial uniform of the working man. It features button flap chest pockets, a pleated front, and copper-pronged cinch back for an adjustable fit. The Big “E” red tab is another iconic, mid-century detail.