Old Navy – Fall 2007 Denim Collection – Latest trends in Denim

Old Navy debuts its Fall 2007 line in stores featuring various striking trends.

Color Denim:
As I previously mentioned , Color Denim trend is likely to be picked up by various brands. Old Navy is offering its skinny denims in crimson red, yellow, gunmetal grey, cobalt blue, and pastel purple(USD 29.50) .
A complete antithesis of skinny jeans is the Wide Legged denim – which is also being taken up
in a small way. The jeans are priced at USD 34.50 .. Wide legged jeans trend is not expected to grow as big as skinny jeans , simply because wide legged jeans can be carried by very few females(normally) gracefully.

New Fits

Old Navy aims to introduce three new fits :

Diva – sexy low rise waist and body hugging .
Flirt – Classic fit with a medium rise
Sweetheart – Casual fit and high rise

It remains to be seen whether the customers find these fits novel or they are just novel names…

Old Navy is a division of Gap Inc and brings customers on-trend apparel and accessories at amazing prices, all in a fun and energizing shopping environment.
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand names. Fiscal 2006 sales were $15.9 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan

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