If the Frame Denim Pre Fall 2017-28 collection is to be taken as a benchmark, then we are looking for two key trends in women denim – Flares and Boyfriend jeans. The brand brings out a number of looks in Flare denims whether full length or Capri styles or flare slits. Boyfriend jeans had interesting sewn turn ups . The collection misses excessive distressing or fraying and remains a cool and composed collection.
Image Courtesy : Frame Denim
Frame Denim , like many other premium denim brands in US, started small . Starting in 2012, partners Torstensson and Jens Grede , the first pair of their launch After launching that one pair four years ago—the Le Skinny de Jeanne—the style was seen on supermodels from Miranda Kerr to Karlie Kloss . The two placed the product on friends, models and celebrities—without ever paying anyone for the inevitable social media endorsements that came along. Now it is a multi million dollar business.