140 years ago, Levi Strauss invented a simple blue jean that would forever change the way America, and the rest of the world, dressed. Started four years ago, Levi’s® Made and Crafted™ builds on this legacy by designing tomorrow’s classics using today’s best materials and construction techniques.
Each season, the brand develops the most interesting fabrics with the best mills from around the world. Denim is sourced from US, Japanese and Italian mills whereas materials like hand waxed leathers come from Italy. Every garment is cut, sewn and finished using the best methods available. Some items can even take a few days to make. Eg the shirts are sewn using single needle construction. LMC tries to use indigo and denim in new and unexpected ways. Their denim is hand finished by the best laundries in the world.
Miles Johnson, the design director of LMC talks about the how their SS13 collection was named “ Painted Desert” and how the elements of desert were incorporated in this collection. The inspiration from deserts translates into vibrant desert colors of sand or of setting sun or of blazing fire bringing out an interesting collection in different fabrics including selvedge denims with neps, desert colored jeans, irregular texture of sand represented through various kinds of washing effects – even using tie and dye – and many more experiments. Prints have been used to bring out desired desert looks in many pieces. In this video here , Miles Johnson talks about this collection and you can also relish some photographs from the collection below.