An advanced technology jacket made from the partnership of Levi’s and Google surely is a next step in the field of technology after their previous launch of smart jacket 2 years back.The smart sensitive touch on the jacket enables the user to access their phones and get alerts in a very easy way.It depicts the new generation of wearable technology by Google. Paul Dillinger, Vice President of Global Product Innovation, Levi Strauss & Co. says:
“We’re excited to continue this journey with our partners at Google A.T.A.P.Two years after we first launched Jacquard – the technology has become smaller and more discrete, more affordable and with more useful… but the premise and purpose remain the same: you can keep your phone in your pocket and your eyes on the world around you, staying connected without being distracted.”
How Does It Work?
For easy accessibility , they have planted a sensor in the left cuff of the jacket which works like a smartwatch.You need to connect the tag with your device by JACQUARD mobile application.After activating the Bluetooth, you can listen to music , check your notes and calendars, attend and get notified for calls , navigate to the location and a lot more without actually using your phone.A gesture can even trigger the camera from your phone.Just rub your sleeve and you can access the features without much effort.There is a light that flashes for any notification you have received in your mobile phone example light flashes even on arrival of a cab ! Not only the supporting features, but the tag has not compromised in the design as it is too small to get noticed.
But it comes with a precautionary measures to build its durability as the Bluetooth must be removed from the cuff before washing.There is still a need to improvise the technology as you need to remove the device before every wash and it comes with proper care instructions.
According to Levi’s spokesperson, “You’ll be able to take care of it like a normal denim jacket,” she said further. “Washing, especially at high heat uses lots of energy and water, and so we always advise consumers to wash only when needed, use cold water and air dry whenever possible. It’s worth noting the care label on the jacket advises to: ‘Machine wash cold. Do not bleach. Tumble dry medium.’“
With the motive of reaching out to more people , Google and Levis are doing so by offering more designs, launching in more countries and most importantly, cutting prices. Now, the Jacquard in Levis’ Sherpa Trucker jackets in addition to plain Trucker for both men and women, is available at the price starting from $198 at their website.The jacket even gets automatically updated with the new versions and features launched time to time.If you want to grab the latest version of this jacket, the brand is launching the new collection with advanced features this fall.