Brazil is one of the most denim fashion conscious country in the world. With a per capita consumption level that exceeds that of the US, Brazil has some novel jeans brands that have been existing for ages. One such denim brand is the Ellus. The Ellus was created in 1972 by Nelson Alvarenga and has a class of its own.
Visionary, entrepreneur Nelson Alvarenga invested in Jeanswear market yet when it came to creating this market in Brazil . The era of the 70s was a time when the young generation fought for freedom of expression and, in this spirit, the Ellus was born in 1972.
Five years later, the five pockets denim brand became an object of desire. Then came other hits, such as canvas jeans, colorful and stone-washed, “the stone washed jeans the” and these were brought to Brazil by Elus. Today, Elus is synonymous with bold and authentic Jeanswear. Present throughout Brazil, the brand is also distributed in Europe, Middle East, Latin America, the U.S. and Asia.
Some images from their past collections
We are giving herebelow some latest F/W’14 looks from the brand. What is interesting is that the double denim looks dominate . Dark deep dyed denims, subtle grays , formal styling and some intensively creative and different looks are the key features from the collection .