When one speaks of denim fashion in EU , the first nation that comes to mind is Italy. Italy has been the harbinger of denim developments with a number of important mills like TRC and denim brands like Diesel having originated from here.
But what is the consumption of denim jeans in Italy ? How many jeans are produced in Italy? How many of these are men’s and how many are women’s jeans ? What are the exports and imports of the same ? Is the production of jeans going down ? Does men’s jeans sell more than women’s ? What is the net consumption of jeans? Is this consumption stable or is it changing? What is the per capita consumption of jeans in Italy ?