Update: As pointed out by Adriana of Deniminstitute in comments , the oldest pair of jeans is actually from the 1880s and Levi’s bought it at USD 46,532/– . Thanks Adriana Just came across this interesting video on youtube regarding the oldest jeans available – a jeans belonging to the year 1890. Levi’s wanted to reclaim their jeans and bought it in 1997 at USD 25000/- . I am sure it would worth much more now..
So, the lesson is – don’t throw away your old jeans !
PS: Its interesting to note how the innovation of a small rivet made a huge difference to the selling of jeans and made millions for the owners of Levi’s.
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