Denim is increasingly being used by non apparel manufacturers to bring out capsule collections and appeal to consumer eyeballs increasingly accustomed to looking for denim .The Fila Original Tennis “Denim” Collection brings the fashionable denim to Fila’s classic Original Tennis sneaker. The sneaker is outfitted entirely in denim, with the iconic slash in a red-and-blue leather colorway.
A companion bucket hat and backpack with similar denim features are available but sold separately from the sneakers.The Mayor backpack is made of premium denim and features red stitching to mimic the selvedge intricacies found in premium denim jeans. The collection is available at ALIFE store and retails for $200 for shoes only .Not a mean price by any standard – but who can now deny that denim can enter the most premium segments of multiple consumer products.
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