Studying Lifestyles and Creating Story To Sell Denims | Dr Dilek Erik

Dilek ErikWhat If some one is completely clueless about as to how to sell the Denims in the market ? Being a manufacturer or retailer of denim garments or fabric in a perfectly competitive market, what is that feature which motivates the consumer to buy your denim ? The questions are many but the answer is one and that is – You need to study the lifestyles of an individual or group of individual or a culture before creating you product for a market .

There are ‘n’ number of diversity in the market as the Individuals come from different backgrounds,culture ,ambitions,emotions and purchasing capacity therefore it is equally pertinent to go for a pragmatic and comprehensive study as well as  observation towards the consumer behavior and thereafter one should proceed further in order to sell their denims in their respective markets .

Dr Dilek Erik ,at the Seventh Edition of Denimsandjeans Bangladesh Show on March 1-2, of the market which can help you to create your collections for the market .

She asks few questions from the Denim Mills :

What do you think before developing a fabric ? Do you think about :

Dr Dilek | Denim Mashup | Denimsandjeans.com

She suggests that more important than all above is to STUDY THE LIFE STYLES OF CUSTOMERS YOU ARE TARGETTING.

Dr Dilek | Denim Mashup | Denimsandjeans.com

 

She gives many examples of how to understand the type of life styles of people. .

1.EXTREMISM

Everything is at Maximum ,there is no limitation , you can use everything in a extreme way , this is what Dr Dilek believes when she talks about extremism as a life style and a trend. Use of patches as either on top or on bottom ,   oversize jackets ,   a short over a jeans or   a long denim jacket on shorts .

Extremism | Dr Dilek Erik | Denimsandjeans.comExtremism | Dr Dilek Erik | Denimsandjeans.comExtremism | Dr Dilek Erik | Denimsandjeans.comExtremism | Dr Dilek Erik | Denimsandjeans.com

In case you identify the lifestyle as Extremist , how are you going to create is ? She gives certain directions for the denim mills to follow:

Extremism | Dr Dilek Erik | Denimsandjeans.com

2.STYLISH

This is a premium class of trend which is very clean , detailed and tailored . This trend features fit , rigid and stretch lifestyles and will not have any aggressive slub effects as it had with Extremism Trends. Very classy and expensive .

Stylish | Dr Dilek Erik | Denimsandjeans.comStylish | Dr Dilek Erik | Denimsandjeans.comStylish | Dr Dilek Erik | Denimsandjeans.comStylish | Dr Dilek Erik | Denimsandjeans.comStylish | Dr Dilek Erik | Denimsandjeans.com

To create this lifestyle collection, below are the technical details as per Dr Dilek  :

Stylish | Dr Dilek Erik | Denimsandjeans.com

3.ACTIVE

Active wear is a very popular trend in the Europe these days as people there are very obsessed to their health , Dr Dilek says while talking about this trend . People go to the gym and different center for exercise to keep themselves very fit and here comes the Active Wear . The lifestyles of these people are different and for them comfort at their workplace is more important than anything . Sporty,Comfortable, Thin and Super Stretch Jeans with functional finishes can be used to in this kind of lifestyles. Active | Dr Dilek Erik | Denimsandjeans.comActive | Dr Dilek Erik | Denimsandjeans.comActive | Dr Dilek Erik | Denimsandjeans.comActive | Dr Dilek Erik | Denimsandjeans.com

To create the Active lifestyle collection , denim mills can follow following guideline : 

Active | Dr Dilek Erik | Denimsandjeans.com

4.DENIM  LOVERS

Denim Lovers trend is all about the comeback of old fashioned jeans which were very popular during the 70’s and 90’s . High waist jeans , crop jeans ,rips and damages ,salt and pepper effects , patches , use of different shades in the single garment and the open edges without any finishing all these denim look are also becoming very popular these days .

Denim Lovers | Dr Dilek Erik | Denimsandjeans.comDenim Lovers | Dr Dilek Erik | Denimsandjeans.comDenim Lovers | Dr Dilek Erik | Denimsandjeans.comDenim Lovers | Dr Dilek Erik | Denimsandjeans.comDenim Lovers | Dr Dilek Erik | Denimsandjeans.com

To create a Denim Lover  lifestyle collection , below are the technical details :

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5.SUSTAINABLE

Sustainability is a trend which is needs to be followed by every denim lover . It is the future . In the past , G Star and Pharrel Williams started a project where they collected the plastic bottles from the sea and melted these waste bottles and converted it into yarns and manufactured jeans from these recycled stuffs . H&M has been doing good in the filed of sustainability , they are collecting waste cloths and recycled them into new pair of jeans. Organic cotton ,Lyocell ,Hemp , Linen and Bamboo are being used to produce sustainable denim .

Sustainable | Dr Dilek Erik | Denimsandjeans.comSustainable | Dr Dilek Erik | Denimsandjeans.comSustainable | Dr Dilek Erik | Denimsandjeans.comSustainable | Dr Dilek Erik | Denimsandjeans.com

To create A SUSTAINBLE  lifestyle collections , Dr Dilek has following suggestions for the denim mills .

Sustainable | Dr Dilek Erik | Denimsandjeans.com

About Dr Dilek Erik

Dr. Dilek is a Management Engineer & Industrial Engineer and has been working in textile business for 28 years. After handling important portfolios at some of the top denim companies including Orta Anadolu, Bossa Denim, Martelli-Isko and Calik Denim, in 2014 she started giving marketing consultancy to many denim companies . Currently she is working as a partner of Atkı Çözgü- marketing and production company.


Catch Stefano Aldighieri live at the Second Edition of Denimsandjeans Vietnam show on June 07 at 3.00 PM . Click here to reserve your spot !

Stefano Aldighieri | Denimsandjeans.com

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