Denim Première Vision is celebrating its 10th anniversary in 2017. Nearly 20 sessions after its inception, the brand continues an evolution begun in 2016 with the Tomorrow is Calling campaign, and an entirely new programme. R-EVOLUTION, the theme of the April show, marks the arrival of a complete refresh. This re-thought event engaged closely with the market, industry and brands to study, together with the community as a whole, the issues it faces today, to infuse the sector with new vitality and to create the denim of tomorrow. For 48 hours, Masterclasses, the Hackathon, the Première Vintage Market, and never-before seen creations by 84 exhibitors will propel visitors and exhibitors alike to the heart of the sector’s major technical and technological innovations, complete with an analysis of advantages and future potential in terms of product trends. They will unveil new sources of inspiration and new fashion directions. For the first time ever, this truly stimulating, creative and inventive hub will showcase real-time denim development projects designed by students from the best fashion and technology schools. In addition, masterclasses will welcome renowned experts from other sectors, the better to encourage creative thinking and initiatives for tomorrow’s denim players
A REDESIGNED TRENDS AREA
A combination of future, phygital merchandising and a contemporary art museum, an alternative and singular expression of the autumn winter 2018-19 denim fashion themes.
4 immersive universes present the fashion trends through a pared-down and assured selection of new products and specific developments from the Denim Première Vision exhibitors:
Boldness in terms of both materials and shapes. Arrogant lines, impertinent and resolutely light volumes.
Specific, informative signage to promote eco-responsible and fashion developments. Cleaner cottons teamed with bio-sourced synthetics, industrialized natural processes such as vegetable dyes, ever more innovative recycling, innovations in terms of environmental commitments, and better traceability thanks to blockchain technology.
For 2 days,renowned speakers & denim icons will share on hot topics such as:
WEDNESDAY, 26th APRIL
2pm : SMART CREATION MASTERCLASS A survey of solutions for sustainable design and production.
Speaker: Yann Queinnec, Managing director of Affectio Mutandi.
4pm : INNOVATION MASTERCLASS All the keys for successfully implementing innovation strategy.
Speaker: Luc Bretones, Executive Vice President of the Orange Technocentre and Head of Orange Vallée
THURSDAY, 27th APRIL
11:30am : THE TRENDS OF TOMORROW MASTERCLASS What will tomorrow’s denim look like?
Speaker: Stefano Aldighieri, Founder of Another Design Studio
2pm : PRODUCT INNOVATION MASTERCLASS How to respond to consumer expectations: fabrics, washes, innovations, trends?
Speaker: Fabio Adami Dalla Val, Head of R&D, M&J Group