Levi’s India, which had struggled to find its feet in the price concious Indian Denim market, is set to achieve a sales turnover of USD 100 million plus this year. It would make it the first international apparel brand to do so as ET reports .Besides another brand – Benetton – is also set to achieve the same feat .
Levi’s India plans to open over 800 stores by 2011 and it seems that the turnover is set to increase at a faster pace in the coming years and it plans to take a larger cake of the existing $450 million organized denim market . However, it is to remembered that the organized denim market in India is much smaller than the unorganized denim market . However , with increased incomes with the youth, the organized denim market is growing at a fast pace of around 10-12%p.a . This is prompting other International denim brands in India like Pepe Jeans , Lee Cooper etc to expand aggresively with Pepe Jeans itself wanting to add another 300 stores in the coming year. The local denim brands like Spykar , Flying Machine (Arvind Mills) etc are also creating an impact in the denim market.