Bread and Butter Berlin (BBB) July 7th – 9th 2010 – A Review Of Denim Trends

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This is a guest post by Rik Vanniewenbourgh

The Bread and Butter this season was an extravagant party with lot of enthusiasm and energy showing up in the show . The video below catches some of this energy from the party.

First impressions from the Bread and Butter

Some of the key denim trends at the show were :

Vintage Denim

A lot of attention towards vintage denim came from brands like Levi’s / Wrangler / G- Star / Tommy Hilfiger etc.

ADRIANO GOLDSMIED with his name already well know in the World as designer (design jeans) had a very good collection which shows how you  need to make and present vintage denim!!!!
Retro and Vintage IS IN…….

Color Trend

Trend is towards more and more dark colors.

Style Pattern

Jeggings for women is an increasingly popular trend with small special designs and smaller legs .

Fabric Trends

Slubs are disappearing towards more even qualities . But the fabrics are slightly shiny (achieved with hot calendering and under pressure) .

Garment Washing Trends

Trend is more towards unwashed or slightly rinsed washes.

A Note On Turkish participation

Turkish brands have paid much attention to the fair and there  were many people on the fair , including brands like  MAVI / CROSS etc.

Turkey is very important for Europe as supplier and it reflected in the fair. The reasons for this importance are :

 

-short lead time

-price / quality is excellent

-quality is good and consistent and trust full

-small orders possible to get from Turkey

-already years experience and regards communication excellent with their

customers and are very open.

 

Here are some very cool visuals  from the show .

BBB BERLIJN 2010 JULY goldscmied

BBB BERLIJN 2010 COOL DENIM

BBB BERLIJN 2010 JULY JEGGINS BBB BERLIJN 2010 JULY 024

 

 

BBB BERLIJN 2010 JULY 038

BBB BERLIJN 2010 JULY 046

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And here is slideshow for the visuals from the show .

 

rik

This is a guest post by Rik Vanniewenborgh who has over 30 years experience in Denim Industry. He has worked over 25 years in the VF Corporation(Belgium) in various capacities (including quality control). This post is from his recent visit to the BBB Berlin Jeans Fair.Contact him on email here

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