Denmark , with a population of only about is a small country compared to many other countries in EU with a population of only about 5.5 million . The Danish apparel retail is valued at over $6.5 billion and is sizeable for the country of such a small population. The country has a decent consumption of denim garments due to popularity of denims and it is estimated that the per capita consumption is about 4 jeans per person p.a with over 20 million pieces of jeans sold in Denmark.
So where do the jeans come to Denmark from ?
The jeans most come to Denmark in big quantities from
- China
- Turkey
- Bangladesh
and small quantities from Pakistan , India etc. China enjoyed a market share of about 50% in the total jeans imported into Denmark in 2010. However , within a year , it lost about 4-5% points and the share is being taken up countries like Bangladesh, Turkey, Pakistan and India. This reflects the growing
Lets have a look at the quantities and prices at which the jeans are coming to Denmark from some of the important exporting countries in 2010 and 2011 …
|
Country |
2010( qty in million pcs) |
2011 |
2010 (Price in Euro/pc) |
2011 |
| China | 10.21 | 8.76 | 6.28 | 6.58 |
| Turkey | 5.22 | 5.44 | 14.37 | 16.27 |
| Bangladesh | 1.84 | 2.84 | 4.21 | 5.85 |
| India | 0.35 | 0.91 | 8.50 | 9.42 |
| Pakistan | 0.29 | 0.34 | 8.14 | 9.24 |
Looking at the table above , it is clear that China is losing market share rapidly due to rising costs. Also, its surprising to see that Turkey is gaining share – reflecting that speedy turnaround and very high quality garments are required for this market and the prices touching Euro 16+ are not less either.
Bangladesh and India are quickly gaining share of the market though the prices that India gets are far above those of Bangladesh.
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