I had been wondering for quite a long time when someone would give a digital touch to a pair of Jeans.
Well, it seems that Denim Code of France has done the same . It has embedded a barcode in the Jeans which can be photographed with a mobile..
And then?
A little difficult to understand, but then one can gain access to video clips, music and films over your phone.
I like the idea of giving a Digital Touch to a Jeans and I feel its a good strategy to offer free downloads to the buyers of Jeans – if the buyers are young and in the age group 15-25 , as this age group is the highest user of mobile contents.
However, it remains to be seen how good the content that the company is offering is (for download). If it is really good, the company can expect good excitement to be built up in the youngsters.
Let’s wait and watch…
Let’s wait and watch..
Author: Sandeep Agarwal
-
Digital Jeans ?
-
Primark(London) 8 Pound Jeans causes stampede
When Primark – the value retailer in UK – opened its new Central London store on Friday and offered Jeans at GBP 8 and Bikinis at GBP 2, there was a stampede in the store resulting in long queues outside the store…….
Is GBP 8 a very attractive price? Yes, it is – especially when you get a jeans which is little better than a basic jeans.
Primark is among the other value retailers like New Look, Tesco,Matalan, Asda etc who have enjoyed good growth in past couple of years . On the other hand, high end retailers like Marks & Spencers have performed well . However, it is the mid market stores like Bhs, Littlewoods,C&A and department stores which have suffered volumes.
Does it mean that the market is getting concentrated in the TOP (niche designer clothing) and the BOTTOM (value retailing) leaving the Mid Market in a Soup?
Well, indications do suggest the same. Mid-Market : beware and adjust your strategies accordingly! -
Denim Mills in India
It is really amazing how the denim capacities have built up in India. Only a couple of years ago, the capacities used to be in the range of 200-250 million mtrs p.a and it was so easy to count the mills on your single hand ! . However, the last 2 years have seen a proliferation of denim mills and the count has gone up drastically. I was just counting the mills and their approximate capacities and was shocked to see the actual tally.. Have a look –
Denim Mills in India No. Name Capacity(Million Mtrs p.a) Remarks Approx. 1 Arvind 70 Reduced cap. Recently 2 Aarvee 50 3 Malwa 20 4 KG Denim 22 5 KG Fabric 10 New Co. 6 Raymond 40 7 Surya Lakshmi 40 8 Mafatlal 20 9 Rainbow 20 10 Modern 18 11 Century 20 Being expanded shortly 12 Nahar 15 New Co. 13 Blue Blend 20 14 Chidipal 20 15 Bhaskar 20 16 Jindal 10 New Co. 17 Soma 20 Recently Expanded 18 Pratap 10 New Co. 19 Ginni 10 New Co. 20 Ashima 10 21 Sangam Textiles 10 New Co. 22 LNJ Bhilwara 20 Commencing prod. Shortly 23 Sai Lakshmi 20 Commencing prod. Shortly 515 Million mtrs approx If you want to reach these mills , go to the Denim Fabric section on Indiahsomepage
-
Madura to withdraw SF Jeans brand
Madura Garments of the AV Birla Group is withdrawing its – Mid to Premium priced – Jeans brand SF Jeans from the market.
This brand , despite a fast growing Denim market in India , clocked only about Rs 20 Crore(USD4.5 million approx.) in the domestic market even after 4-5 years of operation. On the other hand, the other brands of Madura (in shirtings mainly) like Louis Philippe, Van Huesen, Allen Solly and Peter England are likely to touch high turnovers of about Rs 200 crores(USD 45 million approx.)I think, it needs to be assessed why the Denim Brands by Indian Corporates have not enjoyed too much success. We also have the example of Arvind Garment brands like ‘Flying Machine’ , KG denim garment brand ‘Trigger’ and some other brands who have not enjoyed the success in the market despite a Booming denim market. But many of the International brands like ‘Levi’s’, ‘Wrangler (handled by Arvind)’ seem to be doing well.On the other hand,we have seen the success of a brand like ‘Killer’ from the medium sized Keval Kiran & Co., and some lower end brands like ‘Flu’ which enjoy substantial turnovers in the Northern markets.
Is it because:
The Indian Corporates are not able to focus on establising them in the consumer psyche ?
Or is it because of incorrect price points ?
Or is it because that the flexibility required to maintain the freshness of Denim brands is difficult for Indian Corporates to achieve?
Or the consumers are more oriented towards International brands which they perceive to be better?The actual answer may be a mix of some of these reasons. It would be interesting to note how Arvind would be relaunching its ‘Flying Machine’ brand and to what extent it goes successful…
-
Stretch Denim Manufacturing may change with new Dow fibre
A new high-performance elastic fibre for use in denim fabrics and garments has been introduced by Dow Fiber Solutions.
This new fibre for denim – XLA – is said to be inherently resistant to high heat and harsh chemicals. As a result the Jeanswear manufacturers can become more adventurous in their use of various treatments and chemicals on the stretch denim. Till now, the stretch fibres from Dupont and others , have had a drawback that the Stretch Jeans could not be given the same treatments as the 100% Cotton jeans due to the fear of damanging the jeans. Now, if what Dow claims is correct, then the 100% Cotton Jeans and Stretch Jeans can be given similar treatments giving a great handle to the designers to improve upon their collections.
I hope to see the Jeans made with this fibre – which is Stonewashed,Scraped,Given Resin treatment at startegic places and is hand grinded at specific points(like pocket) and destructed at others — JUST TO SEE IF THE JEANS SURVIVES and HOW IT LOOKS AFTER THESE TREATMENTS.
-
Hellenic Mills (Greece) expected to show slight recovery
Like all other Denim Mills that have been affected by the slowdown in the denim sales and reduced prices, Hellenic Mills also experienced reduced financials in the year 2006(as compared to 2005). However, it is expected that the first quarter of 2007 is going to show little improved results signalling an improvement in the Denim Fabric market.
The comparison of the years 2005 and 2006 will show that almost on all parameters, the performance in the year 2006 was poorer than in 2005.
Untitled Document HELLENIC MILLS FINANCIALS , 2006 2005 Turnover 84.17 88.21 (Million Euros) PBT(profit before tax) 0.21 7.34 (Million Euros) Net Profit 0.11 5.02 (Million Euros) EPS 0.01 0.38 Euros -
JC Penny ties up with Chip & Pepper
JC Penney has tied up with ultra trendy designers – Chip & Pepper to bring out a new line of back to school denim range. This new range is expected to be retailed with a maximum price tag of USD 34.99/- against the existing prices of Chip & Pepper , which are in the range of USD 200 and above.
This move of JC Penney is expected to reduce the difference between ‘Mass’ and ‘Class’ in Denimwear.Also, it signals that the designer brands are looking to enter lower segments of the market and to increase their turnovers. On the other hand, JC Penny is seeking to get some of the upmarket cache of Chip & Pepper and do better.
However, the trend has not yet caught up and other niche denim brands have not emulated the move. -
Evisu Heritage No.1
Evisu kicked off the Spring Summer ’07 collection and launched its Heritage No. 1 collection. These Jeans are made of Chinese Selvedge Denim and are hand dipped in dark blue or bronze wash.The jeans are produced with non-shrunk denim that will twist when washed and all pieces from this range are presented in a special No.1 box.
source:hypebeast -
Will the high waisted jeans catch up?
Kate Moss has been seen wearing high waisted flares in the London Fashion Week late last year and this has been followed up by some other celebrities. Is it the beginning of this trend in the West?
The problem , however, with this trend would be that high waisted jeans are very difficult to pull off and slight miscalculation in size can leave one looking very badly dressed. -
Skinny Jeans coming back?
If we go by the dressing of some Celebrities in Hollywood, it looks like Skinny Jeans (skin tight jeans) with high heels are coming back. Nicole Ritchie and Hillary Duff have been spotted recently in these skinny jeans alongwith some other celebrities.
-
EU Imports Tariffs for Denim Fabrics from all major countries
Here is a list of tariff schedule for import of denim fabrics into the EU from various countries of the world.
Import Tariffs in Eu for Denim Fabric (HS Code -520942) Country Tariff Pref. Code Argentina 6.40% SPGL Bangladesh 0% SPGA Brazil 6.40% SPGL Cambodia 0% SPGA China 8% Colombia 0% SPGE Dominican Republic 0% LOMA Egypt 0% EG Hong Kong 8% India 8% Indonesia 6.40% SPGL Israel 0% IL Jordan 0% JO Japan 8% Kazakhastan 6.40% SPGL Kuwait 6.40% SPGL Lebanon 0% LB Madagascar 0% LOMA Nepal 0% SPGA Pakistan 6.40% SPGL e Philippines 6.40% SPGL Russia 6.40% SPGL South Africa 0% ZA South Korea 8% Sri Lanka 0% SPGE Tajikistan 6.40% SPGL Taiwan 8% Thailand 6.40% SPGL Tunisia 0% TN Turkey 0% TR Turkmenistan 6.40% SPGL Ukraine 6.40% SPGL UAE 6.40% SPGL Uzbekistan 6.40% SPGL Vietnam 6.40% SPGL [ad#for-post-top]