Victoria Beckham has designed a range for the Rock and Republic Jeans.
She can be often seen in them.

Author: Sandeep Agarwal
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Raymond launches ‘GAS’ in India
The Raymond group of India has entered into a JV with the Grotto S.p.A Group of Italy, to launch their GAS brand of Jeans in India.
GAS is already a well established brand of Jeans with prescence in over 50 countries .It makes sense for the GAS to enter into JV with Raymonds since Raymonds is well established Denim Fabric and Jeans manufacturer and has a very good retail presence in the country. Only other Denim Group having good retail experience and presence is Arvind Mills – which is already tied up with a number of brands of VF Corp , Tommy Hilfiger etc.
For Raymonds also it makes sense to go into JV with niche European brands as it adds further weight to its own brand. It looks that Raymond is not going to stop with this one JV and we can look forward to having more news from them in this regard.
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Denim imports into US and exports to US from EU
Everyone knows that the US denim industry has been sliding continuously due to rising costs due to which the US denim is becoming uncompetitive.
But while this is true for the competition coming from the Asian countries, where does US stand against the EU ? EU fabric is not cheap and the American fabric should be able to compete with them. But it does not ….
US Denim fabric loses out to the denim from EU on fashion. The US denim mills are not fashion oriented and are not able to compete with the EU on this count. Specially fabrics from countries like Italy has been making its mark in the US with niche high street brands going for either Japanese Denim or the Italian denim fabrics. The figures below will tell the story:Imports of Denim from USA in EU25 Year Kgs Amount(Euro) Linear Mtrs Av.Price(Euro/kg) Av.Price(Euro/Mtr) 2000 12155100 69153986 17364429 5.69 3.98 2001 12826500 72871055 18323571 5.68 3.98 2002 11576500 66774079 16537857 5.77 4.04 2003 6162600 31563427 9480923 5.12 3.33 2004 729000 3263745 1121538 4.48 2.91 2005 181900 754907 279846 4.15 2.7 63108165 Total Imp. from USA = Approx 63 million mtrs Exports to USA = from EU25 Year Kgs Amount(Euro) Linear Mtrs Av.Price(Euro/kg) Av.Price(Euro/Mtr) 2000 3315900 17394492 4737000 5.25 3.67 2001 1893600 17664059 2705143 9.33 6.53 2002 2471500 24918142 3530714 10.08 7.06 2003 2949000 25715051 4536923 8.72 5.67 2004 5332000 45405347 8203077 8.52 5.54 2005 5169400 45306088 7952923 8.76 5.7 31665780 Total Exp. to USA = Approx. 32 million mtrs Major points to note :
a)Till the year 2000, EU and the US were almost neck to neck in terms of the prices of their fabrics.However, US was leading by a big margin in volumes.
b)The graph of USA started to fall from the year 2003 – when both prices and volumes fell sharply.
c)When we come to the year 2005 , we find that the US exports have become almost a trickle and even with these small volumes , the prices are less than 50% of that of EU prices.
d)However, EU has not been able to achieve the kind of volume exports that US was able to do in previous years – mainly because EU deals more in fashion items which are used in smaller quantities. -
Denim Exports to EU and Imports from EU into Turkey
Turkey has been gaining in strength in terms of its denim industry over the last 5 years. It has replaced some Asian countries in terms of its importance for this product for EU.
Turkey has not only created a big denim production base, but it has become an important Conversion base – where denim is imported from EU for conversion into garments which are re-exported. Some of these garments also find their way into the local market which is quality concious and fashion oriented..
What is most surprising is that if we see the figures of Exports from Denim into EU and Imports of Denim into Turkey from EU, we will find that the cumulative figure of Denim Imports into Turkey exceeds that of exports from Turkey!. However, if we only see the year 2005 , we will find that exports from Turkey have increased substantially, indicating that the increase in production base and lowered prices were helping it to export more to the EU.
Another surprising point to note is that the average prices of importsof denim into EU from Turkey have been higher that of exports to Turkey from EU. The reason for the same is a lot of seconds fabrics from EU gets imported into Turkey and that reduces the average prices.Secondly, lot of denim from Asian countries finds its way into EU and through EU into Turkey(because of certain limitations of imports directly into EU).The prices of this fabric is generally much lower. This also reduces the average prices of fabrics going to Turkey from EU. Seethe interesting figures below:Imports of Denim from Turkey in EU25 Year Kgs Amount(Euro) Linear Mtrs Av.Price(Euro/kg) Av.Price(Euro/Mtr) 2000 9705800 64452320 13865429 6.64 4.65 2001 15894700 110765207 22706714 6.97 4.88 2002 12557500 96453733 17939286 7.68 5.38 2003 11677200 75792432 17964923 6.49 4.22 2004 17753500 109013704 27313077 6.14 3.99 2005 17513800 105435532 26944308 6.02 3.91 126733736 Total Imp. from Turkey = Approx 126 million mtrs Exports to Turkey from EU25 Year Kgs Amount(Euro) Linear Mtrs Av.Price(Euro/kg) Av.Price(Euro/Mtr) 2000 11664800 63751723 16664000 5.47 3.83 2001 15640700 97620439 22343857 6.24 4.37 2002 24634000 145474562 35191429 5.91 4.13 2003 17356400 86188188 26702154 4.97 3.23 2004 18482600 89748643 28434769 4.86 3.16 2005 10240900 58456436 15755231 5.71 3.71 Total Exp. to Turkey = Approx. 145 million mtrs Source:Eurostat
And as we have seen before in the case of exports from India and Pakistan, the year 2001 was the best year for exports of denim to EU. Year 2005 has shown some improvements , but the average prices are nowhere near the prices that existed at that time.
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Denim fabric imports into EU from Pakistan (2000-2006)
Pakistan has over a period of time become an important exporter of denim fabrics to EU. Though exporters from Pakistan is more focused on exporting the Denim Garments to EU, still their exports of Denim fabrics are also substantial. I have compiled the details of the exports from Pakistan of the Denim Fabrics into EU over a period of 6 years – from 2000 to 2006. This gives a fair idea to understand in which direction these exports are directed..
Year KGs Euros Linear Mtrs Price(Euro/mtr) Price(Euro/kg) 2000 2627200 9678028 3753143 2.58 3.68 2001 4133200 16743736 5904571 2.84 4.05 2002 6086400 24608690 8694857 2.83 4.04 2003 4281400 13033102 6116286 2.13 3.04 2004 4768900 15400309 7336769 2.10 3.23 2005 4348900 13780881 6690615 2.06 3.17 2006 3076500 10210064 4733077 2.16 3.32 43229319 Source:Comext Note : The denim imports shown above are covered under the HS code 520942.
The following trends can be noticed(which were there even in the figures for exports of denim from India) :
a)Year 2002 was the best year in terms of quanities exported and the average prices.
b)Year 2003 shows a steep fall in the prices .
c)Year 2006 shows slight improvement in prices over 2005 . However, the volumes are continuously falling – showing that the market for the fabrics in EU is DYING.A total volume of about 43 million mtrs over a period of 6 years? Not a very big volume I believe..
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Angelina wearing J Brand Jeans
I really wonder what is so special in the J Brand Jeans…Can know only when I lay my hands on a pair someday…..
So many celebrities have been wearing these jeans that it has acquired a cult status Angelina Jolie is the latest one among the many who like these jeans…Source:Denimology
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Colored Jeans – spreading out further
As I mentioned before, colored jeans is catching up as a trend in the Jeans’ Fashion this year.
Quite a number of International celebrities,including Ashley Simpson and Rachel Bilson, are seen endorsing this trend by wearing these jeans.. (see below)
But will this trend be picked up by the masses ? There are very good possiblities as the fatigue factor for the BLUE DENIM may cause a temporary shift to other colors.. Lets wait and see..

Source:Denimology
Update:8th August 2008
I agree with Alpesh, ( in comments) that the color denim would use more of reactive dyed colors rather than sulphur dyed. -
VF Arvind to have e-commerce retailing
Its good to know that more and more industries/companies are realising the power of the ‘New Media’ for marketing their products.
Whereas, in countries like US , e-commerce is almost considered a must by most of the retailers, in India, where the power of the net has yet to be tapped, its potential is being realised slowly and slowly by the marketers..
It gives a good feeling to know that VF Arvind is planning to go for an e-commerce site for its ,currently 7, VF brands (besides others like North Face etc which are to be added soon).Selling established brands through the net is probably the least problematic as the consumers are aware of the prices , fits ,styles etc .All they need to know is the style and size they like and its easy to order through the net . It is particularly true for the Indian consumer, who is notorious for ‘hand feeling’ the products a number of times before purchasing.
However, backup operations and the service support are critical for the success of the e-commerce project.
The experience of VF Corp would come in handy for Arvind in this regard as they have been retailing online since a long time..However, it would be most interesting to see the day when Arvind does retail its own brands through the net and makes them a success…
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‘Organic’ denim usage picking up with brands?
There seems to be a craze to launch an organic denim jeans and it seems to be picking up with the brands around the world. First, it was the Japanese brands who tried to create a niche by using everything cotton to make the ‘Organic Jeans’. Now , its the ‘Replay’ of Italy , which has launched the ‘Replay Organic Blue Jeans’ . It seems that everything associated with this Jeans is organic – whether it is the Organic cotton for the jeans, the sewing thread, the removal of metal buttons, oils used for washing jeans or the packaging which will be from the recycled paper.
Though I don’t think that these kind of products make any actual physical impact on the ecology, they do create an awareness among consumers – which does get embedded in their psyche and help creating the cycle which will propel other manufacturers to join in soon..
Keep it up Replay..We shall be seeing many more brands joining the bandwagon soon..
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Denim terms
There are so many terms associated with denim that it is difficult to have an exhaustive list. However, I am giving whatever terms I can recall . I hope they will be useful for those wanting to learn about the basics of denim……….
3×1 vs. 2×1 weave
This refers to the number of weft threads per warp thread. Most denims have been traditionally 3×1 weaves, though lighter weight denims (under 10.5 ounces/sqare yard) often use the 2×1 configuration.Nowadays even higher weights of denim are using 2×1 for creating new designs.
Broken Twill
Instead of the twill running to the right or left, broken twill jeans (traditionally considered the cowboy-preferred denim) contain no distinct direction of weave. The weave is instead alternated right and left – the end effect resembles a random zig-zag. Wrangler made the first broken twill jeans in 1964. Broken Twill was designed to combat the twisting effect that was a characteristic regular twill (and considered a ‘fault’ by many at the time). By going on both directions, the tension in the yarns is balanced in Broken Twill. Wrangler has been one of the highest user of this kind of denim.
Left Hand Twill
This refers to the direction that the denim is woven. Left hand twill denim is softer to the touch than right hand twill, and was originally used by Lee denim. . Left hand twill is easy to spot, as the weft threads appear to move upward and to the left as opposed to upward and to the right.The softness is due to the direction of the twill being in alignment with the twist direction of the fibres in the yarn.
Beam
A large spool where warp yarns are wound into a warp sheet so they can then be used for weaving or dyeing. Fabric also may be wound on beam.
Bull denim A 3×1 twill weave piece dyed fabric, made from coarse yarns. Weights can vary from 9 oz’s/sq yard up to the standard 14 oz’s/sq yard. It’s basically a denim without indigo.Calendering
A process by which the fabric is made compact, flat and glazed. Usually the fabric surface is not flat, particularly in ordinary quality plain weave fabrics, because of the round shape of the yarns and interlacings of warp and weft at right angles to each other. In such a fabric it is seen that whilst the fabric may be quite regular, it is not flat. In calendering, the fabric is passed between the rollers of a calender machine, in which heavy rollers rotate in contact under pressure. The yarns are squashed into a flattened elliptical shape; the intersections are made to close-up between the yarns. The fabric surface becomes flat and compact. The improved planeness of surface in turn improves the glaze of the fabric. The calender machines can have several rollers, some of which can be heated and varied in speed, so that in addition to pressure a polishing action can be exerted to increase luster.Carding
The industrial yarn preparation process where raw cotton is separated, opened, cleaned and made into sliver.Combing
An industrial yarn preparation process where fibers are combed to make them parallel in the sliver and short fibers and impure foreign elements are taken out.Cotton
Cotton, genus Gossypium, one of the world’s most important crops, produces white fibrous bolls that are manufactured into a highly versatile textile. The plant has white flowers, which turn purple about two days after blooming, and large, divided leaves. Length of fiber ranges from 3/8″ to 2″ (Egyptian, Sea Island). The longer the fiber, the higher the price and the more luxurious the fabric. Cotton withstands high temperatures, can be boiled and hot pressed. It is resistant to abrasion has good affinity to dyes, and increases in strength 10% when wet.Crocking
The removal of dye from a fabric by rubbing. Crocking can be caused by insufficient dye penetration or fixation, the use of improper dyes or dyeing methods, or insufficient washing and treatment after the dyeing operation. Crocking can occur under dry or wet conditions. Denim is notorious for crocking, which is very hard to control due to indigo’s dye properties. But that is also the beauty of the denim which increases the life of denim.Dips
Immersion (or dipping) of yarn or fabric into dye vats. When denim warp threads are dipped in indigo, and then emerge to oxidize, the shade darkens achieving deeper degrees of depth. Generally, indigo yarns are dipped anywhere from 8 to 16 times, but can be more or less depending on final shade and wash desired.Pseudo ring-spun
A variation of open-end spinning that makes the final fabric appear to be ring-spun. Although slubs appear in the fabric, it still does not have the inherent strength, softness and fastness of true ring-spun denim.Finishing
A general term which covers treatment of a fabric to give a desired surface effect such as flat, napped, mercerized, sanforized, etc. Some finishes add luster, others give a muted dull effect. Special finishes can be applied to make a fabric crease-resistant, waterproof, etc. A finish often contributes much to the “feel” or “hand” of a fabric. It may be said that “cloth is made in the finishing.”Flat finish
Special process done at mill to impart fabric with an even wash down effect and very clean surface. Originally liquid ammonia was used, but most suppliers now use mercerization plus calendering processes to achieve the flat surface. Mercerization swells up the cotton fibers and allows the calendering to press flat the surface. They consider this as an imitation process to the use of ammonia, which is toxic and not allowed in commercial use in most countries. (see mercerization and calendering)Indigo
While indigo dye was originally extracted from the Indigofera Tinctoria plant, today’s indigos are man-made. Pure indigo does not have any sulfur dye, so it is harder to de-colorize and gives a bluer more brilliant cast.Indigo is actually the main property of denim which is ensuring its resilience.The more indigo fades, the better look it gives(unlike other dyes) and this ensures longivity of the denim products.Loom
The mechanical device that weaves yarn into denim fabric. There are many types of looms, handloom, treadle loom, power loom; the term loom means any weaving machine. Most denim is now made on projectile looms.Mercerization
A process of treating a cotton yarn or fabric, in which the fabric or yarn is immersed in a caustic soda solution and later neutralized in acid. The process causes a permanent swelling of the fiber, resulting in an increased luster on the surface of the fabric, an increased affinity for dyes, and increased strength.Open-end yarn
A process for making coarse yarns used in denim. It is faster and cheaper than ring spinning. Fibers are fed into a high-speed rotor shaped like a cup. The end of a yarn is placed inside and drawn out as the fibers accumulate on the “open end.†Open-end yarns are not as strong as ring-spun yarns of the same size, because some of the fibers do not lie parallel to the axis of the yarn. One can have open-end yarn in either warp or weft (OE X RS, RS x OE) or both warp and weft (OE x OE).Oxidation
Where oxygen and another substance chemically join. Occurs when indigo yarn comes out of the indigo bath between dips, and is critical for the dyestuff to penetrate the fiber.Ring dyeing
Refers to lack of full penetration of dye all the way to the core of the yarn. This effect occurs naturally in the process of indigo dyeing. When abraded, either by normal wear or through a garment finishing technique, the white core becomes exposed and affects the overall color and appearance of the garment, giving denim a unique appearance that improves with age.Ring-spun yarn
Originally all denim used ring spun yarns, but in the Seventies, a lot of ring spinning for denim was replaced due to the lower cost of open-end spinning. Fibers are fed onto the end of the yarn while it is in the twisting zone, which consists of a ring, a ring traveler and a bobbin rotating at high speed. The yarn produced is more uneven than open-end yarn, but it is stronger and smoother to the touch because the fibers are more parallel. Because the yarns in denim are relatively coarse, open-end spinning provided a less expensive way to make yarns for denim. You can have ring spun yarn in either warp or weft (RS X OE, OE x RS) or both warp and weft (RS x RS).RingxRing
Also called Ring-Ring, Double Ringspun. RingxRing denim is denim where both the warp and weft (filler) threads are made of ring-spun yarn. Typically only premium, more expensive denim brands use this method, as it is more labor intensive and thus more costly to produce. The result however, is a very textured denim, and is much softer than open-end or single ring-spun. It is more obvious when looking at the weft threads (underside of the denim).Rope dyeing
Considered as the best possible method to dye indigo yarns. The yarns are twisted into rope before being dipped into the indigo dye. Three hundred to 400 ends (or threads) are gathered to form a rope, and then 12 to 36 ropes are dipped into a series of dye boxes along an indigo dye range.Right Hand Twill
This refers to the direction that the denim is woven. The opposite of Left Hand twill, this weave is much more common, as almost all jeans are woven with right hand twill. The weft (filler) threads will be visible in upward-right diagonal lines on right-hand twill jeans.Sandblasting
As it sounds, compressed airguns shoot sand onto jeans to create abrasion. Sometimes a ‘tracer’ dye is added so that the ‘shooter’ can more accurately judge the volume and accuracy. Very fast, but quite a clumsy way to achieve fading. [from ringring]Sanforizing
Sanforizing denim is a method of stretching and manipulating the cloth in the factory prior to any washing so that any shrinking during future washes will be minimalized. It is important to note if your raw jeans are sanforized or not before determining what size to buy, non-sanforized jeans will shrink 7-10%, while sanforized jeans will shrink 1-5%(except shrinkage in the stretch jeans where it can be higher in some cases). Normally all denim is sanforised .
Selvage
Also spelled selvedge. The small woven edge that is parallel to the warp, and that prevents the cloth from raveling. All denim has selvedge- otherwise it would unravel, but normally with wide looms it is hard to detect and blends into the fabric. Old 28/29 inch shuttle looms produced denim where selvages were closed with a colored yarn. The color was used so mills could easily identify each customers fabric – vintage Levi’s jeans had a single red stripe along both selvages, Lee’s had a blue/green along one, Wrangler’s was yellow. Now authentic selvage is very expensive, as only a few old looms are still working and high-end Japanese denim mills own most of these. The reason why selvedge is better? First it just looks cool, especially if one rolls your jeans up. Second it is rare, so not every jean has it. Third, it is considered more “authentic”, since most of it is made on ring/ring and stronger and has more character than regular non-slevedge denim. Mills now have ability to create very authentic ring spun denim on wider looms (without colored selvedge) that are as strong and have as much character as vintage selvedge.Shade
While all denim is blue, every mill offers its own specific cast or hue, which is generally referred to as shade. Shade can be affected by where indigo dye was purchased, size of dye vats, whether sulfur was mixed with indigo, etc. Because of this, every denim quality will wash down differently depending on the mills dye recipe. In order to give customers a vast range of wash options, it is important to buy cloth in a variety of shades (pure indigo, blue/black, sulfur top, sulfur bottom, etc). If you start with only one denim shade, the range of possible washing is limited. Shading control is very important for the mills since the manufacturers of jeans need to know that they do not have too many shades – which will spoil their collections.Shade batching
The process of selecting batches of fabrics into homogeneous shade lots to obtain consistent color continuity in garment making.Shade blanket
Where fabric is cut from each roll of fabric, sewn together, with roll numbers on the back of each pad to allow manufacturers to wash and identify all shade colors of each roll. This is an important tool in cutting apparel made from denim to ensure you cut garments from the same shade group.Shuttle
The weft insertion device that propels the filling yarn across (over and under) the warp yarns. Shuttles used to be (shuttle looms) wooden with a metal tip.Singeing
A phase of finishing when the fabric surface hair is burnt (or singed) using a controlled flame, to give a clean appearance to the fabrics.Sizing
Mills coat yarn with polyvinyl alcohol and starch for strength, and paraffin to make it easier to weave into cloth and handle in sewing.Skying
Process in which the indigo dye is oxidated, or exposed to the air, a step that is necessary to develop and fix the color. Same as oxidation.Slasher dyeing
Slasher Dyeing dyes the yarns in warp beam form. It is a continuous process which combines dyeing and sizing in a single operation. Dyeing is done by continuously passing warp yarns in beam form through several (at least 5) troughs of indigo dye liquor. The dyed yarns are then sized and wound onto a warp beam to be ready for use in the weaving process. Slasher dyeing is usually of inferior quality as compared to rope dyeing in shade evenness or side-to-side shade variations. With the slasher dyeing, the penetration of dyestuff is poorer, and it easily reveals an uneven pick-up along its width with the distortion of the pad-roll. However, with improved technology, slasher dyeing has improved in quality control and matches Rope Dyeing to some extent.Also, in rope dyeing, the yarns of the ropes have to be rebeamed, and be sized to the final warp beam. In this mixing process, small dyeing faults and minor variations in dyeing will be obscured.Sliver
Continuous strands of fiber untwisted that come from carding.Slub yarn
A yarn that is spun purposely to look irregular in shape (length and diameter). Usually slub yarns are very regular in repeat and size. Denim made with slub yarns have the benefit of showing white streaks after denim is stonewashed, so it provides a garment with more character and interest.Staple Short lengths of fibers, normally measured in inches or fraction of inches, like those naturally found in cotton and wool.
Sulfur bottom
Process in which warp yarns are pretreated with sulphur dye prior to being dipped into indigo. This promotes a quicker wash down (the sulphur protects the yarn’s core from the indigo), and can change the cast or hue of the denim to yellow or gray for a vintage look. Sulphur bottoms can be regular, heavy or extra heavy, depending on the desired effect. It is also used to give a darker look on the denims without using extra indigo.Sulfur top
Yarns are sulphur dyed after they have been indigo-dyed. This adds depth to color and is sometimes used to create novelty looks.Stone washing
French husband & wife team, Marithe & Francois Girbaud claim to have pioneered this technique of washing jeans in a machine with small pumice stones. Independently, the Japanese jeans company, Edwin also make this claim. The pumice stones are generally taken from southern Italy (the whitest and most expensive), Turkey and Indonesia (darkest and cheapest).Stone washing process aims to speed up the fading of the denims – which was previously attained by the users by months of continuous use.Unwashed Denim
Also called rigid, or raw denim. Typically when denim is manufactured it is sent to a laundry to undergo many washing processes to give it a worn look. Unwashed denim, however, is not washed before it is sold to the customer (although some companies will sell a one-wash jean). It is stiff, and depending on the weight can feel as though you’re walking in sheet-metal. It will also be very dark and will sometimes appear black. Traditionally, all jeans were sold unwashed and it was up to the customer to break them in.Warp Thread
Warp threads are the indigo-dyed thread. Also commonly called “surface threads,” as they account for a majority of the thread you see on the surface. It is the opposite on the underside of the jeans, where the weft (filler) threads are more visible, and the warp threads are in the minority. They are woven in and out of the weft thread vertically to create the denim twill.Weft (Filler) Thread
Weft, or filler, threads are traditionally ecru-colored, however many companies now bleach their weft threads or dye them. The weft is visible mostly on the underside of the denim, but resemble diagonal stripes on the surface. They are woven in and out of the warp threads horizontally to create the denim twill.Whiskering
Also known as ‘Cat’s Whiskers’. These are the crease lines around the crotch. Industrially these can be done with laser, sandblasting, machine sanding, handsanding and abrasive rods. Same techniques are used for ‘knee whiskers’ (whiskers on the sides of knees) and ‘honeycombs’ (crease marks on the back of the knee). -
Indus clothing launches Rifle Jeans in India
Indus clothing – the Rs 40 crore apparel company which markets the Lee Cooper brand in India – launched the Rifle Jeans in India after entering into licensing agreement with the company.
Indus clothing will be opening about 60 exclusive new outlets in India for the Rifle Jeans and spend about Rs 3 crore on the promotion of the same.
This would mean a significant increase in production capacities as they are currently manufacturing about 600,000 pieces p.a in their Uttarachal plant.
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Levi Strauss shows 61% increase in first quarter results
Figures
Net Profit : USD 87 million against USD 54 million in the same quarter last year.
Sales :USD 1.04 billion against USD954 million .
Reason :
Higher apparel and jeans prices (through premium jeans segment).
Major restructuring including layoffs and reduction in owned production bases.Last year, Levi Strauss had shown better results due to volumes from the mass brand – Signature. However, this year they have faced challenges since the retailers like Wal Mart and Target have cut back on this brand to promote their own mass brands.

