Denimandjeans | Global Trends, News and Reports | Worldwide

Author: Sandeep Agarwal

  • A Talk With Billy Wong – Lucky Textiles Group

    A Talk With Billy Wong – Lucky Textiles Group

    Lucky Textiles is one of the well known and reputed textiles companies from HK/China. With a wide span of products, the group engages in premium textile and apparel production and works with global brands like Gap, Levi’s , VF etc. Lucky Textiles constantly innovates and develops new products in denim and other series of new, superior and special products for high value-added clothes. Lucky Textiles joined the first edition of Denimsandjeans show in Japan and are again joining the second edition on March 26-27. We wanted to know more about the company, its products and its understanding of the Japanese market. We spoke with Billy Wong – VP Global Sales and Marketing – about the same and are sharing his views here.

    We welcome you back to the Denimsandjeans Japan show . How was your experience in the first edition in 2022 specially keeping in mind that the covid situation was prevailing

    I think the most successful part is the quality of the buyer/visitor, we already generate some order from the show we attended last November.

    Lucky Textiles is one of the most important textile and denim companies from China. Please share a brief history of your growth.

    Lucky Textiles Group is a professional manufacturing enterprise located in Yixing, China that provides global customers with end-to-end services for designing, developing, and manufacturing high-quality fabrics and garments. With an annual production capacity in the billions of meters, Lucky Textiles Group offers fabrics like denim, knits, and piece-dyed fabrics as well as full-package garment manufacturing. Their production facilities, product range, and worldwide customer base position them as a leader in international textile manufacturing.

    What collections will you be presenting at the Japan show in 2024 and what would be the key focus

    The product we are going to show in the coming 2024 show will be still focusing on sustainability and performance denim and how they can merge with authentic vintage inspirations.

    What are your key markets and how important is Japan for your company? Do you think it’s different from other markets

    Lucky Textiles Group key market are both USA and European Market in the last 15 years. As global political issues and new sourcing strategies, we are looking for expanding our business with customer from different countries, Japanese market is one of the most important market we would like to focus on not only because we have the correct product offering, we also looking for more new direction and inspiration from Japanese customer who believe we can growth together.

    Can you share with us the sustainable initiatives that you have recently worked on to reduce the impact on the environment.

    Fully operational by Solar Energy, More Sustainable Dyestuff and Engineered Process, work closely and forming strategical partnership with most of the sustainable fibre and material supplier.

    Billy Wong, the VP Global Sales and Marketing of Lucky Textiles Group, is a denim enthusiast with a knack for crafting timeless denim pieces. With a background in denim design and a love for sustainable fashion, he is dedicated to creating denim that not only looks good but also tells a sustainable and stylish story.

    For more details , contact him at this email

  • Denim Exports from Bangladesh To Australia In a Year

    Denim Exports from Bangladesh To Australia In a Year

    Covering the period from July 2022 to July 2023, the report analyses trade patterns, offering a detailed overview of Bangladeshi manufacturers exporting apparel to Australia to certain brands and retailers.

    This analysis includes data on quantities shipped and prevailing average prices. The report addresses critical questions such as the major Australian denim brands sourcing from Bangladesh, their purchase locations and quantities, pricing considerations, the total quantity of denim procured, and the percentage allocated to these top 11 brands.

    [private_special]

    Note: Please note that this report exclusively covers shipments made to Australia, and shipments to other destinations are not included.

    Share of Each of Top Brands

    A visual representation in the form of a pie chart vividly illustrates the market dominance of Kmart, holding a substantial share of 50.6% in the denim garment market sourced from Bangladesh. Target and Woolworths follow behind, each with noteworthy market shares of 14.8% and 14.9%, respectively. These insights provide a comprehensive view of the competitive landscape within the denim sourcing industry, highlighting the leading players and their respective market shares.

    We will be focusing on this data to further analyse in details in the ensuing sections.

    TOP 5 DENIM BUYERS IN AUSTRALIA

    The table in the report provides a detailed overview of the denim purchasing strategies of prominent Australian brands. The table includes data on the quantities and average prices paid for denim garments by each brand.

    • Kmart: It stands out as a major player, securing a substantial 4.9 million denim units. They’ve done this at an average price of 6.69 USD per piece, resulting in a significant total value of about 28.91 million USD as shown in Figure 2.
    • Target: Target follows Kmart with a purchase of 1.43 million denim units. Their average price of 9.8 USD per piece demonstrates a competitive stance in the market.
    Figure 1

    It’s essential to note that this report exclusively covers shipments made to Australia, and any shipments to other countries are not included.

    • Cotton group: Although purchasing a smaller quantity of 0.13 million units, they paid a higher average price of 12.29 USD/meter.
    • Woolworths: They have solidified their presence by acquiring around 1.44 million denim units at an attractive average price of 6.48 USD per piece . This results in a total value of roughly 9.39 million USD, showcasing their substantial sourcing of denim.

    In the competitive landscape of Australia’s denim market, Kmart emerge as leading buyers with substantial quantities and competitive prices.

    Figure 2

    GARMENT SUPPLIERS OF THESE BRANDS

    This section explores the primary suppliers for popular retail brands like Kmart, Target, Woolworths, The Just Group, and Fast Retailing. The data provided includes the quantities of denim purchased and the prices paid for denim garments by each brand.

    In conclusion, Australian brands procured an estimated 10.51 million units of denim apparel from Bangladesh during the period of 2022-2023. It’s worth noting that the actual quantities could be higher than reported. This report serves as a valuable resource for stakeholders interested in the dynamics of denim exports from Bangladesh to Australia.

    [/private_special]

  • 7 For All Mankind (USA) Women Jeans : Trend Analysis For Retail Sales 2023

    7 For All Mankind (USA) Women Jeans : Trend Analysis For Retail Sales 2023

    Michael Glasse, Peter Koral and Jerome Dahan founded 7 For All Mankind in Fall 2000. In search of jeans that married luxury with casual, they were faced with a barren landscape. By uniting a love of premium goods with that affable, laidback charm denim does so well, they set out to change the landscape of denim forever. Born in Los Angeles, (something that remains intrinsic to our brand to this day), 7 For All Mankind redefined the denim industry. The founders established that fabric innovation, unparalleled fit and attention to detail were key to a luxury garment. Acquired by VF Corp. in 2007, today 7 For All Mankind boasts 100 retail locations across four continents and is sold online in 18 global regions. Innovation has always been integral to the 7 For All Mankind ethos.

    Innovation has always been integral to the 7 For All Mankind ethos. Since announcing their goal to make 80% of products sustainable by 2023, the brand made significant progress, and have now converted two of their best-selling styles into sustainable garments.


    We have analyzed the online sale of 7 FAM for the months of August, June and March 2023 to cover the following points :


    We recently had done a report on 7 FAM’s women jeans where we analysed the online sales of women jeans in USA on various parameters. You may refer to this report here. On the same lines, we are now analyzing the women jeans product offerings for the month of Aug’23, Jun’23 and Mar’23. This report covers :

    1. Price levels of 7 FAM women jeans currently at the online retail level.
    2. We also wanted to understand how the composition of cotton has panned out during these 3 different months. The composition of fabrics used for the jeans does reflect the particular focus of a brand where it tries to get a good balance between sustainability and fashion. We analyze the top few compositions which were most used during this time by 7 FAM’s in their women jeans.
    3. We also wanted to see if the brand was strategizing on its fiber inputs and does
      it reflect in its recent assortment of product offerings. We shall bring out a table with all the
      most popular compositions along with a complete table of all compositions for our readers to analyze themselves. We evaluated 3 months of sales ie Aug 2023, June 2023 and Mar 2023 to see what differences we can note related to various aspects of the products during these 3 months. These aspects include FITS, MATERIALS/ COMPOSITIONS, DEFINITIONS etc.
    4. We studied about 750 product styles during these months to arrive at the following charts
      and graphs to give deeper insights into the brands consumer facing front

    [private_special]

    DOWNLOAD FULL REPORT

    Password – For_use_Of _Denimsandjeans_Specialreports_subscribers_7fam_wj_usa

    [/private_special]

  • A Talk With Levent Bozgeyik About Iskur Denim Journey

    A Talk With Levent Bozgeyik About Iskur Denim Journey

    ISKUR Group’s journey, since its foundation in 1990, is actually a summary of the history of Turkish industry. Founded in 2015, Iskur Denim has all kinds of cotton yarn production inhouse, and manufactures knitted and woven fabrics including denim . On the 2.5 million square meter-area, it still grows organic cotton and carries out organic agriculture. We are happy to have Iskur Denim at our Denimsandjeans Japan show again for the 2nd edition on March 26-27, 2024 and spoke to  LEVENT BOZGEYİK about what Iskur denim is currently focusing on.

    First of all, we would like to congratulate you and other Turkish companies for a strong bounce back after the earthquake tragedy. It shows the spirit of the people in Turkey

    Thank you very much for your kindness . It was a big damage , Iskur denim opened same day  all factories to the workers and people live in the city to stay as it was very cold weather . The day after Iskur started to build prefabricated houses without waiting , and 2 months after Iskur finished it’s own small prefabricated town for many people as well as food and all other needs for Daily living . That helped Iskur a lot even the people went back to work totally after 2 months . Now Iskur started work full capacity just 2 months after earthquake

    Iskur denim has focused on a number of sustainable projects like the Waterless yarn dyeing system . Can you elaborate on some of them and how it has helped Iskur to contribute better towards sustainability

    Iskur denim has been born as a sustainable and eco mill from the first day by solar energy on the roof and co-generation systems for saving energy and water which helped us to get Carbon Trust company verification . Iskur Group is one of the biggest organic and regenerative cotton yarn producer in Turkey . Iskur Build its own inhouse recyle yarn facility 8 years ago . Iskur denim waste ‘0’ policy and water-less dyeing technology support minus carbon footprint.

    We thank you for joining Denimsandjeans Japan again . How was your experience in the 1st edition of the Denimsandjeans Japan show ? What would be your focus collection and products in this 2nd edition .

    In the first edition in Japan , I have seen many people and met with new customers there . There were big brands, garment makers, laundries, OEM  companies and chain store sourcing offices who visited our stand . I like the speech/ talks of the seminar people and was very happy with coffee service and food service there .
    We are going to present our FW and Spring Summer collections together in order to serve all global customers in Japan show , Our focus will be Natural yarn blends and regenerated fibres such as Cashmere, Linen, Tencel, Recyle cotton , Hemp etc.. , All our dyeing system and materials are sustainable . All our products are ‘0’ carbon footprint products . For the trend wise we focused Y2k fashion, Western Vintage style, super performance elastic fabrics with good kickbacks.Please come and see our new products.

    Do you think the Japanese market is very different from other markets

    I can not say very different; Japan fashion is different but also follow world fashion and digest to it’s own character .Japanese customer are always interested in new ideas and products , Japan market has its own conservative approach.

    Your collection has few products which have Zero Cotton and use a number of eco-friendly fibers . How do you think customers respond to such innovations. .

    Japan market has many life-style brands and a few but big retailers. Regarding our collection sustainable taste we are more concentrated to life style brands . at the same time we can build new projects together with Retailers as we have infrastructure for doing this.

    Levent Has been working in Textile sector for 20 years  and most of this time he has  developed new markets for Sustainable denim products. Driven by the vision to create an overall business case for all partners in the supply chain, he combines sustainability expertise with a business and brand  perspective.He holds a bachelor of science degree in Textile Engineering. He has been proactively working to enhance sustainable cooperation between suppliers and brands.Levent is Co-Founder of KAL company  SSC (Sustanible Supply Chain) where he is working with iskur denim & Kayra Recyle and denim production companies and helps brands to create&trace sustanible denim production .

    He likes to speak about Sustainabilty in denim production . Can be reached on lbozgeyik@kal.com.tr

  • A Talk With Junaid Javed Of SM Group Pakistan

    A Talk With Junaid Javed Of SM Group Pakistan

    SM Group is one of the well known Pakistani textile groups . With a history of over 60 years, the group is well entrenched in global markets and now seeks to explore the Japan market through our Denimsandjeans Japan show in March’24 . We interacted with their Executive Chariman Mr. Junaid Javed . He has an MBA degree from a reputed university in Pakistan and have been leading the group for more than 20 years now. Under his leadership the group has progressed from trading concern to manufacturing facility. SM group has seen immense growth under his leadership and continue to explore new investment avenues. 

    SM group has a long history which goes back over 60 years. Can you elaborate how the group developed and what is the current structure of the group?

    SM group has been in business for more than 60 years now. We started small at retail level, went to wholesale, trading and to manufacturing over these years. We have multiple export trophies in our belt and have been largest flannel exporters from Pakistan in our early days. We ventured into denim fabric production when it was a new avenue for investors in Pakistan and have never looked back ever since. It is a family owned company and has a mix of corporate and traditional hierarchy. The first generation laid the foundation of the group and We as the second generation namely Mr. Asif Merchant and myself Junaid Javed has taken reigns into our hands now and are all geared up to take SMD to next level. 


    You are using some ground breaking technologies like INDICAN and others which contribute to your sustainability targets . Can you elaborate on more of these

    Everyone is looking for sustainable solutions and thus the whole industry is coming up with very interesting solutions. It’s an honest effort by most of the industrialists to meet retail and brand requirement of sustainability, which eventually is adding great value to innovation and up gradation of the overall sustainable efforts. SMD has covered the material side of sustainability and traceability and realised long back that process optimisation is the only way forward if you want real change. Therefore, as an answer to our process optimisation efforts we came up with INDICAN. It’s a sustainable dyeing and finishing route which is third party SGS certified. It is a way to reduce 80% less water in finishing and dyeing, consumes way less dyes and leaves almost less than 1% less residual dye in the dye bath. Apart from IndiCan we do have salt free dyeing also which again has a huge impact in environment. We are continuously striving towards process innovation where chemical, dye and water usage can be minimised. With IndiCan the consumer will have a certification and a swing tag to increase the retail value. 


    What special collection you are bringing to the Denimsandjeans Japan show on March 24 . Do you think that the Japanese market has some very special needs and which of your products can address that

    This is going to be a great combination with Japanese Heritcage fashion and SMD innovation. We are working on few capsules which will have performance , innovation and aesthetics at it’s core however we are keen to keep the heritage and retro theme at its heart. We are playing with some fibers and making sure not to loose the Japanese denim identity while making our fabrics and garments. Our fabrics and garments will have elements of old school Japanese denim at the same time will keep the fabrics and garments trendy. 


    As you mentioned that you use a number of fibers for high performance, sustainability etc. What are your most favourite ones and why

    We have a thing for using and promoting sustainable fibers in our collection. We have been using different fibers through our product lifetime and have used multiple synthetic sustainable and natural fibers. These days we are focusing on NAIA by Eastman corp which to us has a great intrinsic value and addresses sustainable challenges. Also it is affordable fiber which has compostable and biodegradable properties which very few fibers have at the moment. We are going to bring great collection to Japan which will also cover these fibers and will be available for an exhibit. I am sure it’s going to create waves and we are early adopters looking to seek early movers advantage. 


    The markets have been difficult for the last one year . How has SM denim adjusted themselves to face the new challenges and be prepared for the future.

    Indeed the market has been acting odd for last few months. We realised this early on and have worked on our products and compatibility. We have added several light weight fabrics, PFD and PFGD fabrics to our collection so keep the product line trendy and in variety. We are working with brand and garment factories closely to keep the competitiveness in market and this is what have sailed us through. We do have some strategic partnerships in place and you will hear about it in coming days and its going to be really interesting. Also we have increased our presence internationally with global offices and international exhibitions like Denimsandjeans, Kingpins NY, Kingpins Amsterdam, Colombiatex, Bangladesh Denim expo, Intertextile Shanghai and Denim by PV. This is to keep touch points with clients and its working fine at the moment. 

    Mr. Junaid Javed is executive chairman of SM Group and manages its multiple businesses. He has an MBA degree from a reputed university in Pakistan and have been leading the group for more than 20 years now. Under his leadership the group has progressed from trading concern to manufacturing facility. SM group has seen immense growth under his leadership and continue to explore new investment avenues. 

  • Levis (US) Men Jeans : Trend Analysis For Retail Sales 22-2023

    Levis (US) Men Jeans : Trend Analysis For Retail Sales 22-2023

    Levi’s is the iconic global denim brand which needs no introduction . They have been leaders and guides for  the denim industry since the 19th century and the history of denim is totally incomplete without them. The rich history of the brand is not relegated to the past as they remain even more relevant  in the contemporary times when the industry is revamping with major upheavals hitting the industry over the last few years. 


    We recently had done a report on Levi’s men jeans where we analysed the online sales of men jeans in USA on various parameters. You may refer to this report here . On the same lines, we are now analyzing the Men’s Jeans product offerings for the month of Aug’23 , Feb’23 and Sept’22 . This report covers :


    1) How is the pricing of Levi’s Men Jeans currently  at the online retail level. What kind of price bands does it fall into.. Also we tried to find how much the brand was discounting during this period as the markets have not been very good over the last year and there has been huge discounting done by retailers to get rid of their stocks. It  helps to understand the strength or weakness of the brand  during such trying  times. 

    2) We evaluated 3 months of sales ie  Aug 2023 ,Feb 2023 and Sept 2022 to see what differences we can note related to various aspects of the products during these 3 months. 

    These aspects include FITS, MATERIALS/ COMPOSITIONS ,  DEFINITIONS etc . 

    3) We also wanted to understand how the composition of cotton has panned out during these 3 different months. The composition of fabrics used for the jeans does reflect the particular focus of a brand where it tries to get a good balance between sustainability and fashion. We analyze the top few compositions which were most used during this time by Levi’s in their men jeans. We also wanted to see if the brand was  strategizing on its fiber inputs and does it reflect in its recent assortment of product offerings . We shall bring out a table with all the most popular compositions along with a complete table of all compositions for our readers to analyze themselves. . 

    4) We studied about 100  product styles  in each of these months (though actual number varies according to month) to arrive at the following charts and graphs to give  deeper insights into the brands consumer facing front . 


    Graphs included :
    a) Total approx no of men jeans styles  in each of these months sold online 

    b) The average pricing of all these jeans

    c) Average discounting in each of these months and average pricing after discounts. 

    d) Approx FIT breakup of styles during each of these months. This will reflect if Levi’s has changed its Fits in a big way during this period or not. 

    e) Most popular compositions during these months. We will list out the major compositions used (and in how many styles ) during each month to give an idea of kind of fibers being used for the fabrics . 

    f) RIGID vs STRETCH – we try to analyze how the styles pan out in regards to their stretchability in various months. Is Levi’s moving towards more rigid fabrics in their styles or not . 

    f) Cotton % on an average from the whole stable of styles on offer . Is the overall cotton % used in the products going up or down ? We will try to analyse that. 

    We also calculate the approximate average composition of various fibers in these 3 months for levi’s styles on offer. This gives insights into trends of changing fiber usage , focus on sustainable fibers etc by the brand and much more in this 26 page report.

    [private_special]

    DOWNLOAD FULL REPORT

    Password – For_use_Of _Denimsandjeans_Specialreports_subscribers_levi_usa_mj

    [/private_special]

  • Nudie Jeans Men and Women Jeans Sweden – An Analysis And Comparison OF Online Retail 2022-2023

    Nudie Jeans Men and Women Jeans Sweden – An Analysis And Comparison OF Online Retail 2022-2023

    Nudie jeans is created with a different value with an attitude to go against the tide. When the fashion world was hardly conscious of sustainable materials – especially Organic Cotton, they decided in 2012 to go 100% organic cotton in all their products. It didn’t matter to them that the demand for apparel of such fiber as well as supply of such fibers was quite low. It was a conviction which pushed them to take this step.

    They work only with suppliers that share their values. Together with Fair Wear Foundation they ensure safe and ethical working conditions across the whole line of production. It’s their way to get as close to” just the right amount” as possible.

    We wanted to evaluate NUDIE JEANS as a sustainable fashion denim brand from various perspectives and using different parameters and evaluated their online offerings. We decided
    to do this individually for their MEN’s JEANS and WOMEN JEANS over a period of 1 year. We
    selected August 2022 , Feb 2023 and August 2023 as the months which we would evaluate
    and compare to find a inherent direction of the brand

    1.Pricing: Pricing of NUDIE JEANS Men and women Jeans currently at the online retail level.
    What kind of price bands does it fall into.. Also we tried to find whether such a focused brand also discounts products and sells .The results were interesting to say the least

    2.Within these 3 months, we decided to check the FITS, MATERIALS/CONSTRUCTIONS, DEFINITIONS etc.

    3.We also wanted to understand how the composition of cotton has panned out during these 3
    different months. We analyze the top few compositions (of course considering that they use
    only Organic Cotton) which were most used during this time by NUDIE. We also wanted to see
    if the brand was strategizing on its fiber inputs and does it reflect in its recent assortment of
    product offerings. We shall bring out a table with all the most popular compositions along with
    a complete table of all compositions for our readers to analyze themselves

    4.We studied over 100 product styles in these months to arrive at the following charts and
    graphs to give a deeper insights into the brands consumer facing front

    GRAPHS INCLUDED:
    a) Total approx no of jeans styles in each of these months sold online

    b) The average pricing of all these jeans

    c) Average discounting in each of these months and average pricing after discounts.

    d) Approx FIT breakup of styles during each of these months. This will reflect if Nudie has changed its Fits in a big way during this period or not.

    e) Most popular compositions during these months. We will list out the major compositions used (and in how many styles ) during each month to give an idea of kind of fibers being used for the fabrics

    f) Cotton % on an average from the whole stable of styles on offer. Is the overall cotton %
    used in the products going up or down? We will try to analyse that

    MEN JEANS STYLES

    As we can see from below figures, the men jeans stable of NUDIE JEANS online had approximately 34 men jeans styles in August 2022, about 53 styles in Feb 2023 and about 36 styles in Aug 2023. The number has increased over the last 1 year as we can see in the following graph.

    [private_special]

    Since the report is very big , of 50 pages , we are attaching the link from where you can download the same and read at leisure !

    PW for accessing the report :

    For_use_Of _Denimsandjeans_Specialreports_subscribers_Only_nudie_sweden

    https://denimsandjeans.in/pdf/brandssept2023/NUDIE%20SWEDEN%20-%20AN%20ANALYSIS%20AND%20COMPARISON%20OF%20E-COMM%20PRODUCTS.pdf

    [/private_special]

  • Kylie Jenner Stars in Acne Studios’ Fall/Winter 2023 Denim Campaign

    Kylie Jenner Stars in Acne Studios’ Fall/Winter 2023 Denim Campaign

    In the world of fashion, denim is a timeless classic, and when it meets the magnetic charm of Kylie Jenner, the result is pure sartorial magic. Acne Studios’ Fall/Winter 2023 Denim Campaign, captured through the lens of the talented Carlijn Jacobs, showcases a Kylie like you’ve never seen before – raw, authentic, and utterly captivating.

    The Denim Revolution by Acne Studios

    At the heart of Acne Studios lies a deep love for denim, a sentiment shared by Creative Director Jonny Johansson, who continually seeks to reimagine this iconic fabric. For the Fall/Winter 2023 collection, Johansson embraced the elegance of simplicity and the allure of distressed denim. This campaign redefines the way we perceive Kylie Jenner, placing her in a refreshingly stripped-back environment where she effortlessly flaunts Acne Studios’ latest denim creations.

    Kylie Jenner X Acne Studios
    Kylie Jenner X Acne Studios

    Kylie confidently sports the ‘2023’ ultra-oversized, unisex jacket, paired flawlessly with the timeless ‘2021’ mid-rise, wide-leg jeans. These pieces reflect the brand’s commitment to timeless style and an avant-garde spirit.

    The campaign also introduces Acne Studios’ new accessories line, where Kylie Jenner flawlessly showcases the distressed leather Multi-Pocket bag and the latest seasonal eyewear. These additions complete the effortlessly chic denim ensemble, adding a touch of contemporary flair to the classic denim look.

    Acne Studios eyewear
    Acne Studios eyewear

    Carlijn Jacobs, the creative visionary behind the lens, aimed to capture Kylie Jenner’s self-assurance and self-love, introducing the concept of “two Kylies.” The campaign celebrates a woman who is unapologetically in control, fiercely embraces herself, and fearlessly pursues her desires. The visuals convey Kylie’s individuality, emphasizing her self-love and empowerment.

    https://www.instagram.com/reel/Cwpv6BoM2c_/

    Shop the FW23 Collection Now

    The entire Fall/Winter 2023 collection by Acne Studios is now available for fashion enthusiasts to explore and acquire. Whether online through Acne Studios’ webstore or at their physical stores worldwide, you can immerse yourself in this distinctive denim revolution.

    Check out Special Denim Export and Import Data Reports to Glean Insights on Global Markets

    Top Vietnamese Denim Companies Using Pakistani Fabrics In 2023
    Top Turkish Denim Companies Buying Pakistani Fabrics In 2023

  • American Eagle Women Jeans USA – An Analysis And Comparison OF Online Retail 2022-2023

    American Eagle Women Jeans USA – An Analysis And Comparison OF Online Retail 2022-2023

    American Eagle Outfitters (AEO) is a portfolio of unique, loved and enduring brands: American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed. They focus on providing a welcoming and engaging customer experience. They are one of the most famous
    Jeans retailers in the USA and other countries.


    Their iconic jeans are known for their quality and affordable prices. We wanted to evaluate the brand on various parameters in this report and we studied the E-Comm of American Eagle USA to analyze their Women Jeans offerings from the following perspectives.

    1.We evaluated 3 months of sales ie July 2023 ,Jan 2023 and Aug 2022 to see what differences we can note related to various aspects of the products during these 3 months.These aspects include FITS, MATERIALS / CONSTRUCTIONS, DEFINITIONS etc.


    2.We studied over 600 product styles in these months to arrive at the following charts and graphs to give a deeper in sights into the brands consumer facing front.


    3.How is the pricing of American Eagle Women Jeans currently at the online retail level. What kind of price bands does it fall into..Also it was important to find out how much the brand was discounting during this period as the markets have not been very good over the last year and there has been huge discounting done by retailers to get rid of their stocks. It helps to understand the strength or weakness of the brand during such trying times.


    4.We also wanted to understand how the composition of fabrics used for the jeans as it does
    reflect the particular focus of a brand where it tries to get a good balance between sustainability and fashion. We analyze the top few compositions which were most used during this time by American Eagle in their women jeans. We also wanted to see if the brand was strategizing on its fiber inputs and does it reflect in its recent assortment of product offerings . We shall bring out a table with all the most popular compositions along with a complete table of all compositions for our readers to analyze themselves.


    Graphs included :
    a) Total approx no of women jeans styles in each of these months sold online

    b) The average pricing of all these jeans

    c) Average discounting in each of these months and average pricing after discounts. It is interesting to see the average price movement with discounting effects by the brand

    d) Approx FIT breakup of styles during each of these months. This will reflect if American Eagle has changed its Fits in a big way during this period or not.

    e) Most popular compositions during these months. We will list out the major compositions used (and in how many styles ) during each month to give an idea of kind of fibers being used for the fabrics

    f) Graphical trends on the types of stretchability of fabrics used – from rigid to super stretch during this one year period covering specifically these 3 months.

    g) Insights into their sustainability focus as we look into the kind of sustainable fibers they are using
    and whether this mix is changing over the months. Various graphs will make this more clear.

    AMERICAN EAGLE WOMEN JEANS STYLES

    As we can see from below figures, the women jeans table of American Eagle USA Ecomm had approximately 234 women jeans styles in August 2022, about 180 styles in Jan 2023 and about 186 styles in July 2023. The number has decreased over the last 1 year as we can see in the following graph. 

    [private_special]

    Since the report is very big , of 50 pages , we are attaching the link from where you can download the same and read at leisure !

    PW for accessing the report :

    For_use_Of _Denimsandjeans_Specialreports_subscribers_Only_aeo_usa

    https://denimsandjeans.in/pdf/brandssept2023/AMERICAN%20EAGLE%20%20USA%20-%20AN%20ANALYSIS%20AND%20COMPARISON%20OF%20WOMEN.pdf

    [/private_special]

  • Levi Women Jeans USA – An Analysis And Comparison OF Online Retail 2022-2023

    Levi Women Jeans USA – An Analysis And Comparison OF Online Retail 2022-2023

    Levi’s is the iconic global denim brand which needs no introduction . They have been leaders and guides for  the denim industry since the 19th century and the history of denim is totally incomplete without them. The rich history of the brand is not relegated to the past as they remain even more relevant  in the contemporary times when the industry is revamping with major upheavals hitting the industry over the last few years. These upheavals , caused by various environmental factors , global warming and covid recently , has changed the way brands manufacture and market their products. The force of legal moral obligations , consumer awareness and upcoming legal challenges have made most brands sit up and change.

    We wanted to evaluate a few points in this report and we studied the E-Comm of Levi’s USA to analyze their Women Jeans offerings from the following perspectives.

    1) Pricing and Discounting: How is the pricing of Levi’s Women Jeans currently  at the online retail level. What kind of price bands does it fall into.. Also we tried to find how much the brand was discounting during this period as the markets have not been very good over the last year and there has been huge discounting done by retailers to get rid of their stocks. It  helps to understand the strength or weakness of the brand  during such trying  times. 

    2) FITS etc : We evaluated 3 months of sales ie  July 2023 ,Jan 2023 and Aug 2022 to see what differences we can note related to various aspects of the products during these 3 months. 

    These aspects include FITS, Materials , Product definitions etc  

    3) Fibers Used : We also wanted to understand how the composition of cotton has panned out during these 3 different months. The composition of fabrics used for the jeans does reflect the particular focus of a brand where it tries to get a good balance between sustainability and fashion. We analyze the top few compositions which were most used during this time by Levi’s in their women jeans. We also wanted to see if the brand was  strategizing on its fiber inputs and does it reflect in its recent assortment of product offerings . We shall bring out a table with all the most popular compositions along with a complete table of all compositions for our readers to analyze themselves. . 

    4) We studied over 500  product styles  in  these months to arrive at the following charts and graphs to give a deeper in sights into the brands consumer facing front . This is a 35 page report which gives details on various aspects of these products.


    Graphs included :
    a) Total approx no of women jeans styles  in each of these months sold online 

    b) The average pricing of all these jeans

    c) Average discounting in each of these months and average pricing after discounts. 

    d) Approx FIT breakup of styles during each of these months. This will reflect if Levi’s has changed its Fits in a big way during this period or not. 

    e) Most popular material compositions during these months. We will list out the major compositions used (and in how many styles ) during each month to give an idea of kind of fibers being used for the fabrics .  

    LEVI WOMEN JEANS STYLES

    As we can see from below figures, the women jeans stable of Levi’s USA sold online had approximately  119 women jeans  styles in August 2022 , about 153 styles in Jan 2023 and about 166 styles in July  2023  . The number has increased over the last 1 year as we can see in the following graph. 

    [private_special]

    Since the report is very big , of 35 pages , we are attaching the link from where you can download the same and read at leisure !

    PW for accessing the report : For_use_Of _Denimsandjeans_Specialreports_subscribers_Only

    https://denimsandjeans.in/pdf/brandsaug2023/LEVIS%20WOMEN%20JEANS%20USA%20-%20AN%20ANALYSIS%20AND%20COMPARISON%20OF%20E-COMM%20PRODUCTS%202022-2023.pdf

    [/private_special]

  • Denim Exports from Vietnam To Europe

    Denim Exports from Vietnam To Europe

    In this report, you’ll find a comprehensive analysis of the denim export from Vietnam to Europe over the course of a year ie from March 2022 to March 2023. We have meticulously covered various aspects, including the purchasing practices of major European brands, their engagement with Vietnamese suppliers, trade dynamics, and detailed data on quantities supplied and average prices.

    One of the key highlights is that major European brands accounted for an impressive 88% of the overall denim purchased from Vietnam. Get ready to explore the ins and outs of this dynamic denim industry!

    [private_special] Note: This report only reflects the shipments that were made to Europe. If any shipments were made by these brands to other destinations, they would not be covered here.

    Top Brands Dominating the European Denim Purchases From Vietnam

    The accompanying pie chart vividly illustrates the market shares of these top brands, highlighting their hold on the European denim industry. Discover the dominance of these renowned brands and their contribution to the denim trade between Vietnam and Europe in this insightful report.

    • Levi Strauss and G-Star lead the pack, holding an impressive 32.1% and 28.5% share of denim garment purchases from Vietnam, showcasing their strong market presence. Of course Levi’s sources much more garments for their US and other markets from Vietnam, but in this report , we are just covering those that are being sent to EU only .
    • H&M follows closely, capturing 7.1% of the denim market, while Kane Top and Fast Retailing secure a decent 5.1% and 5% share respectively of European denim imports from Vietnam.
    • The

    We will be focusing on this data to further analyze in details in the ensuing sections.

    TOP 5 COMPANIES BUYING DENIMS

    This exclusive section unveils the purchasing dynamics of renowned European brands, highlighting their quantities and average prices in sourcing denim garments.

    • Levi Strauss and G-Star emerge as industry giants, securing their position as the leading buyers with quantities of 7.88 lakhs and 6.99 lakhs units of denim garments respectively. Levi’s purchased denims at an average price of 12.74 USD/meter, while G Star opted for a higher average price of 18.65 USD/meter.
    • Ralph Lauren, although purchasing a smaller quantity of 0.25 lakh units, paid a higher average price of 30.91 USD/meter, showcasing their premium denim preference.
    • H&M, Kane Top, and Fast Retailing cement their presence in the market with decent purchases of approximately 1.74 lakhs, 1.26 lakhs, and 1.22 lakhs quantities respectively, paying commendable average prices of 6.96 USD/meter, 1.68 USD/meter, and 9.99 USD/meter.

    Recently, G Star has emerged as the leading purchaser of denim garments from European manufacturers, purchased an impressive 6.99 lakh units valued at 13.04 million USD.

    GARMENT SUPPLIERS OF THESE BRANDS

    In this section, we will delve into the key suppliers of the prominent retail brands, including G-Star, Levi Strauss, Fast Retailing, and H&M. Here we will discover insights into these suppliers, where we have presented data on the quantities and average prices at which they have procured denim garments, giving you a comprehensive understanding of their purchasing patterns. When we look at TCE corp, we need to understand that they are a big Korean group which also has a factory in Vietnam for fabric and garments. They themselves buy their own garments on behalf of other brands and supply to them. So in some case s it may appear that they are both buyer and supplier as well.

    [/private_special]

  • Levi’s X Studio Ghibli’s Princess Mononoke Collection Unveiled

    Levi’s X Studio Ghibli’s Princess Mononoke Collection Unveiled

    Step into a world of enchantment and nostalgia with the mesmerizing collaboration between Levi’s X Studio Ghibli. Paying homage to the beloved Japanese animation film, Princess Mononoke, this vibrant collection captures the essence of the movie’s hand-painted backgrounds and captivating characters.

    Featuring denim apparel and accessories inspired by the enchanting forest and magical creatures from Princess Mononoke, this collaboration is a true testament to the power of storytelling through fashion. Each piece in this collection is meticulously crafted to bring the magic of the film to life, allowing you to become a part of this extraordinary journey.

    Bringing the Forest to Fashion

    • Levi’s x Princess Mononoke collection draws inspiration from the lush and magical forest of the film.
    • Hand-painted backgrounds from the movie inform the designs, giving the collection a signature Studio Ghibli touch.

    At the center of this collaboration, denim trucker jackets, jeans, hats, and bags come alive with intricate hand-painted designs depicting the majestic landscapes from the movie. Each brushstroke meticulously weaves together elements of fantasy and reality into wearable art pieces that are both functional and visually stunning.

    While exploring this collection, you’ll discover overalls that showcase the mighty Forest Spirit itself, embodying its stoic presence and untamed power. The kimono-style coat honors another beloved character – Kodama, rendered with utmost respect for their ethereal nature.

    Disney Denim Collection
    Disney Denim Collection

    Fashion with Character

    The collection celebrates Princess Mononoke’s human characters, including Prince Ashitaka and Princess Mononoke herself. T-shirts, hoodies, and wardrobe staples showcase the iconic characters, with Princess Mononoke often depicted wearing her signature red mask. These wearable nods offer a compelling and stylish tribute to the beloved characters of the film.

    The Iconic Legacy of Princess Mononoke

    • Princess Mononoke was Studio Ghibli’s 10th film and became a global hit, earning over $160 million worldwide.
    • On August 10th, fans will have the opportunity to experience this extraordinary collaboration firsthand as the Levi’s x Princess Mononoke collection launches online and at select Levi’s stores worldwide.
    • For loyal members of Levi’s Red Tab community, early access will be granted on Levi’s website on August 8– ensuring they are among the first to own these limited-edition pieces that seamlessly blend fashion with cinematic artistry.
    Levi's X Studio Ghibli's Princess Mononoke Collection
    Levi's X Studio Ghibli's Princess Mononoke Collection
    Levi's X Studio Ghibli's Princess Mononoke Collection

    Levi’s Chief Product Officer, Karyn Hillman, expresses her joy in teaming up with Studio Ghibli for this unique collaboration. The Levi’s x Princess Mononoke capsule collection showcases meticulously designed apparel inspired by the themes and characters from the film. From intricately embroidered jackets to graphic tees featuring memorable scenes from Princess Mononoke, this collection promises to enchant fans new and old.

    A Celebratory Partnership

    Princess Mononoke
    Princess Mononoke
    Princess Mononoke

    The collaboration between Levi’s and Studio Ghibli celebrates their shared dedication to craftsmanship, attention to detail, and passion for culture.

    Levis X Studio Ghibli
    Levis X Studio Ghibli
    Levis X Studio Ghibli

    Don’t miss your chance to immerse yourself in the captivating world of Princess Mononoke. Explore this vibrant collection that beautifully blends fantasy with everyday wear, giving you an opportunity to express your love for both fashion and one of Studio Ghibli’s most iconic films. Whether you’re a die-hard fan or simply appreciate artful collaborations, Levi’s X Studio Ghibli’s Princess Mononoke collection is not to be missed. Embrace the magic and embark on this truly mesmerizing journey.

    Check out Special Denim Export and Import Data Reports to Glean Insights on Global Markets

    Top Vietnamese Denim Companies Using Pakistani Fabrics In 2023
    Top Turkish Denim Companies Buying Pakistani Fabrics In 2023