Turkey is becoming one of the most important countries when it comes to the export of fabric. A number of large manufacturing units have been developed which are working for large retailers and brands. The FTA with the EU has further strengthened exports from the nation. However, Colombia continues to be the dominant region where exports are happening from Turkey. In this report, we have done a detailed analysis of the imports of fabrics from Turkey into Colombia in 2021. The detailed report shows the imports by Colombia over this period.
PARTICULARS
Table showing top 10 Colombia fabrics buyers from Turkey in one year
Graphs showing total fabrics imported by Top 10 Colombia buyers from Turkey over 12 months
Table showing the top 10 suppliers to Colombia from turkey
Graphs showing the top 10 suppliers to Colombia from turkey
Table showing the top three buyers of top ten suppliers
1.TOP COLOMBIA FABRIC BUYERS FROM TURKEY
[private_special]
We can see that Mercadeo Y Moda is the buyer who has bought the biggest quantities of denim fabric from Turkey. The average price at USD 3.48/sqm is a very good one and the company has 3 suppliers who are shipping to them . Besides , Naftalina and CI Keracol are important importers .However, the highest average price has been paid by Baguer SAS.
BUYER
QTY(in sqm)
%SHARE
AVG. PRICE(USD/sqm)
No. Of Suppliers
CHEVIGNON – MERCADEO Y MODA S.A
281,568
38.36
3.48
3
NAFTALINA SAS
139,549
19.01
3.69
1
C I KERACOL S A
94,631
12.89
3.56
1
BAGUER SAS
59,628
8.12
4.83
3
TENNIS SA
57,271
7.80
3.25
1
DUMESA S A
41,910
5.71
2.79
1
STF GROUP S A
38,975
5.31
3.5
2
JOHN URIBE E HIJOS S A
12,421
1.69
3.67
2
ESTUDIO DE MODA SA
8,017
1.09
3.17
1
TOTAL
733970
100
2. TOP FABRIC SUPPLIERS TO COLOMBIA FROM TURKEY
Orta Anadolu from Turkey has been the biggest supplier of denim fabrics to Colombia followed by ISKO. The price of Orta is bit less than that of Isko . Also ISKO International has shipped some quantities at even higher price of USD 5/ sq mtr .
SUPPLIER
QTY(in sqm)
%SHARE
AVG. PRICE(USD/sqm)
NO. OF BUYERS
ORTA ANADOLU T.A.S
339088
46.1
3.52
6
SANKO TEKSTIÄ°L / ISKO
181,976
24.79
3.84
3
JOKER JÜRGEN BERNLÖHR GMBH
94,631
12.89
3.56
1
MARITAS DIS TICARET VE PAZARLAMA AS
49,287
6.71
2.43
1
SANKO INTERNATIONAL B.V. / ISKO
33,046
4.50
5
2
KÄ°PAS PAZARLAMA VE TICARET A.S.
32,567
4.43
3.02
1
TUSA DIS TICARET ANONIM SIRKETI
3,375
0.45
4.63
1
TOTAL
733,970
100
15
3. Top Turkish Suppliers To Main Colombia Buyers
CHEVIGNON – MERCADEO Y MODA S.A
The top suppliers to Chevignon are:
SUPPLIER
COUNTRY
QUANTITY
VALUE
PRICEUSD/Sqm
SANKO TEKSTIÄ°L / ISKO
Turkey
138,422 Sqm
521,902 USD
3.69
ORTA ANADOLU T.A.S
Turkey
93,859 Sqm
337,122 USD
3.59
MARITAS DIS TICARET VE PAZARLAMA AS
Turkey
49,287 Sqm
119,934 USD
2.43
NAFTALINA SAS
The top suppliers to Naftalina are:
SUPPLIER
COUNTRY
QUANTITY
VALUE
PRICE USD/Sqm
ORTA ANADOLU T.A.S
Turkey
139,549 Sqm
337,313 USD
3.69
C I KERACOL S A
The top suppliers toCi Keracol Sa are
SUPPLIER
COUNTRY
QUANTITY
VALUE
PRICE USD/Sqm
JOKER JÜRGEN BERNLÖHR GMBH
Turkey
94,631 Sqm
337,313 USD
3.25
TENNIS SA
The top suppliers toTennis Sa are.
SUPPLIER
COUNTRY
QUANTITY
VALUE
PRICE USD/Sqm
ORTA ANADOLU T.A.S
Turkey
57,271 Sqm
185,992 USD
3.25
The report shows that though the quantities of denim fabrics exported from Turkey to Colombia are less , the prices are definitely very high. While most countries in Asia – India, Pakistan and China are shipping at prices much lower than 50% of these prices – which definitely shows that there are premium customers who are ready to pay the high price for good quality products.
Traceability is the buzz word in the fashion industry today as it grapples to find ways to provide more transparent information on their sustainability efforts to their customers. Most of the large retailers and brands have announced goals to achieve certain standards in the materials and other inputs that they use in their products. However, even with the best of intentions, they cannot be 100% sure of what their supply chain is doing and here comes the role of Traceability solutions. These solutions can provide the lens through which the brands can show their sustainability efforts to their customers with least distortions.
Haelixa , a Swiss company, has developed an innovative technology based on DNA that allows to physically mark, trace and authenticate products. A unique marker is developed to be able to identify a specific brand, supplier, or even production lot. The marker is applied to the product and stays safely embedded in the product during the entire textile processing. The verification test can be done with the final garment or any intermediate product such as yarn. The Haelixa marker is harmless for humans and the environment, GMO-free, vegan, Oekotex 100 compliant, and GOTS certified, yet strong enough to withstand all textile processing such as bleaching or dyeing. It helps to substantiate claims by the supply chain to their brands on the one hand and by brands to the consumers on the other. So for example, being able to prove and substantiate claims that the final garment is indeed made with organic cotton from a specific country or that the garment contains recycled fibre becomes more and more important.
Soorty is one of the most important denim fabric and apparel exporters in Pakistan and is known globally for their high quality products supplied to some of the most reputed brands. Soorty recently tied up with Haelixa to use their technology to mark the recycled fiber used in their fabrics. The idea is for Soorty to enable their customers (brands and retailers) to physically verify their recycled fibers used .
Haelixa has developed a unique DNA marker to be able to identify Soorty’s recycled cotton. The marker is solved in liquid and then applied to textile post-consumer waste before mechanical recycling takes place in the spinning mill in Pakistan. Spot checks are done with the intermediate products as well as tests with the final garment to prove that the product indeed contains the recycled cotton. The test is based on highly scalable PCR technology that is 100% reliable and has forensic validity as per Haelixa. Being able to prove its claims is crucial for Soorty as the company has a strong focus on sustainability, and recycling is a major pillar of its sustainability strategy with a current recycling proportion of around 23%. The new waste segregation system is expected to further improve the recycling proportion by another 10% yearly.
Haelixa will also offer Soorty’s clients the use of its label “Marked & Traced by Haelixa†for garments. So Soorty customers can inform the end consumer about their supply chain transparency efforts using a solid technological traceability solution. The label can be complemented with a QR code linking to a dedicated landing page, where the brands can bring their product story to life and enable customers to access supply chain and product verification data.
Tanja Schlager, VP Marketing at Haelixa , was very confident about industry’s awareness of the traceability solutions .
“We see an increasing demand for traceability coming from brands and manufacturers as greenwashing becomes a major issue in the textile industry. Transparency and reliable data are the two parameters that prevent greenwashing accusations from coming up in the first place. Manufacturers see added value in traceability as it re-assures their customers, creates trust, and provides a competitive edge being able to offer traceable products that minimize the supply chain risks of their customers.”
We thought a topic as important as traceability and how the supply chain is working on it deserved a live webinar where attendees can delve deeper into the same and also get their queries clarified . Do join us for a talk with Mansoor Bilal – VP Marketing Soorty Enterprises and Tanja Schlager – VP Mktg Haelixa and moderated by Sandeep Agarwal from Denimsandjeans . Do register for the webinar which will happen on 29th March at 1.30pm Central Europe Time . Registration link. You can also pre share your questions or any queries to be taken up during the discussion by emailing Tanja Schlager at t.schlager@haelixa.com
Denimsandjeans announces the fourth edition of Denimsandjeans India show to be held at Bangalore on June 8-9, 2022. After a big gap of 3 years, the 4th edition is being organized when the country has almost completely recovered from Covid , most of the population is double vaccinated and by June booster dose will have been administered to most of the urban population. This makes the time very safe for visitors to attend. Besides, the Denimsandjeans team is also taking all measures to have a covid safe environment at the show with social distancing etc.
WIth GREENABLE as the theme of the show, there is a focus on the fact that in last 3 years , there has been a paradigm shift in the way the brands look at the sourcing and offerings. In response to covid , many global brands have incorporated green inputs into their products and have been raising the bar for sustainable productions in their supply chain. A similar move seems to be taken by Indian brands in an increasing way making it important for the supply chain to change accordingly. Besides, another aspect of coivd has been the restriction on movements of people pushing them towards more sedentary lifestyles. This change in lifestyle also reflected in consumer purchases making them look for more comfort in the apparel they bought. This necessitated changes at fiber , weaving , sewing and washing levels to reduce the wear stress on the body.
Both these important elements – GREEN AND COMFORTABLE – combine to form our new theme for the show GREENABLE. The entire show will be designed around this theme and an exciting trend area will reflect these and others important fashion aspects of denim today.
It would be exciting to meet our exhibitors physically after a long time and we welcome the supply chain – mills, garment producers, wash houses, chemical and fiber companies, technology companies and more. Some of them include Arvind, Bhaskar, LNJ, Ginni, Hyosung, Nandan, Jeanologia (Spain) , Global Wash House , VAV, KG Denim, Spectrum , Lenzing, Oswal Denim, Jindal, Raymonds, SF Dyes , Blu Connection, Siyaram, Anubha, WEKO (Germany) , Ultra, Deridesen(Turkey) , Nandan, Kemin and many others under waiting list.
The list is long and ever increasing . Our third edition had a great presence of Indian and global companies and most of the major apparel retailers and brands from India .
An important aspect of the Indian market post covid has been the shift from unorganized towards the organized retail market. The impact of covid, taxation changes and consumer behavior have resulted in an ongoing shift towards the organized retail – which used to be less than 20% of the whole till recently. Most denim brands and retailers that we speak to have increased their volumes by large percentages in 2021 and this has resulted in most Indian garment producers expanding their productions both for local and international markets.
Post covid there has also been a change in marketing strategies of international retailers. They seem to be spreading their risk basket and especially after Bangladesh and Pakistan exporters being booked for long periods due to shifting orders from China , they are looking towards sourcing denim and other apparel from India. This will help Indian producers to export more to US and EU brands and also has encouraged these brands to visit India and also our show in June !
We look forward to an exciting community get together at Denimsandjeans India and hope that covid years can be left behind and we can look at a more stable, progressive and exciting future.
Vietnam is getting to be one of the most important countries when it comes to exports of denim. A number of large manufacturing units have been developed which are working for large retailers and brands. The FTA with the EU has further strengthened exports from the nation. However, the US continues to be the dominant region where exports are happening from Vietnam. In this report, we have done a detailed analysis of the imports of denim jeans from Vietnam into the US in 2021. The detailed report shows the imports by the US over this period.
PARTICULARS
Table showing top 15 US denim buyers from Vietnam in one year
Graphs showing total jeans imported by Top 15 US buyers from Vietnam over 12 months
Table showing the top 15 suppliers to the US from Vietnam
Graphs showing the top 15 suppliers to the US from Vietnam
Table showing the top three buyers of top ten suppliers
1.TOP 15 US DENIM BUYERS FROM VIETNAM
[private_special]
The table shows that AEO bought the largest quantity which is 4.2 million pcs with an avg. price of 11.8 USD/piece and has approx. 11% of the total share, followed by GAP INC with approx. 4.1 million pcs and the avg. price of 10 USD/ piece in a year (from 1st Jan 2021- 31st December 2021) Total Percentage share of these 15 companies holds 71% of total jeans quantity imported into the US from Vietnam.
BUYER
QTY(in million)
%SHARE
AVG. PRICE(USD/pc)
No. Of Suppliers
AEO – AMERICAN EAGLE
4.21
11
11.8
7
OLD NAVY / GAP
4.1
10
10
10
TARGET GLOBAL SOURCING LIMITED
3.28
8
9.7
3
AMBIANCE APPAREL
2.01
5
5
1
ABERCROMBIE & FITCH
1.82
5
9
3
MGF SOURCING FAR EAST, LIMITED
1.75
4
12.1
3
FASHION NOVA
1.62
4
5.2
2
EXPRESS / MGF SOURCING
1.38
4
10.5
3
LEVI STRAUSS
1.29
3
10.3
2
TORRID MERCHANDISING, INC
1.29
3
13.2
1
SHINSUN INVESTMENT HOLDING LTD
1.07
3
8.1
1
HIDDEN JEANS / CELLO JEANS
1.06
3
5.7
2
KANCAN WH
1.05
3
7.5
3
Y.H.TEXPERT CORPORATION
1.01
3
3.9
3
QUETICO LLC
0.96
2
6.9
2
TOTAL
27.9
71
–
46
29% share is the total of other small companies apart from these 15 companies
2. TOP 15 DENIM SUPPLIERS TO US FROM VIETNAM
PHONG PHU INTERNATIONAL JSC supplied the largest quantity of pieces that is approx. 9.9 million pieces with an avg. price of 11.6 USD/pc and the total number of buyers the company has dealt with are 31 followed by YDVL – YI DA VIETNAM LIMITED which is a part of the CRYSTAL group of HK with approx. 5.8 million pieces with an avg. price of 9.7 USD/pc .
SUPPLIER
QTY(in million)
%SHARE
AVG. PRICE(USD/pc)
NO. OF BUYERS
PHONG PHU INTERNATIONAL JSC
9.94
24
11.6
31
YDVL – YI DA VIETNAM LIMITED
5.82
14
9.7
15
NIEN HSING GARMENT (VIET NAM) CO., LTD
3.95
9
11
22
TRUC XANH CLOTHING ONE MEMBER COMPANY LIMITED
3.39
8
4.8
9
KIM BINH GARMENT CO., LTD
3.28
8
9.9
5
TCE JEANS COMPANY LIMITED
2.97
7
5.6
15
GATEXIM – SAIGON 3 GARMENT JOINT STOCK COMPANY
2.19
5
12.4
9
SAITEX INTERNATIONAL
1.89
5
20.7
23
TCE CORPORATION
1.51
4
8.8
7
SX-TM KIM SUN COMPANY LIMITED
1.11
3
7.1
4
VIGAWELL GARMENT TRADING COMPANY LIMITED
1.11
3
9.2
10
JUNZHEN GARMENT COMPANY LIMITED
1.07
3
8.1
1
TEXHONG THAI BINH GARMENT COMPANY LIMITED
0.99
2
11
11
VITAJEAN CO.,LTD
0.44
1
7.4
2
QUANG NAM BLUE WAY ONE MEMBER CO., LTD
0.24
1
5.7
1
TOTAL
39.9
95
10.1
165
Apart from these 15 companies, there are also a few other companies holding a 5% share of the total.
3. Top Three Buyers Of Top Ten Vietnam Suppliers
PHONG PHU INTERNATIONAL JSC
The company has been growing consistently and in 12 years they have grown to one of the leading apparel manufacturers in Vietnam and are supplying known US and European Retailers.
BUYER
QTY(in million)
AVG. PRICE(USD/pc)
TARGET GLOBAL SOURCING LIMITED
2.06
9.2
MGF SOURCING FAR EAST, LIMITED
1.48
12.2
TORRID MERCHANDISING, INC
1.29
13.2
YDVL – YI DA VIETNAM LIMITED
YDVL is a part of the Crystal Group of Hong Kong. Crystal International Group Limited was founded in Hong Kong in 1970 and is now with 20 apparel manufacturing facilities in Asia employing approximately 70,000 people worldwide. They provide comprehensive one-stop solutions to international brands covering lifestyle wear, denim, intimate, sweater, and sportswear and outdoor apparel..
BUYER
QTY(in million)
AVG. PRICE(USD/pc)
OLD NAVY
1.29
9.7
LEVI STRAUSS
1,.28
10.3
TARGET
1.21
10.6
NIEN HSING GARMENT (VIET NAM) CO., LTD
NIEN HSING TEXTILE CO., LTD. is a Taiwan-based company principally engaged in the manufacture and distribution of garments and textile products. The products of the Company include denim and casual wear, denim cloth, casual cloth, and ring-spun yarns. Their main clients are GAP, AEO, Kohl’s, VF, others In Vietnam Garment/Knitwear
BUYER
QTY(in million)
AVG. PRICE(USD/pc)
GAP INC
0.61
10.5
ABERCROMBIE & FITCH
0.34
7.8
EXPRESS USA
0.34
13.6
TRUC XANH CLOTHING ONE MEMBER COMPANY LIMITED
They are engaged in the export of apparel.
BUYER
QTY(in million)
AVG. PRICE(USD/pc)
FASHION NOVA
1.62
5.2
Y.H.TEXPERT CORPORATION
1.10
3.9
HIDDEN JEANS / CELLO JEANS
0.75
5.2
TCE JEANS COMPANY LIMITED
As one of the oldest denim factories in Asia, TCE has been trusted by customers since 1956 for its long history of stable quality & customization. The largest fabric capacity in Vietnam is 3.5 million yds/month And garment- 1.3 million pcs/month Number 1 vertically integrated denim supplier from fabric to washing in southern Asia by full sustainability.
BUYER
QTY(in million)
AVG. PRICE(USD/pc)
AMBIANCE APPAREL
2.0
5.0
HIDDEN JEANS / CELLO JEANS
0.32
6.7
H & M HENNES & MAURITZ AB
0.14
4.5
KIM BINH GARMENT CO., LTD
Kim Binh Minh Co., Ltd was established in 2001, located in Ho Chi Minh City, Vietnam. As a manufacturer and exporter to Japanese and USA markets, they specialize in producing apparel products.
BUYER
QTY(in million)
AVG. PRICE(USD/pc)
OLD NAVY / GAP
1.87
10.4
ABERCROMBIE & FITCH
1.40
9.3
SAITEX INTERNATIONAL
Saitex is one of the most well-known denim factories around the world. It has also been sometimes classified as the ” Cleanest denim factory “. With a very strong focus on sustainability, Saitex is employing most of the clean technologies for its denim apparel production. The company also became the first factory in Asia and the only large-scale manufacturer of denim with B Corporation™ Certification, a score of 105.6 .
BUYER
QTY(in million)
AVG. PRICE(USD/pc)
MADEWELL INC
0.84
18.5
EVERLANE
0.36
25.9
J CREW
0.27
23.0
GATEXIM – SAIGON 3 GARMENT JOINT STOCK COMPANY
GATEXIM – Saigon 3 Garment Joint Stock Company is one of the leading garment exporters in Vietnam, specializing in all kinds of jeans, khaki pants, and sports pants with a total output of more than 12 million units,2 garment factories, 1 completing center, 3,000 machinery equipment, 47 sewing lines, 3,000 skilled workers. The export market includes Japan, USA, Europe, Asia. Saigon 3 always concentrates on the quality of products and services towards the satisfaction of customers, as the foundation of the company.
BUYER
QTY(in million)
AVG. PRICE(USD/pc)
EXPRESS / MGF SOURCING FAR EAST, LIMITED
0.92
12.2
GTEX INC.,
0.32
11.2
3RD TR8 APPAREL, INC
0.37
14.1
TCE CORPORATION
Founded in South Korea in 1956, TCE is one of the oldest denim companies in Asia. It relocated its entire production to Vietnam in 2014 and now produces only denim at its TCE Vina Denim mill, which occupies a 110,000m² site two hours outside of Hanoi. It has the largest capacity fabric in Vietnam of 3.5 million yards per month. In garments they have two units TCE VINA DENIM with 300,000 pcs per month and TCE JEANS with 1 million pcs per month. TCE exports 100% of its production overseas, with Europe, at about 45% being the largest market, followed by the USA at 30%, and Japan and Korea the other main export destinations.
BUYER
QTY(in million)
AVG. PRICE(USD/pc)
KANCAN WH
1.00
7.5
CHICOS RETAIL
0.30
11.7
TCE CORPORATION
0.21
11.2
SX-TM KIM SUN COMPANY LIMITED
SX-TM KIM SUN is a garment processing factory that supplies, manufactures, trades, and processes in the field of apparel, clothing, footwear, products, and articles using fabric materials and finishing products. domestically and internationally
Pakistan is one of the most important apparel exporter worldwide. And when it comes to denim, it is really important because of its strength from fibers to garments . Exports of denim apparel from Pakistan in 2021 have far exceeded those of 2020 and even 2019. Many new buyers have found it interesting to source from here . US is second biggest importer for denim apparel from Pakistan after EU. In this report, we have done a detailed analysis of the imports of denim jeans from Pakistan into the US over a period of 1 year from Dec 2020 to November 2021. The detailed report shows the imports by the US over this period.
PARTICULARS
Table showing top 10 US denim buyers from Pakistan in one year
Graphs showing total jeans imported by Top 10 US buyers from Pakistan over 12 months
Table showing the top 10 suppliers to the US from Pakistan
Graphs showing the top 10 suppliers to the US from Pakistan
Table showing the top three buyers of top ten suppliers
1. TOP 10 US DENIM BUYERS FROM PAKISTAN
[private_special]
The table shows that Levi Strauss and Co. bought the largest quantity which is 16.6 million pcs with avg. price of 7.9 USD/piece and has approx. 27% of the total share, followed by GAP INC with approx. 10.1 million pcs and avg. price of 8.7 USD/ piece in one year (from 30 November 2020- 30 November 2021) Total Percentage share of these 10 companies holds 76% of total jeans quantity imported.
BUYERS
QTY
AVG. PRICE
% SHARE
NO. OF SUPPLIERS
LEVI STRAUSS AND CO.
16.6
7.9
27
6
GAP INC
10.1
8.7
16
7
TARGET GLOBAL SOURCING LIMITED
5.3
7.8
9
4
AMERICAN KNITS & DENIM INC,
2.7
4.5
4
9
REGENCY BRANDS LLC
2.5
6.9
4
1
JC PENNEY PURCHASING LLC
2.2
8.9
5
5
5 STAR APPAREL LLC
1.9
4.8
3
16
KAMDAR INDUSTRIES INC / EVOLUTION IN DESIGN
1.9
6.0
3
16
GOLDEN APPAREL INC
1.8
5.5
3
8
ROADRUNNER APPAREL INC.
1.3
8.5
2
7
TOTAL
46.4
7.6
76
79
2. TOP 10 DENIM SUPPLIERS TO US FROM PAKISTAN
SUPPLIERS
QTY
AVG. PRICE
%Share
No. Of Buyers
ARTISTIC MILLINERS ( PVT ) LTD
17.4
8.5
21
23
ARTISTIC FABRIC AND GARMENT INDUSTRIES
8.8
8.5
10
11
AKHTAR TEXTILE INDUSTRIES (PVT) LTD
8.6
6.7
10
4
U.S. APPAREL & TEXTILES (PVT) LTD
6.8
9.8
8
10
CRESCENT BAHUMAN LIMITED
3.8
8.7
5
6
SOORTY ENTERPRISES (PRIVATE) LIMITED
3.6
8.4
5
9
ANM FASHION
3.4
4.4
5
7
ARTISTIC DENIM MILLS LTD
3.2
7.4
4
11
COTTON WEB LIMITED
2.9
6.5
3
5
RAJBY TEXTILES PVT LIMITED
2.1
9.2
2
5
TOTAL
60.75
8.0
73
91
3. Top Three Buyers Of Top Ten Pakistani Suppliers
ARTISTIC MILLINERS ( PVT ) LTD
Artistic Milliners, headquartered in Pakistan, is a multinational denim manufacturing powerhouse with a strong focus on automation, innovation, people, and the planet. The company has an annual production capacity of 88 million pounds of yarn, 108 million meters of fabric, and 30 million garments. Artistic Milliners has diversified its portfolio to include renewable energy with a current capacity of 100 MW of Wind Energy and has a growing interest in Solar and Hydro plants.
BUYER
QUANTITY
AVG. PRICE
OLD NAVY / GAP
3,661,769
9.0
TARGET GLOBAL SOURCING LIMITED
2,970,904
8.2
LEVI STRAUSS AND CO.
2,766,297
8.6
ARTISTIC FABRIC AND GARMENT INDUSTRIES
AGI has humble beginnings — starting out as a small retail shop founded by an enterprising man in 1949. The vision to grow our company to expand its operations and establish multiple garment factories. In the 1990s, we saw tremendous growth and used this opportunity to narrow our focus and put all our attention on denim fabrics and garments. It led to the creation of a specialized vertical operation and culture of denim. With 69 years of experience maintaining a tradition of innovation, we at AGI believe in consistently evolving how we do things. We have not only installed several technologies to ensure that we offer our customers a product of superior quality but have also implemented sustainable practices that protect our community and the environment
(Description given is in the company’s own words. )
BUYER
QUANTITY
AVG. PRICE
THE GAP INC
5,407,533
8.5
JC PENNEY PURCHASING LLC
583,164
10.1
H & M HENNES & MAURITZ AB
125,876
7.2
AKHTAR TEXTILE INDUSTRIES (PVT) LTD
Founded in 1985 for manufacturing and exporting textile products. ATIL set up its new jeans/casual trousers manufacturing unit, which was the first totally automated unit in South Asia in 1998. This new factory is equipped with state-of-the-art computer-controlled machines based on advanced technology for the making of denim jeans and khakis. Beginning with an initial capacity of 5,000 pcs per day, ATIL today is making 35,000 pcs per day. Annual sales are almost USD 55 million
BUYER
QUANTITY
AVG. PRICE
LEVI STRAUSS AND CO
5,881,412
6.7
ROSS STORES INC
41,987
2.6
U.S. APPAREL & TEXTILES (PVT) LTD
US Apparel is a Lahore, Pakistan-based company supplying fashion industry companies that serves global retailers. US Apparel is a vertically integrated provider with the capacity to produce 26 million units of apparel. By 2025, we’ll be able to produce almost 40 million units. We continue to grow our business by achieving results for our customers. At the US Group, we always invest in the best and most modern machinery.
(Description given is in the company’s own words. )
BUYER
QUANTITY
AVG. PRICE
LEVI STRAUSS AND CO.
3,393,436
9.5
EXPRESS USA
953,294
11.6
TARGET GLOBAL SOURCING LIMITED
310,089
9.1
SOORTY ENTERPRISES (PRIVATE) LIMITED
Soorty will be at the forefront of the creation of denim fabrics and jeans, with a special emphasis on quality, cost, and delivery of our products. We will do this through research, innovation, and a sharp focus on our customers’ expectations while ensuring a sustainable impact on our Earth and her people.
(Description given is in the company’s own words. )
BUYER
QUANTITY
AVG. PRICE
JC PENNEY PURCHASING LLC
2,136,164
8.3
ROADRUNNER APPAREL INC.
802,280
8.5
H & M HENNES & MAURITZ AB
99,770
8.8
ARTISTIC DENIM MILLS LTD
To achieve and retain market leadership in Denim Fabrics/Garments Manufacturing by attaining the highest quality standards. We aim to bring continuous improvement in the denim industry by ethically meeting and exceeding the expectations of our customers. We believe that teamwork is key to ensuring a fair return to stakeholders and fulfilling our social responsibilities.
(Description given is in the company’s own words. )
BUYER
QUANTITY
AVG. PRICE
REGENCY BRANDS LLC
2,490,868
6.9
DL1961 PREMIUM DENIM INC
205,142
9.2
WARP WEFT WORLD INC
80,389
9.9
CRESCENT BAHUMAN LIMITED
Crescent Bahuman, Pakistan’s first vertically integrated denim facility was inaugurated in 1995. Since then, CBL – as it’s lovingly known in the industry – has gone from strength to strength by creating an eco-friendly environment that enables its most important resources, our people, to develop and deliver to the satisfaction of our clientele. With over 22 years of experience in handling the blue fabric, we have all come to know and love, CBL’s shade is definitely deep, dark, pure indigo. CBL is proud to be providing clothing for more than 10 million people annually. As always, with such a large stake in global fashion, comes great responsibility. This sense of responsibility is creatively engineered into our products and processes to ensure that our customers are given tangible results that reemphasize our commitment to the planet and our environment.
( Description given is in the company’s own words. )
BUYER
QUANTITY
AVG. PRICE
LEVI STRAUSS AND CO.
2,444,986
9.1
QUETICO LLC
316,195
4.9
BONOBOS
16,525
17.9
ANM FASHION
A.N.M. Fashion is an apparel woven & denim manufacturing company, established in 2019. This is a joint venture of M.R Industries & Knitwear Enterprises which are known in the local and foreign markets. A.N.M Fashion understands that going from concept to customer can be a long and complicated process. We are out to change the game by bringing a better experience to your product development. Let us work together to develop and deliver your product with quality and timely delivery.
( Description given is in the company’s own words. )
BUYER
QUANTITY
AVG. PRICE
AMERICAN KNITS & DENIM INC,
2,067,610
4.5
CROSSWIND LLC
271,048
3.6
5 STAR APPAREL LLC
147,080
3.9
COTTON WEB LIMITED
“Established by three childhood friends in 1998, Cotton Web Limited has become the leading supplier to prominent designer brands and global high streets. Headquartered in Lahore, we have been declared the 19th fastest growing company of Pakistan. We have an office in the UK as well, and we have collaboration with “Everest Laundry†– the Italian Washing Experts who work with us in developing and enhancing our washing expertise. Employing the best engineers and operators in our facility has positioned us as a key premium jeans manufacturer at the forefront of manufacturing advancements. We take pride in more than two decades of excellence and responsibility in quality jeans craftsmanship. We intend to expand our garments per month capacity with more focus on sustainability along with using automation to enhance our efficiencies.”
( Description given is in the company’s own words. )
BUYER
QUANTITY
AVG. PRICE
LEVI STRAUSS AND CO.
2,003,515
6.3
G-111 APPAREL GROUP LTD
80,947
9.4
ROADRUNNER APPAREL INC.
31,620
6.9
RAJBY TEXTILES PVT LIMITED
A strong heritage of values, morality, ethics, and conduct – Rajby takes pride in its legacy that is based on 40 years of commitment, quality, and customer trust. A strong legacy that has been carried forward from one generation to another has become a source of inspiration for other aspiring businesses. Today, we have become an epitome of achievements and success standing tall amidst competition. Rajby was founded in 1972 by (Late) Sultan Ahmed. He conquered the garment fraternity as a manufacturer of traditional Pakistani clothing. However, over the passage of time, he soon realized that fashion trends and lifestyle patterns are changing globally. Therefore, the company switched gears and made its debut in the denim industry.
( Description given is in the company’s own words. )
Fast fashion is amongst the most polluting industries on the planet. While child labor and human rights problems in textile manufacturers are well-known, the damage to the environment produced by these industries is rarely discussed. A recent report from BBC brought out the damage caused to the Chilean desert by these leftover fast fashion clothes. See the video here :
Images have surfaced of unending heaps of clothing strewn throughout Chile’s Atacama desert, an unusual sight in the world’s driest desert and a direct outcome of the fashion industry’s global consumption.
Clothes created in Bangladesh and China are often shipped to the United States and Europe, and if not purchased, are shipped to Chile’s Iquique port, where they are sold to other Latin American countries. However, not all are sold, and each year 39,000 tonnes are dumped on the desert.
Clothing “arrives from all over the world,” according to Alex Carreno, a former employee of the Iquique port’s import area. When the cargoes can’t be resold across Latin America, most of the garments are discarded, according to Carreno. Because no one pays the requisite tariffs to take it away, ‘anything is not sold to Santiago or transported to other countries remains in the free zone.’
“The problem is that the clothing is not biodegradable and has chemical products, so it is not accepted in the municipal landfills,†said Franklin Zepeda, the creator of EcoFibra, a startup that tries to produce insulation panels out of recycled clothes. Since 2018, Zepeda’s company has used textile waste to make thermal and acoustic building insulators, and he told the AFP (Agence France-Presse) that he wants to “stop being the issue and start being the solution.”
Clothing manufacturing has risen in the last two decades, according to a UN assessment, and the sector is “responsible for 20% of overall water waste on a worldwide basis.” The production of a single pair of jeans has been traditionally thought to use 7,500 gallons of water – though in recent years there have been efforts to reduce that . But to change the whole supply chain is not such an easy game !
According to the researchers, apparel and footwear manufacture accounts for 8% to 10% of global carbon emissions, and every second, a quantity of textiles equivalent to a garbage truck is buried or burnt.
Non-burned clothing can take up to 200 years to biodegrade, harming the environment by releasing chemicals into the air and subterranean waterways.
While fast fashion is inexpensive, it is very damaging to the environment.
For one thing, according to the United Nations, the fashion business contributes for 8 to 10% of global carbon emissions. In 2018, it was discovered that the fashion sector uses more energy than the aviation and shipping industries combined. Every second, the equivalent of a trash truck’s worth of clothing is burnt and dumped, according to researchers.
And the rate at which people buy clothes in the twenty-first century does not appear to have slowed. Clothing manufacturing quadrupled between 2004 and 2019, according to figures from the Ellen McArthur Foundation, a UK-based think tank and circular-economy organization.We have also seen how after a low of 2020, the consumers jumped back to purchase clothing in 2021 – belying expectations that more responsible consumer purchase patterns might set in.
It’s time to take a look at how we feel about fast fashion. The problem with boycotting fast fashion is that it unfairly burdens the typical customer financially and morally. Not everyone has the financial means to shop ethically since it might be costly.
It’s really the influencers with the never-ending clothes hauls, the mentality of never wearing the same thing twice, and the desire to buy a completely new outfit for every occasion and then leave it gathering dust in your closet.
Fast fashion promotion has persuaded us that we need new clothes on a regular basis in order to remain current, beautiful, and confident. Why are we allowing this to happen?
There are many ways to combat the industry for those of us who have the luxury of choosing where we shop, whether it’s buying one good quality winter jacket instead of ten cheap disposable ones, supporting small businesses over large fashion chains, or acquiring knowledge to up-cycle some of the items of clothing we already own. Mindfulness is crucial.
Chile, the richest country in South America, is notorious for its residents’ ravenous consumption. World is changing, according to Rosario Hevia, who founded a boutique to recycle children’s clothes before creating Ecocitex in 2019, a firm that makes yarn from waste fabrics and worn-out apparel. Neither water nor chemicals are used in the procedure.
She also added, “For many years we consumed, and no one seemed to care that more and more textile waste was being generated.†“But now, people are starting to question themselves.â€
The Greensboro, N.C.-based firm established a new denim supply chain alliance with Arvind Limited and Cone Denim on Wednesday, with the goal of improving vital data used in the Higg Material Sustainability Index (Higg MSI).
Kontoor Brands, a leading global lifestyle apparel company with two of the world’s most iconic consumer brands, Wrangler® and Lee®, has introduced a major supply chain collaboration of denim industry leaders to enhance critical information incorporated into the Higg Material Sustainability Index (MSI), as mentioned above, the apparel sector’s most broadly utilized way to evaluate and examine product environmental impact.
Arvind Limited, India’s premier lifestyle and fashion giant, and Cone Denim, a worldwide leader in denim authenticity and sustainable innovation, will exchange vital data from the denim dyeing process that is presently not considered into the Higg MSI as part of these efforts, according to the business. The purpose is to consolidate value chain sustainability measurements and provide garment firms more visibility throughout product creation and development. By summer 2022, the firms hope to make the improved Higg MSI tool available to all garment brands.
Dhruv Agarwal, Kontoor Brands’ Senior Director of Global Innovation, Sustainability, and Product Development, stated- “Data-driven decisions produce the best outcomes. We believe the Higg MSI is an invaluable tool for assessing the environmental impact of processes and materials utilized in our products. Through this work, our industry will be able to have a more complete picture of denim’s impact, and our product development teams will have better insight into the environmental footprint of our products, empowering us to make more sustainable design choices.â€
The Higg MSI was established a decade ago to assist designers and product makers in making more sustainable material choices and comparing the environmental consequences of various materials, trimmings, and packaging. The technology, which is based on scientific data and metrics, is designed to assess environmental effect throughout the manufacturing process. The Higg MSI assesses five aspects of environmental impact: global warming potential, water pollution, chemistry, water shortage, and fossil fuel depletion.
Despite the fact that the denim industry leads in sustainable innovation, executives have spoken out about the information gaps that exist, cautioning businesses against comparing their outcomes to old data or data from unknown sources. However, establishing a baseline against which to assess the impact of output is the first step toward improving procedures.
The collaboration builds on the firms’ different environmental initiatives.
To improve water conservation, Kontor launched the Indigood Facility Certification in 2021. Textile manufacturing facilities that use 90 percent less freshwater than traditional fabric production, based on 2018 statistics, may be eligible. Arvind’s Naroda factory was the first to receive the certification.
Arvind has also partnered with TextileGenesis, a blockchain-based digital transparency platform that allows for the digitalization and traceability of any textile asset, including fiber, yarn, fabric, and garments.
President Steve Maggard of Cone Denim stated the mill has made “significant capital expenditures†in production to create ethical and sustainable goods. It was the first denim mill to use the MSI tool to create unique materials for their whole Spring/Summer 2022 fabric range in 2021. Customers may utilize this step to acquire fabric Life Cycle Assessments and comparative data for further information on particular materials used in Cone’s textiles. It moreover accomplished its first authentication of origin audit with Oritain, a company that specializes in product and supply-chain traceability.
“We are excited to explore and advance tools and resources, like the Higg MSI, that align with our customers’ goals to design and produce sustainable apparelâ€, said the president of Cone Denim Steve Maggard, and also added, “We welcome the opportunity to collaborate with like-minded companies, such as Kontoor, to bring transparency to the supply chain. Cone Denim has made considerable capital investments in our manufacturing focused on creating responsible and sustainable products and look forward to verification of our initiatives’ results.â€
Have you ever been browsing Amazon for apparel and desired you could try anything on before making a purchase? If you reside in Los Angeles, you will be able to do so very soon.
While everyone else is shifting their operations online to manage and expand them, Amazon is doing the exact opposite by creating a physical location. Amazon is launching a new sort of store devoted just to clothes, and it will, of course, be equipped with cutting-edge automated technologies. Will go by the name, Amazon Style, which will be a store that will sell clothing, footwear, and fashion accessories.
“Our first-ever physical apparel store offers a personalized, convenient shopping experience where Amazon’s technology and operations make it easy for customers to find styles they love at great prices,†the company wrote in a blog.
Customers may shop for familiar names while also finding new and rising designers among the store’s hundreds of top brands. Customers may submit goods to a fitting room via the Amazon Shopping app, where they can use a touchscreen to browse more alternatives, rate products, and request more sizes or styles, which are delivered directly to their room in minutes. To help consumers find looks they’ll love, Amazon Style blends Amazon’s passion for fashion with excellent technology and best operations.
WHAT’S IN AMAZON STYLE?
Amazon Style will be the e-commerce giant’s first physical shop, offering apparel, shoes, and accessories for men, women, and children. According to the firm, Amazon style will showcase display products, giving in-store shopping- more looks and less clutter. As per the amazon team, the physical store will feature hundreds of brands hand-picked by fashion designers, as well as input from millions of customers who buy on the company’s website. The first Amazon physical store will open sometime this year in The Americana at Brand in Los Angeles, California.
Amazon, in usual manner, is attempting to leverage technology to make the physical retail experience more seamless and convenient. The actual store will be distinguished by racks with QR codes that consumers can scan with their phones to view available sizes, colors, customer reviews, and product specifications. Then, when you want to try anything on, you just press a button. They’ll get sent to dressing room. Amazon will also send you other goods on its own initiative, similar to suggestions, although you are not required to try them on or wear them. When a fitting room is prepared and packed with your items, the Amazon app will notify you.
Amazon Style will provide shoppers a broader range than other stores without the clutter of racks upon racks of clothing, according to the business, and its enormous distribution network will allow it to refresh its in-store goods on a frequent basis.
Customers do not have to leave their fitting rooms to continue shopping. They can rate items on the tablet to get fresh suggestions in real time, and they may request more designs and sizes to be sent to their fitting room closet in minutes. Amazon Style’s on-site operations, along with modern technology and procedures employed in Amazon fulfilment facilities, enable this quick delivery. Touchscreens in the fitting room will allow you to request more things. If you wish to purchase something, you may do it in-store or save it to your Amazon Shopping app for later purchase. You can also use the app to locate clothes and have them delivered to an Amazon Style shop for in-person fittings.
Personalization is at the heart of Amazon Style. As customers shop, the machine learning algorithms provide personalized, real-time suggestions for them. Amazon Style will propose things particularly for the customers while they tour the shop and scan items that capture their interest. Customers may contribute information like their style, fit, and other preferences to obtain more refined recommendations for an even more personalized experience. Customers can simply browse discounts in store that fit their preferences directly in the Amazon Shopping app, making shopping for bargains even more customized and simple.
Personal style used to be pricey and exclusive, but thanks to Amazon Style’s advanced technology, distinctive store design, and attentive curation, they’ve made it easier than ever for consumers to find goods that make them look and feel fantastic.
GETTING ALONG WITH IN-STORE AND ONLINE SHOPPING
Amazon Style provides the same amazing prices as Amazon.com, as well as Amazon’s large assortment of fashion and the convenience of seeing and trying on things. Here are some of the ways Amazon has made shopping convenient, whether in person or online:
Discover in- store, buy online: Customers may simply locate and buy more styles online in addition to Amazon Style’s large range of goods available for purchase in-store.
Keep shopping after leaving the store: Goods scanned at Amazon Style are kept in the Amazon Shopping app, making it easy to come back and buy later or browse additional items online from the new companies identified in the store.
Shop millions of items online, try on in- store: Customers may shop for clothing on Amazon.com, have it delivered to Amazon Style, and try it on in a fitting room. Customers may return items in store if they aren’t ideal, and Amazon will do the rest.
Great prices: Amazon Style is no exception to the company’s reputation for low costs. The prices in stores will be the same as those on Amazon.com. Customers may also use the Amazon Shopping app to browse offers at stores that match their interests.
THE CHANGE – BY AMAZON
Interestingly, Amazon makes no mention of whether the shop would use “Just Walk Out” technology, which allows you to grab things from the shelf and leave without having to pay for them at a register. Simply put, your Amazon app has been charged. However, Amazon One will be supported by the shop. It’s a technology that allows you to pay for things after confirming your identification with your palm.
Amazon’s clothes shop isn’t the company’s first foray into physical retail. In addition to its two dozen physical Amazon Books sites throughout the country, the business had set to launch and is now open, its first “smart” food store in Woodland Hills in 2020.
Every year, approximately 300 million metric tonnes of plastic garbage are generated throughout the world. Each year, India produces roughly 9.46 million metric tonnes of plastic garbage. From 1950 to the present, researchers estimate that 8.3 billion tonnes of plastic have been produced. 60 percent of the plastic has ended up in landfills or the global ecosystems as plastic garbage. Despite different attempts, just 9% of plastic garbage has been recycled so far, and only 12% has been burnt. The remaining 79% has been collected in our surroundings.
In 2016, France produced a significant quantity of the trash, averaging 4 to 6 tonnes per person. Large amounts of post-consumer trash are hardly recycled back into circulation, escape through the waste management system’s seams, and end up creating environmental harm and posing a threat to biodiversity. France created around 4.5 million tonnes of plastic garbage in 2016, with 80,000 tonnes harming the environment and 10,000 tonnes entering the Mediterranean Sea. As a result, France was responsible for the most environmental degradation in the Mediterranean area that year.
Furthermore, large amounts of post-consumer waste are mishandled, and goods and products are thrown away before even being utilized once. Unsold goods worth EUR 630 million are discarded in France every year. When perfectly excellent things are thrown away unnecessarily, the energy and materials utilized to make them are also squandered. Unsold items are destroyed, resulting in 5 to 20 times higher GHG (greenhouse gas) emissions than if they were reused.
Plastic waste has now become a major issue for governments all over the world. To address this issue, the French government has taken a bold step by passing Law no. 2020-105, often known as the “Anti-Waste Law,” which sets a target of recycling 100% of plastics by 2025.
THE ANTI – WASTE LAW
Since 2015, the European Commission has been focusing on an implementation plan to help Europe transition to a circular economy. The French government approved “The Anti-waste Law” on February 10, 2020, to combat waste and encourage a circular economy. The law intends to minimize waste and pollution at the design stage and shift from a linear to a circular economic model of production, distribution, and consumption. It uplifts businesses in a variety of sectors, as well as municipalities and citizens, to reduce waste and enact more circular practices.
Full oversight in environmental and health attributes of goods, surveillance on the recycling program, restriction on the use of plastic, assistance to fight pollution and waste of both food and non-food commodities, rigid punishment for environmental violations, provision to support companies in their eco-friendly initiatives, and so on are among the fifty measures included in the law. To sum up, the law aims to-
To scrap out single-use plastic packaging by 2040
Eradicating waste by revitalizing reuse and aiding charitable organizations
Handling planned obsolescence
Endorsing a better resource management system from design stage to material recovery
Present improves, stronger and more seamless information to the consumers
How the government of France aims to achieve this anti-waste law? By 2025, the French government plans to recycle 100 percent of plastic. By 2030, they plan to reduce home garbage and waste from business activities by 15% and 5%, respectively. To accomplish this, the government intends to establish a five-year strategy focusing on plastic reduction, reuse, and recycling. It will be phased in over four years, from 2020 to 2025, 2025 to 2030, 2030 to 2035, and 2035 to 2040.
PRESENT DATE SCENARIO
Source: Twisted Sifter
When France prohibited the disposal of unsold food goods in 2016, it made international news. This restriction will be expanded to other unsold commodities, such as electronics and hygiene products, beginning this year, 2022. From January 1st, it is unlawful in France to burn a variety of unsold items, as part of the government’s goal of establishing a “circular economy” and minimizing waste.
From this year, 2022 onwards, it is illegal in France to destroy the following unsold goods- electronic products, textiles, clothes and shoes, furniture, ink cartridges, hygiene products, food preservation and cooking equipment, leisure products, books, and school equipment.
Affect Of Anti- Waste Law on Fashion Industry
What is the actual amount of trash produced by the fashion industry? Every year, the average consumer discards 70 pounds (31.75 kilograms) of apparel. Every year, we generate 13 million tonnes of textile waste, 95% of which might be repurposed or recycled. For the past five years, post-consumer trash has been at the forefront of the circular economy debate in the fashion sector. “The 2020 Preferred Fiber and Materials Market Report reveals that the global fiber production has doubled in the last 20 years, reaching an all-time high of 111 million metric tons in 2019 and pre-COVID-19 results indicated potential growth to 146 million metric tons by 2030.â€
As per French Lawmakers, the fashion sector is a viable target of the new laws as apparel merchants, in particular, will have to refresh their items more regularly (than those of other industries) as they often have unsold overstock. The industry, as a result of its long-standing procedure of destroying unsold merchandise to avoid selling it at a reduced rate and/or paying to store it, is one of the major causes in terms of more than €650 million (nearly $710 million) worth of new consumer goods destroyed or disposed of annually in France, and $900 million worth is unsold items that end up in landfills.
How exactly is France recycling the wasted clothes? More demand for recycling choices arose as a result of increased interest in the environment and a desire to live a safe life. There is no denying that over 60% of the garments wind up in the garbage. So, what happens after that? Garments that are dumped in the trash are collected by ECO TLC organizations or businesses. The collected clothing is then processed by hand and resold to second–hand retailers or delivered to textile recycling organizations, which is the labor portion.
After that, all of the textiles that can no longer be worn are transported to be recycled, where they are chopped, shredded, frayed, or crushed, and then turned into rags, insulating products, new garments, or secondary raw material. . Few firms in France, such as Hopaal, Maison Izard, and others, are already providing precedents for other large brands, demonstrating what is possible.
The Policy Measures
Source: Ministry of the Ecological Transition
The law includes plenty of measures, to help shape the adaptation to a circular economy. The demolition of unsold non-food items is prohibited in France for the first time. Instead of dumping or incinerating unwanted items, businesses will be required to repurpose, donate, or recycle them.
It is also the first country to require that electronic and electric items, including cellphones, computers, washing machines, and televisions, have a mandated modifiability index. This strategy attempts to enhance the proportion of devices that are fixed by requiring manufacturers to consider modifiability throughout the design stage and educating customers about repair alternatives when purchasing a gadget.
By establishing new employment and promoting the solidarity economy, the law also hopes to inspire societal reform. France is also supporting circular solutions to help those living in difficult situations by setting aside funding to encourage the development of 70,000 employment in reuse networks and encouraging the donating of unsold items to charitable organizations.
The fashion industry has put in a lot of work in recent years to digitally convert and adapt fashion to the digital world. Non-fungible tokens (NFTs) and blockchain technology are being used by brands to attract, authenticate, and engage with customers all around the world. But what precisely is NFT? Recently, a new trend of using NFTs to combine blockchain technology with creative intellectual property has emerged. The concept has grown across all market sectors, and today premium fashion merchants are now participating in the NFT business. Because changes are so important and complicated, the luxury fashion and beauty sectors have created extensive documentation to better comprehend the competitive environment. Without a doubt, the blazing fires of NFTs have ignited a burning desire for blockchain technology in the fashion industry.
WHAT ARE NFTs?
NFTs are cryptographic assets created with the use of blockchain technology. It allows for the transfer of value across a non-replicable medium. It can be a one-of-a-kind, non-recurring token that cannot be partitioned but can be used to depict real or virtual world items, including the token’s own attributes and ownership, all while staying inside a blockchain representation. This equips NFTs with the distinct characteristics that make them so appealing. Smart contracts, which are software programmes that regulate actions such as authenticating ownership and restricting their transferability, are used to generate NFTs.
When a person creates an NFT, they write the smart software code that governs the NFT’s properties and contributes those qualities to the NFT’s blockchain. NFTs are digital files made as jpg, png,.mov, or 3D fashion files prior to getting minted (connected) to a blockchain. They are more than simply a chase to cryptocurrency. NFTs are controlled and authenticated as digital assets via digital accounting records or blockchains, and they are kept in digital wallets in the same way as cryptocurrencies and other assets are, and they serve as valuable objects sold in the digital environment.
In simple language, NFTs cannot be copied or hacked and are not mutually interchangeable, which means, no two NFTs are the same. They are non-fungible, which signifies that instead of obtaining an actual object that you may wear (and which almost certainly has many replicas in the real world), you will instead receive a one-of-a-kind JPG file that cannot be replicated.
ROLE OF NFT IN FASHION INDUSTRY
The fashion and beauty industries have made a determined effort in recent years to enhance a true and precise knowledge of business developments in order to encourage new terms that are consistent with current corporate practices. Fashion’s the only chance of re-entering the fast-paced digital train was to build NFTs, as it had entirely missed the boat with E-commerce. When e-commerce first emerged, a huge number of businesses were completely disinterested in exploring the new channel. The fashion business has become significantly more cautious since then. Sustainable fashion and beauty is a big incentive for younger millennials and Gen Z market groups. Prestige companies may use NFTs to create unique experiences for their customers, increasing brand awareness, engagement, and revenue. Despite the apparent advantages, however, fashion has yet to find out the ideal way to utilize NFTs.
NFT fever had gripped the year 2021. With the growth in Google searches for NFTs, the NFT business saw $2.5 billion in revenue during the first half of 2021, up from $13.7 million the year before. With the fashion business seeking to unlock the technology’s capabilities, it’s no surprise that Karl Lagerfeld has already stated that another release is in the works after their premiere in the virtual world.
As popular as the Karl Lagerfeld NFTs have been, it’s critical for companies to grasp how NFTs vary from other sectors that are more acclimated to selling digital items. This is mostly due to the fact that conventional fashion firms, who are known for their reluctance to digitalization, are finding it difficult to let go of their physicality. As a result, individuals who follow this business are often left wondering what NFTs are, why everyone is eager to cash in, and what they imply for a market that has stayed steadfastly physical for so long.
PLUSES AND MINUSES OF NFTs IN FASHION INDUSTRY
As a designer, an NFT may produce virtual fashion goods that are separate from real-life products, addressing the problem of digital apparel reproduction. NFT broadens the selection of one-of-a-kind things. A fashion company may utilize it to offer its own show video or customized backstage photos. When it comes to digital copies, the NFT makes it simple for collectors to find the original copy they desire. NFT might have an influence on the resale market not only by keeping track of changes in ownership of a given item but also by paying corporations a premium whenever their goods are sold in the second-hand high-end market, for example.
Regardless of their individual advantages, however, NFTs are still a pretty modern investment strategy that may provide buyers with unexpected challenges. Some issues to be aware of and investigate more before purchasing NFTs, such as the fact that anybody can take a picture of the artwork, upload it to a blockchain, and sell it, therefore purchasers must ensure that they are purchasing NFTs from the artist or that the seller has the authorization to sell the NFT. By themselves, NFTs are unable to link the production or ownership of an NFT to a real person in the physical world or to verify that the NFT’s creator has the fundamental entitlements to connect that NFT with a certain creative work.
BIG FASHION BRANDS JOINING NFT MARKET
Below is a breakdown of the many brand tactics for handling the NFT area in the fashion industry, including specific adjustments, how bitcoin carbon emissions are being mitigated, and what’s next in the space.
RTFKT’s Virtual Sneakers
The RTFKT brand was founded in 2019 and quickly established itself as a leader in the virtual sneaker market. Early in 2021, the company worked on a project with “Fewocious,” a well-known crypto artist who was only 18 at the time. He created three virtual sneakers that buyers could “try on” via Snapchat before entering an auction to buy them. The top bidder was also given the opportunity to receive a tangible pair of sneakers to try in person. The partnership lived up to the expectations, selling 600 pairs of sneakers in just 7 minutes for a total of 3.1 million dollars.
Since then, RTKFT has expanded its portfolio by collaborating with “The Fabricant” to produce a new collection of seven virtual products, which received $8 million in their most recent financing round.
GUCCI Selling NFTs
Gucci was the first luxury house to venture into the world of non-traditional textiles. The NFT of the legendary Italian fashion business was inspired by a movie by their “Aria” collection in cooperation with Alessandro Michele, rather than being patterned after fashion products. Christie’s auctioned this four-minute clip for a whopping 25,000 million dollars.
Louis Vuitton- NFTs collecting Game
On the occasion of its founder’s 200th birthday on August 4th, Louis Vuitton merged fashion and technology by releasing “Louis the Game,” an adventure-style game in which players must navigate around Vivienne’s dollhouse.
Aside from that, gamers flocked to various locations to acquire 200 candles to commemorate the 200th anniversary of their birth. The trip included 30 hidden NFTs and 10 NFTs created in partnership with prominent NFT artist “Beeple.” This game’s NFTs are free to gather and not for sale to the general public.
Prada’s Partnership With Adidas
In the latest incarnation of luxury in the metaverse, Prada is presenting its first NFT in collaboration with Adidas: an audience digital work in a Beeple-style collage.
Anyone may register to upload an image using a specifically developed filter that will be modified, jumbled up, and 40% of the image erased to make the image anonymous starting on January 24. Three thousand of the individual images will be chosen at random and minted as one-of-a-kind NFTs by Adidas for free. The owner of the artwork will be the person who submitted it, and they will be able to sell their NFT on the secondary market. Zach Lieberman, a digital artist, and creative coder will subsequently merge the selected photographs into tiles into one massive patchwork NFT.
Burberry With Blankos Block Party
Burberry collaborated with a video game company to create its own NFTs. After the triumph of its own game, B Bounce debuted in 2019, the brand went into the digital world by collaborating with Mythical Games’ Blankos Block Party on a charming shark Blanko that can be acquired, updated, and sold in-game. The Burberry NFT, unlike Ethereum, does not function on the energy-intensive Proof of Work crypto paradigm, but rather on a proprietary EOSIO blockchain protocol that uses a significantly less energy-intensive Proof of Authority methodology.
Overpriced- Scannable Hoodies
Overpriced, the world’s first NFT-driven fashion business, has created a real-life sweatshirt with a scannable code that allows the hoodie’s owner to show it around. This sweatshirt is being auctioned for $26,000 USD on the NFT site “BlockParty.”
Because most fashion labels, such as Balenciaga and Fortnite, place their NFTs inside closed systems, the concept of a virtual wardrobe that moves across multiple gaming platforms and digital worlds is still a work in progress. Polygon, for example, is attempting to alter this. Dolce & Gabbana, a luxury fashion business, has launched NFTs on the platform, emphasizing the ease with which their clothing may be moved between many digital “worlds.” “There’s going to be a lot of money in the NFT fashion industry,” said Joseph Pallant, the creator of the Blockchain for Climate Foundation and an NFT specialist.
FUTURE WITH FASHION & METAVERSE- UNLOCKING LIMITLESS POSSIBILITIES WITH NFT MARKET
The co-founder of stablecoin Tether, William Quigley said, “I’m betting that the revenue model for the metaverse is going to be NFTs.†The Bitcoin pioneer, Quigley, sees the Metaverse as “a massive economic force that will profoundly affect people’s lives in the years ahead.†The fashion industry must grasp that NFTs are all about digital item ownership, and the Metaverse is merely extending that notion into one or more virtual worlds in order to prepare for the metaverse’s future. Despite the fact that the Metaverse as a business model is still in its infancy, NFTs are turning this creative playground to life.
Neuno, created by Natalie Johnson, sees the promise of NFTs as well. Neuno is urging the fashion industry to reach a digital utopia where one may possess a unique piece of “fashion history” by bridging the gap between the actual world and NFTs.
You can’t discuss NFTs and the Metaverse without mentioning the recent emergence of NFT markets, which provide users with a location to purchase and trade NFTs. Investors such as billionaire entrepreneur Mark Cuban, music tycoon Jay-Z, and Google Ventures, which give seed, venture, and growth-stage capital to digital firms, have taken notice of some of these sites. The vocabulary of the future will revolve around NFTs, cryptocurrency, blockchain, skins, and metaverse.
Are skinny jeans really out? The trend of those body-fitting denim, long and cropped both, is it dead already? Well, what do you have in your wardrobe right now? The all-time comfortable and new trendy baggy and loose fit denim or skinny jeans or bootcuts or maybe straight fit?
Before getting into the numbers of baggy jeans lovers, what exactly is Baggy Jeans or how is it different from straight or loose-fitting denim? When the cut is ‘barrel leg, straight leg, or asymmetric,’ according to Elle UK, jeans are deemed baggy. Mom jeans, like the other designs listed, fall under the baggy denim group and have grown in popularity.
Since the inception of skinny jeans more than a decade ago, they have been written off time and time again, yet the narrow-legged garment has endured. It’s come back in new colors, styles, and levels of stretch to stay in vogue and on stores from Bloomingdale’s to Old Navy, clutching a nation’s ankles and legs. However, as customers gravitate to high-waisted, loose-fitting jeans in droves, rumors of its demise may be true. Levi Strauss & Co. officials claimed on a recent earnings call that sales patterns suggested that loose, even baggy, jeans for women and men were growing and that they were destined to become a trademark of our post-pandemic society.
Is this trend of baggy jeans because of the pandemic? Maybe, maybe not. Well, in my opinion, the pandemic made people work from home in their comfortable robes, where the majority did not even touch the denim for the whole 2020-2021 period of lockdown. And suddenly comes the fashion of loose baggy jeans. If you take it from me, I would say, the pandemic made people comfortable in loose clothing so much, that they do not want to go back to tight denim and trousers. And when the problem is at large of comfort clothing post-pandemic, with the majority facing it, why not have a change of trend itself rather finding a small solution to it. Smart, isn’t it?
The Denim Cycle
Skinny vs. baggy jeans have been a hot topic among Gen Zs and Millennials. Skinny jeans are out and baggy jeans are in, according to Generation Z, but Millennials are having a difficult time parting with their beloved skinnies.
Baggy jeans aren’t only for Generation Z anymore. “The globe could finally be entering the early phases of a new denim cycle,†Levi’s CEO Chip Bergh remarked in a recent CNBC article, “One where tight-fitting pants are suddenly out of style, and instead shoppers young and old are flocking to loose-hanging, wide-leg and flared jeans.†Endorsers, celebrities, and fashion icons would all have to agree. On the streets, we’re seeing less narrow jeans and more comfortable denim. Vogue highlighted a few celebs who have embraced the trend, noting that we’ve been gravitating into clothing for comfort in the past year, so it’s only natural that we’re opting for more cozy denim.
“The last denim cycle has been longer than 10 years, and it was the skinny jeans cycle,†said, the CEO of Levi’s. He also added “We’re definitely seeing a lot of uptake on these looser fits, and our competitors have all followed it and they’re all seeing the same thing. If we see it sustain for another season or two, it’s very possible that we’re into a new denim cycle.â€
The Present-Day Trend of Jeans
The style at hand, (or leg, practically speaking) is usually alluded to as “mom jeans,” even on Levi’s website, where they are featured heavily. In the last year, they’ve been increasingly apparent on Instagram fashionistas and adolescents in Netflix series, as well as being promoted by youths on TikTok. Younger clients, according to Bergh, were frequently wearing tighter shirts with denim. “That seems to be the look with the Gen Z and young millennials right now,†said Mr. Bergh.
Whether it’s bell-bottoms, flares, or skinny jeans, the style of jeans worn by Americans is frequently connected with certain eras, and merchants are eager to see how powerful the loose denim fashion will go into the long-awaited Future Days. The potential of a new denim design is excellent news for apparel retailers, who have been one of the most battered due to pandemic , as they struggle to boost sales and rekindle customer interest in clothes.
Skinny jeans, mom jeans, and straight-leg jeans are the top denim sales from January 2020 to March 2021, according to Fit Intelligence. You read it correctly: skinny jeans are the most popular denim style. However, the discussion over slim vs. easygoing jeans has only been going around for a few months. It’s also worth noting that Millennials account for 27.8% of all Fit Finder users, while Gen Z accounts for 27% – so it’s essentially a tie. As per statistics from the NPD Group, skinny jeans continue to account for the highest percentage of women’s jeans sales in the United States, accounting for 34% of sales. However, in the year ending in February, the style dropped seven percentage points.
Levi’s debuted a modest line of women’s high-waist, loose-fit jeans, and wide-leg trousers called balloon pants early last year, which sold “really, really well,” according to Bergh, leading the brand to double down on similar cuts. According to the company’s results call, sales of relaxed-fit men’s models like the Levi’s 550 and 559 increased by 50% year over year in the last quarter. Levi’s had pondered retiring the styles a few years prior due to their poor performance. The trend isn’t limited to Levi’s, which claims to be the first to introduce blue jeans in 1873. Even among narrow jean devotees, Madewell, the prominent retail business owned by J. Crew Group, has shown interest in fuller-fit jeans and balloon trousers, which is seen as a turning point for the fit.
The Future Of Jeans
“As people think about going back out, they’re thinking about what’s the look now, and they’re going to our website, they’re going to other websites, looking at fashion magazines and seeing looser, baggier fits be the new trendâ€, said Bergh. “The fact that people are liberated and can finally go out to dinner with their family or girlfriend or boyfriend — it gives them an occasion to kind of upgrade their wardrobe, update the look, and splurge a little bit on themselves, and I think that’s what we’re seeingâ€
Skinny jeans aren’t as trendy as they once were, but that doesn’t mean they’re not still being bought. Consumers may need some time to adopt and acclimatize to the new baggy style. Until then, we expect that shops will continue to sell skinny jeans and that consumers will continue to buy them. We predict that the purchase of skinny jeans will drop even further in the next months, but we can’t declare with certainty that this more fitting denim design will ever go out of vogue. “I don’t think skinny jeans are ever going to go away completely,†Bergh said. “People are mixing it up, and women, in particular, are having multiple choices.â€
Circularity has been discussed by Dame Ellen MacArthur since 2010, although the concept has only lately gained popularity. After retiring from sailing 12 years ago- MacArthur being the first woman to solo around the globe- she founded the Ellen MacArthur Foundation to bring together the worlds of business, education, fashion, agriculture, and beyond to conceive a dramatic transformation to a “circular economy.” A circular economy, in contrast to our existing linear concept of creation, consumption, and disposal, entails reducing waste, keeping items in circulation, and renewing nature.
MacArthur launched the book on the 2nd of December, 2021, at Business of Fashion VOICES. Circular Design for Fashion was created in honor of fashion’s enormous potential to change to a circular economy, as well as its creatives – enthusiastic disruptors who are always looking for new ways to innovate. The book introduces a new design approach and inspires designers to think about how they might help shape a more resilient and successful fashion sector that addresses climate change and biodiversity loss. Investigate the challenges of creating with three concepts in mind: reducing waste and pollution, cycling products and resources, and renewing nature. The book presents an assorted mix of voices, well-known names like Stella McCartney, Gabriela Hearst, and Eileen Fisher, as well as upcoming designers like Bethany Williams and Duran Lantink, upcycling professionals like ADIFF’s Angela Luna and Loulwa Al Saad, regenerative agriculture assets like Fibershed and FarFarm, Gucci and its parent company Kering, and some of the industry’s most successful corporations like Inditex, Fast Retailing, and H&M.
SUBSISTENCE BY CIRCULAR DESIGN
Many firms and designers in the fashion field have begun to take initiatives to remove waste and pollution from their product lifecycles in recent years. Elodie Rousselot, the strategic design manager at Ellen MacArthur Foundation says, “I think we’re witnessing a beautiful moment in the industry, where many are actively looking at how they can change their businesses and the way they design products to be fit for the circular economy.†The goal of circular design is to create goods and services that don’t have a linear life cycle with a beginning, middle, and conclusion. The goal is to create goods that can “be produced to be made again,†as ex- CEO of IDEO, Tim Brown phrased it.
The move to a circular economy (CE) presents designers with a variety of new issues and necessitates particular knowledge, tactics, and methodologies. The CE idea broadens the scope of the design process and encourages the incorporation of new knowledge domains and abilities. Throughout all phases of the design process, substantial engagement with stakeholders and specialists is required for the CE to be implemented successfully in reality. Design firms have responded to the CE by forming dedicated CE research and design workgroups, facilitating information flow, constructing their own circular strategies and techniques, and pursuing long-term client relationships that encourage designers to become involved in the lifecycles of crafted artifacts rather than viewing design projects as one-time events. Many designers have taken the initiative too. Amongst such designers are the six contributors, highlighted by Rousselot in MacArthur’s book, who are at the forefront of the movement towards the circular fashion industry.
ORANGE CUTURE BY ADEBAYO OKE-LAWAL
Adebayo Oke-Lawal creates gender-neutral clothing with a 90 percent indigenous Nigerian supply chain that includes everything from material procurement to dyeing and printing. The designer tries to guarantee that money stays in the community through his Lagos-based label Orange Culture, while also training his suppliers and staff about sustainable manufacturing processes so that they may apply what they’ve learned to other initiatives.
“They’ve also begun encouraging shoppers to return undesired clothing so that it may be turned into new outfits and sold again. It’s more than just a repair service. It’s almost as though the clothing had a new narrative to tell.” Rousselot said, “Orange Culture uses the offcuts from its manufacturing process to form new products or elements such as lining.â€
RAEBURN BY CHRISTOPHER RAEBURN
Whilst pursuing fashion design in London in the early 2000s, Christopher Raeburn began working with excess fabrics and clothes, purchasing unworn military coats from the 1950s for £1 apiece and reworking them into new outfits. Since then, he’s pushed to expand the use of reused materials in mass production with his own British Fashion Award-winning label Raeburn, along with switching ‘Timberland’ to regeneratively cultivated leather as creative director for the footwear company.
“He was one of the first to bring this practice to a commercial scale, in a way that is attractive and different from what you would expect from an ‘eco brand,†Rousselot said.
ICICLE BY YE SHOUZENG AND TAO XIAOMA
Icicle, a Chinese company founded in 1997 by husband-and-wife team Ye Shouzeng and Tao Xiaoma, uses five primary materials – cashmere, linen, wool, silk, and cotton – that is sustainably sourced and lightly treated to preserve the attention on the fibers’ inherent beauty. To maintain transparency and protect the welfare of garment workers, the company does all of its design and manufacture in-house at its own facilities.
Rousselot quotes about the innovative couple- “They are bringing this different perspective to a circular design, which is based on traditional Chinese philosophy and runs counter to the Western idea that we’re born, we die and then that’s itâ€
MARINE SERRE
Aside from her signature crescent moon motif, French designer Marine Serre is recognized for using repurposed materials such as household linens, carpets, and towels in 50% of her designs. Serre’s work, which was awarded the esteemed LVMH prize in 2017 and is distributed by big shops like Selfridges and Browns, demonstrates that waste materials, notwithstanding their nasty reputation, may have a place in the premium fashion industry.
“She’s extremely cutting edge in the way she designs with these textiles,†Rousselot said. “In fashion design, usually what students are taught to do is to define a color palette that will guide their collection and then find the fabrics to match.â€
FIBERSHED
Fibershed is a non-profit organization that assists businesses in gaining access to hyper-local textile supply chains by employing regenerative agricultural techniques that retain carbon in the soil rather than releasing it. Designer Phoebe English recently produced a line of outfits for the COP26 climate conference in conjunction with its regional arm in South East England, for which all fabrics were farmed, dyed, spun, and processed within a 250-kilometer radius of her London studio.
Rousselot quotes- “This approach means you are not growing hectares of cotton, you’re growing different types of crops that naturally thrive in the area such as nettle or hemp.â€
NKWO BY NKWO ONWUKA
Nkwo Onwuka, a British-Nigerian designer, created Dakala, a new African textile that looks like hand-loomed fabric but is manufactured by stripping and putting together discarded denim pieces. She currently instructs indigenous women in Abuja to use their traditional textile crafts abilities to manufacture new garments from the heaps of garment trash transported to Nigeria from western nations, with the goal of “weaving waste into prosperity.”
“She’s also started looking at sourcing cotton locally,†Rousselot explained. “Nigeria doesn’t grow a lot of cottons but unlike in Kyrgyzstan, where it’s a cause of desertification, in Nigeria, it can grow rain-fed so it doesn’t require extra irrigation.â€
CIRCULAR FASHION: THE CURRENT SCENARIO
The circular fashion industry is being embraced by more than just independent or eco-friendly apparel manufacturers. 64 of the world’s largest fashion brands, including Adidas and Inditex, inked a pledge in January 2018 to speed the transition to a circular business model. Adidas, for example, decided to address the issue of materials by gradually implementing a 3-Step Loop Strategy, in which Step 1 is to use recycled materials, Step 2 is to make those recycled materials part of a loop that can be reused, and Step 3 is to bio-fabricate the materials of the future so that when they come out of the loop, they are biodegradable and can be returned to nature without endangering it.
Denim is a wardrobe must for millions of individuals all over the world. The manufacture of a single pair of jeans in traditional way consumes 3,781 liters of water, which is a fact that the majority are unaware of. However, of late, we have seen that Ellen MacArthur foundation and other initiatives in the industry have ensured that the industry moves firmly in the direction of circularity and we hope to see huge changes very soon.
The Ellen MacArthur Foundation had created The Jeans Redesign, a set of recommendations aimed at encouraging the denim industry to embrace the circular economy more effectively. Hundreds of companies have already signed on and committed their support. Among them are Gap, H&M, Wrangler, and a many other well-known brands. In June 2021, the first redesigned jeans utilizing the criteria was finished, proving that circular jeans may be made now.
IMPORTANCE OF CIRCULAR FASHION ON PLANET
“Cradle to Cradle is like good gardening; it is not about “saving†the planet but about learning to thrive on it,†a quote by Michael Braungart says it all. The contemporary industrial infrastructure’s design goal is to provide an appealing product that is inexpensive, complies with rules, performs well enough, and lasts long enough to fulfil market expectations. With a projected worldwide population of nine billion people by 2030, nature will face unprecedented challenges in meeting human demands. The purpose of circular fashion is to guarantee that clothing is manufactured from safe and renewable materials, that innovative business models increase its usage, and that old clothing is reused. We want to see the garment industry progress to a future where every material is securely used and reused, ecosystems are protected, and people have meaningful jobs. This is the circular fashion philosophy, as well as why it is so vital.
Clothes are an outward manifestation of our personality, and while variety is important, we should be more careful of how much we really need.
