In our previous report on Denim Fabric Export From India during Oct/Nov 2020, we did country wise denim export analysis and also shared insights on the leading suppliers of denim fabric from India.
In this report, we are going to analyse some of the leading buyers of Indian Denim Fabric during Oct/Nov’20 whether its garment companies, traders or importers. This list is not comprehensive as a large part of data is not available with buyer names. However, this report covers over 60% of the data for buyers.
Recently we did a detailed report on Indian Denim Export for the month of Sept 20, in the month of Sept 20, India exported over 15 million meters of denim fabric, during Oct & Nov’20, India performed really well that shows a very good of sign of recovery. Indian domestic market has also recovered to a certain extent and expected to achieve the pre-covid levels before the end of the 1st quarter of FY 2021.
In this report, we are covering the denim export from India during October & November 2020. The analysis will be in two parts:
Countrywise Export Analysis
Leading Denim Suppliers
#
Particulars /Content of the report
1
Table showing country-wise Denim Exports along with Average Price and % Share of countries during October & November 2020
2
Graphs showing month wise Denim Exports, Average Price and %Share of countries during October & November 2020
3
Table showing Leading Denim Suppliers along with Average Price and % Share during October & November 2020
4
Graphs showing Leading Denim Suppliers along with Average Price and % Share during October & November 2020
[private_special]
COUNTRY WISE DENIM EXPORTS SEPT 2020
There are 16 major countries where India exported approx. 90% of its total exports. The list primarily included Bangladesh, Egypt, Colombia, the USA, Guatemala, Sri Lanka, Mexico, Chile, and Madagascar. Total export from India stood at 37.42 million meters at an average price of $2.01/meter.
During October & November 2020, Colombia ranked #2 export destination for Indian Denim Mills with a total export of 4.67 million meters followed by Egypt with 3.01 million meters. Bangladesh remained the biggest denim export destination with 12.89 million meters.
Country Of Destination
Volume(Meters)
Price($/Meter)
% Share
Bangladesh
12,899,588
2.34
34%
Colombia
4,676,134
1.67
12%
Egypt
3,015,550
1.55
8%
United States of America
1,661,762
1.58
4%
Guatemala
1,604,896
1.96
4%
Sri Lanka
1,464,506
2.73
4%
Mexico
1,331,614
1.67
4%
Chile
1,291,980
1.97
3%
Madagascar
1,073,515
2.37
3%
Ecuador
824,230
1.68
2%
Venezuela
794,200
1.62
2%
Nepal
777,390
1.38
2%
Peru
686,144
1.78
2%
Republic of Korea
557,721
2.1
1%
Turkey
537,781
2.23
1%
Dominican Republic
530,785
1.58
1%
OTHERS
3,700,120
2.01
10%
TOTAL
37,427,918
2.01
100%
COMPANY WISE DENIM EXPORTS
So far as the leading denim suppliers are concerned, during the months of Oct and Nov’20, the top five denim suppliers were as below:
ARVIND LIMITED – Total Denim Exported was 6.08 million meters at an average price of $2.63/m. The total share in export is 16.2%. Jordan, Ethiopia, Sri Lanka, Lesotho, Madagascar, and Turkey are the major markets for Arvind Denim.
JINDAL WORLDWIDE LTD – Total Denim Exported was 4.07 million meters at an average price of $1.91/m. The total share in export is 10.08%. The Republic of Korea, Guatemala, Chile, Lebnan, Lesotho, and the USA are major exporting countries for Jindal.
MANOMAY TEX INDIA LIMITED – Total Denim Exported was 3.21 million meters at an average price of $1.71/m. The total share in export is 8.59%. Colombia, Ecuador, Paraguay, and the USA are the major markets for Manomay Tex.
RAYMOND UCO DENIM. – Total Denim Exported was 2.70 million meters at the highest average price of $2.99/m. The total share in export is 7.23%. Bangladesh, Vietnam, United Arab Emirates, Sri Lanka, Egypt, Netherlands are the major markets for Raymond UCO Denim.
SANGAM INDIA LIMITED – Total Denim Exported was 2.68 million meters at an average price of $1.55/m. The total share in export is 7.18%. USA, Madagascar, Mexico, Colombia, and Thailand are major exporting countries for Sangam India.
Sangam India Limited exported the fabrics at the least average price of $1.55/m and Raymond UCO Denim at the most expensive price of $2.99/m.
Exporter Name
Volume (Meters)
Price($/Meter)
% Share
Major Exporting Countries
ARVIND LIMITED
6,082,918
2.63
16.25%
Jordan, Ethiopia, Sri Lanka, Lesotho, Madagascar, and Turkey
JINDAL WORLDWIDE LTD
4,070,408
1.91
10.88%
Republic of Korea, Guatamala, Chile, Leabon, Lesotho, and USA
MANOMAY TEX INDIA LIMITED
3,214,977
1.71
8.59%
Colombia, Euador, Paraguay and USA
RAYMOND UCO DENIM PRIVATE LIMITED
2,705,835
2.99
7.23%
Bangladesh, Vietnam, United Arab Emirates, Sri Lanka, Egypt, Netherlands
SANGAM INDIA LIMITED
2,686,747
1.55
7.18%
USA,Madagascar, Mexico, Colombia and Thailand
Oswal Woolen Mills Limited
1,949,990
1.58
5.21%
Bangladesh, Ecuador, Germany , Mexico and Peru
BHASKAR INDUSTRIES PVT LTD
1,836,697
1.85
4.91%
Bangladesh,Egypt, and Sri Lanka
ULTRA DENIM PVT. LTD.
1,491,585
1.85
3.99%
Turkey,Thailand, Srilanka and Egypt
SURYALAKSHMI COTTON MILLS LTD
1,213,510
2.05
3.24%
Bangladesh, Eithopia and Madagascar
AARVEE DENIMS AND EXPORTS LTD.
1,094,887
1.75
2.93%
Lebanon,Guatmala,Venezuela
NANDAN DENIM LIMITED
860,658
1.64
2.30%
Gautamala and Colombia
RSWM LIMITED
848,215
2.08
2.27%
Madagascar, Chile, Peru and Venezuela
K G DENIM LTD
780,132
2.29
2.08%
Bangladesh, Korea , Srilanka and Thailand
VINOD DENIM LIMITED
771860
1.74
2.06%
Colombia, Egypt,Republic Of Korea, Venezuela,and Republic Of Korea
PRPS has always been coming out with some of the most uniquely washed denims with extreme penchant for details. Constant R&D for new washes has been their forte and they try to stick to their motto even in the most distressed jeans – “Bruised, Never Broken” . Let’s check out what they have in their latest Men’s collection – specially considering that this collection has come out after lockdowns.
Windsor – Perry | $198.00
The newest addition after the black denim collection, the Windsor – Perry Jeans feature a dope new marble wash effect that creates the illusion of patchwork or paneling.
Windsor – Provo | $218.00
The newest addition to their grey denim collection, the Windsor – Provo . In the perfect tinted, light wash, medium grey hue, with light whiskering throughout, these jeans create a new take on for grey denim.
Le Sabre – Portage | $248.00
Inspired by the urban landscape, these heavy wash jeans combine bleach stains and paint splatter for an allover effect that is pure art. With a modern, graffiti vibe, these are sure to become a Prps classic.
Le Sabre – Harmon | $328.00
Le Sabre – Harmon Jeans are iconic Prps. In an all-season medium wash with heavy rip & repair, denim patches, and bold paint splatter, these are sure to be a new favorite.
It’s been a very busy year for Ian Berry with many shows and projects. We reported how he showed at the Levis Strauss Museum in Germany that at the time seemed surreal given how many other things were canceled (it was cut short due to Covid by a few days) and then in a small window of a few weeks he managed to get what seemed like the whole Amsterdam Denim Community together for not a virtual, but a real, opening of his largest collection of works to date; Splendid Isolation.Â
And the good news is, while it may be closed, for now, once reopened the show at the Museum Rijswijk by the Hague will be on until April 5th, 2021 giving many more the opportunity to see the leading artist’s work in real life. We only wish we could go.Â
Watching on from our many denim friends in Holland online it was fantastic to get a taste of the show. And of course, from Ian Berry’s own Instagram account.
https://www.instagram.com/p/CI8xx7bjc2B/
The show built on the successful 2016 exhibition Behind Closed Doors as with the pandemic Ian Berry’s work took on a new life. For years Ian Berry had portrayed isolation whether in scenes of solitude in a bar or lonely scenes in a launderette but it was Behind Closed Doors, showing scenes of melancholy within the home, that took a new context this year. Of course, the term Behind Closed Doors became a part of everyday language.
Ian Berry works from his own photos and ideas and had a week booked of photoshoots in well-known people’s homes . However these were all cancelled due to lockdown. He quickly started Stay Behind Closed Doors where he asked his photographer friends to take some pictures in their isolation. They ended up coming in from famous photographers and amateurs alike, including my own! Many of these were shown – lasered in denim as a backdrop with then 16 shown printed. Many more then revolving on a screen – making a fine introduction to Splendid Isolation.
With famous installations like the Record Store, Launderette and Secret Garden, it was fitting that the highlight of this show was Ian Berry remaking his living room from lockdown all in denim, including denim chesterfield, records, books and plants. It even went into his bedroom including a beautiful bedspread by Bridge and Tunnel and two pieces of a sleeping lady. Mirrored opposite in the Main Hall it was created in 2D also, but of course most of the work isn’t two dimensional – if you have ever seen his work you will know it is layers and layers of denim used to create amazingly textured pieces.
In the room , famed Behind Closed Doors was next to a new piece, Con’s Hall, made during lock down and really conveying many of our lives this year. When leaving the main hall you see First Sun, first made in 2012 but like many of the textile artist‘s work it has taken on a new life this year – with lockdown in the UK many of the parks ended up being full. The scene portraying the rush to get to the first of London’s spring sun and struggling to find a blade of grass amongst the families, friends and backpackers all taking their picnics and BBQ’s.
A favourite piece of many of Ian Berry’s work is the Secret Garden – we first reported on it in the first Secret Garden in New York. There has been several since, but this seems to be spectacular hanging down from the roof of the Museum Rijswijk. Instagram was filled with people posing for pictures within it.
The show was sponsored by those who have supported Ian for many years. Pepe Jeans London was the headline sponsor; they have been buying at least a piece per exhibition of Ian Berry’s solo exhibitions since 2013 and have also been supplying him with jeans to work with. Ian Berry made an installation of a CCTV control room for Pepe Jeans London‘s flagship Regent Street store in 2017.
Fellow denim names like long-term collaborators Cone Denim, Tonello, and Tencel also joined which helped bring out a special catalogue of the show with Dutch Publisher Jap Sam Books. And of course, while it is a lot about denim, Ian Berry’s other main item he uses is scissors and specialist Famore backed the show too. Tonello and Cone Denim once again joined forces with him to produce a new Secret Garden and it is great to see the British Artist getting so much support from the industry. We had reported on how Tonello and Cone had helped him with his permanent Secret Garden in San Francisco.
For those saddened by not being able to see the show in the Netherlands, there’s talk of another show opening in the Spring in another European City, ‘let’s see what Covid decides’ Ian Berry says! After that the next major show will be in the Fall at Textil Museet – the National Textile Museum of Sweden. The success of Ian Berry in the art world makes many of us happy that he takes our material and turns it to art.
Ian Berry has been working with jeans for over 15 years and is the industry’s highest regarded artist who pushed it as an art form. Those who managed to see the exhibition at the Museum Rijswijk saw the details and level of craftmanship that can be missed when viewing online. They were not only wowed by his technique but also the feeling the work conveyed, that draws you in. The work, the majority already sold, spanned the last ten years of his career and explored much of his journey with denim as a medium.
But it’s not all about denim. It’s just his paint, his way of showing the world ‘and what better medium to use than the material of our time; Jeans’ And of course this year he pushed out of using just denim, with projections managing to spread his work around the world with I Clap For with his son Elliott. The iclapfor campaign grew and grew with projections covering almost every Town and city in the UK and Ireland, as well as going around the globe, giving thanks and appreciation to many out there supporting us.Â
The Museum Rijswijk show covers this period of Ian Berry’s year and includes a projection within his living room scene, one of the first Ian Berry did in Poplar, London, where he lives with Canary Wharf in the background. The British born artist also collaborated with fellow Brit, Jenny Beavan OBE, the famed Costume Designer with two Academy Awards to her name. Working with Blackhorse Lane they made a denim jacket pinned with all the different care workers’ names in #icalpfor along with the pin badges of Pin Your Thanks – the project that Ian joined along with Ringo Starr, Kiera Knightley, and Emilie Sande. The jacket could be seen with an installation of the #Iclapfor Lenticular print. These all can be bought in the Museum Shop, along with at www.ianberry.art
The show is due to reopen on the 19th of January and we advise all those who can, to see this show before it closes on the 5th Aril 2021 at the Museum Rijswijk. You can find ticketshere. And, if you want to hear his perspective on our denim industry, check out his talk with Sandeep Agarwal at our Spotify below :
This article is made under the series – Support to Denim Professionals Affected by the Pandemic – an initiative of Denimandjeans team to help bring such professionals and their work in limelight and get them connected to denim companies globally ! In this article Julien Baart speaks about his background and work .
Textile and denim in particular are my passion, yes it probably is in my blood! Both my grandfather and great grandfather have been successful in the textile industry, which makes me 3rd generation of my family in textiles. Many things have changed over time, but the search for improving the industry never seized. I remember my grandfather telling me about his dealings with the local government on wastewater management and how to improve the environmental impact of the mill.
Continuing A Family Heritage
Early 1900’s my great grandfather Johannes Baart opened his tailor shop in the south of Holland. My grandfather continued the tradition by dedicating his working life to the Clitex company, a textile mill that thrived well into the ’80s of the last century.
As a young environmentalist in the 90’s, I reached the age where I had to choose what to do with my life. I was struggling to figure out how to combine my love for the planet, traveling, and creativity into a future profession. It was my grandfather who convinced me to go back to our family roots and pursue a career in the textile industry.
His reasoning was that our family always thrived in this business, so he told me: “Put your stamp on an industry that is natural to our familyâ€. After working for more than 20 years in textile I can honestly say, I have never regretted his advice.
A Sustainable Future For Denim Companies
Sustainability is a common thread that has woven its way through my career. My first job working with the Fair Wear Foundation and later guiding companies to design a roadmap to sustainability. I started working for international brands as a Buyer, Quality manager, and Sourcing Specialist.
In the last decade, I gained expertise in Sustainable best practices thanks to my experience in Sustainable Buying, Development, and Marketing Strategies, working in management positions globally operating sourcing agencies. Since 2018 with the founding of my own company Bluebeard Sourcing, I have been able to share my specialization in sustainable denim washing and the development of sustainable business strategies with numerous companies.
Think e.g., of helping vendors identifying their strengths and tailored workshops. Next to this, I specialize in matchmaking between sustainable vendors and customers. I’m specialized in Denim and Jeans, Ecowashing, and treatments. Working with many renowned Denim brands like Tommy Hilfiger, G-star, as well as many renowned mills and manufacturers globally.
Over the course of my career, I’ve actively lived and worked in 6 countries and have developed an in-depth Buying/Sourcing/Socio-cultural and Manufacturing knowledge in over 25 countries across the globe.
As a Strategic Sustainable Business Development Expert, I am able to identify, develop, and set customized development goals. Conduct the baseline and set KPI’s for defined customized approaches.
How I Can Help
In the wake of the current COVID-19 pandemic sustainability and circularity have changed from side issues to the main topic on the industry agenda. Many denim and jeans companies are searching for new ways to incorporate these aspects into their business. Now is the time to invest in expertise on how to make that happen.
I see it as my mission to find tailored solutions for each customer, help them reinvent their business, and develop a future proof business model with eye-catching denim collections that are good for people, the planet, and profit. In 2020 I helped 6 Asian textile companies define their purpose and open new markets.
Interested To Find Out How I Can Help
Contact me on: julien@bluebeard-sourcing.nl +31 6 24150085 www.bluebeard-sourcing.nl
The year 2020 will be remembered for a lot of reasons, COVID 19 will always be on top that almost froze the entire humankind for some weeks, however, there have been a plethora of good things that happened due to this pandemic, from embracing a great understanding of family values to acknowledging the virtual space in all business functioning and verticals at a larger scale, this pandemic definitely gave altogether a new direction to the globe and the denim industry perse one of the early adopters. From shifting to virtual sourcing to depreciating the fast fashion culture and focusing on more quality/durable cloths, the denim industry dedicated this covid time towards navigating more sustainable processes.
For denimsandjeans, the initial months were very tough, back to back postponement of shows were pushing us towards abyss but with the supports of our partners, we adapted very soon and started our brainstorming on how to connect the industry when everything and every one was struggling on mobility. In this article, we would like to share some of our reports, efforts and talks that helped the stakeholders of global denim community to understand whats happening, where the industry is looking forward to move in coming years due to this pandemic and how the things have been changing rapidly?
Reports On COVID and Its Impact On Clothing/Textile/Denim Industry
In this segment, we would like to list some of the reports which we did on COVID’s impact on the industry.
COVID TIMES – An Instagram Live Chat Show with Denim Experts
It would be not an exaggeration if we could call the year 2020 – a digital year, the people at different places used to zoom, Instagram, Whatsapp, and other social media and video conferencing apps to stay connected. Netflix and Amazon saw a massive spike in their subscription and then we thought to leverage this mode to talk about the denim industry, its issues, and the way ahead.
COVID TIMES was one of our initiatives through which we used the Instagram Live feature and Zoom Webinars to invite denim experts to discuss different subjects pertaining to denim, especially SUSTAINABILITY.
Apart from our COVID TIMES talks, we had many talks at our virtual shows and other platforms. The latest talk series we have launched was – A 5 Minuter Talk, you can watch all the episodes on our youtube channel.
Our all talks are available on our official youtube and Instagram channel. You can listen podcasts of our all talks at Spotify now.
Efforts Towards Digitalisation Of Denim Sourcing and Trade Shows
Launch of Virtual Shows
In the month of July 2020, we had announced the launch of our first denimsandjeans virtual show where for the first time denim supply chain partners were got an opportunity to have a one to one video calls with their buyers in real-time. Leading denim companies including Artistic Milliners, Artistic Fabric Mills, Jeanologia, Tonello, Arvind Denim, Raymond UCO, Archroma, Garmon/Kemin, Deridesen, Ribbontex, Siddiqsons, Indigo Textile and Wiser Wash participated in the show.
Exhibitors were given virtual booths where they can enter and interact with the buyers visiting their booths, exhibitors were even able to share their brochures and screen with the buyers to present their collection digitally. The show also had over 12 denim sessions where leading denim experts shared their thoughts on the latest developments and design innovation through different talks, seminars and panel discussions.
The show got an unprecedented response from the industry and witnessed the participation of over 35 companies around the globe from the supplying side including mills, factories, chemical manufactures, technology companies, and consultants. Over 1000+ buyers from leading retailers/brands have logged in to the platform in two days to see the latest offerings and have also appreciated the effort to organize this one of its own kind of show.
Extending the success of the 1st virtual show, Denimsandjeans hosted the 2nd show virtual show in the month of October and another follow-up show in the month of November under a theme – Sustainable Interplay, propagating the joint and equal responsibility of both buyers and suppliers towards sustainability. More details can be accessed at www.virtual.denimsandjeans.com
DE-Brands : A B2B Denim Sourcing App
De-Brands, a prodigy of Denimsandjeans and the 1st b2b denim sourcing app was launched in a new avatar this year with new modifications and designs.
The app offers a unique opportunity to the denim suppliers to set up its virtual showroom and connect with their buyers virtually 24*7 on 365 days of the year. The app is available on both Playstore(android) and AppStore(ios) as well the web version has also been launched in a completely different look this year. The web version can be accessed at www.de-brands.com
The app has over 55+ exhibitors and 350+ buyers.
Support to denim professionals affected due to pandemic
Denimsandjeans invited all the denim designers, washing experts, and sustainability warriors who have lost their work/jobs during the COVID pandemic. We all have witnessed a very disturbing time in the past few months, a lot of people left us, and a lot of professionals/workers were forced to leave their positions.
This invitation was for those denim professionals who wanted to provide services to the industry in terms of designing, washing, marketing, consulting, etc. These services are looked for by different global companies and through our network, we endeavored to reach their messages to such companies.
In this report, we have analyzed the denim fabric imports by Ecuador during Aug-Oct’20, the content of the report is as below.
Particulars
Tables and Graphs Showing Leading Denim Exporting Countries to Ecuador
Table And Graphs Showing Leading Denim Shippers to Ecuador
Table and Graphs Showing Leading Denim Importers
[private_special]
Snapshot of this report
Leading Denim Exporting Destinations
During August- October 2020, Ecuador has imported approx. 760 thousand sqm of denim fabrics.
With 246 thousand sqm and 32% share, Venezuela ranked #1 exporter of fabrics. The average price at which Venezuela supplied fabrics was $1.41/sqm. Peru is the next biggest exporter to Ecuador which exported 184 thousand sqm at an average price of $1.91/sqm.
(Note: this data has been captured from various govt organizations including customs. the actual imports are likely to be higher than this figure .)
Exporting Countries To Ecuador
Quantity -SQM (In Thousands)
Avg Price($/SQM)
% Share
PERU
184
1.91
24%
VENEZUELA
246
1.41
32%
CHINA
182
1.28
24%
COLOMBIA
96
1.98
13%
BRAZIL
52
1.55
7%
TOTAL
760
1.66
100%
Leading Denim Suppliers
So far as the leading exporters are concerned, CIA Industrial Nuevo Mundo found to be the biggest fabric exporters during Aug-Oct 2020 to Ecuador.
The company exported 118 thousand sqm at an average price of $1.89. The data also contained the name of a supplier whose name was hidden, we marked that suppliers as OTHERS, 318 thousand sqm of denim supplied by them also.
Shipper Name
Quantity -SQM (In Thousands)
Avg Price($/SQM)
% Share
CIA. INDUSTRIAL NUEVO MUNDO
118
1.89
16%
FABRICATO SA
96
1.98
13%
CHANGZHOU LEYANG TEXTILE COLTD
72
1.21
9%
JEANTEX SA RIF J075722175
59
1.43
8%
VICUNHA TEXTIL S/A
38
1.63
5%
CIA. INDUSTRIAL NUEVO MUNDO S.A.
23
1.74
3%
FOSHAN NANHAI WEILONG TEXTILE CO LTD
10
2.36
1%
TEXTIL CANATIBA LTDA
13
1.14
2%
ZHEJIANG TENGMA TEXTILE CO ., LTD.
11
0.79
1%
KARSTEN SA
2
2.96
0%
OTHERS
318
1.65
42%
TOTAL
760
1.66
100%
Leading Denim Buyers
Importdenim Importadora Textile CIA and Colortex Ecuador are the two biggest buyers of denim fabrics in Ecuador followed by Vicunha and Texfashion SA.
Importdenim Importadora bought 490 thousand sqm of denim fabric at an average price of $1.67. Colortex Ecuador bought 138 thousand sqm of denim at an average price of $1.09/sqm.
Consignee Name
Quantity -SQM (In Thousands)
Avg Price($/SQM)
% Share
IMPORDENIM IMPORTADORA TEXTIL CIA. LTDA.
490
1.67
64.47%
COLORTEX ECUADOR S.A
138
1.09
18.16%
ANDRADE RIOS MIRIAN FABIOLA
18
5.18
2.37%
VICUNHA ECUADOR S.A.
38
1.63
5.00%
TEXFASHION S.A.
23
2.16
3.03%
ALVARADO MONCAYO JAIME BERNARDO
17
2.02
2.24%
VINTIMILLA CORRAL MARIA SOLEDAD
10
2.36
1.32%
DISTRIBUIDORA TEXTIL DEL ECUADOR DISTRITEX S.A.
13
1.14
1.71%
DNM STUDIO S.A.
11
0.79
1.45%
PAREDES GONZALEZ RODRIGO FABIAN VICENTE
2
2.96
0.26%
TOTAL
760
1.66
100.00%
IMPORDENIM IMPORTADORA TEXTIL CIA. LTDA.
Importdenim Importadora Textile bought most of its fabric from CIA Industrial Nuevo Mund from Peru at an average price of $1.87/sqm.
ADDRESS: Panamericana Norte km. 6 ½ y Avellaneda. Parkenor Bodega 34, 35 Website: http://www.impordenim.com/ Email:impordenim@gmail.com Phone Number – 0990838846
Supplier
Quantity(Sqm)
Av Price($/Sqm)
Country
CIA. INDUSTRIAL NUEVO MUNDO
1,41,317
1.87
Peru
FABRICATO SA
60,866
2.03
Colombia
JEANTEX SA RIF J075722175
58,780
1.43
Venezuela
OTHERS
2,29,258
1.52
Venezuela
TOTAL
4,90,221
1.67
COLORTEX ECUADOR S.A
CHANGZHOU LEYANG TEXTILE CO LTD from China is the biggest supplier to Colortex during Aug-Oct 2020. The company has supplied 71.97 thousand sqm of denim fabric to Colortex at an average price of $1.21/sqm.
Address: Luque No. 521 Esq. Boyaca Y E/ EscobedoGUAYAQUIL, Guayas Ecuador Phone Number +593-42328354 Website: www.inti-moda.com
Supplier
Quantity(Sqm)
Av Price($/Sqm)
Country
NA
22,560.0
2.16
China
ANDRADE RIOS MIRIAN FABIOLA
Fabricato SA from Colombia is a sole supplier to Andrade Rio during Aug-Oct 2020. The company supplied 18,044 sqm of denim fabric at an average price of $5.18/sqm
Supplier
Quantity(Sqm)
Av Price($/Sqm)
Country
FABRICATO SA
18,044
5.18
Colombia
[/private_special]
We are regularly publishing reports on various aspects of the denim business globally including :
Exports and Imports
Market Intelligence
In-depth market analysis on important importers and exporters
The annual subscription to our SPECIAL REPORTS enables access to all 217 previous reports and also to all new reports that we shall be publishing in 2021. Please do contact us for a subscription in case you find these reports useful for your business purposes. Email- mktg1@denimsandjeans.com
Denimsandjeans is very pleased to invite all the denim designers, washing experts, and sustainability warriors who have lost their work/jobs during the COVID pandemic. We all have witnessed a very disturbing time in the past few months, a lot of people left us, and a lot of professionals/workers were forced to leave their positions.
Global denim sales suffered a massive downfall but now we’ve been improving, slowly but gradually and the latest quarter results of several fashion giants including PVH and Inditex showed us a ray of hope and we are very hopeful that by the mid of next year, we will see this industry again back to its original shape, in a more sustainable shape.Â
We hope to do our small bit by bringing into focus such industry professionals who are trying to reinvent themselves. We will publish information about them on our Denimsandjeans website and such information will go across the world to our global subscribers and visitors and help them to be connected to the industry.
Who Is It For
This invitation is for those denim professionals who want to provide services to the industry in terms of designing, washing, marketing, consulting, etc. These services are looked for by different global companies and we hope that we shall be able to reach your message to such companies.
What You Have To Do
You have to first write a story about yourselves and what have you done in the past and your experience. Then you can give some information about how your current focus can be valuable for the denim companies . In case you feel comfortable, it would be the best to share outline of 1-2 concepts that you are working on – of course without sharing all details. We’ll tell your story to the global denim community and make sure it travels through our various channels globally .
When?
We can start immediately !
We shall be waiting.
Reach us at info@denimsandjeans.com/mktg1@denimsandjeans.com
Indonesia, one of the most promising garment exporters in SEA, has been hit severely by the COVID-19 pandemic. Garment Export is one of the major contributors to the GDP of Indonesia, In FY 2019 the garment export alone contributed 11% to the total manufacturing exports and 5% to the total exports. This sector employs approx. 5.2 million workers and is one of the highest employment generators.
The USA is the prime export destination for Indonesia. However, since the USA itself facing immense pressure on demand and reports suggest that in April, the retail sales in the USA dropped by 88% and all the major brands including H&M and GAP experienced a heavy fall in their sales. Since there is a problem on the demand side, the suppliers’ side had to suffer.
Garment Imports in the USA and Japan — the two largest importers of clothing products from Indonesia — fell by 12 percent and 10 percent respectively compared to the same quarter in 2019.
In recent times, the Indonesian government is trying very hard to bring the Indonesian Garment industry on track, and to boost the export, the government is working on an Indonesia-Turkey Comprehensive Economic Partnership Agreement(IT-CEPA) to remove the additional tarries between both the countries.
In this report, we have analyzed the denim apparel exports for the month of October 2020, to understand the denim apparel export for the month of June 2020, click here.
Particulars
Tables and Graphs Showing Leading Denim Exporting Destinations
Table And Graphs Showing Leading Denim Suppliers Of Indonesia
Table and Graphs Showing Leading Denim Buyers
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Leading Denim Exporting Destinations
In the month of October 2020, Indonesia has exported approx. 2.98 million pcs of denim garments. This is approx. 35% lesser than what it exported in the month of June 2020.
With 2.15 million pcs and 72.09% share, the USA ranked #1 export destination for Indonesia. The average price at which the USA bought the denim pieces was $6.45/pcs. Japan is the next biggest importer which imported 3.82 lacs pcs from Indonesia at an average price of $7.64/pcs.
(Note: this data has been captured from various govt organizations including customs. the actual imports are likely to be higher than this figure .)
Country of Destination
Units(In 000)
Avg Pcs Price($)
% Share
UNITED STATES
2151
6.45
72.09
JAPAN
382
7.64
12.82
SOMALIA
61
2.18
2.03
UNITED KINGDOM
60
8.71
2.01
THAILAND
48
5.44
1.62
ITALY
46
10.05
1.53
AUSTRALIA
35
7.54
1.19
PHILIPPINES
30
0.33
1
GERMANY
29
11.21
0.97
CANADA
25
7.16
0.85
OTHERS
116
8.52
3.9
TOTAL
2983
6.68
100
Leading Denim Suppliers
So far as the leading garment exporters are concerned, Eratex Djaja TBK and Glory Industrial Semarang are the two biggest garment exporters during Oct 2020.
Eratex Djaja TBK exported 5.81 lacs pcs at an average price of $9.61 and Glory Industrial Semarang exported 5.17 lacs pcs at an average price of $2.84. There is a substantial difference in the average prices of the both the companies, the reason for the same we understand when we will analyse their buyers in detail at the end.
Suppliers
Units(In 000)
Avg Unit Price($)
% Share
ERATEX DJAJA TBK.
581
9.61
19.48
GLORY INDUSTRIAL SEMARANG
517
2.84
17.32
SAI GARMENTS INDUSTRIES
306
4.40
10.27
GUNUNG SALAK SUKABUMI
266
6.02
8.91
DAEHAN GLOBAL
233
6.34
7.82
TAINAN ENTERPRISES INDONESIA
132
12.66
4.43
SANDANG ASIA MAJU ABADI
114
13.72
3.81
SAN SAN SAUDARATEX JAYA
110
5.25
3.67
LESTARI JAYA GARMINDO
103
1.82
3.47
OTHERS
622
7.18
20.83
TOTAL
2983
6.68
100
Leading Denim Buyers
Walmart and Sojitz Corporation are the two biggest buyers of denim garment in Indonesia followed by Target and JC Penney. Walmart bought 3.85 lacs pcs at an average price of $1.89, all garments were bought from a single supplier – Glory Industrial Semarang. Sojitz Corporation from Japan which bought 3.21 lacs pcs, bought it entirely from Eratex Djaja TBK during October 2020.
Buyers
Units(In 000)
Avg Unit Price($)
WAL-MART STORES INC
385
1.89
SOJITZ CORPORATION
321
8.03
TARGET
268
6.74
JC PENNEY PURCHASING CORPORATION
258
4.21
CFL DISTRIBUTION INC
147
14.55
ANN TAYLOR INC
184
6.32
FAMILY DOLLAR STORES,INC.,
84
1.74
THE WILLIAM CARTER COMPANY.
82
5.08
KOHLS DEPARTMENT STORE
79
4.54
OLD NAVY, LLC
75
6.01
OTHERS
1101
7.39
TOTAL
2983
6.68
ERATEX DJAJA TBK.
Sojitz is the biggest buyer of Eratex during October 2020 which bought 3.20 lacs pcs , Ann Taylor from the USA is the next big buyer which bought 99.36 thousand pcs at an average price of $10.94/pcs.
ADDRESS: AXA TOWER (KUNINGAN CITY) LT.43 JL. PROF DR. SATRIO KAV.18, KARET KUNINGAN, SETIABUDI, JAKARTA SELAT
Consignee Name
Quantity
Av.Price($/Pcs)
Country of Destination
SOJITZ CORPORATION
3,20,516
8.03
Japan
ANN TAYLOR INC
99,360
10.94
United States
CFL DISTRIBUTION INC
82,671
13.39
United States
RL EUROPE SARL
38,914
10.23
Italy
OTHERS
39,550
10.65
United States, Taiwan and Korea
TOTAL
5,81,011
9.61
GLORY INDUSTRIAL SEMARANG
Glory sold more than 50% of its garment to Wal Mart Stores in the USA, however price is unbelievably competitive. Kohls is the 2nd big retailer whom Glory exported 79.24 thousand pcs of denim at an average price of $4.54.
ADDRESS DUSUN SECANG RT.01 RW.01 DESA SAMBAN RT. RW.,BAWEN
Consignee Name
Quantity
Av.Price($/Pcs)
Country of Destination
WAL-MART STORES INC
3,85,168
1.89
United States
KOHLS DEPARTMENT STORE
79,242
4.54
United States
SDC-0017
47,969
7.47
United States
SANMAR CORPORATION
4,188
5.44
United States
TOTAL
5,16,567
2.84
SAI GARMENTS INDUSTRIES
More than 80% of garment exports by SAI Garment Industries went to JC PENNEY only during October 2020. JC Penney bought 2.58 lacs pcs of denim from SAI Garments at an average price of $4.21/pcs
ADDRESS: KAWASAN BERIKAT JL. BRIGJEN SUDIARTO KM 12, PENGGARON KIDUL, PEDURUNGAN, KOTA SEMARANG, JAWA TENGAH
Consignee Name
Quantity
Av.Price($/Pcs)
Country of Destination
JC PENNEY PURCHASING CORPORATION
2,58,356
4.21
United States
MAMIYE BROTHERS INC.,
45,246
5.69
United States
BRIARA TRADING COMPANY
2,653
1.56
United States
TOTAL
3,06,255
4.40
GUNUNG SALAK SUKABUMI
Gunung Salak exported all denim garments to Target USA only at an average price of $6.02/pcs.
ADDRESS: JALAN BABAKANPARI BLOK PASIR DALEM RT/RW: , 001 / , 002, BABAKANPARI, CIDAHU, KAB. SUKABUMI, JAWA BA
Consignee Name
Quantity
Av.Price($/Pcs)
Country of Destination
TARGET
2,65,902
6.02
United States
DAEHAN GLOBAL
Old Navy USA is the biggest buyer for Daehan Gloabal during October 2020, the brand bought 98.65 thousand pcs of denim from the company at an average price of $6.07/pcs.
ADDRESS: JL. MAYOR OKING 112B RT. RW.,CIRIMEKAR, CIRIMEKAR, CIBINONG, KAB. BOGOR, JAWA BARAT
Consignee Name
Quantity
Av.Price($/Pcs)
Country of Destination
GAP (CANADA) INC
3,940
7.11
Canada
GAP (SHANGHAI) COMMERCIAL CO.,LTD
2,950
7.68
China
GAP (UK HOLDING) LIMITED
3,838
9.56
United Kingdom
GAP JAPAN K.K.
5,643
8.12
Japan
LANDS’ END EUROPE LIMITED
4,097
3.78
United Kingdom
OLD NAVY (CANADA) INC
13,654
6.56
Canada
OLD NAVY LLC
98,652
6.07
United States
OXFORD COLLECTIONS
49,169
5.81
United States
TARGET AUSTRALIA PTY LTD
16,628
5.36
Australia
THE GAP INC.,
34,589
7.73
United States
TOTAL
233,16
6.34
[/private_special]
We are regularly publishing reports on various aspects of the denim business globally including :
Exports and Imports
Market Intelligence
In-depth market analysis on important importers and exporters
The annual subscription to our SPECIAL REPORTS enables access to all 217 previous reports and also to all new reports that we shall be publishing in 2021. Please do contact us for a subscription in case you find these reports useful for your business purposes. Email- mktg1@denimsandjeans.com
Diesel continues to bring out some innovative jeans, jackets and jumpsuits at prices in the premium range of $160 -$695 . Largely made from their famous Jogg denim fabrics by Isko and Flock jeans made by PG Denim , we made our own selection of latest Diesel offerings to share with you !
D-Strukt 009MP |$195.00
Slim style with a clean construction. A respectful denim with Diesel DNA, created with an innovative process. The dark blue wash is made from super soft stretch denim for great comfort, with a special abrasive drum wash that delivers a soft, used look.
D-Vider 009QZ |$350.00
Carrot-leg style with low crotch. This stretch-denim pair channels a vintage look. The grey wash has a marble effect, with coated details and handmade whiskering. It’s stonewashed for softness and comfort and detailed with distinctive Diesel zips and biker-style patches.
D-REEFT JoggJeans®|$295.00
A skinny style crafted in JoggJeans® fabric for the utmost comfort. This coated black wash is enriched with a distinctive lightning bolt embroidery in glossy tonal thread. Stonewashed for comfort, with a soft used finish.
Larkee 009HF| $160.00
Straight style with a relaxed waist and ample thigh room. This pair is made from dark blue stretch denim with a clean look.
NHILL-TW|$395.00
This trucker jacket is made from JoggJeans® denim for the utmost comfort. The wash features used-effect shaded areas and is finished with copper-tone hardware.
D-Strukt JoggJeans® 069TG |$350.00
Slim style with a clean construction crafted in JoggJeans® for the utmost comfort. This dark grey wash features an innovative velvety touch. The texture is created through an elevated crafting process . Handmade whiskers complete the lived-in look.
D-Kras 009QV|$450.00
Slim style with button fly, featuring a wraparound waist and rounded back yoke. The fashion-forward design is offset by sleek back pockets, with a simple embroidered D adding a signature touch. Crafted from fix denim, this black wash is hand-painted with all-over watercolour effects. The fabric is stonewashed for a soft touch.
D-DEVO-SP JOGGJEANS |$695.00
Long-sleeve jumpsuit in JoggJeans® denim with stone wash treatment and a yellow internal colour. The style features a bomber-style collar and silver-tone metal hardware. This black wash in canvas fabric delivers a clean look.
Fayza 069RQ | $295.00
Boyfriend style with a regular waist and a low crotch. Resized pockets channel a clean aesthetic. The curved leg narrows to the ankle and is defined by a slightly slouchy silhouette. Characterised by a particularly soft touch, this velvet-fabric pair features a coloured wash with soft used effects and handmade whiskering.
D-Spritzz 009RN |$225.00
Bootcut style with a regular waist and flared leg. A black wash with a clean look, crafted from fixed fabric.
Adriano Goldschmied – Godfather of Denim and President House of Gold – kindly shared his views on circularity and how sustainability needs to now move towards Circularity. He spoke to Sandeep Agarwal during our SUSTAINABLE INTERPLAY virtual show on November 23rd, 2020
The exports of denim fabrics from India have been good even during the covid times and after successful June & July 2020, India maintained consistency during August & Sept 2020 in the Colombian Denim Imports. India once again was ahead of other countries during the pandemic times to be the 2nd largest exporter of denim fabrics to Colombia during Aug-Sept 2020.
We analyze the same in this report besides listing major denim fabric importers in COLOMBIA during Aug-Sept 2020 and analyzed the volume and average price along with the countries from where they are buying. The contents of this report are as below:
Particulars
Tables and Graphs Showing Leading Denim Exporting Countries To Colombia.
Table And Graphs Showing Leading Denim Importing Companies Of Colombia.
Table and Graphs Showing Denim Exporting Companies to Top Denim Importing Companies Of Colombia.
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TOP COUNTRIES SUPPLYING DENIM FABRICS TO COLOMBIA
In the month of Aug-Sept 2020, Colombia has imported approx. 4.50 million sqm of denim fabrics.
With 1.61 million sqm of denim fabric export, India strongly positioned itself against the #1 China during Aug-Sept 2020. CHINA, on the other hand being the biggest exporter of Denim Fabric to Colombia contributed 36.78% in the total import.
China exported 1.65 million sqm of denim fabrics at an average price of $1.53/sqm.
(Note: this data has been captured from various govt organizations including customs. the actual imports are likely to be higher than this figure .)
Country of Origin
Avg Unit Price($/Sqm)
Quantity ( Sqm ‘000)
% Share
CHINA
1.53
1654
36.78
INDIA
1.22
1612
35.85
PAKISTAN
1.72
274
6.08
BRAZIL
1.26
360
8.01
MEXICO
2.15
171
3.8
UNITED STATES
1.99
113
2.5
ITALY
3.83
54
1.2
VENEZUELA
1.30
126
2.8
ECUADOR
1.51
79
1.75
TURKEY
3.42
18
0.4
BAHRAIN
2.42
14
0.32
INDONESIA
1.27
16
0.37
EGYPT
2.49
6
0.13
TOTAL
1.47
4497
1
As far as the average price is concerned, India’s average price turned to be one of the most competitive amongst all i.e, $1.22/sq meter. Italy exported the fabric at the most expensive average price of USD 3.83/Sqm. Perhaps this low price can explain the larger share that India is getting in the market .
India is at #2 with a 35.9% share and China emerged again as #1 with a 36.8% share.
TOP DENIM IMPORTING COMPANIES OF COLOMBIA
So far as the import of denim fabric by different companies are concerned, JOHN URIBE and SURTIJEANS are the biggest importers of denim fabric into Colombia with a total import of 456 thousand sqm and 409 thousand sqm of denim fabric respectively. PERMODA LTDA is the buyer which has imported the denim fabrics at the most expensive average price i.e., $2.09/sqm.
Consignee Name
Avg Unit Price($/Sqm)
Quantity ( Sqm ‘000)
% Share
JOHN URIBE E HIJOS SA
1.48
456
10
SURTIJEANS SA
1.15
409
9
PRODUCTORA DE TEXTILES DE TOCANCIPA SA TOPTEX SA
1.5
349
8
VICUNHA COLOMBIA SAS
1.27
271
6
STF GROUP SA
1.86
205
5
GRUPO ALV SAS
1.51
205
5
STILOTEX SAS
1.56
192
4
PERMODA LTDA
2.09
185
4
INTERNACIONAL DE DISTRIBUCIONES DE VESTUARIO DE MODA SOCIEDA
1.05
181
4
COMERCIALIZADORA QUANTTO SA SOCIEDAD ANONIMA COMERCIAL
1.2
170
4
TRAMAS COLOMBIA INTERNACIONAL SAS
1.32
145
3
DOTACIONES SAGAL SAS
1.07
141
3
JEAN BLUE TEXTIL SAS
1.54
141
3
CONTACTO TEXTIL SA
1.53
139
3
POLJEAN SAS
1.3
126
3
MANUFACTURAS CHEVIOTTO SA
1.31
109
2
COLTEANTIOQUIA SA
1.29
103
2
OTHERS
1.68
969
22
TOTAL
1.47
4497
100
JOHN URIBE E HIJOS SA
The total import of denim fabric made by JOHN URIBE during Aug-Sept 2020 was 456 thousand sqm. WIN WIN Textile and ZHEJIANG TENGMA TEXTILE from China are the two biggest suppliers which supplied 1.25 lacs sqm and 1.22 lacs sqm of denim fabric respectively.
AddressNIT: 800.147.745-2 CARRERA 52 NO.19-80 COD.UAP 600 MEDELLIN COLOMBIA CO
Suppliers
Quantity
Av. Price($/Sqm)
Country
DNM TEXTILE SPINNING WEAVING AND DYEING
6,010
2.49
Egypt
KASSIM TEXTILES (PVT) LTD
4,800
1.61
Pakistan
RB INDUSTRIES
74,024
1.03
India
SANKO TEKSTIL ISLETMELERI SAN VE TIC AS
2,668
4.37
Turkey
SHAOXING FEIFANLAN TEXTILE CO LTD
45,153
1.51
China
SIGNET DENIM PVT LTD
20,865
0.98
India
TEXTIL CANATIBA LTDA
6,457
1.66
Brazil
TOP SKY DRAGON TEXTILES CO LTD
23,870
1.24
China
WINWIN TEXTILE CO LTD
125,287
1.76
China
ZHEJIANG TENGMA TEXTILE CO LTD
122,045
1.45
China
ZHEJIANG XINLAN TEXTILE CO LTD
24,949
1.54
China
TOTAL
456,129
1.48
SURTIJEANS SA
Jindal Denim from India emerged as one of the biggest suppliers to Surtijeans SA during Aug-Sept 2020, the company supplied 3.05 lacs sqm of denim fabric at an average price of $1.17/sqm.
Address12 7-41 CUCUTA COLOMBIA
Suppliers
Quantity
Av. Price($/Sqm)
Country
JINDAL DENIMS INC (A DIV OF JINDAL WORLDWIDE LTD)
3,05,500
1.17
India
SANGAM (INDIA) LTD
98,555
1.09
India
ZHEJIANG XINLAN TEXTILE CO LTD
4,554
1.53
China
Total
4,08,610
1.15
PRODUCTORA DE TEXTILES DE TOCANCIPA SA TOPTEX SA
The company has imported all of its fabric from Gloabaltex Import and Export Corp based in India at an average price of $1.50/sqm.
The annual subscription to our SPECIAL REPORTS enables access to all 215 previous reports and also to all new reports that we shall be publishing in 2021. Please do contact us for a subscription in case you find these reports useful for your business purposes. Email- mktg1@denimsandjeans.com
Nicolas Prophte In a coversation with Sandeep Agarwal
Nicolas Prophte, Vice President Of Sourcing, Production, and Innovation of Tommy Hilfiger(PVH) spoke to Sandeep Agarwal- Founder of Denimsandjeans on the Sustainability Targets In Tommy Hilfiger. The talk was streamed at the Sustainable Interplay Denimsandjeans Virtual Show on November 23.
PVH is one of the leading clothing retailers and a company that has been very active on the sustainability front. They are not only signatories to Fashion Pact but also have supported the Paris climate agreement, besides there are many sustainability targets that they have already achieved and are on course to achieve many more.
Here are some important points which were made by Nicolas Prophte during this conversation .
The progress on some of the key targets especially related to MATERIALS in 2020
We have some very clear goals for 2025 and this is part of the the strategic roadmap, we call it MAKE IT POSSIBLE. In terms of sustainability globally, we have two main metrics . One metric is regarding fabrics because we believe there is a huge work to be done on fabrics so we are focused on one very simple KPI. We call it the fiber post consumer recycle cotton. I think we are going to develop a little bit more circularity but we believe the best sustainable fiber is not virgin cotton, it’s recycled cotton, so yes, we are having a clear roadmap.
We try to make it simple a very complex environment with two metrics, one metric is focused really on mills and fibers because we believe there is a lot to be done there and this is so, this is a blend of post-consumer recycled cotton fiber, we believe that the best sustainable cotton is the one that you don’t grow, it’s the one where you reuse from the waste. We have a metric specific on the denim mill with 20 percent minimum post-consumer recycled cotton fiber in our blends, in our fabrics . So for that, we have two-time windows; we have 2020 and 2021 with 1 million pieces of jeans made with this blend and for 2025 so a little bit further it would be 3 million pieces . So we really believe this is a scale innovation and this is something we can scale it and to be very honest we are already a little bit ahead of the game because in terms of the percentage , we are accelerating .
The second KPI for us as a metrics for the sustainability vision, it’s the laundry side. After the fabric, we are implementing and we have already since years now we call it a LOW IMPACT washes This is how we could put the pressure on the laundry to minimize water consumption , energy, time , carbon footprint , chemicals etc.
Mr Nicolas Prophte during the talk at Sustainable Interplay
We have some clear goals we want to have for Tommy Europe, 50% of all our jeans are LOW IMPACT wash for 2021, and for 2023 it will be global, so when I say global it will not be including North America but also Asia. So here again we are a little bit ahead, I think for Europe we are already at 60- 65%, so the laundry is reacting also very quick and it’s all about creating a clear goal and target with your supply chain and also to have a tool to measure the progress.
Recycled Cotton For Tommy Stands For ?
It’s post-consumer recycled cotton. To be honest, before we played a little bit with pre-consumer because I think in terms of waste and there is also a hierarchy, pre-consumer is easier and I think we should not forget the pre-consumer because we learned from pre-consumer to scale the post-consumer, of course, post consumer is a little bit more challenging because there is this all this value chain of getting waste sorted out engaging recyclers . There is all dynamic also to engage there, it’s not easy what we try or what I try to engage with the mills, it’s a step by step to become vertical.
I think for a mill today if you really want to nail it down that you have a high quality of post-consumer recycled fiber you need to control the waste, you need to control from the origin of your sources and I think this is what we try to engage with our partners.
Other steps are being/ to be taken to achieve Circularity and About Tommy For Life?
I think we need to have a clear definition of what Circularity is for us? What are the principles? I think we have two-three principles for circularity in PVH: it’s designing out of waste so, in a way post-consumer recycled cotton is part of these buckets, I think there is another dimension – designing for longevity and durability, how we could extend the product life, I think it’s important also for environmental impact, I think it’s also crucial and of course also designing, thinking the end of life of the product and how we can upcycling it or downcycling or whatever we can do with it.
I think these three main principles that we can work with and we can never forget that’s something important, that’s more personal thought, we cannot sacrifice sustainability because of Circularity we have to do at the same time we don’t have to engage non-sustainable process for Circularity economy that’s why we need to be careful but this is important and we also we engaged recently also a new initiative with Tommy for life it’s more how we can reuse old garments how we could redesign , re-manufacture and re-inject in our collection . I think resell , reuse , re-manufacture and re-put in the market, it’s also a very important topic and this Tommy For Life platform is going to be for us a kind of learning process . How we can do it, how we can scale it, also I think scale also is going to be very important here.
We’re experimenting but I think it’s another way to engage with the consumer with these re-remanufacture or redesign or reuse so I mean already this good progress on this Tommy for life and we launched it very recently because we launched officially internally on October 1, so it’s only a few weeks. We have a full team dedicated to that with the strategy and now we are pioneers and we are checking how it goes but I could tell you more results in a few months to give you some insights.
Alternative Sustainable Fibers
We are experimenting with Hemp – its more sustainable than cotton. But we need to know where you buy the hemp and you need to go closer to the farmer . We are experimenting on how to create more cottonized hemp in our products and try to scale it up. But its not easy. So, Hemp is one good and some recently cellulosic fibers that are coming up . But we need to study and see how it comes out but for us scale is important.
Impact of COVID 19 On Sustainability Goals
COVID had been challenging for many of us and had disrupted the whole business. Covid could have been a kind of distraction meaning that we could skip the sustainability goals and go back but I think it had the contrary and I think it had been an accelerator and we realized probably we need more than the business metrics . I think they are important we need to sort it out we need to solve problems but I think we realize also a kind of introspection work as a brand or as a person that we need more meaningful collection, a product with purpose or purpose towards the environment purpose for the people how we impact, also the planet, the environment, the people working in this industry I think we realize this is getting more and more important so I think for us it has been an accelerator, not a break.
It’s now the momentum to push the pedal and to go for the next step so there will be and there is full awareness and a full commitment from top management into Hilfiger, we know this is something that is going to drive and inspire consumers but also associates in our company supply chain partners. There are pre covid situations and post covid situations and after COVID, it’s a complete change of the fashion industry and we have there is no other way . We have to make it happen. it’s going to take time but I think our role is to build the right steps, the right roadmap to transform this industry for a better one and step by step also to communicate to the consumer our little achievements I think it’s good to engage the consumer that if they buy a product that’s been made in the best practice they contribute to the journey and I think contribution from associate partners, supply chain and consumer is the best game that you can play.
