Continuing our series of articles on collections being displayed by exhibitors at the 4th Edition of Denimsandjeas, we bring you the details of Arvind Fall / Winter ’20 collection - COOLTURE. The collection explores a reinterpreted Indigo culture that, according to Arvind , is cool, conscious and captivating. Arvind describes the Cool collection in their own words.Â
INNOVATION
DEEP SATURATED INDIGOS
Azurite : The indigo blue for a true denim lover- a line of premium, super saturated indigo fabrics with both warp and weft that are Indigo dyed.
LIGHT AND WARM
Tissue : A disruptive innovation in the field of Jeanswear using an unconventional technology. These denim inspired fabrics are super light, yet offers superlative warmth retention.
DESIGN
TRADITIONAL MEETS MODERN
Ikat : Denims designed with differentiated aesthetics that resemble traditional textile art form of Ikat.
This path breaking dyeing technology is , as per Arvind, substantially more sustainable than the traditional dyeing technique.
SOFT SURFACES
Neo Cord : Indigo inspired cords. An amalgamation of traditional corduroy sensibilities with authentic, rebellious and young denim aesthetics.
SUSTAINABILITY
NATURAL BLENDS
Zero Denim : A distinctive denim range digs deep into our DNA of sustainable lifestyle. This evolved denim breaks free from cotton production which consumes 20,000 litres of water per kilogram. Zero denims are woven in eco-friendly yarns like tencel, wool, kapok, recycled and biodegradable polyester
RECYCLED
Renaissance : Fashion and Nature goes hand in hand with this concept of sustainable denim by reducing environmental impact through the use of post-consumer waste.
BUSINESS MODEL
SPEED TO MARKET
Denim express :Â A category where season less fashion meets accelerated speed to market. Denim express is a hand-picked collection of extremely versatile denims for everyone, across all age-groups. This range is supposed to be always available in stock.
Eco Swift : A future forward approach to denim construction and laundry process that render the finished product being eco-friendly, as well as substantially shrink the manufacturing lead time. Most relevant for mass customization and last mile differentiation.
Don’t miss to register to see Arvind’s collection at Denimsandjeans Vietnam. Click below :Â Â
In this report, we’ve listed the major denim fabric importers in COLOMBIA during the months of Jan-Feb,2019 and analyzed the volume and average price along with the countries from where they are buying. The contents of this report are as below:
PARTICULARS
TABLE SHOWING THE TOP DENIM SUPPLYING COUNTRIES TO COLOMBIAÂ ALONG WITH AVERAGE PRICE AND % SHARE
GRAPH SHOWING THE TOP DENIM SUPPLYING COUNTRIES TO COLOMBIA
GRAPH SHOWING THE AVERAGE PRICE OF THE TOPÂ DENIM SUPPLYING COUNTRIES TO COLOMBIA
GRAPH SHOWING THE % SHARE OF COUNTRIES IN TOTAL IMPORTS BY COLOMBIA
TABLE SHOWING THE TOP DENIM IMPORTING COMPANIES OF COLOMBIA ALONG WITH AVERAGE PRICE
GRAPH SHOWING THE TOP DENIM IMPORTING COMPANIES OF COLOMBIA
GRAPH SHOWING THE AVERAGE PRICE OF THE TOP 10 DENIM IMPORTING COMPANIES OF COLOMBIA
TEN TABLES SHOWING THE IMPORTS OF DENIM FABRICS BY DIFFERENT COMPANIES INTO COLOMBIA ALONG WITH AVERAGE PRICE
TEN GRAPHS SHOWING THE IMPORTS OF DENIM FABRICS BY DIFFERENT COMPANIES INTO COLOMBIA
TEN GRAPHS SHOWING THE AVERAGE PRICE OF IMPORTS OF DENIM FABRICS BY DIFFERENT COMPANIES INTO COLOMBIA
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TOP 10 COUNTRIES SUPPLYING DENIM FABRICS TO COLOMBIA
In the month of Jan-Feb 2019, Colombia has imported approx. 8.9 million sqm of denim fabrics. CHINA is the biggest exporter of Denim Fabric to Colombia with a total volume of 4.18 million sqm at an average price of USD 1.88/sqm. India is the 2nd biggest denim supplier which exported 2.21 million sqm of denim fabric at an average price of USD 1.51/sq. Brazil, Pakistan, Venezuela, Mexico, etc. are other major countries which contributed 5%,5%,4%,4% of the total import of denim fabric of Columbia respectively.
(Note: this data has been captured from various govt organizations including customs. the actual imports are likely to be higher than this figure .)
Country
Volume(SQM)
Average Price (USD/SQM)
% Share
China
4,187,168.68
1.88
47
India
2,215,697.83
1.51
25
Brazil
478,132.79
1.79
5
Pakistan
472,913.99
1.95
5
Venezuela
389,812.46
1.36
4
Mexico
353,884.09
3.4
4
Ecuador
330,152.98
1.64
4
United States
166,968.40
2.58
2
Indonesia
166,904.82
1.08
2
Peru
146,545.74
1.65
2
TOP 10 DENIM IMPORTING COMPANIES OF COLOMBIA
So far as the import of denim fabric by different companies are concerned, JOHN URIBE E HIJOSÂ and COLOMBIANA DE COMERICOÂ are the biggest importers of denim fabric into Colombia with the total import of 1.94 million sqm and 8.77 lakhs sqm of denim fabric respectively. SILOTEX SAS is the buyer which has imported the denim fabrics at the most expensive average price i.e., $2.04/sqm.
Company
Volume(SQM)
Average Price (USD/SQM)
JOHN URIBE E HIJOS SA
1,940,423.85
1.98
COLOMBIANA DE COMERCIO SA
877,209.78
1.21
COMERTEX SA
607,782.62
1.69
STILOTEX SAS
475,364.97
2.04
AMAZONA EXPORT SAS
416,445.79
1.52
SURTIJEANS SA
396,948.91
1.41
PLOJEAN SAS
389,812.46
1.36
STF GROUP SA
357,592.36
2.03
GRUPO ALV SAS
347,491.02
1.64
VICUNHA COLOMBIA SAS
290,695.53
1.50
JOHN URIBE E HIJOS SA
John Uribe imported 1,940,423.85 sqm of denim fabrics during the period of Jan-Feb 2019 and it got many suppliers on the board. Out of many suppliers, ZHEJIANG TENGMA TEXTILE CO LTD is the biggest supplier with the export volume of 937,966 sqm and SANGAM (INDIA) LTD is the second biggest suppliers with the total volume of 136,305 sqm. Average Price at which Zhejiang is supplying is $1.93/sqm and Sangam is supplying at $1.12/sqm.
The Company’s line of business includes the wholesale distribution of piece goods and yard goods of natural and manmade fibers.
Address:Carrera 52 19 80 Local 2, Antioquia Medellin Colombia
Company
Volume(SQM)
Average Price (USD/SQM)
R & B DENIMS LTD
114,864.96
2.45
SANGAM (INDIA) LTD
136,305.07
1.12
ZHEJIANG TENGMA TEXTILE CO LTD
937,966.69
1.93
ZHEJIANG XINLAN TEXTILE CO LTD
131,425.20
2.61
COLOMBIANA DE COMERCIO SA
The total import of denim fabric made by COLOMBIANA DE during the month of Jan-Feb’19 is 8.77 lakhs sqm. Out of many the two major suppliers to Colombiana DE are Sangam India Limited and ZHEJIANG XINLAN TEXTILE CO LTD . Sangam supplied 551,028.82 sqm of denim fabric at an average price of $1.15/sqm and Zhejiang supplied 164,865 sqm of denim fabric at an average price of $ 1.51/sqm.
Colombiana de Comercio S.A. distributes electronics, computers, Apparels, appliances, and grocery items. It also distributes and services motorcycles and motorcycle parts. The company was founded in 1938 and is based in Bogota, Colombia. Registered Address: Calle 11 No 31 A – 42, Bogota, Colombia and to know more visit – www.corbeta.com.co.
Company
Volume(SQM)
Average Price (USD/SQM)
DENIMBURG
83,671.49
1.23
MANOMAY TEX INDIA LTD
77,643.94
1.11
SANGAM (INDIA) LTD
551,028.82
1.15
ZHEJIANG XINLAN TEXTILE CO LTD
164,865.53
1.51
COMERTEX SA
607,782.62 sqm of denim fabric has been imported by Comertex SA in the months of Jan-Feb’19 at an average price of $1.69/sqm. Sangam Ltd is the biggest supplier which supplied 417,283 sqm of denim fabric at an average price of $1.13/sqm. The rest has been imported from Tejidos San Jacinto SA at an average price of $1.92/sqm.
Comertex has been one of the leading companies in the marketing of textile products in Colombia.Comertex attends segments of the textile chain, some markets in manufacturing, footwear, linens, and clothing, also has outlets to final consumers. Comertex began operations in 1974 as a family business trading in textiles as a result of a clear mission of the changing environment. For more information, visit –http://www.comertex.com.co
Stilotex has bought a major part of its denim collection from Poonam Enterprises ( India) at an average price of USD 1.62/Sqm and Zhejiang Jinsuo Textiles at an average price of USD 1.73/SQM. The total denim imported for the month of Jan-Feb’19 was 416,445.79 sqm.
Since 1992 ,Stilotex SAS is operating since 1997 and deals in four segments. Home, Children’s Fashion, Babies, and Hobbies. To know more, visit http://stilotex.com
The total denim imported for the month of Jan-Feb’19 was 416,445.79 sqm. Amongst many suppliers,INTER CARIBE ZONA LIBRE SA is the biggest supplier which supplied 161,012.02 sqm of denim fabric at an average price of $1.71/sqm.
AMAZONAS EXPORT SAS is a simplified joint-stock company legally incorporated in 2009. Address: Carrera 72# 51A 27 Oficina 201 Sector Estadio Medellin,Colombia
Company
Volume(SQM)
Average Price(USD/SQM)
CHANGZHOU ROCKFESON CO LTD
132,014
1.71
INTER CARIBE ZONA LIBRE SA
161,012.02
0.83
MUNDO TEXTIL INTERNACIONAL Z L SA
67,074.90
1.61
TIAJIN TIANTAI GARMENT I / E CO LTD
54,579.44
1.83
SURTIJEANS SA
Surtijeans has bought all its denim from Sangam Limited from India at an average price of USD 1.06/Sqm and ZHEJIANG XINLAN TEXTILE CO LTD at an average price of USD 1.60/Sqm. The total denim imported during the months of NOV-DEC’18 was 396,948.91sqm.
Surtijeans S A was founded in 2007. The company’s line of business includes the wholesale distribution of home furnishings and housewares.
Address:Calle 17 A 69 87 Bodega 2 Zona Industrial Montevideo Bogota Colombia
Company
Volume(SQM)
Average Price(USD/SQM)
SANGAM (INDIA) LTD
213,895.54
1.06
ZHEJIANG XINLAN TEXTILE CO LTD
183,053.37
1.6
POLJEAN SAS
The total import of denim fabric made by POLJEAN during the month of Jan-Feb’19 is 389,812.46 sqm. Poljean has bought all its denim from JALSEN INC at an average price of USD 1.36/Sqm.
POLJEAN sas , offers a wide range of textile products of Venezuelan origin, manufactured by the different companies that make up the corporation
Address:Carrera 54 Nro 72A- 135, Itagui, Antioquia, Colombia
Company
Volume(SQM)
Average Price(USD/SQM)
JALSEN INC
389,812.46
1.36
STF GROUP SA
STF Group imported 357,592.36 sqm of denim fabrics in the month of Jan-Feb’19 from multiple suppliers. Soorty Enterprises is the biggest supplier with the export volume of 132,172 sqm and Kassim textiles are the second biggest suppliers with the total volume of 26,652 sqm. Average Price at which Soorty Enterprises is supplying is $1.82/sqm and Dong Guan is supplying at $2.01/sqm.
Address: Cra. 34 #10581, Yumbo, Bermejal, Yumbo, Valle del Cauca, Colombia
Company
Volume(SQM)
Average Price(USD/SQM)
SOORTY ENTERPRISES (PVT) LTD
132,172.80
1.82
DONG GUAN ZANXU TRADING CO LTD
25,258.36
1.92
INDIGO TEXTILE (PVT) LTD
93,010
1.91
KASSIM TEXTILES (PVT) LTD
26,652.27
2.01
GRUPO ALV SAS
Grupo ALV imported 347,491.02 sqm of denim fabrics in the month of Jan-Feb’19 from multiple suppliers. SHAOXING From China is the biggest supplier with the export volume of 69,638 sqm and ZHEJIANG TENGMA TEXTILE CO LTD is the second biggest suppliers with the total volume of 68,349 sqm. Average Price at which Shaoxing and Zhejiang are supplying is the same for both at $1.52/sqm.
The company Grupo Alv S.A.S. is primarily engaged in apparel, piece goods, and notions merchant wholesalers and related activities. It has been operating in the Colombian market since 2009. To know more visit-Â http://www.grupoalv.com/
Company
Volume(SQM)
Average Price(USD/SQM)
SHAOXING FEIFANLAN TEXTILE CO LTD
69,638.19
1.52
WINWIN TEXTILE CO LTD
56,500.38
1.86
ZHEJIANG BLUEDREAM TEXTILE CO LTD
40,183.16
1.55
ZHEJIANG TENGMA TEXTILE CO LTD
68,349.94
1.52
VICUNHA COLOMBIA SAS
VICUNHA COLOMBIA SAS imported 290,695.53 sqm of denim fabrics in the month of Jan-Feb’19 from its own companies ie .Vicunha Textil SA from Brazil and Vicunha Ecuador SA with the total volume of about 190,000 sq mtrs. Average Price at which both companies are supplying is $1.71/sqm and $1.45/sqm respectively.
The company provides wholesale of textile products ready-made products for domestic use Address:STREET 20 SU 27 55 OF 9947,MEDELLIN,ANTIOQUIA
Ramsons, an Indian brand for over 30 years known for its innovative cutting edge technology machines will be presenting new technologies related to Sustainability at the fourth Denimsandjeans Vietnam show on June 12-13.Their machines aim to make sustainable equipments by saving and reducing the use of water, energy, chemicals and increasing automization.
The company gives information about some of its new products which include - Nano Go Green technology , Ozone , Conveyor Drier ,Low Liquor ratio Vertostar Technology , High Spin Washer Extractor etc. The company gives the details of their products in their own words below :
GO GREEN
 ” Nano or Go Green technology drastically reduces water / chemicals in the Effluent treatment plant. The technology uses negligible water and works on the principle of chemical blasts into the warp and weft of the fabric for finishing effects of softeners / Enzyme, resin applications, and other similar applications in Garment Dyeing.” – Ramsons
The characteristics of this machine include :
The machine is provided with spray nozzles which will be placed in the front loading washing / dyeing machines.
Apply only the required product along with water which is completely absorbed by the garment resulting in huge savings of water and chemicals / Dyes stuff.
Fully automatic operation controlled by PLC. Timing and flow rate can be controlled as per the requirement of the fabric/garment.
This unit can be connected to existing washing / dyeing machines.
VERTOSTAR
The characteristics of this machine include :
Low liquor ratio Vertostar 7.7 with jet spray /Sprinkler technology for garment /denim washing and dyeing with MLR (liquor ratios as low as 1:3)
Ramsons Vertostar Series uses a state-of-the-art Dual Drainage System, which enables the reuse of effluent water and can reduce the size of the ETP while reducing the overall cycle time.
Some of the optional features in these machines are:Jet spray technology (recycling of water),De-stoner attachment (easier removal of pumice stones),Controlled heating & cooling (for uniform dyeing),Filtration unit,Color kitchen and many other features.
CONVEYORIZED DRIER
The characteristics of this machine include :
Conveyorized Line drying that utilizes the atmospheric energy and saves drying time by over 85%
This system takes 85% Less Energy than standard tumble drying system.
Also it helps to avoid problems like Back staining, Lycra Damage or Garment DE shape etc.
AUTOMATIC ROBOTIC SPRAY
The characteristics of this machine include :
Robotic spray booths, curing ovens that work on gas in the dry process area to save on energy
Ramsons “YANTRAMAN†Automatic Robotic Spray machine designed for PP spray process on denim trousers. It has a Robot fitted with a spray unit and the machine has 2 trouser Mannequins for continuous operation. Fully Enclosed cabinet with Exhaust blower and filter unit system for compliance and ease of working
High Production with better consistency
Less Dependency on Skilled operators hence better productivity
Totally enclosed cabinet no pollution or suffocation in the working area.
User friendly programming and easy operation of the Robot.
Can be customized with different configuration as per customer requirement.
An extensive range of over equipments will be on display at the Denimsandjeans Vietnam show on June 12-13.
Dr Hung – CEO of PPJ International company- from Vietnam is a visionary person who in a short period of 12 years has taken his company from a small operation to the largest producer of denim apparel in Vietnam. With a vision to change Vietnam Textile and Garment Industry in to a world powerhouse of excellence, Dr Hung and his team has been working hard towards achieving these objectives.
Dang Vu Hung is currently a Member of Management Board, as well as Deputy General Director of Vietnam Textile and Garment Group; Chairman of Member Board of Northern Textile and Garment Corporation; Chairman and CEO of PPJ. A PHD in Textile Technology from Belgium he is known as a pioneer and a visionary mentor who has revolutionized the mindset of traditional garment industry. Staring with a humble beginning at Phong Phu international PPJ in 2007 to be the biggest and most innovative, sustainable supplier today is a journey of passion, vision and determination which are the fundamentals of PPJ enterprise. We spoke to him on a variety of issues pertaining to Vietnam and his company’s growth in the last decade or so.Â
1. PPJ has come a long way in last 10 years. How do you think the journey evolved which enabled the company to reach such heights in a short period?
PPJ started as a traditional garment manufacturer like any other, the difference was that we were curious to learn and evolve as fashion is ever changing .We have a vision to be a Global Brand and for that we structured our self to be a “One stop solution “Vertical Mills / State of the art factory / Sustainable laundry and an infusion of software in production /planning /warehousing has shifted the game by 360 degrees.
We also pride in our people from multi-cultural back ground who are immensely talented. A great company is built with right vision/people/technology and we have all of this in our mix. Today when customers and Brand think of Vietnam; PPJ is the fore front leader.
2. You are now the most successful Vietnam owned company who has run well the end-to-end supply chain solutions.How can you help the other companies to change their model from CM to ODM form like yours in order to escape CM life?
Vietnam garment industry was a traditional industry last 20 years with a CM mindset as the Retail evolved with customer mindset influenced by the internet the brands looked at partners who could bring in novelty, innovation , supply chain solutions and PPJ was ahead of the game and became the “Easy Button “. Once this model was successful the other companies also saw the benefit and progress and changed their mindset accordingly.
3. Your Innovation Center is amazing facility and I understand it creates over 25,000 garments in a month for sampling and test order purpose. What was the vision behind creating this unique center for the global denim buyers to come and experiment for their requirements?
Innovation is the Soul of the company , it’s the engine which drives the creativity and the reason why we are ahead of the game.It’s a perfect world of Green building /Robots /E Flow/Laser/Ozone /Smart Lab/ 3D Technologywith washing /stitching /embroidery/Novelty Embellishments… all under oneroof .
This is the Holy Grail where the doors are open to designers, innovators to create history our dedicated design team has been able to teach and mold many fashion trends .Many of the iconic designers have worked in our facility on concept to final product.It would not come as a surprise to see PPJ as a Brand in the future.
4. PPJ has strong focus on sustainability. What are the key initiatives you are focusing on in this regard and what are future targets in this regard?
Earth has no substitute it’s our endeavor to preserve and offer a better planet to the generations ahead .Key focus are Water reducing / recycling by 96%. Green chemicals which benefit consumers and are very less pollution to the environment. We are investing heavily in Solar energy, robotics.
Most important we are working very closely with Brands in implementing best practices of sustainability .Responsible manufacturing is being inculcated in every employee of PPJ
5. I understand that your new unit of 20,000 garments per day is being set up with only 200 workers and high level of automation. This would be a great achievement. What kind of automations are being used for this facility and do you plan to extend this further?
This is our dream project which in already in the works .Technology of Precision Engineering /Robotics /Advanced machinery/DCS system would be put together to achieve this .We have a R&D machine center which modifies and creates new value added fixtures to reduce manpower by 50% or higher. This will revolutionize garment industry from manual to machine independent /error prone manufacturing.
6. PPJ is working with a number of globally reputed customers. What customers you are currently working with and also targeting to add in 2019-2020.
PPJ has a large USA presence of reputed brands as American Eagle Outfitters,Express,Abercombie& Fitch, Target,Pacsun ,Chico’s ,Rock Revival, Urban outfitters…Our focus now will be to add new customers who believe in sustainability and also make rapid inroads into other parts of the world.We would have offices /manufacturing /design centers globally.
7. Your units are spread out in different provinces in Vietnam. How PPJ supply chain management does ensure a smooth offering to all customers with great versatility of products?
Supply Chain starts from Raw material to finished product at customer DC .For us it is from Raw material to customer .We have 4 divisions
Denim division: in HCMC
Woven division: in Danang
Knit division: in Hue
Suits & Outerwear: in Hanoi
We have a robust tracking software implemented across the cross functional line from Yarn to final product this is combined with an integrated module of vertical fabric / sewing / laundry. This gives us a read and react scenario and efficiently reduce the dwell time
8. Why do you think Vietnam is becoming an important sourcing destination for many global brands? What are the key strengths of Vietnam which are helping in this regard?
Vietnam exports textile and apparel to the countries and territories around the world and ranks at the 3rd place of global supply chain just after China and India. Garment production accounts for 70% and textile manufacturing accounts for 30% of the total businesses in this sector and there is 85 % of export. Main markets for Vietnam textile and garment products are U.S., Europe, Japan and South Korea, China … For a long time, the U.S. has remained the largest importer of Vietnamese textiles and garments, followed by Europe and Japan, which has led to rapid development of the country’s textile and garment industry. Besides the lower labor costs, Vietnam has also good skilled workers for high-end garments.
The industry’s exports value will estimate to reach US$ 40 billion this year 2019 and around US$ 45 billion by 2020. Although exports are predicted to grow, Vietnamese manufacturers need to focus on value addition. Vietnam continues to depend on raw imports, which makes it harder for firms to take full advantage of the free trade agreements with tough “rules of origin†conditions.In addition, rising labor costs in China are pushing firms to countries like Cambodia, Bangladesh, and Vietnam which has been beneficial for the industry.
Stability, skilled man power , infrastructure and social /political situations in surrounding countries are influencing Vietnam to be One of leading players in today’s market .
9.How do you foresee the treaties like CPTPP (already initiated) and upcoming ones like EVFTA affecting growth of apparel exports from Vietnam and its further evolution. Is that the reason for you to take charge of some leading positions in different manufactures of Vinatexat the same time?
Vietnam’s bilateral and multilateral FTAs continue to provide Vietnamese manufactures access to new markets, minimizing the effect of growing trade protectionism. With new FTAs is in effect such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) from 1 January 2019 and Vietnam – EU FTA will be estimated to put into effect by 2020, new markets will lead to higher exports and push manufacturers to develop the industry’s supply chain so that Vietnam can take full advantage of the preferential tariffs and increase the competitiveness of their products.
That is why Phong Phu’s ODM successful module is being replicated in garment enterprises of Vinatex which is making a big impact in the fabric /Garment sector.
Reliance Brands , a subsidiary of Reliance Industries India , is now set to expand the Italian Denim brand – REPLAY in India. The target is to open four stores and increasing the count to ten by 2021. The first exclusive store is opened in Gurgaon, Delhi following the future inaugurations that will take place in various other parts of Delhi NCR and Mumbai. The company will also put forward the REPLAY’s denim collection on the Relaince owned e-commerce platform Ajio.com.
Reliance Retail has a portfolio of over 40 international brands, including Kate Spade, Muji, Steve Madden, Superdry, Diesel, Hunkemoller, Iconix, Juicy Coutur , Gap etc, that spans across the entire spectrum of luxury, bridge to luxury, high–premium and high–street lifestyle. Reliance Retail operates over 661 stores for these international brands and continues to partner with new and revered international brands. The strong brand portfolio reinforces Reliance Retail as a partner of choice for best international brands.
Next year, Replay will also retail via Reliance Brand’s multi-brand store outlet- The White Crow – which currently has a store in Ahmedabad. Indians have now started spending on brands and that creates a huge market for these international brands in India .The growing competition in the apparel and branded market of denims leads the big and international brands to set their paths in different parts of the world including the developing nations.
“Contrary to belief premiumisation of denim is happening at a very fast pace, especially among male shoppers,” said Manu Sharma, business head, Replay India, at Reliance Brands Ltd.
Replay will retail in India starting INR 7,999 (About $ 110)Â for a pair of denim, going upwards of INR 20,000 (about $ 300) .
“One thing in India is to get the pricing right…we have tried to match the entry price points available for the brand globally,” Sharma added.
 Replay has been going through tough times in its European and other operations and it is eagerly seeking international markets for a lifeline . It remains to be seen if India can be that life saver market for REPLAY
This June, at DenimsandjeansVietnam, Crescent Bahuman will be showcasing “Our Ecosystem“, a documentary detailing their 25 year long quest in creating, and preserving a Green Ecosystem . It is a unique story, which depicts the remarkable transformation of marshland into South East Asia’s first vertically integrated Denim Facility. The story emphasizes the importance of circularity and explores how man, nature, and industry can indeed coexist.
The journey in Vietnam will explore 3 core strengths of CBL:
Our Love for Nature
“This is no ordinary love story. For 25 years, CBL has been at the forefront of sustainable technologies and practices. Being Green Screen certified and currently implementing the ZDHC program, CBL is steaming forward with its sustainability vision. Apart from various sustainable practices in the garmenting facilities, the Company has decided to attack the root of the product” – Crescent Bahuman
The sustainable product line is in alignment with their objective to:
-Reduce dependence on Cotton through using :
a. Hemp: Antimicrobial in nature while painting a cotton like characteristic
b. Regenerated Cellulose such as Tencel, Refibra, Modal and Viscose
c. iCollect certified PCW Fibres
– Eliminate Virgin Polyester:
With strong rumours of the EU moving towards increasing duties on items containing virgin Polyester, they utilise Repreve by Unifi which creates polyester through the recycling of PET bottles
– Conserve Water and improve reuse-ability of Indigo .
This is done by applying :
a. Zero Water Discharge techniques in collaboration with Dystar
b. Hydro free Dyeing, eliminating salt formation and increasing the lifespan of the dyestuff.
c. Quick Wash Off
d.Delivering a 40% reduction in wash cycle
2. Our Authenticity
Our Authentic collection includes:
– Reimagined Non Stretches:
a. Shadow:
Gone are the days of tinting ! Shadow marvelously exhibits natural green caste tones the more you wash it!
b. Light Weight, Ultra Soft:
Light weight, Soft, and authentic in appearance!
c. OE Blends:
Paying homage to the Open End classics, we’ve gone one step further by adding blends of Viscose and Tencel
– Authentic stretches
“The stretches have Rugged Rigid good looks with a beautiful authentic character “- Crescent Team
3. Our Flexibility
Flexible series explores the endless possibilities of stretch starting with
-Comfortably Affordable:
Lycra based products with good growth & recovery
– Superior Stretches:
In the constant quest to refine the end user’s experience, CBL is currently in discussion with Invista to develop Zero pressure fabrics which would effectively eliminate hugging through 100% recovery, 0% growth
Today’s selection of Superior stretches offers CBL’s finest 40-80% stretches
– Beyond Stretch:
 Beyond stretch fabrics offer sizing flexibility with stretches of up to 150%! 150% stretch with an authentic, open structure achieved through innovation in the weaving process.
Anubha Industries is another important company from India to join the Denimsandjeans Vietnam show. Â It is part of the Pratibha Group of companies, having a rich history of over 30 years in textiles and manufacturing.The Blue Sign certified company brings their AW20 Collection with a focus on Clean denim technologies and explains in their own words .
ICONS
“Lifetime products created with trans-seasonal appeal. We create jeans for a lifetime, because #lovedclotheslast”
Earth-care is at the heart of Anubha developments, blending sustainable cotton with natural blends of lyocell, linen and hemp. Woven into archive denim character. Authentic archive classic denim fabrics. Character-full denim that just gets better with age as per Anubha. 11 > 13oz
As by Sylvia Stults,
“So let us plant a better seed,Protect what has been given us for free.Our waters, skies, wildlife and trees.â€
ARCHIVE LITES
Forever denim lite-weight archive inspired fabrics to evoke the sentiment of much-loved classics and inspire new layering all seasons. Combining a premium aesthetic and earth-care values to create great products-for-life.
sustainable cotton / linen / hemp
As by Socrates,
“The secret of change is to focus all of your energy, not on fighting the old but on building the newâ€
365 UNIVERSAL
Unisex denim classics that reflect the iconic imagery from the past to create future classics. Combining a premium aesthetic and earth-care values to create jeans for life.Just the right balance of stretch blended with natural fibres to create the best second skin.
As by David Dundas,
“When I wake up in the morning light, I put on my jeans and I feel alrite. I put my blue jeans on. I put my old blue jeans on.â€
MODERN UTILITY
Lifewear fabrics, inspired by iconic and time-honored utility and hero items. Subtle yet essential ‘character cottons’. Premium aesthetic and earth-care values employed in the processing and production to create great products-for-life.
Street / skate / unisex / denim philosophy / lifewear
As by Robert Frost,
“Nature’s first green is gold,Her hardest hue to hold .Her early leaf’s a flower: But only so an hour.â€
As by Oriah Mountain Dreamer,
“It doesn’t interest me how old you are. I want to know if you will risk looking like a fool For love, for your dream For the Adventure of Being Aliveâ€
INDIGO TRAVEL
Global ecletic handloom character fabrics for unique easy-wear styling. Anubha offers bespoke fabric development and global indigo inspiration. Premium aesthetic and earth-care values employed in the processing and production to create great products-for-life.
Soft / loose / drapey / colour rich
As by Ibn Battuta,
“Travelling.It leaves you speechless.Then it turns you into a storyteller.â€
Kilim denim is one of the well known denim mills from Turkey. Founded by Mehmet Kilimci , in 1979 they bought Kartaltepe Textiles. It has been in the industry for over 3 decades by keeping up with the transformation of denim over time but also remaining true to its essence. In 1986, Mehmet Kilimci replaced the old systems with a manila system, the first to be implemented in Istanbul. Featuring a capacity of 12 million meters of denim and 6 million meters of non-denim fabrics a year, Kilim denim mentions :
“We adopt the philosophy not to manufacture much but to manufacture by giving the fabric the value it deserves.â€.
In the last 7 years, Kilim has been exporting their made in Turkey fabric around the world .
Today when fashion looks for originality and respects true values, Kilim denim returns to the essence of denim and shares the knowledge and experience of its employees who witnessed the first years with its special 1986 collection. The company announced the launch of a special collection – 1986 Collection on the special occasion of completing this long Journey and they will be displaying this collection at Denimsandjeans Vietnam show on June 12-13.
Kilim Denim is excited about this launch and give details about this collection in their own words :
1986 is a collection by a company whose employees know the true origin of denim and realize those looks with today’s technology. 1986 marks the starting point of denim’s origin and since then the brand has been continuing to manufacture for 33 years with some changes. 1986 was the year when Kilim made an investment in denim manufacture with a big vision in a time when wearing blue jeans wasn’t very popular in Turkey.
FEATURES OF 1986 COLLECTION
When the comfort of stretch is combined with denim’s character, it turns out a variety of fabrics which can easily be preferred by both sexes. As men’s and women’s five-pocket pants and denim jacket patterns become similar, fabric looks are no longer classified in these categories. Made with dual-core yarns between 7.5-10.5 ounces, the fabrics of the GenderFree collection cater to both men and women with various colors and looks. The Ageless collection was designed to cater to both sexes with 9.5-14 ounces rigid and comfort stretch looks.Stretch fabrics with high elasticity are no longer just for women. Men are no longer afraid of tight jeans or jackets.
Kilim denim’s color-coated, overdyed fabrics with special finishes, found only in its ColorCode collection.
SUSTAINABILITY EFFORTS AND THE COLLECTION
Kilim says that all the products made for the presentation were made with biodegradable accessories, washed without water or chemicals, and made with a sustainable approach without compromising the denim look.
CACTUS fabrics which decreases use of water by 93% thanks to advanced processes.
Hydro Free project which comprises indigo-dyed fabrics with zero hydrosulphite.
Certified fabrics made with yarns recycled from cotton and polyester yarns and post-consumer products.
Sustainability efforts become visible with denim in the Re-Create collection, and with gaberdine fabrics in the Kilim white collection.
Fabrics made with natural fibers such as organic, BCI cotton and Tencel.
KILIM AT THE DENIMSANDJEANS VIETNAM
Kilim is going to showcase its latest collection (booth no. 34) at the 4th edition of Denimsandjeans Vietnam which is scheduled for June 12-13 at Riverside Palace, Ho Chi Minh City, Vietnam. They To visit, buyers can register online at www.vmshow.denimsandjeans.com. For further information, drop an email at info@denimsandjeans.com
The fourth edition of Denimsandjeans Vietnam will bring the industry leader in crystals – Swaroski- showcasing their latest offerings for the denim fashionistas . They will introduce their new season crystal innovations – THE POWER OF EMOTIONSÂ
The mood for Spring/Summer 2020 is reflected in four new trends which the company describes in their own words :
The Serenity of Being evokes a sense of stillness, reflecting the desire to “be in the moment†to offset the effects of isolation and information overload;
The Joy of Expression captures Gen Z’s desire for “Instagrammable†disco-glam wardrobe statements;
The Surprise of the Unexpected fuses athleisure wear with a new sartorial luxury, blending street looks with classic style;
and the “anything goes†attitude of The Excitement of Creativity is seen in the rejection of normcore in favor of creative, exuberant and multilayered designs.
Spring/Summer 2020 Innovations
Capturing all the youthful joy of the Insta-generation, nothing says it’s time to shine more than Swarovski’s new Kaleidoscope Fancy Stones family. Thanks to Rivoli faceting on the reverse and large facets on the front, these triangular, hexagon and square crystals showcase a radiant and totally new rainbow-like optic. Ideal for jewelry and accessories, the user-friendly glue-in setting option will be very popular with the DIY community. Also new this season is the gently expressive, gemstone-inspired, 50-facet Princess Cut Pendant.
Ideal for hand-application techniques such as beading and wire working, as well as sewing, this easy, time- and cost-saving product works beautifully for jewelry and DIY, apparel and accessories. And because it is unfoiled, it makes for stunning standalone, open-back pieces that have an elegant, fine-jewelry look.
In an industry first, the Crystal Electric LacquerPROfamily’s six new lacquered effects bring a burst of neon brightness to the Swarovski palette. Made with UV pigments that glow under light, their sparkling pops of color add excitement to sport-inspired casualwear, as well as answering the demand in the dance sport segment for intensely colorful crystals.
Spike Flat Backs & Sew on Stones defy convention with their boldly rebellious “anything goes†attitude. Perfect for sewing, setting, gluing and using with Ceralun, these premium-looking spikes come in two shapes, with two sizes for the Sew-on Stones and three sizes for the Flat Backs—just right for mixing and matching across a spectrum of creative designs, especially footwear and accessories.
About Swarovski
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity.
Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 2,800 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.6 billion euros in 2016.
Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2016, the Group generated revenue of about 3.37 billion euros and employed more than 32,000 people.
A responsible relationship with people and the planet is an integral part of Swarovski’s heritage. The global Swarovski Waterschool education program has reached 461,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote wellbeing, and conserve natural resources to achieve positive social impact.
The US Denim presents its Autumn-Winter 2020-21 DENIM PUZZLE collection at the Denimsandjeans Vietnam show on June 12 and 13. Featuring several distinctive denims for specific interests along with new examples of the spirit of jeans – innovation in hard-working comfort. As per the company, the booth and collection also demonstrate connections among major aspects of denim fashion. We reproduce US Denim’s description of their latest collection to be displayed at Denimsandjeans show in their own words :
Authentic Appeal
True jeans respect from iconic denim looks, modern comforts and greater sustainability. When more customers are buying the jeans their parents – and grandparents – would have loved, bring the best of the past to a better future:
Rigid options with bolder indigo textures and brighter twill line.
TrophyFlex styles 1970s color and texture with 2020s comfort, shape and slub possibilities.
HeritEdge original style from legacy selvedge looms adapted to the advantages of new yarns and alternative or recycled fibers.
GreenSteps
to sustainability
More sustainable fibers, dyes and washes.
Archroma’s aniline-free indigo dyeing that’s more friendly to aquatic life and humans.
Alternative natural fibers, and beyond BCI to organic.
Recycled – plastic blends, or including PCW and PIW cotton in almost any fabric.
Magma+
deeper, richer color
Indigo or sulfur enhanced with lavish shade depth and subtle variation with coating layers saving dye dips while preserving natural feel, allowing more richness to emerge with washdowns, and giving designers new laser-etching advantages.
Dulcet
songs of softness
Combining everything that makes jeans gentle. The softest sustainable alternative plant fiber, blended with cotton for breath ability, and spun, woven and finished to enhance the natural, long-lasting caress.
FlexDomme
hyper freedom
US Denim says that FlexDomme category includes the most demanded fashion hyperstretch ideas, united for amazing flex, excellent recovery, better shrinkage and superb low growth.
US Denim has headquarters and mills in the Lahore area and is one of the most reputed denim companies globally. It has regional sales offices located in New York & Istanbul.
 Indigo is among the oldest dyes to be used for textile dyeing and printing. Many Asian countries, such as India, China, and Japan, have used indigo as a dye for centuries. The application of Indigo has been mainly targeted towards textiles and apparel and related products in all these centuries. It has never been tried to give a very broad , cross industry perspective to this wonderful , most unique dye in this world. However, the Indigo Museum conceptualized by CMD of Arvind Group Mr Sanjay Lalbhai changes all that. His vision of extending the vocabulary of indigo to diverse materials including but not limited to cement, brick, steel to wood, sandstone, black ash, VHS tapes and much more has been successfully executed by creative head Vipul Mahadevia in a very short period of about an year . Eminent artists and artisans from across the world have collaborated with Mr. Lalbhai and his team to co-create stunning installations and contemporary art works . Also check out his interview with us here.
Indigo Museum – Artistic Alchemy
This exhibition, currently installed at the spacious and old world Kasturbhai Lalbhai museum, encompasses stellar examples of the magic that can emerge out of a creative confluence of minds. On view are weaves, furniture, paintings, sculptures and installations, all of which use Indigo to fascinating effect. The sheer range of mediums – wood, steel, aluminum, marble, stone, ceramics, rubber, canvas, and paper – that further the transformative qualities of Indigo is fascinating.
Internationally recognized contemporary Indian artists such as Nalini Malani, Alwar Balasubramaniam, Manish Nai, Umang Hutheesing, Meesha Holey, Vyom Mehta, Gregor Hilderbrandt , multidisciplinary artist and designer Aboubakar Fofana from Mali, are among several artists who have been commissioned to explore Indigo as a medium. Beautiful craft by artisans from Gujarat, the minimalist explorations of young artists who work with paper, and stunning fabrics by skilled dyers, are all displayed side by side in the many rooms of the family’s erstwhile home, which is now a museum.
Commenting on the selection of artists and artisans, Mr. Lalbhai says,
“Our intention is to highlight the immense potential of Indigo and display a range of possibilities for an Indigo lifestyle. This precursor exhibition offers an immersive experience. I feel privileged to have co-created these works along with the creators themselves. Some of the artists have never worked with Indigo before, and, I believe, this will create an ecosystem that promotes creativity, art and put India on the global map.â€
Creative head Vipul Mahadevia says,
We brought together a vast array of artists from diverse fields to enable them experiment and give their own interpretation to natural indigo. It has been a wonderful experience to how see how each artist translated their understanding of the dye into a unique art piece in a very short period of time.
We list here some of the artists who created art pieces for the Indigo Museum. Some of the artists are covered in this article and others will be in the following articles.Â
ABOUBAKAR FOFANA
BIOGRAPHY
Born in 1967, Aboubakar Fofana was born in West Africa but spent many years living and working in France. His atelier is in Bamako, Mali, where he and his small team of trained artisans produce unique modern textiles using 100% natural processes and ancient indigenous techniques. As a child in West Africa, Aboubakar Fofana was told about green leaves that made blue colours. Years later, already a successful calligrapher, artist and graphic designer living in France, he remembered this story, and started on a long journey to understand indigo and his African heritage. The technique of fermented indigo dyeing using whole indigo leaves had already disappeared from West Africa and was replaced by synthetic dyes by the time Fofana first heard about it. He pieced together the technique by reading and asking, and by trial and error. It took many years to understand the process and even more time to master this difficult but unmatchable method of dyeing, and he is still learning. His work reflects the living materials he uses, harnessing their cycles of birth, life and decay, and the seasonal rhythms of nature. He uses fine natural fabrics to take up these colours, with a preference for the luxurious organic Malian cotton, hand spun and hand-woven, that many of his pieces are made from. Fofana is dedicated to preserving this tradition of fermented indigo dyeing, along with other West African textile techniques and indigenous materials.
Born in 1991, Bhagyashree Suthar was brought up in Jodhpur, Rajasthan in a family of furniture makers. She moved to Vadodara, Gujarat to attain her bachelor’s and master’s degree in Fine Art from the reputed Maharaja Sayajirao University. She won a gold for master’s in visual arts in 2016. Her first solo exhibition was ‘Fractal Future’ at Akara Art Gallery. She has showcased her work at India Art Fair 2017 & 2018 and will showcasing in 2019 as well with a solo focus booth. She currently lives and works in Vadodara and is represented by Akara Art, Mumbai.
ABOUT THE WORK
Informed by the Roman and Gothic construction, my practice is heavily influenced by architecture and geometric patterns in nature which pose as a reflection of myself. Through my works, I lay out a Utopian fantastical world. I take reference from British Iraqi architect, Zaha Hadid’s fluid designs as well as fractal geometry based on symmetrical patterns found in nature and Fibonacci geometry (a ratio that is aesthetically pleasing, found in the spiral patterns of plants). My practice so far, has revolved around using beeswax as a medium to create sculptures and wax painting. Along with this, I create pen & ink drawings on Rajasthani Paper. I attempt to portray futuristic architecture by incising the surface with a variety of tools and making designs by adding or removing certain forms of wax.
Born in 1964, in Gujarat, India, she holds a M.A. in painting from both the Royal College of Art in London (1991-93) and the M.S. University in Baroda (1983-1990). She was one of the founding members of Khoj International Artists Workshop. Parekh is one of the few artists working in India today who continues to explore an exclusively abstract language. It could be said that her works are indebted to the ethereal abstractions of Gaitonde and the geometric craftsman ship of Nasreen Mohammedi (who was one of her teachers in Baroda), as well as the more gestural ink drawings of Jeram Patel. She has developed an artistic practice which also pays reference to the craft and textiles traditions of her native land. The artist straddles painting, collage and drawing to create works that incorporate both the geometric and the organic. Her most recognized works are created by layering shapes cut from handmade papers into dense ï¬elds of pattern and energy, sometimes perforating the surface and adding other materials.
ABOUT THE WORK
Portrait of ‘the blue’ – My first experience of working with Indigo dye was in Japan in 2013. I was in a residency at ACAC in Aomori. The area around grew Indigo and the ancient town of Hirosaki had an old indigo dying unit from Edo period. I did visit this old workshop to see the process of preparing natural Indigo and the different techniques of tie & dye. In the pursuit of using local material in my practice, I made a work with Kanji script and Indigo dye on 5 large sheets of paper. It was fascinating to get to know the manner in which the dye would respond to paper. It took some amount of playing around to familiarize with the way the dye would get fixed and add density to the hue as I soak the paper more and more. It was also magical to see the hue of this blue once it dried. The title of that work was ‘Gratitute’.It felt really rewarding to make this work with this amazing pigment. Ever since I have been looking for another opportunity to work with Indigo. I dipped a fat round brush in the jar of SIL. Out came the brush loaded with thick dark pigment coated with dense blue-black velvety deposit. When I brought that brush in contact with a thick cotton rag paper, it allowed me to move and slide the brush making amazing bold marks. Another jar of BIP contained a sticky and slimy dark blue. It responded well when I sprayed water after painting with it. The jar with LIP gave me a tone of lighter blue and was easy to let it flow with water. NIP gave a textured surface and CIP was grainy and dark.The work started with big heavy notes and soon started getting small movements and variations. The surface was built with shades of the pigment with surprises as it bleeds with the water. It is active with the web of patterns in places and also silent in parts. Each of the 5 pieces speaks about ‘this amazing blue’.
Nalini Malani was born in 1946 in Karachi, Pakistan (Undivided India), as the only child of lawyer Jairam Malani and gymnastics teacher Satni Advani. A few months later the Partition of India occurred, which saw her family find refuge in Calcutta before moving to Bombay. A forced exile that would mark her family and later her practice as an artist. Over her lifetime Malani has received various awards, including an Honorary Doctorate in Fine Arts from the San Francisco Art Institute (2010), the Fukuoka Arts and Culture Prize (2013), the St Moritz Art Masters Lifetime Achievement Award (2014), and the Asian Art Game Changers Award (2016). Malani still speaks about Bombay and not Mumbai, for various cultural reasons. This is why the old name is still being used in her publications.
ABOUT THE WORK
“The triptych, The Teller of Tales ……the fragility of life. For this I placed the female protagonist, the storyteller, in the lower part of the right panel, from where words spark from her hands all over the painting in different shapes and forms. This is a narrative that works on three levels – from the 19th century Bengal peasant liberation movement, to the quote from the German female philosopher and political theorist Hanna Arendt who speaks of the continuation of life. And finally, to the philosophical note of the Polish female poet Wislawa Szymborska, where in our improvised faulty ways we are still able to live on.
On a historical level ,The Indigo Rebellion (Neel Bidroho) starting out in the Nadia districts in Bengal in 1859; the workers attacked the Indigo factories with whatever weapons they had, joined by their women who fought with pots and pans. From there it spread in 1860 to other districts where the farmers revolted successfully, overthrowing the brutal suppression of the European Indigo planters, supported by the British Government for almost a century.
On a sociological level , Hannah Arendt’s quote:
“To be alive means to live in a world that preceded one’s own arrival and will survive one’s own departure.â€
On a philosophical / existential level , Wislawa Szymborska quotes from her poem Nothing Twice:
“…we arrive here improvised and leave without the chance to practice.â€â€œWhy do we treat the fleeting day?with so much needless fear and sorrow? It’s in its nature not to stay:Today is always gone tomorrow.â€and leave without the chance to practice.â€
NIBHA SIKANDER
BIOGRAPHY
Born 1983 in Mumbai, India, Nibha Sikander studied painting at the Maharaja Sayajirao University in Baroda and has been exhibiting actively since her graduation in 2008. While at university she received the Nasreen Mohamedi Scholarship in 2004-2005. She now lives between Bombay and Murud (Janjira), Maharashtra.
ABOUT THE WORK
My work titled “Nature construct -deconstructâ€, is set of 36 works. It is part of my ongoing series of work, which reflects the current environment that I am surrounded by. It talks about my relationship with nature in respect to birds, moths and insects, which I have been studying in detail for the last few years.Paper as a medium has many qualities -but what I love the most about it is that it can be stiff when required and flexible when needed. This particular project fascinated me because I got to use indigo dyed paper which challenged me to find depth within this singular palette. One colour which gives you so many shades as opposed to using different colours.
KAVIN MEHTA
BIOGRAPHY
Born in 1994, in Ahmedabad, India, Kavin studied Industrial Design at University of Hertfordshire, Class of 2015. He is an Industrial Designer who practices in various fields of Design, Art and Material exploration. He works with a variety of Natural materials, interdisciplinary techniques and unique methodology at his studio and workshop based in Ahmedabad, Gujarat.
ABOUT THE WORK
The concept behind his works revolves around the nature of indigo and the possibilities it possesses in amalgamation with other natural materials like stones.
Soorty – the reputed denim manufacturer from Pakistan will display their latest updated AW20-21 collection at the upcoming Denimsandjeans Vietnam Show to be held on June 12-13 at HCMC. The collection offers a wide range that targets different lifestyles, consumer tribes, and realities. The collections is inspired by nature ;Â paying respect to all its aspects.
The main inspiration for AW20/21 is about the realization of the problems existing; in a constructive way because a solution can only be defined when the problem is clearly identified. They bring together the practical and the stylish, the responsibly manufactured and the technology to offer a WORLD OF DENIM, DESIGNED FOR LIFE.
Let’s take a quick tour of what they are going to reveal at the show – in their own words .
NOSTALGIA
These are the pieces you collect now as in the future they will become the new vintage.
Re-interpretations of familiar heroes.
The core denim ranges which were elevated from neo rustic character constructions.
Extreme twills, heavier fabrics, selvedge and nostalgic details coming together. Handwork, artisanship, quilt, heritage is quite strong.
Nostalgia is one of the containers with subconcepts.
inky darks: dark indigo shades that make the most beautiful canvas for the slouchy looks, beautiful raws, and the engineered compositions.
Rust dust, the re-interpretation of familiar heroes and the hand worked heritage items
And also non- denim that offers a selection of whites and ecrus that all deliver the same premium feeling. The winter whites is an in thing and we are offering a wide selection of twills, weights, compositions, and constructions here.
C2C
Conscious consumerism is continuing to grow as the millennials and Gen Z continues basing their buying decisions on the brand reputation in this age of information. A new spirit of rebellion based on the consciousness that celebrates freedom, self-expression, happiness, and wellness. Soorty has launched C2C GOLD CERTIFIED TM denim fabric line last season, offering a wide range of fabrics from light to heavyweight in a variety of constructions. Being dedicated to the beauty of the C2C concept, they are building on to this precious line and will be expanding it with even more options in the upcoming seasons.
Re-wild
Circular Economy
Transparency
Positive Impact
Neutral Blue and Clean Blue are newest additions to the C2C family which they are launching and they claim it to be the world’s first clean liquid indigo to make the aniline free denim. Cradle to Cradle design system for developing sustainable products based on a circular economy, improves the way of MAKE, USE & RE-USE of things.
KISS ROLL
For the consumer group looking for everyday basics with a twist of technology or a fine-tuning touch. Looking effortlessly chick, as if it wasn’t tried hard at all, but looks perfect in the end.
Everyday essentials
Daily wear
Simplicity
with a twist of technology, coatings, crispy weaves or styling.It has been divided under two main concepts;
Fashion Shades is where to find the majority of the basics; retro inspired midshades, a good focus on rigid, soft hand feel and an upsized fashion unisex. Wide range of fabric weights and fabrics that take effect quite easily.
Utility on the other hand is where we see more coatings, crispy touches, unisex silhouettes and statement wear. Upsized items, big pockets, dense surfaces.
HIGH ENERGY
Performance properties and innovation are the key. Sportswear and classic tailoring get more and more involved each day. The pace of technological advancement has created a world where uncommon alliances are enhanced with the digital world.
Sartorial touches fused in with traditional sportswear silhouettes.
A love affair between sportswear and classic tailoring
Performance
Athleisure
Discovering materials and manufacturing methods to innovate, engineering to distrust
To check out collection of Soorty at Denimsandjeans Vietnam , register hereÂ