Denim Brands-Indian

Wrangler(VF Corp) India is launching a new sub-brand 'Wrangler Girl' .This brand shall be specificially targetted at young women. Wrangler has mainly been a male focused brand, though internationally they also have a brand for middle…

The premium denim brands in India are launching niche campaigns to push their them deeper into Indian psyche. WHY? : Obvious answer is more sales. But the need for various campaigns has also been accentuated by the fact that various…

'Business Casuals' approach in many offices in India is pushing the demand for premium jeanswear in India. Many companies are relaxing the norms of wearing Jeanswear into office (even in weekdays) provided they are 'Clean' While media…

Indus clothing - the Rs 40 crore apparel company which markets the Lee Cooper brand in India - launched the Rifle Jeans in India after entering into licensing agreement with the company. Indus clothing will be opening about 60 exclusive…