Denim Collections -Indian

'Business Casuals' approach in many offices in India is pushing the demand for premium jeanswear in India. Many companies are relaxing the norms of wearing Jeanswear into office (even in weekdays) provided they are 'Clean' While media…

VF Corp., through its JV VF-Arvind Brands,wants to be a major player in the value jeans segment in India through its value brands like Hero and Riders . To this end, it is aiming to tie up with the various important retailers in India…

Feelings and Moods of 1968 seems to be the theme on which the S/S'07 Jeans collection of Lee Cooper is based. Lee Cooper’s has drawn inspiration from its own archive of ’68 apart from the fashions,culture and music of that time. The…

The Raymond group of India has entered into a JV with the Grotto S.p.A Group of Italy, to launch their GAS brand of Jeans in India. GAS is already a well established brand of Jeans with prescence in over 50 countries . It makes sense…

Its good to know that more and more industries/companies are realising the power of the 'New Media' for marketing their products. Whereas, in countries like US , e-commerce is almost considered a must by most of the retailers, in India,…

VF Arvind brand - the JV between Arvind and VF (the USD 7 billion apparel giant) seems to be strenthening with new brands from the VF stable being added . In India, VF Arvind brands has Lee and Wrangler under premium; Kipling, Nautica as…

Madura Garments of the AV Birla Group is withdrawing its - Mid to Premium priced - Jeans brand SF Jeans from the market. This brand , despite a fast growing Denim market in India , clocked only about Rs 20 Crore(USD4.5 million approx.) in…

Flying Machine, the jeans brand from Arvind Brands, is set to take off again in a new avatar, after a long gap. Flying machine shall be sporting a new logo. It remains to be seen what Arvind has learnt from its past debacles in making this…