Category: Denim Brands – Int’l

  • Saint Laurent SS17 Collection

    Saint Laurent SS17 Collection

    The Illustrious French Fashion House founded by Mr Yves Saint Laurent in 1961 still retains its inimitable French irreverence and sleek style and it looks very apparent in their newly launched SS’17 collection. The collection is a perfect blend of Vintage fashion and Modern Mashup styling using external elements. It has Vintage jacket in two washes with patches at their back. The collection includes White Stonewashed,Blue Bleached,Skinny as well as Stretched denim and all the articles have been made either in Japan or in Italy and are upwards of  Euro 390 . The collection is available at the official website of Saint Laurent. Below are some of our picks from the collection :

    SHARK JEAN JACKET IN DIRTY MEDIUM BLUE VINTAGE DENIM

    With”Sweet Dreams” shark patch at back,worn collar,front flap pockets and two waistband tabs , this denim jacket is made in Japan and engraved with 6 button closures and is 100% cotton.

    Saint Laurent SS17 | DenimsandjeansSaint Laurent SS17 | Denimsandjeans

    JEAN JACKET IN MEDIUM BLUE BLEACHED DENIM

    Signature Saint Laurent Jean Jacket With”Sweet Dreams” shark patch at back,holes,repaired rips,front flap pockets and two waistband tabs. This denim jacket is made in Japan.

    Saint Laurent SS17 | DenimsandjeansSaint Laurent SS17 | Denimsandjeans

    REPAIRED WESTERN SHIRT IN MEDIUM BLUE BLEACHED DENIM

    Long Sleeve Western Denim Shirt with repaired rips,worn edges,front and back yokes and western stitched flap chest pockets. This Made in Japan denim shirt is also surprisingly  100 % cotton having snap front closure and 3 snaps at cuff.

    Saint Laurent SS17 | Denimsandjeans

    ORIGINAL LOW WAISTED STUDDED LEATHER PATCH SKINNY JEAN IN RAW BLACK STRETCH DENIM

    Signature Saint Laurent 5 Pocket Skinny Jean with studded leather patches inlaid beneath knee rips and zip fly.  This stretch jeans is made in Italy.Saint Laurent SS17 | DenimsandjeansSaint Laurent SS17 | DenimsandjeansSaint Laurent SS17 | Denimsandjeans

    ORIGINAL LOW WAISTED SKINNY JEAN IN LIGHTLY USED BLACK STRETCH DENIM

    Signature saint laurent 5 pocket skinny jeans with light whiskering , fading at knees and seat and zip fly .

    Saint Laurent SS17 | DenimsandjeansSaint Laurent SS17 | DenimsandjeansSaint Laurent SS17 | Denimsandjeans

    ORIGINAL LOW WAISTED SKINNY JEAN IN WHITE STONEWASH STRETCH DENIM

    Signature Saint Laurent 5 Pocket Skinny Jean with Zip Fly , cotton and 2 % Elastane.

    Saint Laurent SS17 | DenimsandjeansSaint Laurent SS17 | Denimsandjeans

    LEATHER PATCH DESTROYED SKINNY JEAN IN MEDIUM VINTAGE BLUE 50’S DENIM

    Signature Saint Laurent 5 Pocket Skinny Jean with studded leather patches inlaid rips ,repaired rips at upper legs,frayed hem and Zip Fly composes of 98 % cotton and 2 % Polyurethane.

    Saint Laurent SS17 | DenimsandjeansSaint Laurent SS17 | DenimsandjeansSaint Laurent SS17 | Denimsandjeans

    ORIGINAL LOW WAISTED REPAIRED SKINNY JEAN IN VINTAGE DIRTY BLUE 50’S DENIM

    Signature Saint Laurent 5 Pocket Skinny Jean with rips at knees and back pocket,repaired rips at upper legs and back pocket and Zip Fly is again made of 98 % cotton and 2 % Polyurethane.

    Saint Laurent SS17 | DenimsandjeansSaint Laurent SS17 | DenimsandjeansSaint Laurent SS17 | Denimsandjeans

    About Saint Laurent

    Yves Saint Laurent YSL , also known as Saint Laurent Paris is a French luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. Founded in 1961 it has been considered one of the world’s most prominent fashion houses and known for its modern and iconic pieces, such as its tuxedo jackets for women. Today Saint Laurent Paris markets a broad range of women’s and men’s ready-to-wear products, leather goods, shoes, and jewellery. Yves Saint Laurent Beauté also has a notable presence in the luxury beauty market, although this is run independently through L’Oreal Paris that licenses the name.

     


     

  • Exclusive Gucci Denim Jacket For Their SS17 Campaign

    Exclusive Gucci Denim Jacket For Their SS17 Campaign

    The luxury brand recently unveiled its limited edition of denim jacket collection for Dover Street Market(DSM) which is going to release worldwide on January 14,2017 with a wallet emptying  price of  approx. USD 3,300 . The DSM-exclusive collection consists of a stonewashed denim jacket which has embroideries of dogs and bees and features a red Gucci brand tag to differentiate the pieces from their originals from the ’70s. The denim jacket is richly embellished with needlepoint florals and cats and dogs. The   appliqués  are applied by hand, a process that takes hours to complete. The textured fabric has a heavyweight and soft feel that is obtained from a stone washing treatment. The jeans is made in Italy.. The jacket caters to the ever growing DENIM MASHUP theme which is witnessing a revival from the 90s. Though the price is EXHORBITANT and without the Gucci label probably would not get 10% of this price, it is a good trend direction for many brands downstream for the fashion legup !

    Gucci DSM | DenimsandjeansGucci DSM | DenimsandjeansGucci DSM | DenimsandjeansGucci DSM | Denimsandjeans

     

    Below is the campaign video officially launched by Gucci :

    Gucci DSM | Denimsandjeans

     


     

  • Touch By Replay

    Touch By Replay

    With its simple innovation , REPLAY ,an Italian denim label has recently launched its new collection and called it TOUCH. TOUCH is a brand new jean for women which the brand feels is a perfect blend of smooth factor and a rich, attractive fabric. The jeans use a patented RECALL system   to abolish creases in the knees and bottom .The fabric, the company says, guarantees both side smoothness and stretch for the consumers. It has been designed to enhance all that is sensual in the female figure. Made with fine, ultra-soft fabric, it feels smooth and sensual to the touch.

    A closer look reveals a fabric that is made up with very fine count slub yarns , tightly woven and of course given a special finishing treatment to enable the fabric to remain crease free. The growth in the fabric seems limited if one were to look closely at the pocket of the washed jeans .

    The main colours are INDIGO in dark blue, medium blue with whiskers, medium light blue with hand brushing bleach and super bleach; BLACK in dark black, medium grey and super light grey and WHITE.

    Replay | DenimsandjeansReplay | Denimsandjeans

     

    Replay | DenimsandjeansReplay | Denimsandjeans

    Replay | DenimsandjeansReplay | DenimsandjeansReplay | DenimsandjeansReplay | DenimsandjeansReplay | DenimsandjeansReplay | DenimsandjeansReplay | DenimsandjeansReplay | DenimsandjeansReplay | DenimsandjeansReplay | DenimsandjeansWA640_000_81047T1_001_8_zReplay | DenimsandjeansReplay | DenimsandjeansReplay | DenimsandjeansReplay | DenimsandjeansReplay | DenimsandjeansReplay | Denimsandjeans

    And the promotion using three super model is HOT !

    Replay Touch Jeans

     

    About REPLAY

    Founded in 1981 REPLAY is the Italian denim and smart casual wear brand that brings all over the world its authentic and contemporary style. The company’s mission has always been to excel in its innovative style, characteristic Italian design and superior quality of its products. The skill and expertise gained in the production of denim, in particular, is a special, unique asset to the Group.

    Street- Style

  • Levi’s Collaborates With Undercover On 50th Anniversary Of Its Trucker Jacket

    Levi’s Collaborates With Undercover On 50th Anniversary Of Its Trucker Jacket

    Adding to the list of its new collaborations ,The Levi’s is now going to collaborate with UNDERCOVER on the eve of  its 50th anniversary in 2017 for a limited collection to ring in the golden achievement. The Trucker Jacket is one of the classical apparel innovation in terms of style and this collaboration is going to add more value to this classical jacket. Jackets will be available in both light and dark washes. Type III style of  jacket comes equipped with wool panels, while the Mid Coat features additional pockets and the Type I  style makes use of UNDERCOVER’s text-heavy graphics including patches . The Jacket will be available for purchase from December 1 to December 11 at THE PARK・ING GINZA ,Tokyo ,Japan .

    Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans Levis Undercover | Denimsandjeans


    Save the Dates of our Upcoming International Denim Exhibition – Bangladesh & Vietnam

    Denim Mashup | Street Style

  • The Runway Collection | Paris Resort 2017

    The Runway Collection | Paris Resort 2017

    From the Resort 2017 collection, we bring some haute couture denim looks for 2017  from some  premium labels who include designer denim in their stables including names like Stell McCartney , Tommy Hilfiger,  Dsquared 2 , Off White, Faith Connexion etc!

    Stella McCartney

    Resort 2017 | Stella McCartney | Denimsandjeans

    Resort 2017 | Stella McCartney | Denimsandjeans

    Resort 2017 | Stella McCartney | Denimsandjeans

    Resort 2017 | Stella McCartney | Denimsandjeans

    Resort 2017 | Stella McCartney | Denimsandjeans

    Resort 2017 | Stella McCartney | Denimsandjeans

    Resort 2017 | Stella McCartney | Denimsandjeans

    Tommy Hilfiger

    Resort 2017 | Tommy Hilfiger | Denimsandjeans

    Resort 2017 | Tommy Hilfiger | Denimsandjeans

    Resort 2017 | Tommy Hilfiger | Denimsandjeans

    Resort 2017 | Tommy Hilfiger | Denimsandjeans

    Resort 2017 | Tommy Hilfiger | Denimsandjeans

    Resort 2017 | Tommy Hilfiger | Denimsandjeans

    Dsquared2

    Resort 2017 | Dsquared2 | Denimsandjeans

    Resort 2017 | Dsquared2 | Denimsandjeans

    Resort 2017 | Dsquared2 | Denimsandjeans

    Resort 2017 | Dsquared2 | Denimsandjeans

    Resort 2017 | Dsquared2 | Denimsandjeans

    Resort 2017 | Dsquared2 | Denimsandjeans

    Resort 2017 | Dsquared2 | Denimsandjeans

     

    Off White

    Resort 2017 | Off White | Denimsandjeans

    Resort 2017 | Off White | Denimsandjeans

    Resort 2017 | Off White | Denimsandjeans

    Resort 2017 | Off White | Denimsandjeans

    Resort 2017 | Off White | Denimsandjeans

    Resort 2017 | Off White | Denimsandjeans

    Faith Connexion

    Resort 2017 | Faith Connexion | Denimsandjeans

    Resort 2017 | Faith Connexion | Denimsandjeans

    Resort 2017 | Faith Connexion | Denimsandjeans

    Resort 2017 | Faith Connexion | Denimsandjeans

    Resort 2017 | Faith Connexion | Denimsandjeans

    Resort 2017 | Faith Connexion | Denimsandjeans

    Image credits : Vogue.com

  • Distressed Denim With Greek Mythology By Carlton Yaito

    Distressed Denim With Greek Mythology By Carlton Yaito

    26 year old designer Carlton Yaito  made this possible with his skill of combining fashion with art. Inspired by Greek Mythology characters, he used many of these characters of Greek Mythology on  distressed denims to come out with an Artful Denim . They are not just a clothing line, but the pieces are moving works of art to create masterpieces from denim. The collection is available in Green ,blue and lime wash . Here are some pieces from the collection.

    1) Beauty of Hell Jacket and Xandt :

    Two Pocket Style with Button Closure having Hand Drawn Image and Distressed Detailing. 100% cotton .

    Carlton Yaito | DenimsandjeansCarlton Yaito | DenimsandjeansCarlton Yaito | DenimsandjeansCarlton Yaito | Denimsandjeans

     Carlton Yaito | DenimsandjeansCarlton Yaito | Denimsandjeans

    2) Passage of Time Jacket :

    Four Pocket Style with Button Closure having Hand Drawn Image and Distressed Detailing. 100% Cotton ..

    Carlton Yaito | DenimsandjeansCarlton Yaito | DenimsandjeansCarlton Yaito | Denimsandjeans

    3) Polyxenia Denim Jacket :

    Crop Style with Extended Sleeve and having Two Pocket Style with Button Closure. With Hand Drawn Image and Distressed Detailing, this 100 % cotton.

    Carlton Yaito | DenimsandjeansCarlton Yaito | Denimsandjeans

    4)Achilles Denim Jacket :

    Four Pocket Style with Button Closure having Hand Drawn Image and Distressed Detailing. 100% cotton and it is available in Yellow Wash.

    5455

    4)Native Denim Jacket:

      Four Pocket Style with Button Closure having Hand Drawn Image and Distressed Detailing . 100 % cotton .

    Carlton Yaito | DenimsandjeansCarlton Yaito | Denimsandjeans

     Carlton Yaito | DenimsandjeansCarlton Yaito | Denimsandjeans

    5)David Denim Jacket :

    One Pocket Style with Button Closure having Hand Drawn Image and Distressed Detailing. 100% cotton.

    Carlton Yaito | DenimsandjeansCarlton Yaito | Denimsandjeans

     


    The early summers going to be a great opportunity for sourcing and meeting all the global denim experts under one roof . Please block the dates of our Bangladesh & Vietnam Edition . The Bangladesh Edition will held on March 1-2 and The Vietnam Edition will be on June 7-8 . To get the invites , please register here.

    Denim Mashup | Street Style Denim

  • Levi’s Made & Crafted Collaborates with Virgil Abloh of Off White

    Levi’s Made & Crafted Collaborates with Virgil Abloh of Off White

    Recent collaboration of Levi’s Made & Crafted with Off White’s Virgil Abloh created a fine collection of   shearling trucker, a splice trucker in white and yellow, a bomber jacket, a staff coat, an insect skinny jean again in both white or yellow, a boyfriend jean in white or yellow, an oversized jean, and a flare jean which offer a  very cool blend of past nostalgia and contemporary styles. The juxtaposition of white bleached fabric without any transition to the salt and pepper denim look is jarring initially and it takes few moments to sink in !

    This coalition between both enabled them to combine  their individual specializations . Levi’s® Made & Crafted™ has a rich brand history and known for its classic as well as contemporary approach .Virgil Abloh’s OFF-WHITE believes in fusing subculture with art, creating new forms of fashion.

    The Levi’s Made & Crafted x OFF-WHITE jeans have a very special tab too. It’s double sided. One side has Levi’s written on it, the other side has the OFF-WHITE stripes.  Need to flip the tab to see both.

    These items aren’t the most pocket friendly and will make it lighter from $691 to upwards of $1,679.

    Levi's Off White | Denimsandjeans

     

    Levi's Off White | DenimsandjeansLevi's Off White | DenimsandjeansLevi's Off White | DenimsandjeansLevi's Off White | DenimsandjeansLevi's Off White | DenimsandjeansLevi's Off White | DenimsandjeansLevi's Off White | DenimsandjeansLevi's Off White | DenimsandjeansLevi's Off White | DenimsandjeansLevi's Off White | DenimsandjeansLevi's Off White | DenimsandjeansLevi's Off White | DenimsandjeansLevi's Off White | DenimsandjeansLevi's Off White | Denimsandjeans

    Levi's Off White | Denimsandjeans

     


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    Tan Tec Leather Labels

  • Resort 2017 | Givenchy Denim Looks

    Resort 2017 | Givenchy Denim Looks

    For the Resort 2017 , Givenchy prefers, like before,  to have black and white pics for their collection for their own reasons, but it is sometimes difficult to make out the quality of denim from these pics. However, we can still make out that most of the washes are   Retro with salt and pepper effects, bit of mashup designs with differential weight and color fabrics and leathers, heavier fabrics,  Super dark blacks  with added leather elbows and knees , cool jacquards for both tops and bottoms, and   sprinkled distresses.  On the whole the collection looks interesting.  Your take on this ?

    Resort 2017 Collection–Givenchy | DenimsandjeansResort 2017 Collection–Givenchy | DenimsandjeansResort 2017 Collection–Givenchy | DenimsandjeansResort 2017 Collection–Givenchy | DenimsandjeansResort 2017 Collection–Givenchy | DenimsandjeansResort 2017 Collection–Givenchy | DenimsandjeansResort 2017 Collection–Givenchy | DenimsandjeansResort 2017 Collection–Givenchy | DenimsandjeansResort 2017 Collection–Givenchy | DenimsandjeansResort 2017 Collection–Givenchy | DenimsandjeansResort 2017 Collection–Givenchy | DenimsandjeansResort 2017 Collection–Givenchy | DenimsandjeansResort 2017 Collection–Givenchy | DenimsandjeansResort 2017 Collection–Givenchy | DenimsandjeansResort 2017 Collection–Givenchy | Denimsandjeans

     

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  • H&M  Launch Collection Of Student Designer Hannah Jinkins

    H&M Launch Collection Of Student Designer Hannah Jinkins

    H&M has launched a multi-piece collection with 25-year-old Hannah Jinkins –a young designer who is also the  winner of its 2016 Design Award. Jinkins was selected last December by a panel of included H&M Creative Advisors . Jinkings has since been developing with H&M   to develop pieces that embrace her signature utilitarian, feminine aesthetic .The designer uses oversized pieces with open edged tailoring and drapery works . The most visible highlight of the collection are the stapled looks on sleeves , pockets etc to give that fitted silhouette to an otherwise loose and oversized appearance.

    “Jinkins, who just graduated from the Royal College of Art in London who She thinks in a totally fresh way about women’s fashion, creating pieces that have a real energy and authenticity,” says Ann-Sofie Johansson, Creative Advisor at H&M..”

    H&M has been giving awards to students of design schools for fourth year in a row and tries to use their designs for its collections encouraging the students and giving them enviable international exposure. The collection launches at hm.com the pieces , many of which use selvedge denims,  are  priced   from 29.99 to 199.99 pounds in UK.

    H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

    H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

    H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

    H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

    H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

    H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

    H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

    H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

    H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

    H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

    H&M Launches Collection by Design Award Winner Hannah Jinkins | Denimsandjeans

     

    To certain extent, these designs can also be characterised as ‘DENIM MASHUPS’ as they mashup multiple fabrics, looks and elements into one design !

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  • Trends From London Fashion Week SS–17 | Part-I

    Trends From London Fashion Week SS–17 | Part-I

    The recent London Fashion Week brought out design talent from some of the most well known designers like Marques Almeida , Faustine Steinmetz, Victoria Beckham  etc   as well as some not so well known ones. But all of them added their own unique signatures to the SS-17 Ready to wear Collections . We focus on the denim part of these collections though the rest of the collections were equally or more gorgeous !

    Marques ‘ Almeida

    Some  fashion forward jeans from the designers who made their name with denim could be seen on the runway. Included in the denim part of collection were some frayed end denim jackets and bell jeans, slip dresses , denim long boots and some extra long jeans to cover the shoes ! Marques Almeida never fail to surprise !

    The Best Denim Trends of London Fashion Week SS–17 | Marques Almeida

    The Best Denim Trends of London Fashion Week SS–17 | Marques Almeida

    Faustine Steinmetz

    Faustine Steinmetz has been known for her recycled denim in high end looks. This time she continues the saga of high fashion items using Swarovski crystals, ombre looks and combining recycled cotton and polyester. Models were, for a change, not walking but displayed the garments while reclining under low studio lights – taking away the detailed looks that people want to have on her garments.

    The Best Denim Trends of London Fashion Week SS–17 | Faustine Stenmetz

    Ashish

    The Indian designer gave a very ethnic look to this collection including denim. Denim got an ethnic makeover with detailed embroideries and embellishments. Bollywood angle also reflected in some of his pieces !

    The Best Denim Trends of London Fashion Week SS–17 | Ashish

    The Best Denim Trends of London Fashion Week SS–17 | Ashish

    The Best Denim Trends of London Fashion Week SS–17 | Ashish

    Victoria Victoria Beckham

    Relaxed looks with added elements of embroideries, inside out pockets and striped seams made the collection look laid back. The designer seems to be going for simple and wearable looks in her denim pieces.

     The Best Denim Trends of London Fashion Week SS–17 | Victoria Backham

    Mother of Pearl

    This collection marked the first time Mother of Pearl has used denim.  Elegantly used, the Mother of Pearl woman gave  the impression of a woman in charge of her own sexiness, flaunting and checking it in equal measure. 

    The Best Denim Trends of London Fashion Week SS–17 | Mother of Pearl

    Versus Versace

    Extreme distressing on bleached denim was the highlight of Versus Versace Denim looks. Created for the Bad and a Rebel girl who breaks the rule, the models wore the expression to match the denim and the typically rebel girl. 

    The Best Denim Trends of London Fashion Week SS–17 | Versus Versace

  • Belstaff

    In 1916 two descendants of President Martin Van Buren, Augusta and Adeline, refused to accept the U.S. government’s refusal to recruit women as military dispatch riders in World War I: To prove their worth, they would ride their Indian motorcycles across the nation. Leaving in July and arriving in September they crossed from Brooklyn to Los Angeles, and were detained several times along the way by local police who held them for wearing masculine clothes. Though they did not get the desired response from  military  , the Van Buren girls went on to other exploits. But their story was a great context for Belstaff designers to create jeans for the rebel women bikers ! 

    The Best Denim Trends of London Fashion Week SS–17 | Belstaff

    The Best Denim Trends of London Fashion Week SS–17 | Belstaff

  • Dsquared2 Spring/Summer 2017 Ready to Wear Milan Fashion Week

    Dsquared2 Spring/Summer 2017 Ready to Wear Milan Fashion Week

     

    Dsquared2

    Dean and Dan Caten put so much into their Dsquared  collections and the SS’17 collection is no different. Blending grunge effects with distressings, embellishments and sequins and not to forget the Swarowski’s – as is the want with many a designers today – , the prints  etc the duo brought out a high fashion look. The bleached grunge effects added to the sentiment of the design. Effectively Dean and Dan mixed a number of elements in this collection for a high fashion look we have seen with many designers. Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

    Dsquared2 S/S 2017  Milan Fashion Week denimsandjeans.comDsquared2 S/S 2017  Milan Fashion Week denimsandjeans.com

  • #WeAllCan Campaign Launched By American Eagle Outfitters

    #WeAllCan Campaign Launched By American Eagle Outfitters

     

    American Eagle Outfitters is empowering Young America this Fall with the launch of an evolutionary campaign platform, #WeAllCan, featuring a cast of diverse young talent with strong, affirmative voices and distinct, personal style. #WeAllCan celebrates the power and influence of Young American Millennials and their need to express their individuality and be heard. Featured in the groundbreaking campaign are Hailee Steinfeld, Troye Sivan, Yara Shahidi,Cody Christian, Raury, Neels Visser, Jasmine Sanders, Landon McNamara, Valentina Cytrynowicz, Michael Lockley,Juana Burga and Xiao Wen Ju. Chosen for their credibility in the realms of acting, music, modeling and social media, they all represent the empowerment and open thinking that epitomizes the Millennial generation.

    “#WeAllCan encourages Young America to follow their passion, express their individuality and pursue their unique path, providing a motivating invitation to share what they can do, be or create,” comments Chad Kessler, American Eagle Outfitters Global Brand President.

    American Eagle Outfitters collaborated with the campaign talent, encouraging each to share personal statements, including: “I Can Love Anyone,” “I Can Create My Future,” “I Can Be Heard,” “I Can Fear Nothing,” “I Can Reinvent Myself,” “I Can Change Your Mind,” “I Can Dance Weird,” “I Can Leave Your Speechless,” “I Can Make My Own Rules,” and “I Can Do Everything.” Alongside the campaign, the brand will launch a collection of t-shirts and limited edition, hand-painted denim jackets highlighting the message within the iconic American Eagle logo. The custom jackets will be limited to 100 unique pieces sold exclusively on AE.com.

    The Millennial stars bring the Fall 2016 Collection to life in imagery that captures their distinct individual characters alongside their meaningful statements. Against a stark white background, Steinfeld, Sivan and Shahidi connect with the brand’s iconic denim styles and plaid shirts. Raury, Visser and Christian each add their own interpretation to bomber jackets and printed sweaters on the streets of Brooklyn. McNamara and Sanders are fearless in oversized denim jackets and bold sweaters on the boardwalk at Coney Island.

    American Eagle Outfitters will bring this conversation to the customer, introducing additional inspiring activations and meaningful collaborations beginning with Rock The Vote, the oldest and largest nonprofit, nonpartisan organization dedicated to empowering youth to make a difference by registering and turning out young people to vote. A collection of men’s and women’s Rock The Vote t-shirts will be sold exclusively at American Eagle Outfitters stores nationwide and online with 100% of the sales going back to the nonprofit organization.

    Beginning in October, #WeAllCan will reach a global audience by launching the campaign in major international print and digital outlets. The brand will also engage with its customers and fans by encouraging consumer generated content and the sharing of positive messages of individuality and freedom of expression across all social platforms through the #WeAllCan hashtag.

     #WeAllCan Campaign | Denimsandjeans  #WeAllCan Campaign | Denimsandjeans  #WeAllCan Campaign | Denimsandjeans  #WeAllCan Campaign | Denimsandjeans  #WeAllCan Campaign | Denimsandjeans  #WeAllCan Campaign | Denimsandjeans  #WeAllCan Campaign | Denimsandjeans  #WeAllCan Campaign | Denimsandjeans

     

    About American Eagle Outfitters, Inc.
    American Eagle Outfitters, Inc. is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China, Hong Kong and the United Kingdom, and ships to 81 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at 101 international stores operated by licensees in 17 countries. For more information, please visit www.ae.com.

    Street- Style