Denimandjeans | Global Trends, News and Reports | Worldwide

Category: Denim Collections – Int’l

  • LEVI’S VINTAGE CLOTHING SPRING SUMMER 2013 – LOOKBOOK

    The Levi’s Vintage Clothing (LVC) focuses on the rediscovery of vintage Levi’s fashions from the past and presenting them as modern garments for the consumer who acutely aware of their history. Spring Summer 2013 for Levi’s Vintage Clothing focuses in on reinterpretations of fashions from two eras: the late 1800′ miner and the golden era 20th century Hot Rod enthusiast. Looking at the miner era, Levi’s sent their people into an unexplored mine in Death Valley on a scavenger hunt of sorts. The output are garments for men and women that pay tribute to the difficult and dangerous work of the time.Moving forward into Hot Rods, Levi’s Vintage Clothing looks at the sharp dressed car owners and spectators of the semi-outlaw sport. Look for cropped pants, patterned shirting, 501 jeans, zip sweatshirts and more.

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

    Levis Vintage Clothing S/S 13

     

    Levis Vintage Clothing S/S 13

    flexible fading1

  • Nudie Spring Summer ‘13 Denim Colection

    We have covered Nudie Jeans on our site a number of times. The Swedish denim brand brings out refreshing pieces in their denim collection and the Spring/ Summer ‘13 is no different.

    Nudie include a little bit of everything in their upcoming Summer 2013 collection. Japanese cotton and chambray in shirts and light chore style jackets, overdyed skinny jeans in a range of bright colours, breton tees, jersey, basic knits, dry washed denim shirts and of course all those popular jean cuts with a few additional washes. Strange colors for men can be seen in Nudie – as in many other brands !!

    Nudie Jeans Spring Summer 13 collection

    Nudie Jeans Spring Summer 13 collection

    Nudie Jeans Spring Summer 13 collection

    Nudie Jeans Spring Summer 13 collection

    Nudie Jeans Spring Summer 13 collection

    Nudie Jeans Spring Summer 13 collection

    Nudie Jeans Spring Summer 13 collection

    Nudie Jeans Spring Summer 13 collection

    Nudie Jeans Spring Summer 13 collection

    Nudie Jeans Spring Summer 13 collection

    Nudie Jeans Spring Summer 13 collection

    Nudie Jeans Spring Summer 13 collection

    Nudie Jeans Spring Summer 13 collection

    Nudie Jeans Spring Summer 13 collection

    Nudie Jeans Spring Summer 13 collection

  • Raleigh Denim Spring Summer 2013 Collection

    Designed in North Carolina, RALEIGH DENIM brings modern edge to American prep with its Spring/Summer 2013 collection. Using local materials and artisanal manufacturing methods, designers Victor and Sarah Lytvinenko are on a mission to build a premium Made in America brand. They continue to elevate the line with trim cuts, suiting separates and meticulously detailed denim.  With Cone Denim Mills right in their backyard of Raleigh, North Carolina, the couple  have access to denim from one of America’s premier mills, allowing them to create jeans themselves, by hand. Made from White Oak Cone Denim, each pair is hand signed and individually numbered.

    Providing interesting, current looks that work on the streets of Brooklyn, Paris or Raleigh, the Spring/Summer 2013 collection evolves with vivid floral prints and coral tones. Men’s denim reflects colors, color wefts, white washes (bleaches) and other non-traditional looks .

    Raleigh-SS13

    Raleigh-SS13

    Raleigh-SS13

    Raleigh-SS13

    Raleigh-SS13

    Raleigh-SS13

    Raleigh-SS13

    Raleigh-SS13

    Raleigh-SS13

    Raleigh-SS13

    Raleigh-SS13

     

    Raleigh-SS13

    Raleigh-SS13

     

    Raleigh-SS13

    Raleigh-SS13

     

    Raleigh-SS13

    Here is a presentation on Raleigh Denim..

     

  • Mavi Women’s Lookbook Spring Summer 2013

    sMavi – the famed denim brand from Turkey – released its Look Book for Spring Summer’13 and we are featuring the Women’s Collection .The collection conentrates on soft finishes with tencel, sateens and special finishes like Alchemy. Color denim takes on new looks with stylish fades.  Printed looks get even more jazzier – combining with colored light and dark backgrounds…

    Alexa / Finish 15164 Mid Gold Tencel

    Alexa / Finish 15164 Mid Gold Tencel Denim

    Alexa / Finish 14390 Mid Gold Sateen

    Alexa / Finish 14390 Mid Gold Sateen Denim

    Serena / Finish 14391 Rinse Gold Sateen

    Serena / Finish 14391 Rinse Gold Sateen Denim

    Serena / Finish 14506 Mid Gold Alchemy

    Serena / Finish 14506 Mid Gold Alchemy Denim

    Alissa / Finish 14736 Deep Reform Gold

    Alissa / Finish 14736 Deep Reform Gold Denim

    Mid Rise Jegging / Finish 14601 Rinse

    Mid Rise Jegging / Finish 14601 Rinse Denim

    Mid Rise Jegging / Finish 14601 Rinse

    Mid Rise Jegging / Finish 14601 Rinse Denim

    Ashley / Finish 11180 Indigo Gold

    Ashley / Finish 11180 Indigo Gold Denim

    Molly / Finish 12836 Dark Gold Pop

    Molly / Finish 12836 Dark Gold Pop Denim

    Molly Straight / Finish 14265 Mid Gold

    Molly Straight / Finish 14265 Mid Gold Denim

    Amy / Finish 13552 Dark Gold

    Amy / Finish 13552 Dark Gold Denim

    Serena Ankle / Finish 15575 Turquoise Fade

    Serena Ankle / Finish 15575 Turquoise Fade Denim

    Serena Ankle / Finish 15574 Orange Degraded

    Serena Ankle / Finish 15574 Orange Degraded Denim

    Serena / Finish 15555 Vintage Kensington

    Serena / Finish 15555 Vintage Kensington Denim

    Serena / Finish 14790 White

    Serena / Finish 14790 White Denim

    Serena / Finish 14787 Blurry Flower

    Serena / Finish 14787 Blurry Flower Denim

    Serena / Finish 14281 Rinse Shanti

    Serena / Finish 14281 Rinse Shanti Denim

    Serena / Finish 14890 Gray Snake

    Serena / Finish 14890 Gray Snake Denim

    Serena / Finish 13781 White Floral

    Serena / Finish 13781 White Floral Denim

    Alexa / Finish 14174 Mid Kensington

    Alexa / Finish 14174 Mid Kensington Denim

    Alexa / Finish 14281 Rinse Shanti

    Alexa / Finish 14281 Rinse Shanti Denim

    Alexa / Finish 15444 Neon Flame

    Alexa / Finish 15444 Neon Flame Denim

    Ashley / Finish 15023 Indigo Kensington

    Ashley / Finish 15023 Indigo Kensington Denim

    Bella / Finish 12077 Shaded Nolita

    Bella / Finish 12077 Shaded Nolita Denim

    Emma / Finish 13049 Ripped Nolita

    Emma / Finish 13049 Ripped Nolita Denim

    Tiara / Finish 14770 Navy Batik

    Tiara / Finish 14770 Navy Batik Denim

    Beatrix / Finish 14771 Red Batik

    Beatrix / Finish 14771 Red Batik Denim

    Beatrix / Finish 14770 Navy Batik Stretch

    Beatrix / Finish 14770 Navy Batik Stretch Denim

    Serena Ankle / Finish 15576 Water Colored Camouflage

    Serena Ankle / Finish 15576 Water Colored Camouflage Denim

    Judy / Finish 14912 Aqua Ripped Denim

    Judy / Finish 14912 Aqua Ripped Denim

    Watch the presentation here

    Mavi Women’s spring summer ’13 Denim Colection

  • Diesel Spring Summer’13 Men’s Denim Looks

    Diesel has brought chosen to expand its color denim range for men’s in the S/S’13 season. with colors like emerald green, orange, and azure blue. Diesel Color Denim 2013

    Diesel Color Denim 2013

    Diesel Color Denim 2013

    Prints :

    Also to be seen are a lot of prints – even on men’s denim – ranging from palm leaf prints to textures and checks. The palm looks were , however, created by lasers.

    Diesel Color Denim 2013

    Diesel Color Denim 2013

    Patterns and textures

    DIESEL highlights pattern and texture for pre-spring 2013, offering a range of denim surfaces with visible weave constructions. Hounds tooth , glen check and Prince of Wales references are taken from vintage suitings . Heavy abrasion further highlights fabric thicknesses and weave textures.

    Diesel spring summer 13 collection

    Diesel spring summer 13 collection

    Diesel spring summer 13 collection

    Diesel spring summer 13 collection

    Diesel spring summer 13 collection

    Diesel spring summer 13 collection

    Diesel spring summer 13 collection

    Diesel spring summer 13 collection

  • Denim Washes And Finishes By Soorty

    Pakistan is an important country when it comes to denim apparel manufacturing . It is the 4th largest exporter of jeans exporter to EU after China, Bangladesh and Turkey and is expected to get more important in EU with EU granting duty free status to Pakistan for a limited period(detailed report on this development will follow shortly). Not only a huge volume of jeans and other denim apparel  is being manufactured there, but we can see innovation in various stages of denim manufacturing . We were checking out for some interesting denim washes and  found  some  by Soorty Denim –a large manufacturer with over 1.5 million pieces of  denim jeans and apparel manufactured in a month. Some of their washes and finishes listed below are innovative and cool – specially the one with the charcoal look !.

    I.Modern Heritage

    “It is an honour which you take with you but it is the heritage you leave behind” – Branch Ricky.

    Apart from innovative fabrics and wash techniques, Soorty is  redefining the conventional denim look . Its “Modern Heritage” collection is a testament of how old techniques and conventional denim elements can be used and amalgamated into something which is modern – yet with all elements of classic denim intact.

    Napoli

    This fabric and wash is inspired by “Napoli” which has passed the test of time. Even after hard conditions and battles it has managed to keep it’s culture and values intact. Similarly, this denim is expected to remain strong and pass the test of many washes and chemical treatments.

    Napoli1

    Motorcycle World

    A good rider has balance, judgment, and a unique sense of style. If you combine the attitude of bikers with the carefree attitude of denim, the result will be Soorty’s “Motorcycle world”. No need to wear uncomfortable leather now. Get the same look and attitude with this collection. Motor Cycle World series is a collection of coated fabrics

    Brown Leather1

    Enigma –Green Cast

    enigma green cast denim

    Enhanced aging effects on a green cast fabric …

    Tire Track

    Inspired by the marks left by tires on the mud, this fabric gives a very old school feel. This is a herringbone fabric, washed with the random bleached wash.

    tire track denim

    II.Hide and Seek

    A novel wash for printed denim, in which some elements are hidden and some elements are exposed. With time, like every truth of life, all other elements will expose themselves gradually.

    Hide and Seek Denim wash

    hide and seek - soorty denim

    hide and seek - soorty denim

    III.Charcoal Finish

    In this finish we have used a unique wrapping technique for washing and then artistically hand spraying the garment, giving it a charcoal wrapped kind of look. This finish is a tribute to the 33 Chilean miners who were trapped in the mine for 69 days. They showed us that resilience and will power are the two important keys for survival.

    Charcoal Finish wash - Soorty Denim

    Charcoal Finish wash - Soorty Denim

    IV. Tea Tint  Wash

    Taking a leaf out of ancient practices, Soorty developed a wash, in which garment was tinted with the dye derived from tea. This is a very sustainable and soothing kind of wash. Tea contains flavanols , which gives out yellow‐greenish  shade to the cotton fabric. It has a deodorizing effect on the environment and it is very good for skin.

    tea tint wash

    tea tint wash

     

    tea tint wash

    V. Color Splatter

    color splatter soorty denim

    image

    About Soorty
    Soorty has operations from spinning to garment manufacturing. With over 15,000 employees, 3.2 million meters of denim per month and 1.5 million pieces of garments (mainly denim) per month, it is a huge corporation dedicated to denim industry.  With key retailers and brands like Rock and Republic ,  Tom Tailor, Bershka, Zara and others, the company is in a growth mode capturing new markets and buyers. It is also one of the few denim mills from South Asia to be invited to participate in Denim by PV at Shanghai . Contact Mansoor Bilal from Soorty – click here

  • Vicunha Spring / Summer 2014 Collection

    VICUNHA , the famous denim group from Brazil, offers around 120 grades for Spring/Summer 2014 denim colection, divided into three broad themes :

    •  Denim Gallery
    • Color Jeans Gallery
    • Printed Gallery

    Prints and colours  have been  strong denim trends for next two seasons  and Vicunha incorporates them into their collection. Some of the key products from within these broad themes are here below :

    Super power stretch

    With an elasticity quotient from 40% up to an unprecedented 67%, SUPER POWER STRETCH is one of the big, stand-out sellers! Grades like Kristen, Fray, Tessa and Emily are available in light weights between 7oz and 9oz. Also available in black denim, SUPER POWER STRETCH is a very important summer edition!.

    Vicunha_SS14_Super Power Stretch_OR_8130

    DUO D

    True coloured denim with a light stretch effect in eight different colour combinations. Whether pepper, orange, yellow, brown, green, ocean blue, mint or neon, this denim mixes it up with
    bold colours on the reverse side, creating an especially personal, innovative expression. Perfect for striking colour effects in young, modern design!.

    Vicunha_SS14_Duo-D_OR_8104_1

    ECO D

    This authentic, warp-yarn-dyed coloured jeans line with a white weft has it all. The fabric is 30% polyester, derived from recycled plastic bottles. That means three fewer plastic bottles on the planet per metre! The dye was developed in-house, with close attention to strict environmental protection measures, and is reduced with degradable glucose. A revolutionary dyeing process reduces the usual water consumption by around 80% – even the small amount of water remaining is up to 70% reusable. Technical innovation at its best! Available in kiwi, blueberry, litchi or mandarin.

    Vicunha_SS14_Eco-D_OR_7692_1

    METALLIC FINISH

    Glossy and metallic, perfect for the retro-glam look and much more! Lots of glitter and stretch are the perfect combination for urban disco reminiscence. This line is also based on sophisticated technology in terms of product resistance and durability, with around 100 washes.

    . Vicunha_SS14_Princess_OR_7890

    PRINTED DENIM

    This product line significantly expands the expressive qualities of essential denim. Animal prints, plaids, floral or hounds tooth – the line offers a wide-ranging, trend-oriented palette. Whether a printed facing side for an overall stylistic expression or a printed reverse side for special details, PRINTED DENIM is one of the highlights of Spring/Summer 2014.

    Vicunha_SS14_Printed Denim_OR_7740

    VINTAGE LEATHER – PETIT POIS

    Leather effects combined with sophisticated printing techniques offer particularly interesting just-washed effects. An elaborate sandwich lamination gives the material an organic used
    effect. Cool, modern, trendy!

    Vicunha_SS14_Carbolumen_OR_7951_1

    Vicunha_SS14_Vintage Leather_OR_8029

     

    Vicunha is a large group with worldwide sales for the first half of 2012 were around 285 million U.S. dollars, with a net profit (EBITDA) of 34 million dollars.  The company currently employs 7,000 people and produces approximately 550,000 metres/day, seven days a week, in five of its own factories (three in Brazil and one each in Ecuador and Argentina). Vicunha is upbeat on the European market and hopes to sell 10 million meters in Europe in 2012.

    “Europe is picking up again and we  we estimate that we will see sales of 10 million metres by the end of 2012. In our opinion, the European market overall will restabilize in mid-2013,” sums up Thomas Dislich , European Director , Vicuha.

    Sponsored Link:

    flexible denim fading

  • Bossa Autumn Winter 13/14 Denim Collections

    Bossa is a reputed manufacturerr of  in Turkey and produces over 40 million mtrs of denim p.a .  For its Fall/ Winter 13 Collection the company has come out with three concepts :

    1. Ultranero : The Ulimate Black Denim.
    2. Hyberblue : The Super Dark Blue
    3. Eden : Recycled Cotton Denim

    Let’s have a look at these three concepts.

    Ultranero – The Ultimate Black Denim

    image

    “After 6 months of development trials, we are pleased to announce the launch of our Ultranero concept , a ground breaking approach to producing ultimate black jean that stays truly black , even after 40 home washes and beyond. Bossa  has created a unique process that combines the use of special dyestuffs and processes along with a specially devised technique for finishing the fabric. The result is an intense black shade of denim that holds its color for the life of the jeans. ” – says Bossa product development team

    bringing the black denim back into focus .

    ultranero super powerstr by bossa 1

    ultranero super powerstr by bossa 2

    Hyperblue  – The Super Dark Blue

    image

    Bossa claims to have created the darkest shades ever supporting diferent treatments and technical specifications . Here is what their Research and Development Manager – Sedef  Uncu Aki has to say for Hyperblue .

    “It took 9 months of hard work and experimentation , 19 slow and steady dips into the baths of pure indigo and finally Hyperblue emerges as the deepest , darkest shade of indigo. For true denim afficionado , the raw and rinse washes give an almost black blue of indigo that will gracefully and beautifully age over time. For the vintage lover , the deep rich color comes to life with heavy vintage washing that highlights the brilliant color contrast. For the environmentally conscious, ozone or lazer applications will create striking results .And for the technically minded, Hyperblue also has excellent crocking properties , despite the deep shade.”

    hyperblue rigid by bossa 3

    Eden – Recycled Cotton Denim

    image

    The third concept from Bossa has an environmental orientation based on the concept of recycling of yarns , fabrics and garments – back into Denim …Gulperi Erkanli – Marketing Manager says

      “Cotton and fabric waste can be produced at every stage of manufacturing and we have developed techniques to enable us to capture and recycle this waste. At the start of the process, bales of cotton are opened and turned into slivers. Broken yarns and slivers during this stage are set aside to be recycled. During the Rope Dyeing process, some ropes cannot make it to second stage of manufacturing due to dye saturation. Such ropes are also set aside .Finally , the waste of denim fabrics from apparel making  is also collected . It is estimated that 15% of denim fabrics from apparel making ends up as waste”.

     

    All these wastes are sent to a recycling facility where a shredder reduces the pieces of fabrics , ropes and yarns into fibrous form. The recycled cotton fibre is then rebaled to go back to EDEN – Bossa’s new spinning mill exclusively for recycled yarns and process begins all over. There are two features of fabric thus made :

    • Because  the recycled cotton is made from indigo dyed yarns and fabric, it is already blue in colour, so after rope dyeing, the fabric takes on a richer indigo hue.
    • Recycled cotton has a slubbier character which gives added texture and dimension to the fabric.

    5 HR Recycled cotton fibers

    6 HR Slivers from recycled fiber Denim Bossa

    8 HR Recycled cotton yarn

    Link : Data section on Denimsandjeans.com

  • Paige Denim Fall 2012 Look Book

    Paige Denim’s  Fall 2012 Collection, is inspired by the possibilities and excitement of traveling. Drawing from intellectual, cultural, and
    artistic influences, the Fall 2012 Collection introduces new fashion silhouettes, new non-denim fabrics, and wash treatments .

    Key Trends

    • Textured washes and colors are key trends this fall.
    • Innovative wash techniques are utilized on both men’s and women’s denim ranging from art-inspired prints for women and oil based washes for men.
    • Fall’s  styles for women include prints ranging from leaf, feather, and paisley designs as well as hand splattered and heavily coated denim.
    • The women’s line also offers deeply saturated hues in bodies adorned with zippers at the hips and side seams.
    • The men’s line embodies a modern heritage with updated fits, rich colors, and vintage-inspired washes.
    • Fall introduces new men’s fits such as the Lincoln and
      Stanford, a slouchy tapered leg, available in both five-pocket and chino bodies.
    • Paige continues to offer a paint box of twill colors and introduces for fall a unique oil wash collection.

    Prints and Color denim are two trends that are the most visible in the collections of most brands- and it seems that these trends are likely to continue for some time.

    Verdugo Ultra Skinny (Estate Green)

    Verdugo Ultra Skinny (Estate Green) Paige Denim

    Hoxton Zip Ultra Skinny (Forest )

    Hoxton Zip Ultra Skinny (Forest ) Paige Denim

    Skyline Skinny (Porcelain)

    Skyline Skinny (Porcelain) Paige Denim

    Athena Pull On Leather Skinny

    Athena Pull On Leather Skinny Paige Denim

    Eve Zip (Skinny)

    Eve Zip (Skinny) Paige Denim

    Saddle Patch Leather Skinny

    Saddle Patch Leather Skinny Paige Denim

    Lincoln Tapered Leg

    Lincoln Tapered Leg Paige Denim

    Normandie Straight Leg

    Normandie Straight Leg Paige Denim

    Normandie Slim Straight

    Normandie Slim Straight Paige Denim

    Normandie Slim Straight (Syrah)

    Normandie Slim Straight (Syrah) Paige Denim

    Note: Denim Import Reports updated with latest data.

    Paige Denim Fall 2012 Lookbook from Denimsandjeans.com

  • Mavi Fall ‘12/13 Denim Collection

    Mavi is one of the fastest growing brands in denim . Originating from Turkey, the brand has made its mark in the competitive markets of US and EUROPE . The company is growing at a fast rate – about 40%  last year in Europe  – a blistering pace compared to the economic  scenario. The company sold close to 3 million pairs of jeans in 2011 – a figure almost 3 times that in 2009.

    The new collections of Mavi invite interested views from the industry as it seeks to bring out new concepts and directions. Lets have a look at their Fall / Winter 2012 denim – men’s and women’s. Both collections make liberal use of T400 yarn fabrics and of course regular elastanes. Coated denims seem to be a preference in both the collections as well as suedes .

    Women’s Denim Fall Winter ‘12/13

    New coated denims in metallic and sueded looks have been introduced .Supersoft  feel has been emphasized with more sateen fabrics besides black gold tencel . Color denims further evolve into suedes with deep but soft colors like rust .

    10670 Serena / Finish 11180 Indigo Gold Mavi Denim

    10670 Serena / Finish 11180 Indigo Gold

    10672 Alexa / Finish 14390 mid Gold Sateen Mavi Denim

    10672 Alexa / Finish 14390 mid Gold Sateen

    10136 Molly / Finish 14391 Dark Gold Sateen Mavi denim

    10136 Molly / Finish 14391 Dark Gold Sateen

    Mavi jeans - 12011 Autumn / Finish 14474 Black Gold Tencel

    12011  Autumn / Finish 14474 Black Gold Tencel

    Mavi Jeans - 12011 Autumn / Finish 14478 Dark Denim

    12011 Autumn / Finish 14478 Dark Denim

    Mavi Jeans - 10670 Serena / Finish 14509 Sueded Amethyst

    10670 Serena / Finish 14509 Sueded Amethyst

    mavi jeans - 10670 Serena / Finish 14895 Bronze Brushed

    10670 Serena / Finish 14895 Bronze Brushed

    Mavi jeans - 10197 Lindy / Finish 14243 Cayenne

    10197 Lindy / Finish 14243 Cayenne

    Men’s Denim Fall Winter ‘12/13

    Men’s denim also see new variations in Indigo cords, suedes , coated denims  and of course, the  rust colors .

    mavi jeans 00453 Zach / Finish 14353 Dark White Edge

    00453 Zach / Finish 14353 Dark White Edge

    Mavi Jeans 00453 Zach / Finish 14353 Dark White Edge

    Black coated Jameson

    Mavi Jeans 00453 Zach / Finish 14353 Dark White Edge

    00453 Zach / Finish 14299 Japanese Selvedge

    Mavi Jeans 00453 Zach / Finish 14353 Dark White Edge

    00422 JAKE / Finish 14040 Sand

    Mavi Jeans 14363 Indigo Cord

    14363 Indigo Cord

    Mavi Jeans 00422 Jake / Finish 14344 Rinse White Edge Denim

    00422 Jake / Finish  14344 Rinse White Edge Denim

    Check out the collection in a slideshow here

    Denim Data Sections by Denimsandjeans.com

  • Wrangler Launches Denim Spa

    Wrangler Spa Denim

    In the first of a series of innovative denims, Wrangler is trying to create a niche in “Wellness” – an area largely unexplored by the denim brands. For next Spring/Summer 2013, Wrangler has created three women’s models, for the Denim Spa collection: Smooth Legs, which contain anti-cellulite features, Jojoba, which keeps skin hydrated, and finally the scented Aloe Vera model, which also hydrates the skin. The three types of treatments are available for the skinny jeans models, and maintain the treatment for at least ten washes.
    Adam Kakembo, Vice President Product & Marketing, Wrangler EMEA. elaborates on the new products-

    “Wrangler was initially created as a clothing supplier for cowboys who wanted to have stylish, but also practical apparel. Focusing on this concept, we believe that the most important aspect of an article of clothing is that it produces wellness for the body. We decided to innovate our products in this way, and so we launched Wellness Denim”.

    Wrangler has been working on this project for over a year and had enlisted the support of a French University where about 160 women tested its products and , as reported, about 2/3rd of women noticed considerable differences.
    Wellness Denim Wrangler

    The product will be launched in Europe, Africa, Middle East and Asia

    The complete Denim Spa concept, including POS material, displays and hang-tags, is being debuted at Bread and Butter in Berlin which is currently underway. At this point in time, Wrangler also plans to release more details about the label’s first European mono-brand store, which is set to open in Germany this year.

    It is worth noting that some denim mills like Royo from Europe had developed some Wellness Fabrics in the recent past who even filed the patent for the same. Whether Wrangler uses Royo Denim or not is not clear , but surely it is  product for the future especially if its benefits are felt by the consumers.

  • Diesel Fall Winter 2012 Denim Looks

    Diesel Spring Fall Winter 2012 menswear collection  is a continuation of the preview collection and its themes of  portworker and  “The thin line between old and new.”

    Here are some excerpts on what Diesel has to say for their Fall Men’s Collection :

    “Early Fall sees tobacco and different shades of indigo predominate. Indigo is used for denim, as well as treated corduroy pants and jackets, while tobacco sits pretty on a number of different jackets. It all has a touch of the great outdoors, particularly in hybrid boots and light bodywarmers. Not to mention  the patterned jacquard knits that create warm, unified style across sweaters, gloves, scarves and hats.”

    Burgundy is the new colour of the season. It is used in a variety of knitwear styles, as well as becoming a new Color Exposure shade for denim: the reverse sides of jeans match the new knitwear. Workwear remains firmly embedded in Diesel’s DNA and naturally denim workwear is key to this collection. Whether treated and untreated, plain or striped, textured or smooth, jeans, utility jackets and overalls treat workwear with the respect it deserves.

    Diesel Fall Winter 2012 Men's Denim Collection 
    Diesel Men's Denim Fall Winter 2012 Collection
    For early Winter, indigo is joined by gray and green    . A bright, eye-popping green is featured on the delivery’s key piece: unique knickerbockers training pants in patterned knitwear. This idea of making a classic an original – hi-tech performance vintage – is also seen in denim, where grandpa-stripe denim is coated to produce a technical, contemporary workwear look. Outerwear is quite simply premium thanks to a fascinating mix of fabrics, as seen in the hybrid jacket that combines knitwear and fake fur. Winter work apparel is also lined to feel soft and cozy while keeping you warm in the cold.
    The final part of the collection takes black and redefines it in a variety of different fabrics: leather, denim, shearling and hi-tech nylon. Add a few touches of gray and white to spice things up and you have clothes that are chic and relaxed. For a Winter rock ook, there is leather in tight jackets and slinky pants, for clothes
    in which you’ll want to strut your stuff. Diesel’s redefinition of what denim can be continues with its Color Exposure D.N.A. denim. Featuring delicate handmade treatments that impregnate deep into the heart of the fabric, the insides of jeans become bright features in themselves – using yarn dyed wefts or simply overdyes. Just slip them on, turn up the leg and you’ve got a whole new world of color in your denim life.
    Textured Denim:
    A new approach – and one that will continue in the future – is the use of textured denim, with herringbone, salt&pepper and grandpa stripes, in treated and untreated versions.   In the accessory collection is recognizable the strong and vintage Diesel DNA.

    preview_fw12_m14_zoom

    Check out the presentation on Diesel Men’ Denim Looks for 2012 – click here . (Note: You can click on play button towatch  the presentation with music  !!)

     

    Sponsored Link:
    Autumn /Winter ‘13-14  collections of denim fabrics