I really wonder what is so special in the J Brand Jeans…Can know only when I lay my hands on a pair someday…..
So many celebrities have been wearing these jeans that it has acquired a cult status Angelina Jolie is the latest one among the many who like these jeans…
Source:Denimology
There seems to be a craze to launch an organic denim jeans and it seems to be picking up with the brands around the world. First, it was the Japanese brands who tried to create a niche by using everything cotton to make the ‘Organic Jeans’. Now , its the ‘Replay’ of Italy , which has launched the ‘Replay Organic Blue Jeans’ . It seems that everything associated with this Jeans is organic – whether it is the Organic cotton for the jeans, the sewing thread, the removal of metal buttons, oils used for washing jeans or the packaging which will be from the recycled paper.
Though I don’t think that these kind of products make any actual physical impact on the ecology, they do create an awareness among consumers – which does get embedded in their psyche and help creating the cycle which will propel other manufacturers to join in soon..
Keep it up Replay..We shall be seeing many more brands joining the bandwagon soon..
Adidas has launched trainers ,hats and sportswear made from ‘Japanese Denim’ and the collection is called ‘Materials of the World’ . For Japan, they have used denim from Japan and will use materials from each country specifically for the collection of that country.. The famous ‘Selvedge Denim’ of Japan has been used for this collection (in Japan).
Idea behind: To tap the emotional connect with the well known materials(textile) of a country .
Source:Denimology
I had been wondering for quite a long time when someone would give a digital touch to a pair of Jeans.
Well, it seems that Denim Code of France has done the same . It has embedded a barcode in the Jeans which can be photographed with a mobile..
And then?
A little difficult to understand, but then one can gain access to video clips, music and films over your phone.
I like the idea of giving a Digital Touch to a Jeans and I feel its a good strategy to offer free downloads to the buyers of Jeans – if the buyers are young and in the age group 15-25 , as this age group is the highest user of mobile contents.
However, it remains to be seen how good the content that the company is offering is (for download). If it is really good, the company can expect good excitement to be built up in the youngsters.
Let’s wait and watch…
Let’s wait and watch..
When Primark – the value retailer in UK – opened its new Central London store on Friday and offered Jeans at GBP 8 and Bikinis at GBP 2, there was a stampede in the store resulting in long queues outside the store…….
Is GBP 8 a very attractive price? Yes, it is – especially when you get a jeans which is little better than a basic jeans.
Primark is among the other value retailers like New Look, Tesco,Matalan, Asda etc who have enjoyed good growth in past couple of years . On the other hand, high end retailers like Marks & Spencers have performed well . However, it is the mid market stores like Bhs, Littlewoods,C&A and department stores which have suffered volumes.
Does it mean that the market is getting concentrated in the TOP (niche designer clothing) and the BOTTOM (value retailing) leaving the Mid Market in a Soup?
Well, indications do suggest the same. Mid-Market : beware and adjust your strategies accordingly!
JC Penney has tied up with ultra trendy designers – Chip & Pepper to bring out a new line of back to school denim range. This new range is expected to be retailed with a maximum price tag of USD 34.99/- against the existing prices of Chip & Pepper , which are in the range of USD 200 and above.
This move of JC Penney is expected to reduce the difference between ‘Mass’ and ‘Class’ in Denimwear.Also, it signals that the designer brands are looking to enter lower segments of the market and to increase their turnovers. On the other hand, JC Penny is seeking to get some of the upmarket cache of Chip & Pepper and do better.
However, the trend has not yet caught up and other niche denim brands have not emulated the move.
Evisu kicked off the Spring Summer ’07 collection and launched its Heritage No. 1 collection. These Jeans are made of Chinese Selvedge Denim and are hand dipped in dark blue or bronze wash.The jeans are produced with non-shrunk denim that will twist when washed and all pieces from this range are presented in a special No.1 box.
source:hypebeast