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Category: Denim Collections – Int’l

  • Diesel Flash For Fun Collection – Fall/Winter 2009

    diesel flash for fun denim collection

    Did you have a look at the Diesel Flash for Fun Collection ?

    Well, if you play hard in the day and are a party guy at night and do not take time to change in between, this collection can be interesting for you .

    The collection features glow-in-the-dark jeans which look perfectly normal during the day and it is only under the UV lights that they glow. Diesel has been making a lot of shirts and T-shirts with glow-in-the-dark features. But this collection is slightly different as it reveals extremely bright details of stitching , graphics etc during the night. A special fluorescent coating designed to glow under UV lights is laid on some parts of the jeans eg stitches, back pockets etc and it helps those parts to glow . Hidden graphics like ‘Dragons’ are revealed on the backpockets during the night.

    The concept behind this collection was headed by Creative Director, Wilbert Das.  Priced at around $120 Flash For Fun pieces are intended for nightlife lovers.

    I think Diesel has timed this collection well  in these times of economic recession . These jeans double up as day and night(club) clothing – saving some money for the users. If this collection is successful, it will encourage some more brands to follow suit.

    diesel flash for fun denim collection

    diesel flash for fun denim collection

    diesel flash for fun denim collection

    diesel flash for fun denim collection

  • $70 Gap 1969 Premium Denim Jeans Launched

    Gap Creative Director Patrick Robinson launched their new 1969 Men’s/Women’s Jeans Collection by opening the company’s new 1969 Jean Shop on Robertson Boulevard  in West Hollywood, California. Named after the inception year of Gap (1969), these jeans have a great recession free price tag of  max $70.However, some styles can be bought for under $60 also.

    gap 1969 ashlee simpson

    Perhaps to stress  the premium denim label of these jeans , the launch has been made at Robertson Boulevard -which is one of the most important retail destinations for denim in L.A  – in a heritage inspired  denim pop-up store with a number of celebrities  including Ashlee Simpson -Wentz, Emma Roberts, Molly Sims, Anthony Kiedis and Halle Berry  in attendance.

    gap 1969 jeans collection

    gap 1969 jeans collection mens

    So don’t you need to spend  $200 for a jeans with great fit and fabrics and finishes ?

     

    Answer would be yes if you believe what  Gap claims . The creative director for this line – Patrick Robinson – spent a year and a half fine-tuning the line, from shopping around for fabrics, and teaching factories how to make those perfect hand-made finishes, to working with several body types to master that perfect fit.  He says

    “For me, honestly, these are the best fitting jeans in the world.  We’ll go up against any brand of any jean, and these fit better,”

    “We want[ed] jeans that, for women, make you have the best butt in the world ”.

     

    Lets wait and see if the customers are going to echo his sentiments .

     

    Some features of the new collection

  • Classic rinses and hues from darkest ink to light, distressed finishes.
  • 14 new styles for men and women  include Always Skinny, Real Straight,Sexy Boot, Long and Lean, Curvy, and Perfect Boot for women and the Straight, Authentic,Standard fits for Men.
  • Boyfriend for women and the Skinny for men are also included.
  • The 1969 jean cuts will stay the same each season, while buttons, washes and detailing will change to reflect current trends. So you won’t miss your fit when your favorite jeans give out.
  • Re-worked denim styles with selvage details in their hems, stitching, washes, hardware and seems.

     

    Will this collection give a tough time to other Premium Denim Brands ?

    Impacted by recessionary times, the Super Premium Denim category has already been witnessing a fall in sales.  Already the average prices of Premium Denims have been falling and if Gap has brought out a reasonably decent product, it is not doubtful that Gap could take away a sizeable share of the premium denim market and give other brands a run for their money.

     

    For those who want to visit the Gap 1969 shop, here is the address :

     

    Open till: Sunday, September 27, 2009

                            Monday – Sunday: 10:30 a.m. – 7:00 p.m.

    Where:  108 N Robertson Blvd, Los Angeles, CA 90048

                            (310) 285-1880

  • Gap relaunch of 1969 premium denim line – clever strategy in recession times

    Update: 10th Aug 2009 :- Do also check our new article on Gap 1969 Premium Denim Launch.

     

    Gap has given a sneek peak of its 1969 premier denim line which it is relaunching for the Fall 2009.

    gap 1969

    The most interesting part of this development is that the denims will be priced under $60 /- where most of the similar premium denim retails at above  $150 + range. Its designers (headed by Patrick Robinson) have spent over a year and half to develop this range at this price. Gap seems to have interacted with everyone in the supply chain – including managers from production floors of various mills around the world – to cut down the costs and get the product at this price. It seems that the launch is timed well

     

     

    The line has  diverse styles and washes for both men and women – from skinny to straight and the new ‘Boyfriend’ jeans for women.

    This announcement by Gap has Levi’s  frowning as they feel that the product – dark blue, stiff-looking, retro-style jeans -closely resembles their Hard Jeans product .

    gap 1969 1

    It seems to be a good move by Gap where the demand for premium denim is still there but the consumers are looking for cheaper options to their usual purchases of $100 + denims. Do we foresee a price war being triggered in the premium denim category with this launch by Gap?? Time will tell…

     

    Related Posts: Premium denim line – Engineer Garments from Levi’s

  • Pepe Jeans Spring/Summer 2009 – behind the scenes and more -Video

    Here is a video on behind the scenes look at the shoot of ‘Pepe Jeans’ Spring/Summer 2009 denim collection. The models are Giedre Dukauskaite and Sean Opry. Though not much can be seen about the details of denims , they seem to have used a lot of ‘White Bleached Denim’ for their collection.

     

  • Denim Collections Spring/Summer 2009 – weekly report dt. 13th March

    Again a first in the series of weekly reports , we are giving some of the collections noticed in last few days.

    Topshop SS09 Collection

    View Topshop Denim SS 09 collection

    The Topshop SS09 collection has incorporated Acid Washes,Tight Denim Cycle Shorts ,Sleeveless denim biker and more. Check out further details here .

    SIWY DENIM SS 09 Collection

    View Siwy Spring Summer 09 Collection

    Siwy Denim Spring Summer 09 Collection is all about natural washes and naturally aged denim and includes super slim fit,wide legs and a number of denim short styles.Though the collection was released few months back, it is still worth a look here at the Styleist

  • Acid washed denim – trend supported by Ashley Tisdale, Rihanna & other celebrities

    We all remember the Acid Washed jeans from the 80s ( the older ones among us !) . We remember the craze that followed the jeans as well the total withdrawal of the trend.

    It seems that acid washed jeans in surfacing on the lower half of a number of celebrities signalling the that the trend may catch up this year.

    Here are some photographs of some celebrities Like Ashley Tisdale, Rihanna  wearing acid washed jeans/jackets.

    Also check out this short video following the trend of Acid washed denim.

    Photo credits:Truejeans.com

  • Premium denim line from Levi’s – Engineer Garments.

    Levi’s is trying hard to make its presence felt in the Premium Denim segment. The latest effort in this direction came with the launch of the Levi’s Engineered Garments – a collection of high end Men’s Jeans and casual clothes. Not to be confused with the (much cheaper) Engineered Jeans® of Levi’s, this collection derives its name from a New York label – Engineered Garments – who designed the same.
    The 501 button fly jeans modeled after 1947 versions is priced at USD 235/- which is signicantly higher than the previous premium denim collection of Levi’s – Capital E which were in the range of USD 150.
    The jeans are available for sale at Bloomingdales

    Levi’s has been struggling to reinvent itself as (also) a premium denim label due to the large market of about USD 1 billion (in US) which seems to be still growing well. However, it has not been able to make any significant dent in this market till now which has been dominated by the likes of 7 for all Mankind, True Religion, Earl Jeans .

    The words ‘Engineered garments on the rollback

  • White Denim Jeans – Cool Summers or Hot Winters product?

    White denim jeans seem to have been taken up by almost all well known brands and most of them have postioned it as a premium product.The reason is that today’s fashion fore-minded consumer is practically indoors and in climate-controlled environments so much that there’s less of an urge for bulky clothing that can only be worn during wintry months. This increases the acceptance of white denim as not only a summer product . Apart from it , white denim is very versatile and can have a fresh summer appearance or a very rich autumn appearance.
    ““White denim is so versatile; it can have a fresh nautical look or a very rich appearance. It is one of those pants that can be taken from a casual day at the beach to a cocktail party effortlessly,” says Jerome Dahan, a designer and owner of Citizens of Humanity”

    As Fabricofourlives.com rightly mentions “The versatility of white denim can be easily noted as its stand out attribute. It can effortlessly be dressed up or down; making the transition from day-to-night looks a cinch. White denim jeans, in particular, can be worn almost everywhere, even in the office.With white denim, you get such a crisp, rich appearance that it tends to look dressier and more distinguished than regular denim often does”

    Chiff.com writes “White Denim Tops List of Summer’s Must-Haves”

    Here are some cool White Denim Jeans from different brands:
    PAPER DENIM SKINNY

    MEN’S TRUE RELIGION BILLY BIG T-BLEACHED

    POLO BY RALPH LAUREN

    OPTIC WHITE CHARLIE JEANS BY GUESS

    NEIMAN MARCUS 100& LORO PIANA

    DIESEL MATIC

    7 FOR ALL MANKIND WHITE JEANS

    SHARKAH CHAKRA BLEACH FREE WHITE JEANS

    J CREW WHITE DENIM

  • Evisu Spring Summer ’09 Collection

    Evisu Deluxe Spring Summer ’09 collection follows the first voyage of a Japanese ship sailing to America (in 1860).It draws from the historical references of the time and tries to combine the best of Japanese and American tailoring..As the Evisu blog mentions, the ‘tailoring is inspired by the naval details such as shaped patch pockets,a high buttoning reefer jacket,sailor collars and wide legged cuffed trousers’ .
    The denim collection is also inspired by the LEE brand(H.D Lee company was founded in 1889). The collection uses a newly developed selvedge denims including No.13LEFT- a Japanese woven reproduction of the denim fabrics used by LEE 1910s onwards.Jeans cut from 13LEFT denim have the leather patch sewn on the left side of the waistband.

    Sea Washed(!) : The jeans have been hand washed in the sea and dried on the rocks nearby.This means that the washing effects will be subtle and denim will be hard (no chemicals to soften the denim are used).’Whiskering’ and ‘honeycombing’ will come with time as the jeans wears out..Exclusive tailoring is used whereby each jeans is tailored by a single operator who signs each completed pair(if I am correct -Earnest Sewn also uses such tailoring techniques to ensure quality).
    The overall effect of all the above mentioned techniques would probably give a clean ,natural looking jeans with somewhat trouser looks. Here is a Evisu’s SS09 Milan Spring Summer Video
    [youtube=http://www.youtube.com/watch?v=RtWgbzmh-QQ&eurl=http://www.evisu.com/blog/2008/07/09/evisus-ss09-milan-spring-summer-video/]

    Related Links on Evisu:
    Evisu Autumn Winter ’08 Milan Men’s Show
    Evisu Autumn Winter’08 Milan Show Video
    Backstage photos at Milan ’09 Show

  • Fidelity Jeans – Q&A

    Today I am featuring an inteview with Jason Trotzuk – the designer of a premium brand from Canada – FIDELITY JEANS..This is an upcoming
    denim brand and making inroads in the US market..

    Me: How does Fidelity create a niche for itself when already there are a large number of Premium Denim brands around?

    Jason:Fidelity creates it niche by making fabulous jeans that are unlike any other brand… Once a customer tries on a pair of Fidelity’s (men’s or women’s) they’re hooked….there is freedom of choice in the market place and customers always choose quality over hype. No matter what your body type Fidelity has a pair (or two or three) that will fit you perfectly.

    Me: What kind of denim fabrics Fidelity uses most(eg Selvedge denim,Flat finishes,Ringxring etc and also their preferred source eg Japanese denim,US denim,Italian etc).

    Jason:Fidelity Women’s is all Japanese and Italian stretch…We are having great success with boutique Japanese denim mills and have some amazing sources that we have stuck with because the formula works…Fidelity men’s is predominantly Italian denim but lately I have been using good old U.S. made denim by Cone….American classics…true backbone denim!!!

    Me: If you were to distribute marks (out of 10) between Fabric,Fit and Finish, what would be your distribution?

    Jason:Fabric 3, Fit 5, Finish 2…The fit is 50% (or more of the game…actually it is 100% of the game) but if I had to split it would be the forementioned. Fit is the most important by far but without quality fabric and amazing finishes, you don’t qualify as premium. The consumer is smart enough and the competition is thick out there. There are no cutting corners in this game. You have to be a complete package to stay successful in the market.

    Me: Which is the next big style in denim ?

    Jason:Fashion denim and anything straight. That is where I am hedging my bets in ‘08.

    Me: We keep on hearing that black denim is coming back. Is it so?

    Jason:Personally I don’t see it….black denim had a great run the last few falls but the look is limited. The trend is becoming more fashion and luxury so I believe black/black is still important but as more of a general color…not necessarily for denim.

    Me: As per you which are the best styles from Fidelity – for men and for women?

    Jason:
    Women’s
    HYACINTH: 5 Pocket Trouser jeans…wide leg mid rise…fits all body types…always dressy!!!
    BELLADONNA: Mid Rise Boot Cut…Most versatile cut for a woman….The Belladonna medium rise is the perfect rise @ 8.5”, the thigh is slimming and the boot cut open allows for both dressy or casual occasions.
    THE LUX: flare, Do some damage with this cut…clean tailor details on a 5-pocket jean with a long lean flare.

    Again, there are many bodies too numerous to mention, but our specialty is our fit… many customers swear by our “uplifting” qualities and has been coined as the “butt bra jean”.

    MEN’S
    5011: My favorite style is the 5011 straight, the cut is lean and mean yet masculine.
    CHARGER: Boot cut…the best boot cut on the market!

    Me: Which celebrities are fans of Fidelity Jeans?

    Jason:Heidi Montag, Blake Lively, Lindsay Lohan, Kristen Cavallari, Eva Longoria, Demi Moore, Eva Pigford, Vanessa Minillo, , Virginia Madsen, Debra Messing, Sophia Myles

    Me: Which countries is Fidelity Jeans currently available in?
    NORTH AMERICA: Canada, USA,
    EUROPE: Germany, Italy, Luxemburg, France, U.K.
    MIDDLE EAST: Dubai, Israel
    ASIA: Japan, Indonesia

    We hope to be moving even further into the international market in 2008!

    Some photographs from FIDELITY

    blue-belle.jpg
    honeysuckle-crop-light.jpg

  • Want to Join the Tommy Hilfiger ‘Hall of fame’?

    hilscreencarnabyst4.jpgStarting from today, customers in certain cities around the world can add their photographs to the Hilfiger ‘Hall of fame’. Some of the Hilfiger stores in London, Amsterdam, Cologne, Antwerp and Dublin will feature through window Touch Screens and camera which will enable the casual passers by to capture their images and submit to the Hilfiger Hall of fame. What it means is that the user submitted images will be shown on the Digital Screens inside the stores.
    At the end of the campaign, the customers can go to the stores and get T-shirts printed with images they submitted.
    I feel that it is a very intelligent marketing campaign.It has been finely crafted and needs to be praised.

    On the one hand Lot of Media hype will be created around the campaign – drawing lot of customers to the stores. Secondly, the casual passers by have been given the freedom to play around without any pressure of buying any product . Thirdly, with the time and effort put in creating own images, many customers will return to the store to get their T-shirts (and pay!).

    I don’t know how much Tommy Hilfiger has invested in this campaign, but it looks sure to make much more than it invested…

  • Denim,Denim and only Denim by Premier Vision

    logo1.gifThe first edition of the ‘Denim by Premier Vision‘ will be taking place at Paris St-Denim.Around 40 companies from over 11 countries all over the world shall be represented here. It will be a unique ‘Fashion -Textiles’ meet with denim producers, washing launderies,fashion accessories represented here. The setting of the event is also expected to be unique and marked by a sense of openness – discarding the traditional closed forum setting..A fun atmosphere is sought to be created for the event – in the background of docks.

    This edition of ‘Denim by Premiere Vision’ is dedicated to Spring/SUmmer 2009 collections and the June edition will be dedicated to the Autumn / Winter 2009 collections of denim.
    A separate fair for DENIMS has been necessitated by the individual needs of the industry where the process of selection of fabrics and its testing at various stages takes longer than other fabrics..
    To see the participants list, click here and scroll down