Category: Interviews

  • Aquitex @ Denimsandjeans Vietnam

    Aquitex @ Denimsandjeans Vietnam

    Aquitex , a Portugese company , has been serving the textile and ceramics industries for over 50 years, providing quality chemical products. Within their portfolio are some very special products for the denim industry . They are joining the Denimsandjeans Vietnam on March 1-2 and we spoke to their CEO, Jorge Faria who answered questions about his company and product range.

    Aquitex has been a player in the chemical industry for a long time. Can you share your brief history with us?

    Aquitex was founded in 1963 and started as a trading company but throughout the years we have evolved to produce our own products, starting with the launch of our first auxiliary in 1996: Quimatex CO, a high-performance softener for cotton fabric finishing. It is widely used by manufacturers because of its superior performance while being delicate on fibers. Along the years, we have always focused our R&D work in the development of innovative solutions that could bring a high added value and an advantageous edge to our customers, while bringing better environmental outcome.

    Today we are happy to be one the major players in the Portuguese market and to be exporting to more than 15 countries, fruit of the internationalization efforts we have started back in 2000. 

    Why do you think the Vietnam market is important? What products you plan to focus on during the Denimsandjeans Vietnam show?

    Vietnam has emerged as one of the leading textiles exporting countries worldwide in recent years, with an industry that aims for quality and more environmental responsibility, so we feel it is a perfect match for our products and the logical step to proceed with the development of our business. We believe that attending the Denimsandjeans Vietnam Show will provide an excellent platform to make connections with a local agent to potentially represent us in the Vietnamese market and we will be looking for a passionate, results-oriented company that will help bring our solutions to Vietnam customers.

    As for the collection we will present at the show, it is entirely focused on more sustainable washes and finishing processes, like full denim washes based on different enzyme technologies and safe alternatives to potassium permanganate, which allow for processes with no consumption of pumice stone or harsh chemicals. Additionally, we will be showcasing our special solutions for sustainable garment dyeing with natural and ceramics dyes and our silicon-free finishes based on natural butters.

    We have focused on responsible, smart and unique pieces and we believe participants will be happy to stop by our booth. We are confident that our presence at this event will be invaluable in terms of making connections, networking and boosting our profile in Vietnam.

    European governments are steadily coming out with regulations relating to sustainability. How do these regulations affect you?

    How have you adapted and prepared for the same?

    The European governments have taken an active stance to ensure sustainability through their regulations. This can be evidenced by the requirements in terms of reduced carbon emissions, banning harmful substances , usage of safe and sustainable chemicals that have been around in the Textile Industry for some time (as the increase in demand for certifications like Bluesign and ZDHC indicate). Thus, we have already been facing them as a permanent challenge in our business, which have impelled us to keep studying products and processes that may bring new solutions (that at the moment represent already 2 patent applications for new processes – one for waste water treatment and another for fabric pretreatment).

    • We are also a proud partner of Bluesign, since 2015, which has become a big part of our identity and the way we run our business. In that context, quality and regulatory compliance have become a central pillar of our company, it is not possible to keep moving today without having this commitment in mind. We ensure that all our products meet strict behavioral and ecological responsibilities in terms of sustainable production processes.
    • Innovation is the other vital tool that will make it possible to live up to these new challenges, which are now not only market demands but effective regulatory demands.
    Denimsandjeans Vietnam

    Nevertheless, there is a lot of work that still needs to be done in order to adapt mentalities of consumers and retailers to some small actions and concessions that may have a huge environmental impact. For instance, if there would be a higher tolerance for color difference (which is usually considered to be the main quality asset), that would represent a decrease in reprocessing dyeing and, consequently, big savings in water, energy and chemicals. A broadening of ΔE from 0.5 to 1.0 could represent immediate savings of up to 35% in consumption of resources and labor.

    Another example is that the increased use of recycled fibers will also require that we tune our expectations as, in the current state of the art, there are still differences in the behavior of these fibers, which are actually quite understandable when we think about the wide origin and processes they go through. We should celebrate the fact that technology has advanced so much but make our part in conceding to some of the limitations, so that we can stimulate a bigger adoption and further development of new solutions.

    What main certifications of sustainable production have you subscribed to and how does that help you in approaching customers in Vietnam?

    We are a Bluesign system partner, which is also recognized by ZDHC, and we have a portfolio of products approved according to GOTS and Screened Chemistry standards. Having third-party certifications serves as impartial confirmation of Aquitex’s capabilities and integrity, and provides their customers with a sense of security that they are getting high-quality, eco-friendly products produced under ethical standards. In this context, they bring the commercial edge needed to be doing business at international level.

    Considering the Vietnam’s textile and garment industry goals of sustainability with ambitious targets set for 2030 and backed by VITAS, we are confident that being able to offer customers a certified portfolio of solutions that will help them reach those sustainability goals will open the doors more easily and support the establishment of long term relationships.


    Want to witness Aquitex collection in Denimsandjeans Vietnam on March 1-2 ? Register here

    Do also join our Denimsandjeans India show on April 26-27 ! Check out more events from Denimsandjeans. Click here

  • A Talk With Imtiaz Ishaq From Kassim Denim

    A Talk With Imtiaz Ishaq From Kassim Denim

    Kassim is one of the most well known Pakistan denim company and respected globally for its innovative developments. The company brought out denims in 1991 and since then it has been a great growth journey for the group – going from places to places . We spoke to the Marketing Director Mr Imtiaz Ishaq regarding their philosophy , journey , developments and more.

    Kassim is one of the most innovative denim companies. What drives the company?

    Our philosophy is to make denim using a simple age old concept of treating others as you wish to be treated. Keeping things minimal, our ethical principles are interwoven into our denim. We aim

    to care for all the artisans involved in making our denims & to produce the most luxurious and best fitting jeans, while protecting the earth and loving its people & try to get close to green world every day.

    With the changing regulations in different countries, bringing sustainable products to the market becomes a priority for brands. How are you helping the brands for the same.?

    We believe sustainability should not be limited to some products, infact it’s our foremost responsibility to make every product sustainable.
    And, to do so, we need to adopt sustainability as a habit, as a mission, as a part of every step which we take towards introducing
    the new innovations & this is the only way forward

    Firstly we have equipped our facility with all the machines, chemical fibers and other raw material for sustainable production for the brands & secondly we made sure flexibility of our production lines and supply chain to cater the needs of different brands.

    Denim is increasingly becoming a performance fabric. What do you think about the same thing?

     Denim is becoming more dynamic as consumer needs change and Millennials, Gen Z Swing Fashion Industry As millennial became a bigger consumer force, demand for Gen Z clothing is inevitable ….accordingly we have introduced our “Ethleisure Series”, simply a multifunction denim that can use as formal wear & at the same time give you athletic freedom & weather friendly properties.
    What are the 3 key developments by Kassim in the current year . Do you believe these are seasonal or long term?

    We’re always believe in long term developments but at the same time following the market requirement and trends.

    • We are striving to cover most of our production capacity with other than Virgin cotton that will include recycle or organic, Zero Cotton Denim, Biodegradable denim & so on.
    • As we know the world is quickly changing and challenging the denim industry to quickly adapt to it, we have recently join hands with Invista and developed series of articles by using Lycra-Adaptive so Denim consumer can have unparalleled wearing experience with best fits that will provide shaping and compression, a second skin effect.
    • We believe that Every Fade Has A Story. By partnering with Cleankore and Archroma, Kassim now has a new vintage looking black garment that is not only fully sustainable but also effective in saving water, chemicals, energy and production time. According to Archroma’s in-house impact calculator One Way, this new solution eliminates the need for potassium permanganate spray, thus avoiding the yellow cast that the chemicals can give on black denims. Products can also be laser-finished, and thus achieve low EIM scores, using Jeanologia’s rating system

    Pakistan has been a very important player in the global denim market. Do you foresee its influence increasing in the coming year?

    Yes, absolutely! Pakistani industries have been playing a vital role in global denim market & the reason for our success is capacity and capability. We are equipped with all necessary tools like latest machines and raw material and have enough capacity to cater the requirement of market. Although, market is currently unstable due to political tensions & recession in world but we are hoping that once the world will be back on track again, Pakistani industries will grow further & show their importance on the  world map.

    Your growth plans for 2023 ?

     Agility of the supply chain remains one of the key driving force in our continuous expansion so in order to become fully captive in yarn, we have established a state of the art spinning unit which will ensure the supply of premium and value added yarns in least possible time & we also have further expansion plans of our spinning unit for 2023.

    Further as a part of our energy & emission management strategy, we have installed state of the art solar energy system at our facility to eliminate fuel dependency. It is currently generating 3.2 megawatt of green energy & our aim is to increase it further in future until our whole manufacturing facility switches on solar power which will help us to significantly reduce the carbon footprint.

    Another project of water recycling is in line and expected to complete by 2023 and after its completion we will able to make 50% of our waste water reusable.

    For more details on latest from Kassim , contact – Imtiaz@kassimdenim.com

  • Pioneer Denim Plans To Showcase SS 23 Collection In Japan

    Pioneer Denim Plans To Showcase SS 23 Collection In Japan

    Continuing our series of interactions with various globally reputed manufacturers of denim, we today bring out a talk with the marketing head of Pioneer Denim Bangladesh – Hasibul Huda. Pioneer denim is one of the fastest growing denim operation globally with a special focus on sustainability at all levels of their operations. As Pioneer Denim joins our show in Japan, we try to get more insights into what they are doing . Hasibul Huda shares his views with us .

    Pioneer denim is known as the world’s largest Leed Certified denim mill. Is it so ?

    Yes, Pioneer Denim Limited is the world’s largest LEED Platinum Certified Denim Mill.
    You have invested a lot in recycling and water saving projects. Can you enumerate some of them?

    One of our biggest investments was made to build the largest ETP in Bangladesh which is
    holding a Capacity of 6000 m³/day. Our ETP facility Operates with Biological processing as well
    as “Re-Usable” option of Membrane and RO (Reverse Osmosis) meaning reusing treated water
    at our facility. The other major waster saving initiatives are:
    a. Using Radiator System Power Plant
    b. -2/1 pick wash system dyeing machine saving water at a greater level
    c. -20,000 m³ rain water harvesting system
    d. -From ETP, we can Re-Use 20 m³/hr of water at present moment and in the future, it will
    increase up to 150 m³/hr. (Using 80% of reusable water at our facility)
    Another bigger investment has been made recently to establish a state-of-the-art recycling
    processing unit with technologically advanced European machineries. We are able to recycle
    textile waste providing pre-consumer and post-consumer 20/MT of recycled fiber per day which
    is traceable and certified through USB. We are able to offer Recycled Fibers, Yarns and Denim
    Fabrics at bulk to cater the domestic demand as well as the international markets.


    What key products would you be focusing on for Japanese customers during the Denimsandjeans Show in Japan in November 22 ?

    Along with sustainable articles, we would also showcase our AW collections which will consist of
    new casts of denim, drapey denim, fake knit, stripe denim, hemp denim, viscose and blended
    fibers denim.
    Is apparel production on your horizon having now huge capacities in yarn and fabric productions ?

    Bangladesh is already the second largest apparel exporter of the World and the top denim supplier in the US and Europe with data supporting the fact that at least one out of three denims sold in Europe is currently made in Bangladesh. The expansion in the capacity of Yarn and Fabric production in last few years is significantly visible and have enough production capacity to feed the lines of its forward linkages. Companies are planning to increase the capacity further looking at the future analysis of denim business growth in Bangladesh. We are already in the implementation stage of our vertical integration projects and expecting to have our own garments and washing unit by the end of this year with a goal of expanding the capacity up to 400,000 pieces of garments a day in next couple of years. Our Light Knit fabric and garments production will also commence by July,2023.

    What are your growth plans for the next 5 years ?

    We are planning to double our production capacity by the next 5 years. Our garmenting unit will
    also be in the scene by the first half of next year. Moreover, our sustainability movement will be
    enforced with newer initiatives by next few years as we are going to have more projects on
    waster saving.

    For more details , please contact

    Md. Hasibul Huda ( dgm.mktb@pioneerdenim.com )

    Meet the Pioneer Denim’s team @ Denimsandjeans Japan show on Novemeber 1-2, in Tokyo.

    Register Today!

  • Elasten Brings Specialized Yarns  @ Denimsandjeans Japan

    Elasten Brings Specialized Yarns @ Denimsandjeans Japan

    Elasten is one of the most well known European producers of high-end stretch yarns from Italy. Being in the business since almost the starting of the ‘elastomer revolution’, the company takes pride in first elasticizing the ‘linens’, ‘hemp’ and ‘ramie’ and getting them patented. They are so deep into elasticization of different products that , jokingly, their reference phrase in Italian is

    “Io elasticizzo anche la mi’ mamma” meaning “I elasticize even my mommy” . As Elasten brings their special yarns to Japan at Denimsandjeans Japan show, we had a chat with Giovanni Benelli – Commercial and Technical director at Elasten.

    Italy that has a long history in yarns and textiles. Can you give the background of Elasten in this regard.

    Yes , Italy has an ancient history in the textile world and especially our city, PRATO which boasts at least 800 years of history in the production of yarns and fabrics. The best known product is certainly the CARDATO di PRATO.

    As the name says élin® by elasten® is the line of innovative yarns and fabrics made by company elasten®  that wants to maintain that close link to its land and its history but with a super modern interpretation. Attentive to the environment by producing less and better. The products that come out of élin® by elasten® are of a high standard and made to last. They combine the natural materials par excellence with the most innovative fibers. Gives new aspects to classic yarns and fabrics (BFlex® patented technology) It boasts numerous international patents on both yarns and fabrics . My family has been in the textile industry since the early 1900s. the story of Elasten began 33 years ago, it was a forerunner of yarns and consequently of stretch fabrics in the world, which is why innovation is so important to us.

    What are the most important characteristics of your yarns which keeps you apart from competition in Europe and Asia

    We believe that our quality can find great interest in the Asian market and especially in the high segment. Our products are aimed at brands that want to diversify from the crowd and ride the values ​​of the past, craftsmanship in a modern key.

    The yarns we offer are unique and the fabrics we show are produced by the best Italian and non-Italian textile manufacturers who recognize in Ã©lin® by elasten® a point of reference when they want to raise the level of their collections

    What sustainable characteristics can you give to fabrics and garments through your production processes

    Our processing is nothing more than a coupling of fibers together thought out in an ingenious way. We prefer strong and resistant fibers such as linen or hemp which are, moreover, the most environmentally friendly. If we talk about transforming these fibers into stretch versions, surely the green key is the durability of the garment over time which will keep its parameters unchanged. Abrasion resistance and elasticity considering that we use the best elastic fibers on the market never compromising for price reasons. The meaning of our work is to ensure that a person can buy a timeless garment that lasts for years if not decades. This for us is the idea of ​​true sustainability.

    Do you also produce Natural elastane which can help in total compostability of the garment

    We have collaborated on the first compostable stretch fabric in the world with the most honorable denim manufacturer, and recently we have developed a new international patent to create a yarn that gives a stretch comfort effect without using elastomeric fibers and I must say that it is raising great interest in the weaving and knitting market. Depending on the use it gives elasticity or completely innovative hand feel effects and the nice thing is that it can be developed on any material through our BFlex® collection.     

    How do you see the Japan market and what are your expectations from participating in the Denimsandjeans Japan show?

    The Japanese market but also the Korean one have always had taste and appreciate the details, the particular hands, given by the innovative fibers or by the treatments on natural fibers. In the Denim world, Japanese fabric is a fabulous icon. The aesthetic result of a Selvedge Denim produced by inserting our patented stretch yarns in Linen fiber of European origin, wet spun in Europe, brings a technical and aesthetic enrichment that intrigues. In our collection we show fabrics that in appearance are very reminiscent of Japanese Selvedge Denim fabrics but which have the Linen component that gives an authentic appearance and allows breathability and thermoregulation enormously superior to cotton, giving a feeling of freshness for days without having to resort to frequent washing and the stretch component which on high fabric weights gives a fantastic comfort effect.

    For more details , contact Giovanni @ giovannibenelli@elasten.it

  • A Talk With Ms. Hang Phoi Quyen – CEO of Viet Hong

    A Talk With Ms. Hang Phoi Quyen – CEO of Viet Hong

    Recently , we had a talk with Ms. Hang Phoi Quyen -the CEO of denim mill Viet Hong Textile , Vietnam. With an experience of over 12 years in the family business, she is upbeat about her denim mill being a partner of choice for many international brands. As the company is a regular participant in Denimandjeans Vietnam show and will also join the March’23 show, we had a small chat with her and would like to reproduce the same below :

    Viet Hong as a denim mill has been growing over the years. We would like to know more about the background and history of the company ?
    Viet Hong Textile J.V.C is established in 2005 and owned by VIET HUONG Group, a family owned business group with 40 years of entrepreneurial experience. With passionate and open-minded management, along with our young and energetic staff, we were able to evolve ourselves out of traditional local mill. Nowadays, Viet Hong is known as a reliable denim textile manufacturer, not only in Vietnam but also in international market, current Investment amounting to U$12 million and with manpower of about 300 people.

    Viet Hong is known to be “Your First Denim Choice in Vietnam”

    How do you think being a Vietnamese denim mill benefits you as a company ?

    The strongest point of Vietnam Mill as denim producing country to other neighbouring countries, is that we have 10 bilateral and multilateral trade agreements with groups and organization such as ASEAN Free Trade Nation, 5 ASEAN+1 FTA’s, FTA with Japan, South Korea, Chile, Russia and the EURASIA Economic Union and Countries which is expected to execute CPTPP and EVFTA + UKVFTA.

    These FTAs will create many opportunities for Vietnamese companies in general and the Vietnamese garment industry in particular, but this also comes with many challenges, we need to master the rules of origin to fully exploit the benefits of FTAs and to promote export growth, reduce tariffs to 0% as well as eliminate many kinds of tariffs.

    Global brands have a big focus on going green and are pushing their supply chain in this regard. What changes and developments have been done by your company to meet or exceed these demands?

    VH Denim partners with companies to develop sustainable and functional products. Our partners and us,  are dedicated to responsible practice and innovative ways to improve fabric performance with new elements and latest technology. Our Company as well insure that all necessary compliance and certifications are in place.

    What is the competition like for you from within Vietnam?

    Competition in the market is always present in any industry, it makes the business more progressive and challenging. Us in Viet Hong we are not threatened by our competitors, as we provide customer with consistent quality, very good service on a timely manner and competitive pricing. We always make it a point to have an extra mile on hand, so no pressure felt from our competitors.

    What future do you see of the Vietnamese denim industry – both for fabric and garments ?

    The future for fabrics and garments in Vietnam is bright – we estimate market will last at least 10 more years. With influx of those companies/buyers pulling out of China, Vietnam will be a lucrative market in ASIA. All the outstanding Free Trade Agreement with other Nations will add the difference.

    What is most interesting from your latest collection?

    Product feature is our best selling and long running items, consistent quality and remarkable performance. We continuously work on improving the product versatility and design using the best yarns made of US Cotton and other special fibers like Tencel, Modal, Dual Fx, Coolmax, S-café etc. Besides, our green / sustainable product portfolio includes materials like Repreve, BCI Cotton, Organic cottons , Ecovero etc – enabling us to produce fabrics which are sought after by major brands and retailers.
    For more information on Viet Hong products , please contact Romy ( romy.ordas@viethongtextile.com )

  • Archroma @ Denimsandjeans Japan | November 1-2, 2022

    Archroma @ Denimsandjeans Japan | November 1-2, 2022

    With much anticipated Japan show , Denimsandjeans has been talking with the exhibitors about their new collection and products that will be showcased in November. After the pandemic , the show is re-scheduled after a long time and all the denim enthusiasts are looking forward to have a great physical event. Recently , we had a word with Umberto De Vita – Global Indigo Manager at Archroma team about their latest products and their current focus.

    1) Archroma has been focused on reducing environmental impact through their products for a long time. What is the DNA of the company in this respect ?

    Indeed, Archroma has been committed to develop innovative chemical technologies and processes that are safer for the consumer and the environment for a long time.  We describe our approach as :

    The Archroma Way to a Sustainable World: Safe, efficient, enhanced, it’s our nature 

    The Archroma Way is based on the three pillars: Safe, Efficient and Enhanced, and we look at providing a system, rather than single products, in order to maximize the potential synergies and benefits in the application process.

    Safe, the first pillar, means that we strive to have safety at the core of everything we do, with a focus on helping our customers develop end-products that are safe to use for the workers, safe to wear for the consumer, and safe to release for the environment. . Safe therefore refers to the certifications we have, such as bluesign, ZDHC, GOTS, Cradle to Cradle, etc., and typically we go beyond such certifications and also regulations in hazardous chemicals. For instance we have developed products such as aniline free indigo, formaldehyde free easy-care resins, metal free acid dyes for nylon, etc.

    The second pillar is Efficient. Efficient is about rethinking manufacturing processes with smart chemistry that can combine coloration processes with reducing the amounts of water and energy required. We use our ONEWAY Impact Calculator to digitize the mill’s current process, and we can then identify the achievable amount of savings in terms or water, energy, CO2 reduction, and ultimately the associated cost savings.

    Systems that are Safe and Efficient are part of our Efficient Collection.

    The third pillar is Enhanced. This pillar is about adding value – in terms of performance or sustainability – to the fabric or end article. This can be typically done with finishing effects such as odor control, wrinkle free, moisture management, etc. Again, we are able to measure the current cost of production and show the mill how they can generate more profit with the addition of our system, by creating additional functions, sustainability, and value.

    Systems that are Safe and Enhanced are part of our enhanced collection.

    In most cases we can combine all 3 technologies and provide a system that is Safe, Efficient, and Enhanced, creating a fabric or end-article using less resources whilst adding more function and value. These are part of  our Ultimate Collection.

    We currently have >70 systems that address specific problems and challenges facing the industry with the best possible solution for each customer and process. You can visit our System Selector and scroll through some examples:

    https://www.archroma.com/systems

    2) Aniline free Indigo was considered very difficult till a few years ago. Also there were no metrics to measure how much it would be beneficial for the earth. Do you have some relevant data to support the impact of your Denisol Pure Indigo ?

    Good question, sure we have the data! But first let me remind you a little bit about the full concept:

    As you know, most of the indigo on the market today contains varying amounts of aniline. This comes from the synthesis process where an excess of aniline is carried through into the final product. Aniline is a class 2 carcinogen and has acute aquatic toxicity.

    During the Archroma hydrogenation (pre-reduction) process we developed a way to create an end product without aniline, and we produce this range in our zero effluent manufacturing plant in Pakistan.

    Although some aniline has been found on the final pair of jeans, especially dark, unwashed rigid styles, we were more focused on worker protection, who are often exposed to high concentrations of indigo, and also focused on the environment where discharge of denim mills with aniline could affect the aquatic life.

    The product works exactly as normal pre-reduced indigo, application, shade, strength and wash down are identical – just with no aniline, which had no place being there.

    We have a short video explaining the issue with aniline here at this link :

    Back to your initial question: the up to date figure is that since 2019 (when Denisol Pure Indigo 30 was launched) Archroma has diverted above 35 million tons of aniline from the supply chain,  and we estimated to have protected more than 40,000 denim workers.

    3) Collaborations are the new normal in the industry to create real impact. With your various partnerships across, do you also feel so?

    I believe that sustainability cannot be reached by a single company activity and at Archroma we always expand our research and collaborations.

    I will just name 2 exciting examples, but we have many more projects in the pipeline:

    –              In 2021 we have started a collaboration with CleanKore, a US based company, for the production of aniline-free and potassium permanganate-free denim  – this is highlighted in our [PURE INDIGO ICON]2 system

    Not only does this system allow for the production of a more sustainable denim but it also enables to use significantly less resources in the process (water, energy, chemicals) leading to reduction in CO2 emission as well.

    -              In 2022 we officialized our collaboration with Stony Creek Colors for the production of pre reduced natural indigo in order to keep the authenticity of the natural indigo dye but with the same consistency and performance of the synthetic form.

    4) Black denim has always been the ‘black sheep’ of the denim world. Are there any innovations in this segment which can really make a difference?

    Black denim appeared in the market at the 80s, 40 years ago. Since then, practically all black/grey denim has been dyed using basically the chemistry of sulfur black 1, with some small variations in the dyeing to slightly move the shade and wash-downs. After the indigo blue, black is the most popular color in denim. At Archroma we have been working to develop a new dyestuff which could be a game changer for the black denim market. The product is called Diresul® Evolution Black liquid. The product has two main benefits:

    1.-a more greenish-bluish shade compared to standard sulfur black. This tone is also achievable working at very high depth where standard sulfur black usually gets a very reddish tone. Diresul® Evolution Black also offers a clear differentiation in the bleaching wash-down where the product is fading on grey tone, whilst standard black shows a yellow-brown shade. We think this new black dyestuff will offer a huge opportunity for designers and product development teams at brands and denim mills to create new looks in the market segment of black denim.

    2.-As mentioned in previous questions, at Archroma we are continuously trying to offer, with all new developments, products that are safer for people and for the environment. With Diresul® Evolution Black liquid we have created a sulfur black which does not generate any residue (no wastewater and no emissions) in its synthesis compared to standard sulfur black.

    Using this dyestuff, brands and denim mills will be able to create the cleanest black denim in the market together with new looks.

    5) You are participating in the Denimsandjeans Japan show . What is your target in Japan and your expectations from the show which is being held on Nov 1-2 at Tokyo ?

    This event was planned to take place quite a time ago, before the pandemic. Today I am excited to have the opportunity to be back to such a great event and meeting in person with many international partners. I expect the usual denim passionate environment with a lot of innovations and sustainability messages from all the parts of the textile chain. Moreover, Japan is a very inspiring country and my favorite place for denim research.

    I make my compliments again to Sandeep and the team to have selected such a magic location.

    for more information about Archroma , please contact Umberto De Vita this email umberto.devita@archroma.com

  • Nearchimica’s Eco Dress Code @ Vietnam

    Nearchimica’s Eco Dress Code @ Vietnam

    Nearchimica is a well known Italian chemical company which has been serving the industry for over 40 years and is well respected for its various initiatives and contributions to the industry specially in the sustainability arena. We spoke to the Managing Director – Roberto Camera – to understand how they are have been moving over these years and what are their plans for Vietnam.

    Nearchimica is over 4 decades old company dealing in auxiliaries for textiles. How has the company grown over the years

    The company has grown step by step, implementing his activity cooperating with Customers on   market need satisfaction, focusing on continuous innovation, offering deep technical support

    What change have you seen in last 10years with focus of the industry changing towards more environment friendly products and how have you kept pace with it

    In the last 10 years many things happened ,with continuous and pressing requirements for eco sustainability  together with  some reluctance from  brands to fully adopt  related  technical innovation for their standard production.

    Starting from 2019, with growing ZDHC compliance demands and its deadlines, this commitment has become more defined and important. Today we can say that most major companies are involved in eco sustainable process developments.

    What do you think are the 3 key concern areas in denim fabric and garment production which need to be addressed to reduce our impact on the mother earth

    Our philosophy is that “ less is better” : less water consumption, less energy consumption, and less hazardous chemicals.

    We call this project Eco dress code which means continuity in our denim tradition, paying attention to people,  workers and  environment.Today technology is available to produce attractive garments with sustainable approach, it’s just a matter of deciding when and how. We’re available for supporting our customers in this transition.

    Your main products which you think can help in the above-mentioned areas.

    As usual our model is based on an offer of   Application knowhow and Chemical product innovation to our partners.   Main subjects are:

    •  Laser technology ,combining new generation  laser booster and smoothers in order to improve laser engraving performance …the object is  to come to a  No Touch process.
    • Selected Enzymes high performing at low temperature and suitable for easy   biodegradable bleaching and cleanings
    • Eco friendly bleaching agents and Ozone activators.
    • Concentrated performing auxiliaries to improve, along the whole textile field, logistic cost and energy cost and pollution related to the transport.

    Major changes you see coming in the auxiliaries in the next few years. How will that impact our industry.

    One of the fundament futures will be recycling. At any level, it will be successful if we’ll be able to transform the waste into a resource. Our company is sharing with our customers projects that are going in that direction. This means that all the life cycle, for  garments & fabrics, must be consciously planned starting from the real beginning.

    SONY DSC

    You are participating in the Denimsandjeans Show in Vietnam in 2023. What are your expectations from the event as it is happening after 3 years

    Our expectation is to overcome problems arising from this long pandemic lockdown and happy to meet by person again re starting relationships.

     It is clear that after the pandemic nothing is  same as before, and we need to adapt ourself to    new needs and  situation, considering  these transformation as a part of a natural evolution.

    For more information , contact Sabrina Beretta ( sabrina.beretta@nearchimica.it )

  • A Talk With Andrea Skatto

    A Talk With Andrea Skatto

    Andrea Skatto has been in the textiles world for about 3 decades, developing fabrics collections, mainly into denim, flats & shirting for a variety of suppliers worldwide, and working to find marketing solutions in  Italian, European and Chinese markets.

    He has worked with companies like  The Bonazzi Group/ Montebello and Tessilbrenta in Italy,  La Panama flats, and C.C.CLUB/ Pianeta Tessile, again flats and outerwear fabrics. In Turkey and with  Calik Denim for 7 years. Besides Arvind mills, Fifth Avenue and SuryaLakshmi Azgard 9, Naveena in Pakistan, Brandix, Foison, etc have been part of his clientele in his long career. 

    Among brands, he was hired by Diesel -Italy to renew their denim fabrics choices and currently works with the Italian brand H.T.C ( HOLYWOOD TRADING CO.).
    He loves to take care of all processes in a mill, from choosing raw materials to yarn sizes study to actual fabrics with a special focus on chemical finishes.

    We thought about taking his views on various aspects of development in the industry today and he shared some of his ideas.

    Q. Andrea, what changes do you see in the retail market of denim and flats post covid? Do you see strong positives or even negatives?

    A. – Denim is still doing pretty well, as is the sale of fabrics and garments that I see currently. 

    Flats need changes. Positive on flats, it can happen if mills start to not just follow the big buying group, they need to get Brands designers interested with new ideas, using different yarns and finishes. Today I do not see many innovations.

    Since the times the Italian suppliers practically disappeared, no one really takes this market and its product study as it should be. The real innovations, I feel, are amiss. 

    Q. – You have a long experience in denim fabric structures and compositions. Do you want to highlight anything important for the same?

    A.- To have interesting, saleable, and usable structures mills need to use a higher number of shafts as possible with rapier looms. Normally all denim makers work max with 8 shafts. We could take as an example the geometrical shirting type of designs reported in denim. I always see too many ugly structures.

    Again, mills should work on new yarns and versatile looms to bring out good designs.

    Q.- Brands are also looking to differentiate themselves among their fabric suppliers based on their own requirements. How important is this for suppliers?

    Brands are also looking to differentiate among their fabric suppliers, based on their own requirements. Can you share some examples which show how their respective functioning and requirements are different?

    A. – I always believed, through my experience, that SUPPLIERS should differentiate themself, finding the “hot spot”, as, what their CLIENTS would like to buy.

    When I started my career in Italy, we did create tendencies of FABRICS which were almost never asked by clients. We worked mainly with Brands. Then the huge retailers arrived, with their price requirements, quality, ultra-fixed deliveries, penalties, etc. The game changed.

    We need as fabrics makers to work more and better in developing what we are good at. From raw materials to yarns, to fabrics, finishes, and presentation, all must be reseen, thinking about better margins through new products, new researches, that will allow suppliers to get and keep retailers vivid interest, that brings better sales of what is considered Basics Fabrics as well.

    Q.- What trends do you see in both flats and denim in the next 2 years? 

    A. Flats can and will gain a lot if they let us work…and it is easier than designing garments.

    Covid itself calls more to the protections of nylon or other technical fiber, but even 100% cotton can have a gore-tex Infinium coating, as an example.

    Denim unless we build mills with relatively more versatile looms and use more finishes, I cannot see huge progress in the long run. Kids live different lives everywhere, they don’t even know most of the huge denim brands still around that were big in the 90′, after that it has been big retailers, but not much of brands.

    Q.- Since you have worked with so many mills and brands, what do you think is the key today for mills to get more traction with buyers  

    Ideas, the world is itself improving through ideas.

    We don’t need to talk about Leonardo da Vinci or Mr.Bezos…but all improve with new ideas, and in textile fabrics, ideas are made of raw material, yarns types, structure and finishes, simple or more inclusive waxing or coating, as mechanical as all types of brushing, preaching, etc.

    I would focus on getting the interest of clients first to my product range, which involves sustainable processes as a standard, but i would count on developing novelties in tight cooperation with clients’ designers,using the experience of fabrics we hold,in order to follow clients in a commercial way.

    To connect with Andrea, use this email address

  • Rising Indian Cotton Prices: Denim Industry Further Struggles

    Rising Indian Cotton Prices: Denim Industry Further Struggles

    As the cotton market faces high demands and exhausting stocks, India has witnessed an upsurge in cotton prices. Furthermore, an increased import duty of 10% was levied on cotton. In July, cotton prices saw a rise of ₹3,800 per candy in 15 days only. This abrupt soar in cotton prices has sabotaged not only the textile industry and foundation set by Indian exporters.

    This year cotton prices were rising since January but last month marked a further increase in prices from ₹51,000 to ₹54,800 per candy of 355 kg as per the Cotton Corporation of India. Additionally, the US, the largest exporter of cotton in the world, slipped down as the state of Texas faced a severe drought last year, thus causing cotton prices in India to firm up since December 2020. There is a shortfall of extra-long staple (ELS) and non-ELS contamination-free sustainable cotton due to the imposition of import duty, as India hardly produces these types of cotton.

    The issue of the Chinese Xinjiang cotton ban has changed the cotton trade dynamics. Xingjiang produces over 85% of Chinese cotton and the ban by the US and others ensured that the retailers rushed to source cotton from other sources – a large part of it from India. This helped cotton fiber exporters reap profits, while the industry suffered the shortage and increased prices . Coming on the top of Covid impact, this was a double whammy!

    Effect On Denim Costing & Pricing

    Denim is primarily a cotton product and any rise and fall in its prices immediately affect the denim costings. The costings have increased tremendously due to cotton even if we ignore the increase in prices of dyes, chemicals, freight, and other costs.

    Subir Mukherjee, CEO Bhaskar denim says :

    “As of now, Indian cotton price is 47% higher than the same period last year. Assuming price remains firm at the current level for the next few months of the current cotton season (October-September), 2020-21 average cotton price will be 24% higher than 2019-20″

    Arvind Mathur CEO of Raymond’s denim also agrees and mentions the huge impact :

    “Cotton prices have been very volatile in the last 1 year. Indian Denim grade cotton has seen prices rising by 40-45% in this period, higher than the increase in that of international cotton, despite subdued demand due to the pandemic. Smaller reported crop size, higher cotton & yarn exports, market interventions by Cotton Corporation of India are amongst the factors which had a large influence on the behavior of local prices.”

    The increased prices of raw materials are not so easily acceptable by the buyers in a rising market especially when the whole business has been impacted by Covid. However, buyers are also aware of the whole situation, though they will always be trying to negotiate the best. Subir Mukherjee sounds positive on this front :

    “Textile is low technology, low entry barrier hence, low margin business. Cotton contributes 30-45% of denim fabric cost. I believe this fact is well known to all buyers. While buyers and sellers are supposed to negotiate prices, it is never easy! I am sure no mill will be able to absorb such cotton prices without support from buyers. Buyers finally always pay a reasonable price under prevailing cost conditions. ”

    Overcapacity and competition thrive in our industry. Even before covid, we had more capacity to produce than we could sell and there were umpteen mills coming up every year and existing ones expanding. This makes the competition fierce and there is undercutting. Arvind Mathur says :

    Denim costing has been severely affected. The higher you go up the value chain the more challenging it gets to pass on the full extent of raw material cost increases. Overcapacity & intense competition in the denim industry has made this even more challenging

    Currency

    Another factor that goes against the Indian denim industry is the currency remaining relatively strong against the USD. Compared to Jan 2016 when 1 USD was about Rs 66, after 5 years it is now Rs 74 for a dollar. Though the depreciation looks good at 12%, it is much lower when compared to neighbor Pakistan. Pakistan’s currency in Jan 2016 was about PKR 104 and now it is about Rs 164 ie almost a 57% depreciation. Such a steep depreciation definitely helps the exporters of Pakistan to give more competitive prices. In the export market, Pakistan and China remain the biggest competitors for Indian denim fabrics.

    Measures To Minimize The Impact Of Rising Cotton Prices

    Even with this tough situation, there are always ways and means to mitigate the impact and each mill finds its own way to deal with it. Arvind Mathur suggests that the mills should try to focus on the following :

    Cost reduction & productivity improvement

    Offering value-added products & services

    Optimizing product mix & re-engineering products where acceptable

    Strategic withdrawal from unprofitable areas

    The actual strategies to be adopted will also depend upon how each company is placed and what is their product profile Subir Mukherjee feels that things will turn around :

    ” If the complete apparel value chain could survive the 2011 cotton debacle, I am sure we will find a solution in the current situation too. The solution depends on mills closely working with buyers because there is no generic solution for all brands. Cotton cost increase affects a product based on cotton content and spinning technology used. However, the solution for an Rs999 retailed pair of jeans will be very different from an Rs2999 priced pair.”

    “We would like to appeal to concerning government bodies and Textile Ministry to keep the interests of all players in the value chain in mind. Textile Industry is the 2nd largest employer in India and its reduced competitiveness can hurt employment generation and exports.” Says Mr. Arvind Mathur, CEO Raymonds Denim. 

    The Bottom Line

    Substituting cotton with other fibers is one of the strategies being commonly used – mainly polyester for the local industry. However, even with other fibers including the recycled and lyocell ones, the prices are not getting any cheaper. In fact, they have increased at a significant pace as the race for sustainable products is pushing the brands to increase the quantum of such collections in their offerings. The choices are limited and the fight by the Indian denim mills continues. Only innovative solutions and adaptations will help the companies overcome these times.

    “We keep hearing from brands globally that fabric prices must be cost neutral – “all product at last season price” is a mantra. I believe, even its preachers do not believe in it.  You can’t shy away from product re-engineering.  We are excited to get a lot of innovative product solutions keeping in mind the brand signature, which is certainly different for each brand. We are very closely working with some brands and finding amicable solutions.  Challenging times trigger most innovations.” suggests Mr. Subir Mukherjee.

  • Dilek Erik Joins Sharabati As Global Marketing Manager –  A Friendly Q&A !

    Dilek Erik Joins Sharabati As Global Marketing Manager – A Friendly Q&A !

    I have known Dilek for many years now and have always appreciated her professionalism and her ability to go deep down into details . Besides being a great friend  and a wonderful human being, she is a phenomenal denim expert with over 30 years of experience in some of the top companies of the world. Her insights into the product ‘denim’ , its intricacies and nuances , trends etc have always been valued. At our shows also, her presentations were very well attended and appreciated and we enjoyed posting her work on our website . Working as a consultant for few years now, she recently joined Sharabati Denim as the Global Marketing Manager . I thought it would be a great idea to speak with her and find why she switched the sides of the table and what lies on the road ahead. Hence a small Q&A with her was in place and here we go.

    Congratulations Dilek on joining as Global Marketing Manager at Sharabati. I understand you already had a long relationship with them. Pl share more with us how you decided to make this move.

    Thank you very much Sandeep.

    Dilek - ErikI worked in top denim mills in Turkey for 25 years as a sales and marketing executive. After having my daughter at a later age, I decided to work as a consultant since I wanted to spend more time with my daughter. It was the best decision that I have ever made thus far and I was very lucky to work with companies who needed my help. I started to work with Sharabati Denim 3 years ago; this was at a time when they completed most of the hard work in their production and sales. They just needed to present it to the market. Although my title was consultant, I worked with them as one of their employees. We were always open with each other and I felt very comfortable working with them. They trusted me and we built up a marketing system together. Now, we completed most of the ground work in marketing and we are ready to move onto the next step. It needs a bigger organization and somebody who would commit full time to achieve this goal. At this stage, they offered me the position to join the company as Global Marketing Manager. I have always felt very happy to work with them and I, gladly, accepted their offer.

    Sharabati is quite a large company and I understand they are growing very fast. Tell us more about it.

    Sharabati Denim is an integrated denim and gabardine manufacturer. It has production facility in Egypt and Turkey. Production capacity exceeds 100 million meters per annum. It has sales offices in Germany, Italy, Morocco, Tunisia, Egypt and Turkey (soon in the USA). It is a family business and they are in that business for over 40 years.

    What would be your key focus areas in the company. As I know, you are a very goal oriented person. Any targets you have set for yourself ?

    During my consultation period, sometimes I worked with 3 denim manufacturers simultaneously. They never complained about it as all of them had their own DNA and they trusted me to assign each of them a different identity. I am a management and industrial engineer but I worked in sales and marketing for years. Being an engineer helped me to understand the product and production process very well. I used it to have a better knowledge of the company and implement a successful marketing plan. I, sincerely, believe that I know Sharabati Denim very well. In my previous position, I was helping them to create the collections and present them as we intended. Now, we’ll do it in a more advanced way by getting support of the marketing auditing and marketing research. I want to implement the best marketing system in Sharabati Denim which will improve by itself.

    How strongly Sharabati is currently tuned on to sustainability and circularity .

    When I started to work with Sharabati Denim, I was surprised to learn that they have had a Recycled yarn factory for 20 years. They built this factory not because sustainability is a trend, but because they valued the waste and they wanted to make good use of it again. Investing in technology is very important for Sharabati Denim. They always search for new methods, processes, machines to reduce the water, energy, gas, chemical consumption in the production.

    To this end:

    • They use organic cotton, recycled yarns, which are produced in their own factory, and natural fibers.
    • They have water saving indigo dyeing and finishing processes
    • They implemented iSaver technology to reduce yarn waste in weaving
    • They have caustic recovery plant and
    • They are now making a very big investment to recycle the waste water.

    These are just a few examples of their efforts for sustainability.

    It must be quite a change moving from consultancy to the current position. What do you think would be the biggest challenge for you?

    Actually, there will not be any big changes in my workload as I was already working as a marketing manager capacity despite being only a consultant.

    Now, I have committed not to take any other clients. It sounds like a marriage and this was one of the biggest challenges for me:) As Sharabati Denim is an international company, I will continue to work from my home office. The headquarters and half of my team are in Egypt, the sales and marketing director is in Italy and I am in contact with sales offices all around the world. It means I am always in zoom meetings 🙂

  • Flashback – 2020

    Flashback – 2020

    The year 2020 will be remembered for a lot of reasons, COVID 19 will always be on top that almost froze the entire humankind for some weeks, however, there have been a plethora of good things that happened due to this pandemic, from embracing a great understanding of family values to acknowledging the virtual space in all business functioning and verticals at a larger scale, this pandemic definitely gave altogether a new direction to the globe and the denim industry perse one of the early adopters. From shifting to virtual sourcing to depreciating the fast fashion culture and focusing on more quality/durable cloths, the denim industry dedicated this covid time towards navigating more sustainable processes.

    For denimsandjeans, the initial months were very tough, back to back postponement of shows were pushing us towards abyss but with the supports of our partners, we adapted very soon and started our brainstorming on how to connect the industry when everything and every one was struggling on mobility. In this article, we would like to share some of our reports, efforts and talks that helped the stakeholders of global denim community to understand whats happening, where the industry is looking forward to move in coming years due to this pandemic and how the things have been changing rapidly?

    Reports On COVID and Its Impact On Clothing/Textile/Denim Industry

    In this segment, we would like to list some of the reports which we did on COVID’s impact on the industry.

    1. COVID 19 Emerges As The Biggest Threat To BANGLADESH
    2. Will CAMBODIA Be Able To Make COMEBACK?
    3. COVID 19 Hits Jeans Export From China To EU, Plunges By 40% In Jan’20 YOY
    4. How’s Vietnam Doing?
    5. COVID Hits Indian Denim Industry Hard, Export Falls By 31% In March 2020
    6. Fashion Weeks Go Digital, What About Trade Shows and Sourcing?
    7. Jobs Of Millions Of Bangladeshi Garment Workers At Stake

    COVID TIMES – An Instagram Live Chat Show with Denim Experts

    It would be not an exaggeration if we could call the year 2020 – a digital year, the people at different places used to zoom, Instagram, Whatsapp, and other social media and video conferencing apps to stay connected. Netflix and Amazon saw a massive spike in their subscription and then we thought to leverage this mode to talk about the denim industry, its issues, and the way ahead.

    COVID TIMES was one of our initiatives through which we used the Instagram Live feature and Zoom Webinars to invite denim experts to discuss different subjects pertaining to denim, especially SUSTAINABILITY.

    Here are the 7 talks one should not miss:

    1. Adriano Goldschmied – The Godfather Of Denim
    2. A Talk with the owners of Artistic Milliners
    3. Aamir Akhtar – CEO of Arvind Limited
    4. What Next For Denim
    5. Can Denim Be Truly Green
    6. Denim Washing In Near Future
    7. Panel Discussion on Turkish Denim Industry

    Apart from our COVID TIMES talks, we had many talks at our virtual shows and other platforms. The latest talk series we have launched was – A 5 Minuter Talk, you can watch all the episodes on our youtube channel.

    Our all talks are available on our official youtube and Instagram channel. You can listen podcasts of our all talks at Spotify now.

    Efforts Towards Digitalisation Of Denim Sourcing and Trade Shows

    Launch of Virtual Shows

    In the month of July 2020, we had announced the launch of our first denimsandjeans virtual show where for the first time denim supply chain partners were got an opportunity to have a one to one video calls with their buyers in real-time. Leading denim companies including Artistic Milliners, Artistic Fabric Mills, Jeanologia, Tonello, Arvind Denim, Raymond UCO, Archroma, Garmon/Kemin, Deridesen, Ribbontex, Siddiqsons, Indigo Textile and Wiser Wash participated in the show.

    Exhibitors were given virtual booths where they can enter and interact with the buyers visiting their booths, exhibitors were even able to share their brochures and screen with the buyers to present their collection digitally. The show also had over 12 denim sessions where leading denim experts shared their thoughts on the latest developments and design innovation through different talks, seminars and panel discussions.

    The show got an unprecedented response from the industry and witnessed the participation of over 35 companies around the globe from the supplying side including mills, factories, chemical manufactures, technology companies, and consultants. Over 1000+ buyers from leading retailers/brands have logged in to the platform in two days to see the latest offerings and have also appreciated the effort to organize this one of its own kind of show.

    Extending the success of the 1st virtual show, Denimsandjeans hosted the 2nd show virtual show in the month of October and another follow-up show in the month of November under a theme – Sustainable Interplay, propagating the joint and equal responsibility of both buyers and suppliers towards sustainability. More details can be accessed at www.virtual.denimsandjeans.com

    DE-Brands : A B2B Denim Sourcing App

    De-Brands, a prodigy of Denimsandjeans and the 1st b2b denim sourcing app was launched in a new avatar this year with new modifications and designs.

    The app offers a unique opportunity to the denim suppliers to set up its virtual showroom and connect with their buyers virtually 24*7 on 365 days of the year. The app is available on both Playstore(android) and AppStore(ios) as well the web version has also been launched in a completely different look this year. The web version can be accessed at www.de-brands.com

    The app has over 55+ exhibitors and 350+ buyers.

    Support to denim professionals affected due to pandemic

    Denimsandjeans invited all the denim designers, washing experts, and sustainability warriors who have lost their work/jobs during the COVID pandemic. We all have witnessed a very disturbing time in the past few months, a lot of people left us, and a lot of professionals/workers were forced to leave their positions.

    This invitation was for those denim professionals who wanted to provide services to the industry in terms of designing, washing, marketing, consulting, etc. These services are looked for by different global companies and through our network, we endeavored to reach their messages to such companies.

  • Sustainability Targets In Tommy Hilfiger – A Talk with Nicolas Prophte

    Sustainability Targets In Tommy Hilfiger – A Talk with Nicolas Prophte

    Nicolas Prophte In a coversation with Sandeep Agarwal

    Nicolas Prophte, Vice President Of Sourcing, Production, and Innovation of Tommy Hilfiger(PVH) spoke to Sandeep Agarwal- Founder of Denimsandjeans on the Sustainability Targets In Tommy Hilfiger. The talk was streamed at the Sustainable Interplay Denimsandjeans Virtual Show on November 23.

    PVH is one of the leading clothing retailers and a company that has been very active on the sustainability front. They are not only signatories to Fashion Pact but also have supported the Paris climate agreement, besides there are many sustainability targets that they have already achieved and are on course to achieve many more.

    Here are some important points which were made by Nicolas Prophte during this conversation .

    The progress on some of the key targets especially related to MATERIALS in 2020

    We have some very clear goals for 2025 and this is part of the the strategic roadmap, we call it MAKE IT POSSIBLE. In terms of sustainability globally, we have two main metrics . One metric is regarding fabrics because we believe there is a huge work to be done on fabrics so we are focused on one very simple KPI. We call it the fiber post consumer recycle cotton. I think we are going to develop a little bit more circularity but we believe the best sustainable fiber is not virgin cotton, it’s recycled cotton, so yes, we are having a clear roadmap.

    We try to make it simple a very complex environment with two metrics, one metric is focused really on mills and fibers because we believe there is a lot to be done there and this is so, this is a blend of post-consumer recycled cotton fiber, we believe that the best sustainable cotton is the one that you don’t grow, it’s the one where you reuse from the waste. We have a metric specific on the denim mill with 20 percent minimum post-consumer recycled cotton fiber in our blends, in our fabrics . So for that, we have two-time windows; we have 2020 and 2021 with 1 million pieces of jeans made with this blend and for 2025 so a little bit further it would be 3 million pieces . So we really believe this is a scale innovation and this is something we can scale it and to be very honest we are already a little bit ahead of the game because in terms of the percentage , we are accelerating .

    The second KPI for us as a metrics for the sustainability vision, it’s the laundry side. After the fabric, we are implementing and we have already since years now we call it a LOW IMPACT washes This is how we could put the pressure on the laundry to minimize water consumption , energy, time , carbon footprint , chemicals etc.

    Mr Nicolas Prophte during the talk at Sustainable Interplay

    We have some clear goals we want to have for Tommy Europe, 50% of all our jeans are LOW IMPACT wash for 2021, and for 2023 it will be global, so when I say global it will not be including North America but also Asia. So here again we are a little bit ahead, I think for Europe we are already at 60- 65%, so the laundry is reacting also very quick and it’s all about creating a clear goal and target with your supply chain and also to have a tool to measure the progress.

    Recycled Cotton For Tommy Stands For ?

    It’s post-consumer recycled cotton. To be honest, before we played a little bit with pre-consumer because I think in terms of waste and there is also a hierarchy, pre-consumer is easier and I think we should not forget the pre-consumer because we learned from pre-consumer to scale the post-consumer, of course, post consumer is a little bit more challenging because there is this all this value chain of getting waste sorted out engaging recyclers . There is all dynamic also to engage there, it’s not easy what we try or what I try to engage with the mills, it’s a step by step to become vertical.

    I think for a mill today if you really want to nail it down that you have a high quality of post-consumer recycled fiber you need to control the waste, you need to control from the origin of your sources and I think this is what we try to engage with our partners.

    Other steps are being/ to be taken to achieve Circularity and About Tommy For Life? 

    I think we need to have a clear definition of what Circularity is for us? What are the principles? I think we have two-three principles for circularity in PVH: it’s designing out of waste so, in a way post-consumer recycled cotton is part of these buckets, I think there is another dimension – designing for longevity and durability, how we could extend the product life, I think it’s important also for environmental impact, I think it’s also crucial and of course also designing, thinking the end of life of the product and how we can upcycling it or downcycling or whatever we can do with it.

    I think these three main principles that we can work with and we can never forget that’s something important, that’s more personal thought, we cannot sacrifice sustainability because of Circularity we have to do at the same time we don’t have to engage non-sustainable process for Circularity economy that’s why we need to be careful but this is important and we also we engaged recently also a new initiative with Tommy for life it’s more how we can reuse old garments how we could redesign , re-manufacture and re-inject in our collection . I think resell , reuse , re-manufacture and re-put in the market, it’s also a very important topic and this Tommy For Life platform is going to be for us a kind of learning process . How we can do it, how we can scale it, also I think scale also is going to be very important here.

    We’re experimenting but I think it’s another way to engage with the consumer with these re-remanufacture or redesign or reuse so I mean already this good progress on this Tommy for life and we launched it very recently because we launched officially internally on October 1, so it’s only a few weeks. We have a full team dedicated to that with the strategy and now we are pioneers and we are checking how it goes but I could tell you more results in a few months to give you some insights.

    Alternative Sustainable Fibers

    We are experimenting with Hemp – its more sustainable than cotton. But we need to know where you buy the hemp and you need to go closer to the farmer . We are experimenting on how to create more cottonized hemp in our products and try to scale it up. But its not easy. So, Hemp is one good and some recently cellulosic fibers that are coming up . But we need to study and see how it comes out but for us scale is important.

    Impact of COVID 19 On Sustainability Goals

    COVID had been challenging for many of us and had disrupted the whole business. Covid could have been a kind of distraction meaning that we could skip the sustainability goals and go back but I think it had the contrary and I think it had been an accelerator and we realized probably we need more than the business metrics . I think they are important we need to sort it out we need to solve problems but I think we realize also a kind of introspection work as a brand or as a person that we need more meaningful collection, a product with purpose or purpose towards the environment purpose for the people how we impact, also the planet, the environment, the people working in this industry I think we realize this is getting more and more important so I think for us it has been an accelerator, not a break.

    It’s now the momentum to push the pedal and to go for the next step so there will be and there is full awareness and a full commitment from top management into Hilfiger, we know this is something that is going to drive and inspire consumers but also associates in our company supply chain partners. There are pre covid situations and post covid situations and after COVID, it’s a complete change of the fashion industry and we have there is no other way . We have to make it happen. it’s going to take time but I think our role is to build the right steps, the right roadmap to transform this industry for a better one and step by step also to communicate to the consumer our little achievements I think it’s good to engage the consumer that if they buy a product that’s been made in the best practice they contribute to the journey and I think contribution from associate partners, supply chain and consumer is the best game that you can play.

    Check out the complete interview at this page .