Willow Smith stars in the latest Acne Studios Fall/Winter 2024 campaign, embodying the brand’s forward-thinking and rebellious spirit. Known for her bold personal style, Smith perfectly matches the creative vision of Acne Studios, whose collection draws heavily on sculptural designs and edgy materials like leather and denim. This partnership reflects a shared ethos of pushing boundaries in both fashion and personal expression.
Creative director Jonny Johansson highlighted how Willow embodies the essence of a “cultural icon,” a muse who aligns with Acne’s aesthetic, which marries classic tailoring with a raw, modern edge. Johansson’s designs for this season focus on structured pieces, with dresses and outerwear crafted to emphasize shape and texture, while staying true to the brand’s origins with reimagined denim and leather staples.
The campaign brings to life this concept of empowerment through clothing. Smith’s presence in the campaign, showcasing pieces with metallic finishes and oversized silhouettes, is not just a fashion statement but a celebration of individuality and strength. The runway show, set against a backdrop of recycled tire sculptures by artist Villu Jaanisoo, reinforced the brand’s commitment to merging fashion with art, creating a powerful visual narrative.
Sustainability Focus
Acne Studios continues to prioritize sustainability in its production processes. The collection incorporates eco-friendly materials, such as organic cotton and recycled polyester, and implements reduced-waste design techniques.
Key Looks
Oversized denim jacket with matching distressed jeans
Utility-inspired jumpsuit with functional pockets
Luxe cable-knit sweater with distressed denim shorts
Inspiration from 90s Grunge
The collection draws inspiration from 1990s grunge, with flannel shirts, high-waisted jeans, and chunky boots making a statement. “I wanted to capture the raw energy of the 90s, but with a modern twist,” Johansson explains.
image source : Acne Studios
This season’s Acne Studios collection embraces contrasts: gritty yet glamorous, structured yet flowing, reflecting the versatility of the modern woman. The campaign and collection, as seen on various platforms, are expected to influence streetwear and high-fashion trends alike, as Willow Smith’s influence continues to grow.
Diesel’s creative director, Glenn Martens, continues to revolutionize the fashion industry with unprecedented transparency. For the second consecutive season, Martens invites the public into the brand’s inner workings, live-streaming the show preparation process. This bold approach democratizes high fashion, providing uncensored access to the typically exclusive world of fashion design. By breaking down barriers, Martens engages a broader audience, redefining the relationship between fashion brands and their followers.
Experience their collection’s revolutionary approach to denim, where innovation meets sustainability. They’ve reimagined iconic fabrics, transforming archival bandanas into pleated, cracked textures. Double loom weaving reduces waste, while laser distressing creates unique effects. Timeless designs, such as the Play bag and Scrunch D, are reinterpreted. Their debut eyewear collaboration with Luxottica completes the story, showcasing a fresh perspective on fashion’s future.
image source : diesel.com
Diesel’s circular approach tackles fashion’s environmental challenges. Their show set, made from 14,800 kg of recycled denim, highlights the potential of waste reduction. By reusing and repurposing materials, they minimize their ecological footprint. This commitment extends beyond the show, as the entire set will be repurposed, inspiring a more sustainable fashion industry.
“There is beauty in waste, in what is distressed and destroyed. It’s in the circularity of denim waste, and into the distressing that we build into the collection. This is the disruption of Diesel: we are pushing for circularity in our production as hard as we push the elevation of design.†– Glenn Martens, creative director of Diesel
Recognized in the racing industry for their influence, creativity, and unquestionable style, McLaren Racing and Levi’s® have collaborated to create one of the year’s trendiest collections. A variety of fashionable, retro-inspired pieces are available in the “Levi’s® x McLaren Racing Collection,” such as a racing jacket, racing suit, racing gloves, heritage trucker jacket, heritage 501 jeans, constructors tee, and racing bandana.
The light-washed Racing Jacket, which takes cues from the classic McLaren Racing era, features an embossed veg tan leather co-branded patch, twill stitching at the cuff and hem, a satin inner, and a cropped, boxy fit. The Racing Suit offers a wide fit for maximum comfort with its light wash, vintage-inspired patches, crackling print along the right leg, and the same co-branded patch.
The three-tone Racing Gloves, made of Italian leather and modeled after historic McLaren Racing graphics, go well with the racing suit. Bruce McLaren’s autograph is embroidered on the gloves, and the McLaren emblem is debossed. The medium-washed Heritage Trucker Jacket has a boxy shape with red accents on the center-front zipper, elbow pintucks, and patches with a vintage vibe.
The red tape welt zipper pocket at the top, patches, and a shadow pocket with a crackle print all contribute to the Heritage 501 Jeans’ antique aesthetic. The Racing Bandana, which reimagines traditional Levi’s® western patterns with ’80s-inspired McLaren designs, pairs nicely with the Constructors Tee, which boasts a timeless design with a printed front graphic of a McLaren race vehicle.
The collection honors the heritage of both McLaren Racing and Levi’s®. Launched on July 3rd, this is Levi’s® most notable motorsport initiative, taking place prior to McLaren’s home race, the British Grand Prix. The collection has the renowned speedmark insignia throughout and pays tribute to Bruce McLaren, the founder of McLaren Racing.
“Levi’s® is an iconic global brand, and we are delighted to collaborate with them on this great collection inspired by our rich history and heritage, launching right in time for the British Grand Prix, We hope McLaren and Levi’s® fans will love the Levi’s® x McLaren Racing Collection as much as we do.” said Louise McEwen, Chief Marketing Officer at McLaren Racing, expressing her excitement.
The Levi’s® x McLaren Racing Collection gives fans a distinctive opportunity to support their preferred team with fashionable, wearable accessories while also showcasing the history and ingenuity of both brands. On July 3rd, the Levi’s® x McLaren Racing Collection went on sale on Levi.com, the Levi’s® App, and in a few Levi’s® Stores.
PacSun debuted its Fall campaign, “Better in Baggy,” to celebrate the start of the Back to School season. The campaign showcased the brand’s newest denim designs as seen through The PacSun Collective’s perspective.
Through co-creation, The PacSun Collective fortifies the relationship between the brand and its youth community. The Fall campaign uses models from the Collective, and PacSun’s website offers a year-round nomination process.
The campaign, which features PacSun’s popular baggy denim fits, follows a fashionable group of pals from the bustling streets of New York City to the serene landscapes of upstate New York. It is shot by members of the brand’s consumer community.
“Denim is the cornerstone of the PacSun brand,†stated Richard Cox, Vice President of Global Partnerships and Men’s Merchandising at PacSun. “The shift towards baggy and loose-fits shows a movement towards comfort and individuality in fashion. We’re not just launching a campaign, we’re creating styles and moments for our customers and connecting them to our brand in meaningful ways that they can relate to.â€
PacSun and Pinterest have teamed up to develop interactive shop window displays, engage consumers through digital and social media marketing, and collaborate on events in order to further bring the campaign to life.
PacSun uses Pinterest’s visual platform to inspire and engage its audience by fusing the best elements of digital and fashion innovation. Shoppable content is integrated, making it simpler for shoppers to find the newest fashions straight from their Pinterest feed. To commemorate the campaign debut, PacSun will also hold an exclusive in-store event at its Soho flagship, encouraging customers to check out the new collection in person along with unique activities and deals.
One of PacSun’s most important product categories is still denim, and baggy denim is now a key factor in sales. Over 80% of PacSun’s denim sales are now made up of baggy, loose, and wide-leg jeans, reflecting a significant shift in the brand’s consumer preferences.
The Fall campaign also draws attention to the women’s embroidered denim microtrend. In response, PacSun has incorporated a number of adorned denim styles—such as bows, rhinestones, leopard print, and novelty patches—into its Fall 2024 line. This move reflects the brand’s dedication to staying ahead of trends in fashion and accommodating consumer preferences.
PacSun is committed to providing innovative fashion filtered through the prism of youth culture, and it is always changing to satisfy its devoted clientele’s needs and tastes.
The Denimsandjeans Vietnam show, held on June 26-27, 2024, with the theme “ROOM TO ROAM,” was a resounding success. We were honored to host esteemed denim supply chain companies from over 10 countries, showcasing their world-class products. Attendees experienced the forefront of fashion, technology, and innovation presented at the event. The enthusiasm of our partners created a dynamic and vibrant atmosphere for all participants. Special arrangements were made to provide visitors with a wider array of product choices. Additionally, the event featured interactive seminars led by industry experts, further enriching the experience.
The two-day event in Ho Chi Minh City garnered significant attention from over 250 companies, attracting attendees from neighboring countries as well. With over 650 visitors, primarily buyers due to restricted entry, the event provided an ideal platform for exhibitors and attendees to experience the Denimsandjeans showcase firsthand. It offered an excellent environment for viewing diverse products, discussing strategies, and fostering collaboration among businesses.
There was no shortage of popular brands and retailers participating in the event and showcasing their products. The event was attended by visitors from a number of global companies including Adidas, Asmara , Crystal Group , Creative Resources , Cosmopolitan , Dong Minh , Evolution 3 , Gap , MGF Group , PPJ Group , M&R , PVH , Saigon 3 , Saitex , SMT Fashions , T&T Group , Solto Industries , Target , Tap International , VF Corporation , Vinatex , Walmart etc to name a few.
Event Theme
This year, we introduced the innovative theme “ROOM TO ROAM – OVERSIZED DENIM UNVEILED,” showcasing the oversized denim culture with Denimsandjeans in 2024! Room To Roam was a unique blend of baggy fit and loose denim trends.
Trend Area
The 6th edition of DnJ Vietnam featured a Trend Area showcasing the “ROOM TO ROAM” theme. The collections on display were categorized into six major groups: Loose Fit Luxe, Traveler’s Wardrobe, Sustainable Roominess, Fiber Room, My Fashionable Room, and a Selvedge Arena. Each category reflected the latest trends and provided customers with insights into fabrics, washes, styles, fibers, and more. The Selvedge Arena highlighted selvedge denim from Japan and other parts of the world.
Denim Bazaar
Denimsandjeans also showcased the Denim Bazaar in Vietnam, combined with a B2B denim supply chain show. The bazaar featured unique indigo and denim producers, especially boutique ones, attracting connoisseurs from Vietnam. A lot of fascinating denim products were displayed in this area.
Seminars
Participants were also invited to attend forums and seminars conducted by experts on various important denim-related topics. The primary goal was to provide valuable insights and ideas on how this framework can be utilized as an effective tool for business operations across different industries. The presentations and panel discussions were both inspiring and highly informative. We are pleased to share the details below:
World’s First Biochemically Modified Pre Reduced Natural Indigo – Generation Next In Indigo
This talk was given by Yawer Ali Shah – who is Co-Founder And CEO At AMA Herbal and he spoke in detail about how their biochemically modified pre reduced natural indigo.
Video : https://youtu.be/F3DspYGS7U8?si=N64lXpkkZ4_-yLx8
Chà mpions Of Indigo – The Future Is In The Past
This was an interesting talk between Mitchell Vassie, a Fashion Designer and Educator, and Sam Thi Tinh, a traditional craftsperson from the village of Hoa Tien in Quy Chau. The discussion was a knowledge-sharing session led by the local artisan, focusing on the techniques they have been using in indigo.
Video : https://youtu.be/eRPe1fJ5b7M?si=tCUhh1tdhzdlMci4
Jeaneration Z – Denim Trends In America – For 12-27 Years Age Group
This talk was given by David Tring, a Visiting Fellow at the Hong Kong Design Institute and former VP of Lee Jeans Asia Pacific. It was a very interesting presentation related to denim trends.
Video : https://youtu.be/iq415ayUGeQ?si=YIvJB3LwKQ3ep_El
Weaving A Future: Connecting The Denim Industry And Education
This was a panel discussion between David Tring, Visiting Fellow at the Hong Kong Design Institute and former VP of Lee Jeans Asia Pacific; Mitchell Vassie, Fashion Designer and Educator; Dileepa Marasinghege, Associate Vice President of Global Technical Services at MGF Sourcing (Far East) Limited; Michael Lam, CEO of Advance Denim in Hong Kong; and Corinna Joyce, Senior Programme Manager at RMIT. The discussion focused on education in the denim industry.
Video : https://youtu.be/ROmehTTF5R0?si=Tx-lR9sKIn9jYeAJ
3 Fs Of Leading Japanese Denim Brands
A Talk n by Yuji Honzawa , Founder, Doctor Denim Honzawa , Japan and supported by Bobby Tohma President, Amhot Holdings, LLC. This was a talk focussed on 3Fs (Fabric , Fit and Finish) of leading Japanese denim brands EDWIN, LEVIS and UNIQLO .
Video : https://youtu.be/Y16Pdz7Std4?si=xsUWRaxtfcTjZv6r
Denimsandjeans has consistently emphasized the importance of education in the textile industry, particularly in the realm of indigo. The Indenium School of Responsible Design- the only Denim, Indigo & Sustainability focused school with a curriculum spanning the entire supply chain from seed to store – participated in the 6th edition of the exhibition, showcasing a unique fusion of natural indigo developments and research. The school’s objective is to bridge the gap between the rapidly evolving denim and street fashion industries, which demand innovative and sustainable textiles, apparel, branding, presentation, and communication. Founded by Sukhraj Singh, the institution aims to empower designers to become visionaries and product development specialists who are passionate about their work. We recently had the opportunity to interview Mr. Singh and gain valuable insights into the school’s initiatives.
What was the purpose of setting up the Indenium School when there are so many fashion colleges in India?
The fact that there are so many fashion colleges and yet none have included in their curriculums the vast universe of denim; the most loved fashion product globally. And because it is the most polluting part of the fashion industry, it is a benchmark in learning about areas to improve towards sustainability. Design education has become redundant in view of the expanse of the denim lifestyle industry and cannot address the social and ecological crisis created by the fast fashion industry in the present time. Indenium exceptionally enables a deep understanding of sustainability from ground zero and inculcates responsibility in the design realisation practice.
Indenium School of Responsible Design is built on some foundational principles.
Responsibility and a value system as work ethics
Simplicity in processes through awareness of the source and supply chain to enable sustainable design development
Creative expression, innovation & functionality in a long lasting product
Community building via collaborations and enabling entrepreneurship
How is your curriculum different from other similar schools?
Indenium is the only school in the world addressing Responsible Design through focus on denim, natural indigo & sustainability. Our curriculum helps one explore the full supply and manufacturing chain from a soil-to-soil lifeline approach; learning about natural fibres and dyes from seed-to-crop, deep rooted knowledge of natural indigo, product design & development from both handmade and industry-made domains, brand building, user experience, all the way to the end-of-life of the product when it returns to the soil. We help understand sustainability by first acknowledging the roots of the problems in large scale manufacturing of fast fashion, the lack of concern for people and environment in the industry and the evident environmental crisis, and then address the voids through a revised approach. We are also committed to birthing entrepreneurs and startups by providing brand building inputs along with design learning. We are currently building an incubation centre and nurturing support system for them in the marketplace. Our curriculum focuses on the individual to enable their strengths to become their USPs in their careers.
Since you do not insist on a particular background in fashion or textiles, how do you ensure that your students are ready to contribute to the industry with your course .
At Indenium, we instil sensibilities based on awareness of the supply chain, raw material, processes and communities involved keeping the focus on environment and people. Our teams develop specialisations by doing, executing creative ideas diligently, which brings confidence and clear communication. Our entrepreneurs are ready for collaborative projects with the industry to develop required products via innovative intervention at all stages, whether it is to develop yarns in sustainable natural fibres, natural dyeing, weaving or building a collection of responsibly designed products.
You have completed 3 batches till now . How are Indeniumites doing till now in terms of their work, creative contributions to the industry etc.
Out of the three small batch teams so far, eight of them have built their signature brands addressing sustainability and wellness, which have received tremendous appreciation from mentors, professionals as well as customers. Four of these D2C brands have started making active sales. Five of our designers are contributing to the product design and development at Wrangler, Korra (BSC), a start-up and offering B2B services. Three of our team members are building community projects in indigo farming, upcycling textile waste and a seed-to-store brand. Those in the present batch are laying the foundations of their studios with unique concepts. All the participants of four learning teams are active members of the Indenium community, offering their specialisations to each other and building a transparent supply chain.
When is your next batch starting and what are the plans for this year? Do you want to add more elements to your course this year?
Admissions for the 5th batch (2024-25) are ongoing and the course is scheduled to begin on 02 August. We keep the batch sizes small (10-12) to ensure the learning experience is impactful to each individual. Scholarships are available in the fields of industrial, artisanal and art domains.
We have great supportive associations with Arvind, Indigo Art Museum, Jeanologia, LLDC Shrujan and many aspirational brands from the handmade sector, all of which compliment the guidance provided by our experienced mentors. In the immediate future, we are building our own marketplace platform to support the brands and studios of the Indenium community. We are also positively working on enabling incubation of our entrepreneurs with the help of industry and the Govt. of India.
Who is the right person to be a student at your school?
We encourage those who truly seek to make a difference irrespective of their background, since the course enables deep understanding and learning from grass root level. Everyone is eligible who
feels strongly towards addressing the fashion crisis
has passion for natural dyes and fibres
wants to explore slow & responsible fashion
wants to rewrite the underlying expression of cultural clothing
wants to initiate a change in their existing business/brand
wants to build their own ethical and sustainable signature brand
For more details contact – Sukhraj Singh , Founder – sukhraj@indenium.in
Based in Turkey, Kaiser is a well-known supplier of colorants and laundry auxiliary products, providing environmentally friendly solutions to clients worldwide. Offering the best products and technology for laundries and garment dyes, Kaiser has almost a century of experience in product research and innovation for the textile industry, building on its DyStar heritage.
In order to promote their innovations, they exhibited garments that explained their concepts at the Denimsandjeans Vietnam 2024 show. Serdar Demircioglu talked with Denimsandjeans on his exclusive products showcased during the show.
Water-Free Stone Wash Look
Lava Cell NSY works as a stonewashed effect auxiliary as well as an accelerator for denim stone washing. At room temperature, the substance speeds up mechanical abrasion of Indigo. Without using pumice stones, it gives certain denim qualities a stonewashed look.
The product offers waterless stone washing processes. It can be used on wet clothes following the pre-wash. Water in the drum is not necessary for application.
The Lava® Cell NSY, a water-free stone washing enzyme and the Lava Con KKT Powder, a water-free enzyme activator make up the Stone-Free & Water-Free concept. With an environmentally responsible application method, Lava® Cell NSY & Lava Con KKT Powder offers the appearance most similar to pumice stones.
Ozone Bleaching
A specifically prepared substance called Lava Con OZN is intended to cause denim substrates to undergo ozone bleaching. The product is an environmentally friendly substitute for hypochlorite and permanganate. It gives denim clothing a more pronounced and brilliant bleaching appearance and enhances the marble impression.
Dry Ozone Application
Lava Con OZN can be applied via dipping, spraying, routine machine applications, or injection in closed machinery systems. The garments must be completely dry before applying ozone.
Lava Con OZN is an excellent bleach for fabrics with sulfur and indigo.There is no need for a specific neutralization with this product. All that’s needed for neutralization after the ozone application is a simple detergent wash.
The clothing produced with this method is referred to as “Zero” because hypochlorite and permanganate are not present in the process.
Advanced Used Look
Advance used look effect is achieved on garments treated with reactive dye to make sustainable fashion colorful. It is used to create fashionable washed-down effects.
Advantages of the concept;
Applicable for both garment and fabric dyeing
No cationization is needed in the dyeing process
Excellent color fastnesses can be achieved
Provides a fashionable used-look after the garment treatment without additional bleaching process
Provides very good reproducibility and levelness
Garment treatment process is conducted without water and without hazardous chemicals such as potassium permanganate
Energy and time saving
To connect with them , please contact @ serdard@kaisertekstil.com
BluConnection is a leading producer of pre-reduced liquid indigo based out of Singapore. They recently launched a new process called NCD process (Nature Conscious Dyeing) which is based on their pre-reduced liquid Indigo DenimBlu36 AR and BluWit, an organic reducing agent. During the recently held Denimsandjeans Vietnam, we discussed with Alexander to know more about how it will help the industry.
Why did you feel the need to come out with the new NCD process ?
The NCD process (Natural Conscious Dyeing process) came a long way. The introduction of pre-reduced liquid Indigo was a big step forward to improve Indigo dyeing significantly, achieving better control and making it more sustainable. It allows us to reduce the amount of an inorganic, toxic chemical required for the reduction of Indigo (Hydrosulfite) significantly. Until today, a substantial amount of Hydrosulfite is required to keep the Indigo dyeing process stable. Not anymore! Bluwit allows us to replace Hydrosulfite completely, imagine Indigo dyeing without Hydrosulfite!
Hydrosulfite, being the standard reducing agent for the dyeing of Indigo, is contributing to the typical appearance of Denim with dark shades and ring-dyeing effect, yet it is also unstable in solutions and inorganic salt is generated and discharged into the waste water. Finding an alternative for Hydrosulfite which is ecologically sound and performing like Hydrosulfite was driving our team in BluConnection since our inception.
You mentioned that Bluwit is the first organic reducing agent. Can you tell more about it?
It is the first organic reducing agent which produces real denim with authentic washing effect without compromise on dye-build-up and dark shades are achievable with 5-6 dips. This is important for denim mills to be able to produce denim with the same or similar esthetics.
At the same time they can benefit from a reducing agent which is biodegradable in contrast to Hydrosulfite.
With Denimblu36 AR being a pre reduced indigo , what benefits in terms of commercials, sustainability and quality does it offer to mills and downstream garment producers?
We launched DenimBlu36 AR, which is 20% stronger than our original product DenimBlu30, enjoying a good response from the market. We are applying a purification process to reduce aniline. DenimBlu36 AR is our best product, reducing the CO2 footprint, meeting all retailer requirements effortlessly. At the same it is cost efficient. I ask myself, how cost efficient we should be to make everybody in the supply chain happy? – Today the Indigo cost for 1 pair of jeans is 6-9 cents!
When it comes to brands, what kind of advantage does it give them for their sustainability claims ?
Naturally brands can benefit from both our products, DenimBlu36 AR in combination with BluWit, as explained before, ticking all the boxes product wise and manufactured in our new green factory, which was inaugurated in 2022. Our factory is zero discharge, generating the majority of the required energy from solar panels and demonstrating with our “green wall†and green landscape our commitment to people and the environment. In view of upcoming supply chain regulations, it will surely support those brands, retailers and denim mills, who take their commitments towards a sustainable environment and people seriously.
What customers were you targeting with this new product at our Denimsandjeans Vietnam show?
Shayk’s contributions to the collection are deeply inspired by the 1990s, offering a blend of modern comfort and nostalgic style. Highlights include a chic striped button-down shirt, body-sculpting Scuba Bodysuits, and the effortlessly cool Good ’90s Carpenter and Good ’90s Relaxed denim fits. These pieces are designed to seamlessly integrate into your summer style, whether you’re dressing up or keeping it casual.
In the campaign, Shayk showcases a variety of the collection’s standout items. From a denim maxi dress and coats to a denim vest that nods to the resurging vest trend, each piece is designed to bring out the best in summer fashion. Shayk herself expresses her love for denim, saying, “Denim has always been a staple in my wardrobe. You can never go wrong with a great pair of jeans. Right now, I’m really into the oversized denim-on-denim look. Good American jeans not only look cool but also fit really well and are super comfortable.”
Angel Reese in Good American
2024 has seen Good American expand its roster of campaign stars. In May 2024, WNBA player Angel Reese joined the brand to highlight their Long Inseam Denim collection, which is tailored perfectly for tall women. Reese’s personal experience playing professional basketball served as a major inspiration for the series of images featuring her. Similar trends can be seen in this campaign, which show the model in an off-duty cityscape setting.
Since its inception in 2016, Good American has evolved from selling just denim to becoming a comprehensive apparel brand. This journey culminated in June 2023, with the opening of their first physical store at Los Angeles’ Westfield Century City Mall, transitioning from an exclusively online presence to a tangible retail experience.
With this latest collection, Good American continues to redefine modern denim, combining high-quality craftsmanship with versatile styles that are perfect for any summer occasion. Explore the new collection on Good American’s website and find your new favorite summer staples.
The Denimsandjeans India show with the theme – Denim Unscripted, held on May 15-16, 2024, was an outstanding success. We were honored to host some of the most esteemed denim supply chain companies from over 10 countries, showcasing their world-class products. Attendees had the opportunity to experience the forefront of fashion, technology, and innovation presented at the event. The enthusiasm of our partners contributed to a dynamic and vibrant atmosphere for all participants. Special arrangements were made to provide visitors with a wider array of product choices. Additionally, the event featured interactive seminars led by industry experts, further enriching the experience.
The two-day event in India garnered significant attention from visitors from over 350 companies, attracting attendees from neighboring countries as well. The event, which saw over 1250 visitors -mainly buyers as the entry is restricted- provided an ideal platform for exhibitors and attendees to experience the Denimsandjeans showcase firsthand. It offered an excellent environment for viewing diverse products, discussing strategies, and fostering collaboration among businesses.
There was no shortage of popular brands and retailers participating in the event and showcasing their products. The event was attended by visitors from the companies including Gap, Allen Solly, Pepe Jeans, Amazon, Aquarelle , Benetton , Bestseller , Forever 21 , Killer Jeans , Li & Fung , Monte Carlo , Numero Uno , Shahi Exports , Landmark Group, Levi’s , Asmara, Flying Machine ,H&M, Ace Turtle , Aditya Birla, Marks & Spencer , PVH, Reliance, Target , US Polo etc to name a few.
Event Theme
This year, we came up with an innovative theme “DENIM UNSCRIPTED ” which is a tribute to the extraordinary YOU, just the way you are.We’re reshaping the very definition of ‘perfection.’We’re firm believers that denim should be a source of confidence and comfort for every body type, every individual.Nobody is perfect, but here’s the secret: every one of us is stunning in our own unique way.
Trend Area
The 6th edition of DnJ India had a Trend Area at its event which showcased the Denim Unscripted theme. The collections that were on display in this event featured majorly five categories – Mismatched Harmony , Denim Renewed , Natural Scripting ,Women’s Script etc. Each of these categories is reflective of the latest trends and provide customers with directions on fabrics, washes, styles, fibers and more.
Seminars
Participants were also invited to attend forums and seminars conducted by experts on various important denim-related topics. The primary goal was to provide valuable insights and ideas on how this framework can be utilized as an effective tool for business operations across different industries. The presentations and panel discussions were both inspiring and highly informative. We are pleased to share the details below:
Good Practices To Success: Technology’s Role In Meeting Wash Requirements Of Brands
This talk was given by Luca Braschi – who is Global Denim Washing Expert and Marketing Technology Manager , Soko and he spoke in detail about how the right technology can help in meeting the washing requirements of the brands.
Achieving Denim Sustainability Through Reducing Re-Washing And Rejections – Panel Discussion
This was an interesting panel discussion between Mr. Shrinivas Naik – Head Business Sustainability ( PD, Projects and Sustainability) at Arvind Ltd, Mr. Rajiv Bajaj – Product Head, Bestseller , Mr. Suketu Shah – Business Head , LNJ Denim and Mr. Ravi Kant Prakash – Bottom’s Lead Product Designer menswear at United Colors of Benetton India . The panel was moderated by Mr. Pankaj Sharma – Denim wash expert with over 25 years experience , Currently CEO of Krimson Apparel Pvt Ltd.
Video : https://youtu.be/mU3B2Ojgr0E
Book Launch – Maximizing DENIM Profits
A book authored by Mr. Pankaj Sharma , in which he wrote about how better preparation of washing can help the companies improve sustainability and reduce costs , was launched by Dr. Naresh Tyagi – Chief Sustainability Officer , Aditya Birla Fashion and Retail Ltd.
Video : https://youtu.be/cGO_D1xEXLo
Denim Consumers In India – Changing Dynamics – Panel Discussion
Another panel discussion on changing consumer dynamics in India was held with participants : Mr. Sartaj Singh Mehta – Senior Product Director At Pepe Jeans London , Mr. Aanshul Ved Grover – Sourcing Head, JACK & JONES and Mr. Nidhi Raj – CEO Flying Machine. The panel was moderated by Mr. Kaustubh Korde – Ex Senior Director Myntra.
Video: https://youtu.be/Y7_P8XmDGAA
Role of Indigo In Sustainability Objectives
A Talk between Mr. Yawer Ali Shah who is Co-Founder And CEO At AMA Herbal and Dr. Deepa Chandran – Head of Sustainability and New Product Development At Aditya Birla Fashion And Retail was held in which the role of Indigo and other natural dyes was discussed.
Mr Puneet Dudeja – Director – Business Development, South Asia , WGSN gave a talk on the AW 25-26 denim forecast of WGSN for the benefit of our visitors.
Video: https://youtu.be/VMCMd5xdOs4
Perspectives On Ground Realities: Monologues By Fibres And Indigo
A very interesting skit by Mr. Sukhraj Singh Founder & Director , Indenium School of Responsible Design and their students took place. Through a skit, the Indenium team brought out the role of various fibers in our industry and daily life. It was a personable presentation which drew loud applauses from the attendees . Being the ONLY DENIM SCHOOL in this region, there was a special flavour and support for the school from the whole fraternity.
Levi’s® x ERL Spring 2024 Collection: A Match Made in California Denim
With a joint collection for spring 2024, Levi’s® and ERL are back for a second wave of collaboration. Since their establishment in 1853, Levi’s has been headquartered in California and has forged strong connections with denim enthusiasts around the globe. Eli Russell Linnetz, a multidisciplinary artist, creative, and fashion designer, established ERL, a Venice-based fashion brand, in 2020 in collaboration with Dover Street market Paris. The brand has gained notoriety fast thanks to its whimsical, retro-inspired designs that fuse pop art aesthetics with skate and surf culture. Levi’s® and ERL have teamed up for a new collection that expands on the independence and self-expression embraced in their first, inspired by their shared roots in the Golden State.
The most recent collection builds upon ERL’s creative use of form, finish, and texture. made up of five light-wash denim pieces with subtle tone variations for a retro appearance and feel. The sun-dappled vistas of California and the carefree flair of the West Coast serve as inspiration for the collaborative range. The campaign, which features photos by Linnetz, provides an up-close view of the environment built surrounding the capsule.
The new collection, which uses light wash denim as a catalyst, has embroidered ERL brand stamps in neon orange, zigzag stitching, and burnished tin shanks as repeating themes. The Overall pays homage to the loose shorts from the first collection with its wide, baggy leg and pintuck side striping. A fresh interpretation of a traditional silhouette, it has a hammer loop at the leg and a cleaner finish without the typical chest pocket. The Bootcut Jean blends the traditional Levi’s® 517 fit with ERL’s unique fit, which is narrow at the top and looser at the knee and leg. The jeans feature a frayed waistline, side seam slits for a subtle flare, an ERL wave stitch on the back pocket, and a printed white Two-Horse Pull emblem in place of traditional back patch.
The Vest, which pays homage to a classic Levi’s® silhouette from the 1970s, features a washed-out denim finish, a slightly longer shape, zigzag stitching at the seams, and a triple-lined, shaggy sherpa interior. The A-line, straight-hemmed Denim Dress is a women’s specific item that features pockets on both sides, zig-zag stitching at the seams, and an embroidered brand stamp. It is made of faded, light-washed denim. The Denim Purse, which mimics upcycled jeans and comes in a light wash with 5-pocket layout, a padded interior, and an embroidered ERL brand stamp, completes the collection.
This limited-edition purse features a distinctive zig-zag stitching detail, co-branded shanks, an orange ERL embroidery on the back, and five pockets. finished with a co-branded print including the ERL logo and Levi’s signature Two Horse Pull patch.
This limited-edition dress has two side pockets, zig-zag stitching at the side seams, an ERL logo on the hem, and a button-up front with extra shanks.
These wide, baggy denim overalls include a hammer loop, a cutoff hem, light destruction, and a wide, baggy fit. finished with delicate design elements including tonal zig-zag stitching and pintuck side striping
This Denim Vest, which was inspired by an old Levis® Orange Tab vest from the ’70s, has a warm fleece inside, an ERL embroidered on the right panel, and zigzag stitching on the seams.
These jeans blend our classic 517® Bootcut, which is sleeker up top and looser at the knee, with ERL’s signature fit. features an ERL wave stitch on the right pocket, a distressed waistband, a side seam slit, and unique embroidery on the bottom right leg.
In May 2024, the Levi’s® x ERL collection was launched to be on sale globally. It is available on Levi.com. Get ready to embrace the sun-soaked vibes and laid-back cool of California with the Levi’s® x ERL collection.
The 77th annual Cannes Film Festival saw an impressive fusion of high fashion and casual chic, with denim emerging as the ultimate wardrobe workhorse. Over the course of the 11-day international film festival, celebrities embraced the timeless versatility of denim, showcasing an array of chic designer jeans and stylish denim ensembles at photo sessions, press conferences, and casual outings. This year’s event underscored denim’s enduring appeal and adaptability, blending everyday comfort with red carpet glamor.
From tailored denim silhouettes to bold, statement-making pieces, the stars of Cannes 2024 demonstrated that denim is not just a fabric but a fashion statement. The festival highlighted the creative interpretations and collaborations of renowned designers, making denim the standout trend of the season.
Source: NY breaking (https://nybreaking.com/sienna-miller-goes-braless-under-a-blazer-and-baggy-jeans-as-she-joins-dapper-co-star-kevin-costner-at-the-horizon-an-american-saga-photocall-during-cannes-film-festival/)Â
Wearing Schiaparelli’s cowboy jeans, actress Sienna Miller dazzled at the “Horizon: An American Saga” photo call at the 77th annual Cannes Film Festival at the Palais des Festivals on May 19, 2024 in Cannes, France. With their stylish barrel silhouette and contrasting stitching, these raw Japanese denim jeans honor the Texan heritage of creative director Daniel Roseberry.
Model and actress Maya Hawke debuted at the 76th Annual Cannes Film Festival wearing Schiaparelli Ready-To-Wear Fall-Winter 2023/2024, created by Daniel Roseberry, to present her latest movie Asteroid City directed by Wes Anderson on May 24, 2023
Source: ELLE (https://www.elle.com/uk/fashion/a60854600/denim-cannes-film-festival/)
Source: Daily Mail (https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.dailymail.co.uk%2Ftvshowbiz%2Farticle-12099603%2FCate-Blanchett-cuts-trendy-figure-denim-ord-arrives-Nice-Airport.html&psig=AOvVaw05hzkOMrrN6tn9uxBoACC2&ust=1717579809018000&source=images&cd=vfe&opi=89978449&ved=0CBQQjhxqFwoTCLiZ9cvRwYYDFQAAAAAdAAAAABAE)
On May 20, 2024, in Cannes, France, at the 77th Cannes Film Festival, Cate Blanchett was spotted at Le Majestic Hotel wearing a double denim outfit for the Kering Women in Motion talk. The Oscar-winning actress wore ensembles that matched thanks to Claire Wright Keller’s Collaboration with Uniqlo .
On Thursday, May 18, 2023, during the 76th annual Cannes Film Festival, the actress was also spotted arriving at the airport wearing a denim dress.
Source: Mail online (https://www.dailymail.co.uk/tvshowbiz/article-13449251/Catherine-Deneuve-80-wows-black-crochet-midi-dress-French-screen-legend-attends-Marcello-Mio-photocall-Cannes.html)
Source: She the people (https://www.shethepeople.tv/lifestyle/surprising-denim-trend-at-cannes-festival-2024-4594878)
Yseult, a French singer and model who grabbed attention for her Dior “New Look” inspired ensemble at the “Megalopolis” premiere, created yet another impression by donning double denim. On May 16, 2024, in Cannes, France, she made an appearance at the 77th Cannes Film Festival wearing a baggy denim jacket and wide-leg trousers in a grunge Y2K wash.
Prevalence of the Y2K denim trend was spotted. Model Cindy Bruna wore a denim maxi skirt with an all-over laser swirl print on May 14, 2024, during the 77th Cannes Film Festival in Cannes, France. She paired a cropped top with the outfit. On May 15, 2024, in Cannes, France, actress Leïla Bekhti chose to wear a bleached denim outfit with heart-shaped accessories.
At the 77th Cannes Film Festival on May 17, 2024, in Cannes, France, Nichapat Suphap, the founder of Venture Management, looked amazing in a zip-up corset top and a denim fishtail maxi skirt. She accessorized with a wide belt and a monogrammed Louis Vuitton denim bag.
Source: Halberg, M. (2024, March 1). The Best Off-Duty Fashion at the 2023 Cannes Film Festival. Observer. https://observer.com/2023/05/cannes-film-festival-2023-best-street-style-off-duty-fashion/
Source: Yahoo Japan (https://news.yahoo.co.jp/articles/11ed3d4447417a61ea88835e592d58c895c24058/images/008)
Aishwarya Rai attended the 77th Cannes Film Festival in 2024 in Cannes, France, and was spotted supporting wide-legged denim pants at the Hôtel Martinez. Eva Green, on the other hand, dressed up with a satin lapel blazer and tinted Chanel sunglasses before heading out to supper in straight-leg, mid-wash jeans and T-shirt with a corset pattern.
When it comes to reliable clothing, nothing beats a perfectly fitting denim.
