DAILY BLUE at SOKO, June 15th, 2023, celebrating Daily Blue’s Rebirth and the SOKO Collaboration in Florence.
The Perfect Stage for Fashion Innovation
In the Soko Innovation Hub, Florence sets the scene for a very interesting event. This occasion marks the revival of Daily Blue and its exciting collaboration with SOKO to create remarkable washes. The picturesque city becomes the backdrop for a mesmerizing showcase of design and innovation in the denim fashion landscape.
Revolutionizing Jeans Processing
On June 15th, the Innovation Hub will host an exclusive workshop where Adriano Goldschmied, Godfather of Denim and the founder of “Daily Blue” , and the talented SOKO team will demonstrate their groundbreaking approach to jeans processing. Leveraging SOKO’s latest products, Stardust and Lumia, this collaboration aims to transform the way we wash jeans. By achieving new milestones in aesthetics, sustainability, and worker-friendly processes, they are trying to rewrite the rules of denim craftsmanship.
SOKO: Tradition, Innovation, and a Sustainable Future
With a rich heritage spanning three generations, SOKO epitomizes the Italian textile industry’s tradition and innovative spirit. Originally rooted in the chemical sector, SOKO now offers advanced solutions for conscious finishing processes. At their state-of-the-art research center, “The Innovation Hub” in Florence, SOKO has developed pioneering techniques that are aimed to shape the future of jeans washing.
Adriano Goldschmied’s Return
A Denim Revolution Adriano Goldschmied, widely regarded as the Godfather of Denim, reintroduces his legendary luxury denim brand, DAILY BLUE, almost five decades later. With Daily Blue, Goldschmied initiated a new era, elevating denim into a coveted high-end fabric within the fashion industry. The brand’s resurgence brings forth a fusion of quality, simplicity, longevity, sophistication, and sustainability, offering a captivating vision for the denim enthusiasts of today.
Daily Blue’s Ethical Vision and Mission
Founded in 1974 amidst the luxurious surroundings of Cortina d’Ampezzo, the renowned Italian ski resort, Daily Blue quickly became synonymous with luxury denim prêt-à -porter. The brand’s revival encompasses not only a commitment to consumer satisfaction but also an unwavering dedication to ethical practices. Daily Blue takes pride in operating with love and consciousness, ensuring an ethical supply chain that respects all stakeholders. With this approach, Daily Blue aims to pave the way to a better world, one denim piece at a time.
On June 15th, 2023 will be unveiled the denim mastermind Adriano Goldschmied’s latest creations in collaboration with SOKO. This unique partnership promises to make an impact on the denim landscape and inspire the fashion industry. Be part of this captivating day where innovation, creativity, and sustainable practices converge.
Date: 15th June 2023, Time: 15:00 p.m , Venue: Via Scarlatti 5R / 50144 Firenze
Crystal international is demonstrating its commitment to environmental sustainability by focusing on strengthening local collaboration and partnerships in fabric innovations while expanding its vertical development and local sourcing capabilities in Vietnam. Its strategic approach will help strengthen the supply chain and make it cleaner and more responsive. This initiative will not only reduce the environmental impacts of global supply chain, but also create more business opportunities for local Vietnamese and contribute to economic growth.
How Will Crystal International Strengthen Their Supply Chain?
Crystal Denim, denim division of the renowned Crystal Group, recently partnered with multiple fabric manufacturers in Vietnam to introduce various sustainable and eco-friendly fabric collections.
This strategic partnership allows the group to make use of environmentally safe dyes while also driving forward their mission of enabling greener production and faster product development.
Result-The partnership encourages the reduction of water and energy consumption while also using products with minimal environmental impact. Furthermore, it also helps Crystal Denim improve its efficiency by introducing powerful quality control systems to reduce wastage during production.
The division of a company has established a dedicated 3D team. The aim of this team is to use the power of 3D software and hardware to provide the same visual experiences as physical samples while optimizing lead times and minimizing sample wastage. This is an incredibly powerful strategy as it eliminates all guesswork when designing products, bringing down production costs, increasing efficiency and driving sustainable development.
Vision
In an effort to help keep the environment clean and preserve natural resources, a team of professionals is looking to improve the virtual development capability by 50% in 2023. This improvement will enable denim factories to reduce chemical usage and implement low water ratio eco-washing during the laundry process.
By using laser technology, waterless enzymes, front-loading, E-flow washing machines, and other innovative measures, these factories can achieve their goals while ensuring that they’re being sustainable and efficient. Furthermore, this will lead to more efficient production without undermining quality or consumer safety.
Crystal Denim X Advance Denim X Prosperity Textile
Crystal Denim, in collaboration with Advance Denim and Prosperity Textile, has revolutionized the textile industry in Vietnam. By partnering up with these denim innovators:
Advance Denim
The fashion industry is taking sustainability to the next level with the launch of its new collection in partnership with Advance Denim. This fashion-forward collection is made from 100% recycled materials including recycled pre-consumer cotton and spandex, which is a significant step towards achieving 100% recycling.
Their fully recycled content, Infinity Blue Wash technique, and distinctive fabric characteristics and shades enable them to produce eco-friendly jeans that stands out from conventional denim. Using this collaboration they are able to offer products that are both trendsetting and responsible for the environment.
As a testament to fashion circularity, this unique collection has been designed to use sustainable materials in a cost effective manner while making sure that quality and style are not compromised. The positive synergy created by this collaboration will help reduce waste products while aiming to create more sustainable production processes for the future.
Prosperity Textile
The collaboration between Prosperity Textile and Fabric collection is introducing an environmental friendly approach to fashion. With the innovative use of sustainable materials, the collection offers comfortable stretch and authentic look while creating denim styles that are gentle on the planet.
The collaboration has resulted in a new fabric innovation that consists of nine different fabrics, allowing Crystal Denim to produce over 20 new products. This move encourages vertical development and creates opportunities for job growth throughout Vietnam.
Mission
Crystal Denim, a sustainability-driven denim manufacturer has taken on an ambitious mission to use locally sourced fabric mills and localized supply chain to reduce carbon emissions by 25% while simultaneously shortening lead times by 80%.
The goal of this move is to make a positive impact on our environment, while reducing operational costs and boosting quality standards for customers. By leveraging automation and AI technology, the Crystal Denim team is well-poised to revolutionize global sustainable fashion with their innovation.
We are spearheading local sourcing and accelerating supply chain collaboration in Vietnam to foster synergy.
We all share a common goal of introducing sustainable denim fabric and developing exclusive jeans for our customers,†said Miles Lam, assistant general manager of Crystal Denim
With their latest sustainability initiative, they are looking to increase their focus on reducing the adverse effects of their operations on the environment while balancing business objectives. Furthermore, this venture could potentially mean greater job creation opportunities for people living in Vietnam – a key benefit of this commitment that should not be overlooked.
A timeless representation of style and fashion, Gap has released its Barbie collection on Tuesday. Gap is creating a collection made to wear our way so that everyone can share in the fun and creative spirit around it.
The iconic Barbie doll, known for her signature pink hues, has inspired Gap’s latest collection. The Gap x Barbie line is meant for both adults and children alike and combines elements from both worlds. This collection includes pieces like logo T-shirts and hoodies with Barbie’s iconic loopy logo as well as denim jackets in her signature pink shades. These pieces don’t just look stylish but also serve as a representation of the classic Barbie that has been an evergreen fashion favorite throughout the years.
Adult Collection
Gap’s new adult collection is sure to turn heads and delight fans of the iconic Barbie and Ken brands.
Featuring a puff sleeve pink jean jacket, tank top, color-blocked hoodie, and pink striped button-down shirt with “Barbie” embroidery on the back, as well as a white T-shirt emblazoned with “Ken” in Gap’s iconic block lettering, this collection allows fans to express their love for these beloved figures.
The collection also includes accessories such as socks, tote bags, a baseball hat, a recycled satin scarf, pink sunglasses and baseball hats – ensuring that you have all the basics for completing your look.
Children Collection
Shopping for your toddler can be overwhelming, but with the right clothes, you can create an unforgettable look.
Kid’s style has a wide variety of stylish and comfortable options for every occasion. For a fun and unique look, hoodies, tank tops, tanks dresses and denim skirts with lasered Gap and Barbie logos or metallic pink lunch boxes and backpacks made with recycled polyester fabric will make your little one stand out from the crowd.
To complete their look, there are also bike shorts and puff sleeve t-shirts available in toddler sizes as well as a pink tank to finish it off! Let your youngster show their true colors with these unique pieces!
Interactive Experience At Gap’s Times Square Store
Gap and Mattel have joined forces to launch a creative and interactive experience at Gap’s Times Square Store that is powered by the Geospatial Creator in Adobe Aero Pre-release. This collaboration aims to bring the products to life, creating a unique immersive customer experience for visitors to the store.
Store come to life with colors and shapes and be able to interact and shop with Barbie and her friends
modeling the new limited edition Gap x Barbie collection of clothing- Gap stated.
Gap’s “I Am Barbie†film is a testament to the fact that fashion is no longer just about fit and style, it’s also about embracing individual uniqueness and personal style. It emphasizes on the message that everyone should be comfortable in their own skin and proudly express their individuality through their clothing.
The new collection released on Tuesday is sure to set tongues wagging as it mixes modern trends with classic ones, creating an eclectic mix for all fashion lovers.
OVS, the Italian fashion chain and Adriano Goldschmied, the “Denim Guru†have joined forces to introduce a new denim collection that run from F/W 2023.
Together with Adriano Goldschmied, we want to further increase the quality of our denim
Goldschmied, who has revolutionized techniques and styles in the world of denim, enriches OVS with his experience and brings his culture to the company. With him, we will reach more evolved peaks of experimentation, not only in terms of fashion content but above all in terms of sustainability,” said Stefano Beraldo, CEO, OVS.
F/W 2023 has an exciting new collaborative collection with Goldschmied that is guaranteed to bring something special to every wardrobe. This collection offers a range of silhouettes, from cargos and wide legs to tailored details and fits, designed to enhance all body shapes.
With innovative fabrications and eye-catching design features, these pieces create looks that transition seamlessly from day-to-night.
For men, five-pocket jeans in selvedge denim represents the ultimate expression of jeans and has been crafted with Adriano’s years of expertise in the industry. Together, they have created a perfect blend of simplicity and sophistication that offers the customers an authentic selection for all occasions.
“I was impressed by the expertise and sustainability strategy developed by OVS, a group driven by a deep responsibility and awareness of how the business must evolve,” Goldschmied said.
Game Changer Dyeing
Additionally, OVS is taking an innovative approach to dyeing with the introduction of Blu Infinity, a type of dyeing created by the Pakistani company Crescent Bahuman. This new dyeing is set to be a game changer for the F/W 2023 S/S 2024 seasons for the Italian market and it will be tested on a selection of men’s and women’s garments.
With this project, OVS promises to bring the latest trend in dyeing innovation to its customers. Additionally, it improves color absorption and ensures low usage of water. Check the video below :
OVS Sustainability Approaches
Over the last several years, OVS has long been committed to creating a more sustainable approach to its dyeing processes, from reducing water usage to decreasing carbon dioxide emissions.
OVS has adopted the Blu Infinity dyeing process which saves up to 62% more water than conventional indigo dyeing methods and significantly reduces energy consumption and CO2 emission.
OVS, as of 2019, has taken a pioneering step to stop using potassium permanganate in its denim collections. Potassium permanganate (KMnO4) is involved in many chemical processes that are hazardous to both humans and the environment.
To achieve the aged effects of their denim fabrics, OVS utilizes non-harmful treatment, such as laser or biodegradable enzyme technology.
This shift towards eco-friendly fashion production is a constant effort of conscious-minded brands across the globe that are looking for effective ways to reduce environmental pollution while still maintaining high quality standards.
How OVS Is Staying Ahead In The Market?
In order to stay competitive in this quickly evolving green economy, the group decided to further its decarbonization strategy in 2022.
This was achieved through lowering its environmental impact by embracing more sustainable raw materials & production processes.
To minimize emissions even further, the group also introduced photovoltaics and increased collaboration with its suppliers in adopting new low-emission technologies.
OVS is staying at the forefront of fashion sustainability by not only integrating new production models and processes, but also committing to using eco-sustainable materials for the construction of its shops.
To prove their commitment to sustainability, OVS recently released a T-shirt capsule made from organic cotton grown in Italy. This capsule will be not only unique in terms of its fabric, but also unique in terms of its production process.
Last year was a success year for the OVS Group with an 11.3% increase in their net sales to €1,513 million.
This report provides a comprehensive view of the most prominent US brands buying denim garments from Bangladesh. It looks which are the top 15 buyers from USA and analyse further how they are working
From the pie chart provided, these top 15 brands constitute 83.6% of the total denim imported from Bangladesh by brands in the USA. [private_special]. It is important to note that the purchases by brands shown here reflect only those shipments which went to USA and not to other destinations. So if Levi’s purchased quantities for EU, then they would not reflect in this report.
SHARE OF EACH OF TOP 15 BRANDS
Bangladesh has long been a leading producer of denim apparel worldwide. This pie chart shows the market share of some of the top US brands that are purchasing their denim garments from Bangladesh in 2022.
TOP 15 COMPANIES BUYING DENIMS
The graph shows that Kontoor has purchased an impressive quantity of 38.6 million denim garments from Bangladesh with a total value estimated at 281.2 million dollars.
Followed by Levi’s that have purchased 13.3 million of denim garments at a value estimated around 116.9 million dollars. Then Gap with 11.6 million units purchased. Kohl’s is next on the list at 9.3 million, while Walmart follows behind with 8 million units purchased in Bangladesh. It is clear that Kontoor has the most extensive network and capacity to purchase bulk order online from local retailers in Bangladesh.
Average Buying Price (USD/Pc)
In this section, we intend to compare different average prices paid by each US brands for purchasing denim from Bangladesh. This analysis can provide great insight into the current trends and dynamics in the market.
Kontoor, Levis, Gap, Kohl’s, and Walmart are five popular US denim brands that purchase their garments from Bangladesh. However, their prices may not be the best as we can see from the above graph.
Despite a low quantity of merchandise being purchased by MGF & Williamson-Dickie, they have paid comparatively higher average prices for denim garments – 11.3 & 11.2 USD/pc respectively.
TOP 3 GARMENT SUPPLIERS OF THESE BRANDS
In this section, we will take a look at who these major suppliers who are producing and supplying to the top 4 brands who are buying from Bangladesh. So, for example, in the first graphic, you can see that Hameem group is the biggest supplier of garments to Kontoor from Bangladesh followed by Al- Muslim group and Sharmin group. But again, as mentioned before, the actual quantities of each of these brands could be higher as only shipments made to USA are considered in this report.
[/private_special] The denim clothing industry is thriving in Bangladesh, and the country plays an important role in the global denim trade. Bangladesh suppliers are now amongst some of the biggest providers of denim garments in the US market, thanks to their focus on quality and affordability. As a result, many top US brands turn to Bangladesh suppliers to provide them with high-quality jeans at a low cost. The market share of Bangladesh in the US market is now quite high and increasing by the day . Though Bangladesh does not have GSP facility in USA, the capabilities, capacities and pricing of the Bangladeshi products have made it a preferred choice for many buyers.
Denimsandjeans India show ,that was organized on April 26-27 , 2023 , was an incredible success ! We were privileged to have some of the most recognized denim supply chain companies from over 12 countries around the world come together and present their world-class products. The visitors got to witness the best in fashion, technology and innovation that this gathering had to offer. The enthusiasm of our partners’ presence created a vibrant atmosphere for everyone in attendance. The event had special arrangements which gave the visitors more options when it came to choosing their favorite products. To add on, we had interactive seminars by industrial experts .
A two-day event held in India recently drew significant attention from more than 250 companies with an influx of attendees from nearby countries also . With its huge success, this event was had more than 1350 visitors came along to experience first-hand the Denimsmandjeans platform. The event provided an ideal atmosphere for exhibitors and visitors to view different products, discuss strategies and collaborate with other businesses.
There was no shortage of popular brands and retailers participating in the event and showcasing their products. The event was attended by companies such as Gap, Allen Solly, Pepe Jeans, Landmark Group, Levi’s , Asmara, etc to name a few.
Event Theme
This year, we came up with an innovative theme ‘REPURPOSED DENIM’ to promote sustainable fashion by bringing focus on upcycling pre-loved and vintage denim into new fibers, yarns, fabrics and garments. Moreover, numerous activities were organized that kept people engaged.
We had also set up a live indigo vat dyeing workshop by Indenium School of Responsible Design – India’s first Denim School where people got to experience real indigo dyeing techniques showcased by some passionate students. The students also brought out wonderful pieces of garments based on ‘Repurposed Denim’ theme and were highly appreciated.
Trend Area
The 5th edition of DnJ India had a Trend Area at its event which showcased the Repurposed theme. The collections that were on display in this event featured majorly five categories:
Re_Cycle(d) which had 2 parts Recycled PCW 20+ and Recycled PCW 30+, Cotton (IS) Less , Eco-Trims (for sustainable material content), Eco-Wash (for products used minimum water, chemicals and energy ) and Performatic (for performance jeans), Trendy And Cool (for eye catching garments) .
Each of these categories is reflective of the latest trends and provide customers with clothing that had both look and functionality.
Seminars
Participants were also invited to join forums and seminars conducted by experts on different topics related to important denim topics. The primary goal was to provide useful insights and ideas on how this framework can be used as an effective tool for business operations in various industries.
The speakers’ presentations were inspiring and very informative. And we share the same with the youtube links below .
Opportunities And Challenges for Indian Denim Brands – by Nidhi Raj
With the rise of global competition in the denim apparel industry, it has become increasingly difficult for Indian Denim brands to remain relevant in the market. Recognizing this, Mr Nidhi Raj’s recent talk on “Opportunities and Challenges for Indian Denim” provided a helpful insight into how these chanlleges can be overcome through both local and global solutions. His talk highlighted how, with the right approach, Indian Denim Brands can continue to make innovative contributions to the global denim market and reclaim their original status.
“From Cotton To Customer: Revolutionizing The Denim Supply Chain Through Digital Transformation” – Panel Discussion
Denim has been a fashion staple for decades, and the journey from cotton to customer is vast and complex. To learn more about how modern-day technology is revolutionizing the denim supply chain, we gathered six experts on the topic with David Tring as the moderator and other panel members. They discussed their unique perspectives on how digital transformation can be used to optimize the denim supply chain.
Moderator: David Tring, Visiting Fellow Hong Kong Design Institute
Panel Members: Mr. Mohit Mathur (Chief Sourcing Officer Ace Turtle), Mr. Arvind Mathur (CEO at Raymond UCO), Mr. Aditya Goyal (CEO, Managing Director Anumbha), Mr. Pramod Hebbar (Design & Product Management Ace Turtle), Mr. Manuj Kanchan (Division Director Jeanologia)
Sustainable And lnnovative Processes In The Value Chain by Vasco Pizarro
Sustainable and innovative processes are essential for successful businesses, and this was made clear at a special talk on the same topic last week. It was delivered by renowned speaker Vasco Pizarro where he highlighted how sustainable practices and innovation can shape the value chain for businesses today. Attendees were able to gain valuable advice from the seasoned speaker.
Vasco is the Marketing Director of Pizarro S.A from Portugal – a full package company which works with most of the brands in Europe and is the largest laundry in EU.
Resilient Sri Lankan Apparel Industry Rebounds by Yasotharan Paramanantham
Yasotharan Paramanantham recently delivered a captivating talk on the resilience of the Sri Lankan Apparel Industry, highlighting its remarkable recovery since being impacted by the COVID-19 pandemic. During his speech, Mr. Paramanantham, as President of the Sri Lanka Apparel Brands Association, focused attention on both traditional and upcoming challenges faced by the industries. He also spoke about how these challenges should be addressed in order to ensure continued successful operations of the industry in Sri Lanka’s future.
Denim Forecast AW 24 – Puneet Dudeja WGSN
Puneet Dudeja is the Business development lead for WGSN in South Asia. His talk titled Denim Forecast AW24 was delivered at this event where he provided an overview of the current trends, technologies and future forecasts for denim manufacturers. Attendees gained valuable insights about denim styles that stand out in the current marketplace so they can stay ahead of their competition.
Its Only Waste If You Waste It – David Tring
David Tring , with his rich background in the industry with top brands , has been focused on sustainability and education. His talk gave the audience global examples on waste recycling and inspired them. During his address, he demonstrated how other establishments have successfully leveraged on their waste to make innovative products that have a positive impact on the environment and profitability. He argued that it’s only a waste if you let it be so.
The presentation by David Tring was followed by a panel discussion which had included besides him as moderator Sukhraj Singh (Founder at Indenium School of Responsible Design) and Ms. Aticka Chona -Business Partner & Principal: Sustainability Architect at Circular Fashion Pvt. Ltd.
The discussion highlighted the importance of using resources wisely and making use of what is available to us. The participants discussed how all resources can be valuable, if used in the right way. They also discussed ideas for minimizing resource wastage, ways to mitigate its impact on our environment, and scenarios where a little bit of creativity can yield higher value out of resources that were previously considered to be “wasted”.
The world is ever-changing and staying informed about the latest trends is key to succeeding in any industry. With new developments occurring each day, it’s important to stay up-to-date on the latest global trends to remain competitive. For this reason, we are coming with more exciting events to keep you up-to-date and organized with all the reports you need. Be sure to stay tuned for more updates regarding our upcoming events and in the meantime, visit our website for global trend reports.
As we approach towards the 5th edition of our Denimsandjeans event in Bangalore, we talked with our first time participants . We spoke to Mr Prasad – the founder of The Indaco Jeans Factory . They are here since 2007 in India which has been setup with latest technologies and sustainable credentials. He shared his insights on some of his latest collection , factory and what their achievements.
Indaco has been created by the founders of the famous Spykar Jeans . What need was felt to create this hi tech garment factory?
Actually! It is vice a versa. I was a producer first !!! Originally, I am from the family who have been in the business of dry cleaning and laundry since the 1930’s, I have grown up knowing the intricacies of a work shop. In 1992, I started Spykar Jeans in the same work shop, with a vision to create a leading Jeans wear brand for the youth of our country. I thoroughly enjoyed every bit of building the brand for what it is today and manned it for 22 years. All this while I struggled to find an organised factory to make fashion forward Jeans in compliant and sustainable way. Thus, my path for technologically advanced factory for making Jeans was predetermined.
Why did you feel the need to go for a denim manufacturing concern in India? Tell us more about how you designed Indaco as a jeans producer for Indian and export markets.
The Indian denim fabric and garment manufacturing has consistently risen over the years. Even though large part of it is unorganised, it leaves immense room for growth for differentiated players in the organised sector. As denim garment manufacturing is a specialised process, I wanted to build a facility with state-of the art technology and automation to service multiple brands on a domestic and global level. At TIJF, our journey has been long, but one that is focussed on creating a new age, one stop destination for denim garment manufacturing. Established in the year 2007, The Indaco Jeans Factory (TIJF) fulfils global and domestic demands of denim garment manufacturing, with a deep commitment to advanced technology, sustainable practices and production at scale. We are a ‘Design to Delivery’ factory, having R&D, Design, Sampling, Cutting, Embroidery, Stitching, Laser, Handwork, Washing, Printing and Transport department under one roof, making it is easier to service partner brands quickly, without relying on external sources. With a ‘Design to Delivery’ approach, we offer our buyers a full package solution starting from research till the final delivery of the garment. Today, TIJF has a robust capacity to manufacture 2.5 million pairs of jeans per year and employs more than 1000 people across three facilities.
India is a specialized market with a large part of jeans manufacturing happening in an unorganized way. How do you think the market is evolving?
Fashion is a dynamic business and like every other player, we also have to constantly adapt to survive. Today’s customer is evolved, smart and one with diversified needs. Being amongst one of the few organised and compliant denim garment manufacturers in India, gives us the advantage to meet constantly changing customer demands, handle production at scale with efficient deliveries and highest quality control measures.
Brands too are looking for manufacturing partners with ethical certifications, having sustainable technologies and safe working practices for its employees and workers.
Globally sustainability is a big buzzword and most brands look for sustainable production units. Where does Indaco stand in this respect?
Sustainability has become the foundation for any good apparel manufacturer in the denim industry. It is no more a USP but a basic hygiene. For us at TIJF, it has been a long journey of conscious steps we undertook to become a more responsible manufacturer and to make it a part of our company culture. As a manufacturer, we focus our efforts towards sustainability on 3P’s namely, ‘Planet,
Process & People. One of our first investment was installing an Effluent Treatment Plant. Currently, we are able to recycle and reuse 85% of waste water and soon we will expand this technology and achieve water recycling capability of up to 95%.
Laundry setup plays an integral part for us in manufacturing of jeans. European technology such as smart flow & smart foam helps us create varied washes from vintage to high fashion with considerable savings in water and heating energy. Another area we are dedicated to is laser technology from Jeanologia, Spain. This eliminates water consumption, reduces energy usage and toxic chemicals, and helps control costs in finishing of denim garments. Along with this, we also use ozone for air washing and zero toxic chemicals in our wash process. Along with water, we are also working towards reducing energy consumption in our processes. By investing in solar energy, aerial line drying, IR tube heaters and using zero fossil fuels in our drying process, we limit our energy usage.
Adding to all, worker health and safety are indivisible for us in order to become a responsible manufacturer. Along the way, we have religiously made efforts towards getting certified and are accredited by SA8000, SEDEX 4 Pillar & Bestseller Group.
What are the latest washes/ collections that you shall be displaying at the Denimsandjeans India show . We will be showcasing the SS24 range. Our design team will present a complete range of responsibly crafted denim wear covering everything from hi-fashion, vintage and futuristic fits and washes. Using smart technology like smart foam, laser, no-stone, e-designer, we are able to create a unique product line for our buyers.
G-Star Raw recently revolutionized the fashion landscape by becoming the first fashion label to take Artificial Intelligence (AI) generated designs from the screen and into their Couture collection. This collection is a testament to AI’s potential in fashion, given that it was previously only capable of generating hypothetical designs or designs intended for individual use.
By merging AI capabilities with couture, G-Star Raw has allowed us to witness what is possible when these two elements are combined. This company believes that their move will help others to understand how social media can be used as a platform for AI-generated fashion, as well as inspiring budding designers and creators who may lack time or materials.
G-Star AI Denim Cape is an endgame with the help of Midjourney, an artificial intelligence app.
According to the brand, with their label core design team, the brand created 12 unique concepts as a result of this innovation. The designs are an exemplary blend of cutting-edge technology and timeless appeal. These results show that technology can enhance creativity in unexpected ways. This collaboration not only showcases the potential of technology in creating art but also highlights its current limitations when used for designing denimwear.
G-Star Atelier has taken an AI generated concept and made it a reality through the use of premium raw denim and stunning 3D details. Every detail of the design has been carefully crafted, as evidenced by a unique G-shape on each arm and adjustable waistband.
An extra touch has been added in the form of detailed stitching patterns on the chest with a very soft branding. This design is sure to stand out from the crowd with its unique details in both virtual and physical worlds.
This bizzare cape will be displayed at the G-Star Raw Antwerp store and shows off the artistry and denim expertise of the company.
It stands as a testament to G-Star’s commitment to creating innovative, high-quality products that demonstrate their commitment to both tradition and modernity.
Denimsandjeans India – don’t forget to visit our next edition on April 26-27 . Register now
The denim imports from Vietnam to the United States offers a comprehensive view of important brands who are buying from Vietnam into USA . This report looks at the top 15 buyers and the quantity purchased by each along with an analysis of their average prices.
From the pie chart provided, these top 15 brands constitute 73% of the total denim imported from Vietnam by global brands in the USA. [private_special]
SHARE OF EACH OF TOP 15 BRANDS
In this pie chart, we can see the market share of USA top brands that are purchasing their denim product from Vietnam. Note: It is important to note that some buying houses like MGF buy in their own name and supply to other brands. Strictly speaking they are not final buyers. They are just doing biz on the behalf of other brands. Besides some companies like TCE who supply garments from Vietnam also sometimes buy from their Korean headquarters and then supply to other brands. Hence their name in the list.
TOP 15 COMPANIES BUYING DENIMS
Looking at the graph, it is evident that the leading brand among all has been Target, with almost 5 million pieces worth of denim purchased from Vietnam. Following closely behind was Gap at 3.5 million, and AEO at 3.4 million pieces. Levis and MGF sealed up the rest of the market share both with almost same quantity i.e 2.6 and 2.4 million pieces purchased each respectively.
Average Buying Price (USD/Pc)
In this section, we will analyze the different prices paid by each brand for purchasing denim from Vietnam to get a better understanding of how much is being offered for each meter of fabric obtained from the Asian nation.
Target, Gap, American Eagle, Levis, and MGF are five popular denim brands that purchase their garments from Vietnam.
Interestingly however, Madewell which has purchased the least quantity that is 0.9 million pieces paid the highest average buying price in USD per piece at 18.05. MGF Sourcing – which is buying for various brands – comes in second at 14.5 USD per piece and Torrid comes third at 13.37 USD per piece for the same label.
TOP 3 GARMENT SUPPLIERS OF THESE BRANDS
In this section, we will take a look at who these major suppliers who are producing and supplying to the top 5 brands who are buying from Vietnam.
Note: Phong Phu is the PPJ group , YDVL is the Crystal Group , Gatexim is Saigon 3 and Nien Hsing is the Taiwanese group who have a long presence in the country.
Denim has been an integral part of American style for decades now. With it, comes the need for reliable sources of denim supplies from abroad. In this section we will take a closer look at one such supplier, YDV which is part of the Crystal Group of Hong Kong and is also supplying to all main brands.
[/private_special] It is no surprise that Vietnam plays an important role in the global denim trade, providing jeans to all the top US brands. As a result, Vietnamese suppliers are some of the biggest providers of denim garments in the US market.
Denimsandjeans Vietnam show was successfully organized on March 1-2 , 2023 after a covid gap of more than 3 years ! It was a memorable day for us as around 35 of the most recognized denim supply chain companies from 12 countries in Vietnam had come together to provide their finest products and services to the attendees. The event had special arrangements which gave the visitors more options when it came to choosing their favorite products. To add on, a separate denim bazaar section was established which had a range of exclusive Vietnamese local brands on display.
The two day event held in Vietnam drew a significant number of attendees from more than 250 companies. With a total of 1000 visitors from Vietnam & countries such as China, Hong Kong, Cambodia, Europe and US flocking to the event, it was a huge success. The visitors got to experience first-hand the Denimsandjeans platform that had been put together for the occasion.
There was no shortage of popular brands and retailers from these countries participating in the event and showcasing their products. The event was attended by companies such as Asmara, Gap, Shein, Li&Fung, Target, Landmark Group, PVH , Levi’s , Newtimes etc to name a few.
Event Theme
This year we introduced a new theme ‘ YOGIM‘ that combined two favorite everyday trends – yoga and denim. Yoga and denim go together in so many ways. Soorty (Pakistan) and Viethong (Vietnam) – presented their fresh collections of denim clothing designed for yogis, along with interesting ideas about how one can make exercise in denims more enjoyable. To capitalize on this message, the event also featured skilled Vietnamese yogis who performed impressive movements in stylish denims, demonstrating that it is entirely possible to bring elements of yoga into super comfortable denim-wear.
Trend Area
The 5th edition of DnJ Vietnam had a Trend Area at its event which showcased the YOGIM theme. The collections that were on display in this event featured majorly five categories:
Loose n Loose (for loose jeans), Performanz (for performance jeans), Hy gene (for sustainability products), Minimalists (for subtle but elegant denims ) and My forte (for individual creativity).
Each of these categories is reflective of the latest trends and provide customers with clothing that had both look and functionality.
Seminars
Participants were also invited to join forums and seminars conducted by experts on different topics related to important denim topics. The primary goal was to provide useful insights and ideas on how this framework can be used as an effective tool for business operations in various industries.
The speakers’ presentations were inspiring and very informative. And we share the same with the youtube links below .
Nicolas Prophte
VP Sourcing , Product and Innovation Denim for Tommy Hilfiger
Topic : “How Vietnam Could Play A Role Towards A Circular Denim Industry”.
Florian Schneider
Founder of YellowCrank Creative and Ex Director Sourcing PVH Far East
Topic : “Denim in 2030”
Kyle Stephens
CEO of Kolai Denim
Topic : “Disrupting Denim With The Help Of Creative AI”.
Vo Manh Hung (William)
Representative for Cotton Council International and Cotton Incorporated
Topic : “US Cotton Trust Protocol” Sustainability and Traceability & A Needed Solution in the Challenging Market
This season, a special bazaar section was set up for B2C consumers. They could purchase local Vietnamese denim brands’ handcrafted bags, accessories and trendy jeans directly from the makers. Participating denim brands included high-quality and ethically sourced jeans and accessories that featured unique embroidery, stitching, and personalization options. Customers were pleased to discover authentic pieces from these local artisans that took a modern twist on an iconic fashion style. All products were in limited supply, so it was essential for customers to shop early and act quickly before these items disappeared!
We are thrilled to announce the dates for our upcoming event in India on April 26-27 at the Lalit Ashok in Bengaluru. This event promises to be an exciting chance for exhibitors and visitors alike to discover new products and services, explore innovative ideas, and build great networks. Register HERE for the show in Bangalore.
Mo’cycle, the Swedish motorcycle brand is taking safety to a whole new level with their revolutionary airbag jeans. The unique pair of jeans is outfitted with airbags that offer unsurpassed protection for the lower body in case of accidents.
According to Mo’cycle officials, these airbags are ten times better at absorbing impact energy than traditional pads and mark a major advancement in motorcycle safety. With the introduction of these special jeans, Mo’cycle has truly changed the game for motorcycle safety.
How These Jeans Can Protect Bikers?
Spinal column injuries can be a devastating outcome of a motorcycle accident. Many riders have had to live with permanent impairments caused due to the lack of adequate protection gear. However, the recent development of Mo’cycle® Airbag jeans is an advanced piece of protective gear which delivered increased safety and ensures that bikers can continue riding without giving up their passion due to fear or injury.
The Mo’cycle Airbag Jeans is an innovative fashion-tech product that unites advanced technology and high fashion to ensure ‘safety-first’.
These specialized jeans have an integrated safety strip that can be attached to any part of the bike such as its shocker, footrest or frame.
In case the rider falls off their bike due to an accident, this strip pulls apart which activates the details in these jeans and effectively works like a miniature airbag for the rider.
Fashion Cum Safety
They are comfortable to wear throughout a ride and can offer peace of mind knowing that if something bad were to happen, they would be protected by these revolutionary new jeans. The best part is that you won’t even feel the airbag structure as it has been integrated seamlessly into the garment.
This modern product offers superior protection without compromising on fashion or comfort. No longer does safety have to take a back seat when it comes to fashion. With Mo’cycle ​Airbag Jeans you can stay safe while looking good!
What’s more, this innovative design is available in a variety of styles, sizes and colors so that you can ride in comfort and with your own unique style. With airbag jeans, you have the chance to be a pioneer in wearing airbag protected gear while still looking fashionable.
Don’t miss out on your opportunity to stay safe while hitting the open road this summer – get your airbag jeans today!
An interesting collaboration between the world renowned Dutch fashion designer David Laport and G-star – ‘Denim After Dark’ has enabled create a unique capsule collection The collection combines iconic denim silhouettes with Laport’s eye for detail, bringing a unique twist to the classic look.
We wanted to make something glamorous. Something feminine. Something totally different. And of course, something in denim.â€
The preeminent collection brings a new line of ready-to-wear offerings and is an expression of G-Star Raw’s long standing heritage in denim and Laporte’s design ethos. This collaboration presents us with couture dress pieces that are created with a delicate femininity as well as structural design. Moreover, the gap between couture designs and ready-to wear pieces is bridged making them more wearable.
Get Ready To Dress Spectacularly!
Signature pleat design & sculptural cuts transform casual pieces like the Bow Top into must have evening wear. The Haute Couture dress refreshes the collection with an effortless elegance making sure that you look and feel your best even after dark.
Stand out with a genius combination of Japanese selvedge denim and luxury tulle. Setting off Laporte’s signature pleating technique, you’ll be graced with an exquisite voluminous ruffle for that one-of-a-kind look. Stand out from the crowd in this exclusive mini-dress boasting a creative reimagining of classic style.
The collaboration between the duo was captured by South-African fashion photographer ultimately produced images that both celebrate nocturnal adventures and pay ode to the endless possibilities of denim design. The unexpected combination of unbridled masculine energy and feminine elegance is sure to spark curiosity with the audience.
G-Star’s raw aesthetic is paired with Laport’s delicate pieces creating a unique and interesting statement in the fashion world. Check out their collection here all in one place.
Want to explore more trending collections? Attend Denimsandjeans exhibitions in Vietnam (March 1-2) and India (April 26-27) and witness the collection yourself. Find out more here
