Category: News

Imports Of Denim Fabrics For Consumptions By USA| Year-To-Date from Jan–May,2015-16

Serial No.	Particulars
1	Table Showing Comparative Figures Of Imports Of Denim Fabrics For Consumptions By USA For January to May 2015 &2016 ( In Million Sq Mtrs)
2	Graph Showing Comparative Figures Of Imports Of Denim Fabrics For Consumptions By USA For January to May 2015 &2016 .
3	Table Showing Comparative Average Price Of Imports Of Denim Fabrics For Consumptions By USA For January to May 2015 &2016 ( USD/Sq Mtr)
4	Graph Showing Comparative Average Price Of Imports Of Denim Fabrics For Consumptions By USA For January to May 2015 &2016
5	Table Showing Imports Of Denim Fabrics For Consumptions By USA From 2012-2015 and its % share in 2015 . ( In Million Sq Mtrs)
6	Graph Showing Imports Of Denim Fabrics For Consumptions By USA From 2012-2015 and its % share in 2015 . ( In Million Sq Mtrs)
7	Pie Chart showing % share of countries in the imports of Denim Fabrics For Consumption By USA in 2015.
8	Table Showing Average Price Of Imports Of Denim Fabrics For Consumptions By USA From 2012-2015 .( USD/Sq Mtrs)
9	Line Graph Showing Average Price Of Imports Of Denim Fabrics For Consumptions By USA From 2012-2015 .
10	Table Showing Imports Of Denim Fabrics For Consumptions By USA From 2012-2016 ( Jan To May 2016) ( In Million Linear Mtrs)
11	Graph Showing Imports Of Denim Fabrics For Consumptions By USA From 2012-2016 ( Jan To May 2016)
12	Table Showing Av Price Of Imports Of Denim Fabrics For Consumptions By USA From 2012-2016 ( Jan To May 2016)( USD/Linear Mtrs)
13	Graph Showing Av Price Of Imports Of Denim Fabrics For Consumptions By USA From 2012-2016 ( Jan To May 2016)

In our previous report, We did an analysis of the major denim apparel exporting countries to USA for Jan-May 2016 . In this report , we have done a detailed analysis of the major denim fabrics exporting countries to USA for Jan-May 2016.

In the year 2015 ( Jan-May) , China exported 4.33 million square meters of denim fabrics to USA and achieved a growth of 10.60% for the same period in 2016 and the export quantity was 4.79 million square meters. However, the eye catching figure is of Mexico , which grew by 43.30% in Jan-May 2016 compared to Jan-May 2015 . In 2015 , it exported 2.57 million square meters while in the next year for the same period , it exported 3.69 million square meters. Other countries like Japan showed a downfall of -4.60 % however Turkey shown a positive growth of 1.40% in Jan-May 2016.

US Imports For Consumption Of Fabrics For YTD 2015-16 (table)

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Country	2015 YTD	2016 YTD	% Change YTD2015 – YTD2016
China	4.33	4.79	10.60%
Mexico	2.57	3.69	43.30%
Japan	1.57	1.50	-4.60%
Turkey	0.87	0.88	1.40%
Taiwan	1.02	0.63	-38.60%
India	0.80	0.59	-25.50%
Italy	0.85	0.36	-57.70%

Looking at the average price of Imports to USA, we find India the least expensive which exported the fabrics at the average price of USD 1.22/ Sq Mtr & USD 1.20/Sq Mtr In Jan-May 2015 and 2016 respectively. Japan is the most expensive amongst all the countries and it exported the fabric at the average price of USD 6.92/Sq Mtr & USD 6.31/Sq Mtr for 2015 and 2015 respectively. After comparing the average price for the both period , we can draw this conclusion that average price for all the countries fell down in Jan-May 2016 and Italy is the biggest looser amongst all.

Average Price Of US Imports For Consumption Of Fabrics For Jan – May 2015-16

Country	Jan- May 2015 (USD/ Sq mtr)	Jan- May 2016 (USD/ Sq mtr)	% Change \| YTD 2015-2016
China	2.18	2.08	-4.53%
Mexico	2.05	1.87	-8.73%
Japan	6.92	6.31	-8.78%
Turkey	5.49	5.14	-6.32%
Taiwan	2.13	2.13	0.13%
India	1.22	1.20	-1.45%
Italy	4.97	4.56	-8.25%

Further to the figures of 2016 , it would also be very pertinent to see what happened in the last three years and how the different countries have been performing in relation to their denim fabric exports to US. China has been the exporting the highest quantity of fabric to US for last several years , though Mexico has been growing more rapidly than China . Still china managed to keep it position at the top . However in the year 2013 and 2014 , China has shown a downfall in the export quantities. In the year 2015 China exported 10.476 million square meters of denim fabric at the average price of USD 2.17/Sq Mtr accounted 38.88% share in the total export made to US by top exporting countries. Mexico exported 6.315 million sq mtr of denim fabrics to US in 2015 at the average price of USD 2.11/Sq Mtr accounted 23.44% share in the total export. India is the least expensive exporter at $1.26/ sq mtr of fabric over the years and Japan is the most expensive one at $6.75/sq mtr.

U.S. Imports for Consumption Of Fabrics 2012-2015

				In Million Sq Mtrs
Country	2012	2013	2014	2015	% Share In 2015
China	12.41	11.833	8.631	10.476	38.88%
Mexico	6.676	5.538	4.09	6.315	23.44%
Japan	2.072	3.052	3.564	3.395	12.60%
Turkey	1.724	2.048	1.438	1.979	7.34%
Taiwan	3.195	2.624	2.12	1.731	6.42%
India	0.735	0.747	0.389	1.643	6.10%
Italy	2.717	2.219	2.371	1.407	5.22%

Average Price Of Imports Of Denim Fabric 2012-2015

(USD/Sq Mtrs)
Country	2012	2013	2014	2015
China	2.07	2.29	2.29	2.17
Mexico	2.28	2.13	2.14	2.11
Japan	7.03	6.76	6.67	6.75
Turkey	6.14	5.80	6.01	5.42
Taiwan	2.13	2.14	2.12	2.11
India	1.39	1.34	1.26	1.27
Italy	5.29	5.15	5.14	4.96

The below analysis has been done in Linear Mtrs while the above have done in Sq Mtrs.

Imports Of Denim Fabrics In USA From 2012-2016 (Million Linear Mtrs assuming standard width of 1.5mtr)
Country	2012	2013	2014	2015	2015 YTD	2016 YTD
China	8.27	7.89	5.75	6.98	2.88	3.19
Mexico	4.45	3.69	2.73	4.21	1.72	2.46
Japan	1.38	2.03	2.38	2.26	1.05	1.00
Turkey	1.15	1.37	0.96	1.32	0.58	0.59
Taiwan	2.13	1.75	1.41	1.15	0.68	0.42
India	0.49	0.50	0.26	1.10	0.53	0.40
Italy	1.81	1.48	1.58	0.94	0.56	0.24

Average Price Of Imports Of Denim Fabrics In USA From 2012-2016

(USD/Million Linear Mtrs)
Country	2012	2013	2014	2015	2015 YTD	2016 YTD
China	3.10	3.44	3.43	3.25	3.27	3.12
Mexico	3.42	3.20	3.21	3.16	3.08	2.81
Japan	10.54	10.14	10.00	10.12	10.38	9.47
Turkey	9.20	8.70	9.02	8.14	8.24	7.71
Taiwan	3.19	3.21	3.18	3.16	3.19	3.19
India	2.08	2.02	1.90	1.90	1.83	1.80
Italy	7.94	7.72	7.71	7.45	7.46	6.84

If we look at the total figures of denim fabric imports into US in the last four years , we will find that the fabric imports reduced from 30 million sq. mtrs in 2012 to 23 million sq mtrs in 2014. However, there has been a revival in 2015 to 27 million sq mtrs. Also in 2016 the first five months show an improvement of about 3% in import quantities. This augurs well for the market and is also indicative that more activity is taking place in this market whether it is for re-export of fabrics or for local consumption. However, what is heartening to see is that Mexico is performing well on this count and is exporting its own fabrics to US in an increasing way.

2012 â€“ 30 million mtr approx.

2013- 28 million mtrs approx.

2014 â€“ 23 million mtrs approx.

2015- 27 million mtrs approx .

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August 5, 2016

Tommy Hilfiger Ad Campaign F/W ’16 – Hailey Baldwin and Lucky Blue Smith

Tommy Hilfiger announces its Fall/Winter 2016 Hilfiger Denim global advertising campaign, 24/7 Hailey Baldwin & Lucky Blue Smith, which follows the two models and influencers on a 24-hour adventure through Los Angeles, California. Hailey Baldwin is having a great run as she was also part of the Guess Campaign . The two models front the 2016 Fall campaign, which was shot by Devyn Galindo and the collection includes frayed denim, jean jackets , skirt overalls and slim fit silhouettes. In this Ad Campaign , the 19-year-old is posing up a storm with Utah-born hunk Lucky Blue Smith, 18, modeling the designer’s Hilfiger Denim line. The campaign is â€œa 24-hour adventure captured through Los Angeles.â€

August 4, 2016
AG Releases Indigo Capsule Collection

AG Jeans, an American premium denim brand founded by the Godfather of denim â€“ Adriano Goldschmied, recently launched yarn-dyed indigo knitwear-Indigo Capsule Collection – for women and men. The collection has nostalgic references to the old skin tight jeggings. The Jeggings made in recent times with woven knits have been big hit . However, the feeling of a knitted fabric is altogether different and when it combines with the color indigo and special finishing processes of denim, the fabric combines the best of the two worlds. The complete wardrobe of 6 pieces made with knitted denim wear is very interesting to look at â€“ to say the least â€“ and should have a great comfort quotient !

These pieces are very soft, comfortable as well as stretchy likely to your pair of normal jeans.The latest Indigo collection by AG is a perfect mix of slinky dresses and cropped tops for women. The collection includes trousers, joggers, drapey T-shirts, long dresses and cropped jumpers. The collection is designed to age gracefully.

August 3, 2016
Elleti Group Acquires Martelli Lavorazioni Tessili

The most well known denim laundry in the world has finally been sold ! Martelli , Italy has been acquired by Elleti Group ending the 50 year long journey of the iconic company which had made undeniable contribution to the growth of the denim industry worldwide.

The company was financially disturbed for the last few years due to the widespread delocalization process that had hit many Italian and European production facilities and had recently announced the financial restructure scheme in February 2016. The company tried very hard to stay afloat bringing together its available resources and even asked for an agreement with creditors in October 2015 and submitted a debt restructuring plan in February 2016. However, company failed to satisfy the tribunal and therefore, on April 6, the Bologna tribunal rejected the proposed plan and declared the filing for bankruptcy.The company finally filed for bankruptcy under Chapter 11 and on July 28,the tribunal had authorized to continue the production of existing orders till 31st December,2016.

After the announcement , the Italian company, Elleti Group, which is a specialized finisher and manufacturer of Pole acquired Martelli Lavorazioni Tessili . The consideration paid for this acquisition has not been made public however the speculations are in the Industry that it is profitable deal for the Elleti Group. After acquiring the long time appreciated and trendsetting Martelli Group, Elleti Group will further increase its ability and know-how and will potentiate its presence in Italy and foreign markets. Recently this group did its merger with a denim garment manufacturer form Urbania, Blue Line and after that this giant acquisition will definitely pave a way for its better presence in Global Market .

Luigi Martelli , the legend who started Martelli in 1960 worked with the fashion world’s most creative talents, applying special finishes to embellish fabrics and garments and had one of the best teams worldwide to bring great wash effects to denim. Stone wash invention is credited to Martelli team specially Giovanni Petrin. The company achieved top quality and highly innovative results. In the past, the company owned four divisions in Italy, four other enterprises abroad and employed up to 3,000 people.

Three Italian Subsidiaries of Martelli Lavorazioni Tessili located in Vedelago (near Treviso), Toscanella and Medolla (near Bologna ) will come under this acquisition , it is expected that they might produce up to 10-12 million garments per year.

About Elleti

Born in the early â€˜80s as a small local laundry, Elleti immediately became the center for denim treatments reinvention, remaining till these days the milestone for the major Italian and international brands. With 8 production facilities based on 3 countries, Elleti is able to supply a complete denim service, from the concept development to industrial production of verticalized product. With their roots well into the Jeanswear history and their innovative spirit always focused on the search and creation of new trends.

The First Global Denim Online Show

August 2, 2016

Exports Of Denim To USA Show Different Patterns From Exporting Countries Jan-May 2016

Exports of Denim apparel to US from different countries around the world has show varied patterns but on the whole the imports in the period Jan â€“ May 2016 were down by over 5%. The exports fell most from Sri Lanka and rose most from Vietnam to USA as we can see in the table below. The exports from China and Mexico also fell though Mexico felt more heat due to its 8.2% fall.

Imports of Denim Apparel Into US : Jan â€“ May 2016 vs Jan-May 2015

Country	Percent Change 2016 vs 2015 (Jan- May)
Country	Percent Change 2016 vs 2015 (Jan- May)
China	-1.3%
Mexico	-8.2%
Bangladesh	10.4%
Pakistan	8.8%
Vietnam	22.8%
Egypt	-13.1%
Nicaragua	14.5%
Cambodia	-2.6%
Lesotho	-18.0%
Indonesia	13.8%
Sri Lanka	-22.6%
Jordan	-0.1%
India	-7.3%
Kenya	2.5%
Colombia	-0.8%

All Other:	-5.2%

Further to the figures of 2016 , it would also be imperative to see what happened in the last three years and how the different countries have been performing in relation to their denim exports to US. We bifurcate the exports from these countries in the Menâ€™s and Womenâ€™s category and analyse how each of the major exporter is performing in these categories.

Menâ€™s Denim

In 2013 and 2015 , Mexico exported 109.12 & 101.74 million pcs respectively, however there was a slight downfall of 6.8% in the export quantity in 2015 . Except Pakistan, all the countries followed the downward trends in 2015. The largest downfall has been registered by China which was 15.6% in 2015 . It is only Pakistan which managed to keep an increasing trend with a growth of 12.2% in 2015 as compared to 2013.

Top Exporters Of Menâ€™s Jeans To USA In Year 2013 & 2015 ( Pcs In Millions )

Country	2013	2015
MEXICO	109.12	101.74
BANGLADESH	46.09	41.29
CHINA	36.88	31.13
EGYPT	11.21	10.6
PAKISTAN	9.13	10.24
VIETNAM	6.54	5.75

In 2013 , Bangladesh was the least expensive with the average price of USD6.24/pc while Vietnam was the most expensive with USD9.14/pc. In 2015 , Bangladesh exported at the lowest average price to USA that is only USD6.09/pc and the Egypt became the most expensive exporter to USA at the average price of USD9.42/pc.

2. Average Price Of Top Exporters Of Men’s Jeans To USA In 2013 &2015 ( USD/ Pc)

Country	2013	2015
MEXICO	8.58	8.45
BANGLADESH	6.24	6.09
CHINA	7.77	7.97
EGYPT	8.13	9.42
PAKISTAN	6.91	7.54
VIETNAM	9.14	9.02

Analyzing the percentage change in the Quantity exported and percentage change in the average price between 2013 and 2015 , we will observe that except Pakistan ,no country has upward trend towards quantity change . Mexico , who was the leader exporter of Menâ€™s Jeans to USA in 2013 and 2015 , has a negative growth in qty as well as in average price. Percentage change in the quantity was -6.76% while the average price change was â€“1.52%. So far as , Bangladesh is concerned , there was a negative change with â€“10.41 % in qty however the average price fell by 2.40%

3.Comparative Analysis Of % Change In Pcs Against The % Change In Average Price Between 2013 &2015

Country	% Change In Qty	% Change in Av.Price
MEXICO	-6.76%	-1.52%
BANGLADESH	-10.41%	-2.40%
CHINA	-15.59%	2.57%
EGYPT	-5.44%	15.87%
PAKISTAN	12.16%	9.12%
VIETNAM	-12.08%	-1.31%

Womenâ€™s Denim

In 2013 and 2015 , China exported 118.36 & 102 million pcs respectively, however there was a downfall of 13.82% in the export quantity in 2015 . The growth story of all other countries between 2013-15 is not so encouraging and has a very slight upward movement in terms of export quantities .The largest downfall has been registered by China , however fall of 1.57 % in the export of Bangladesh is also not a good sign. Vietnam surprised with a growth of 7.56 % in 2015 as compared to 2013 and it is because of much awaited TTP which is expected to be signed very soon.

4. Top Exporters Of Womenâ€™s Jeans To USA In Year 2013 & 2015 ( Pcs In Millions )

Country	2013	2015
CHINA	118.36	102
BANGLADESH	26.14	25.73
VIETNAM	12.44	13.38
PAKISTAN	11.45	11.63
CAMBODIA	10.43	10.52

In 2013 , Bangladesh was the least expensive with the average price of USD6.41/pc while Pakistan was the most expensive with USD8.76/pc. In 2015 , once again Bangladesh exported at the lowest average price to USA and that is only USD7.25/pc and the Pakistan became the most expensive exporter to USA at the average price of USD8.6/pc.

5. Average Price Of Top Exporters Of Women’s Jeans To USA In 2013 &2015 ( USD/ Pc)

Country	2013	2015
CHINA	7.97	7.38
BANGLADESH	6.41	7.25
VIETNAM	8.48	8.25
PAKISTAN	8.76	8.6
CAMBODIA	8.2	7.53

Analyzing the percentage change in the Quantity exported and percentage change in the average price between 2013 and 2015 , we will observe that except Vietnam ,no country has encouraging upward trend towards quantity change . China , who was the leader exporter of Womenâ€™s Jeans to USA in 2013 and 2015 , has a negative growth in qty as well as in average price. Percentage change in the quantity was -13.82% while the average price change was â€“7.40%. So far as , Bangladesh is concerned , there was a negative change with â€“1.57 % in qty however the average price took a whooping upward shift by 13.10%

6.Comparative Analysis Of % Change In Pcs Against The % Change In Average Price Between 2013 &2015

Country	% Change In Qty	% Change in Price
CHINA	-13.82%	-7.40%
BANGLADESH	-1.57%	13.10%
VIETNAM	7.56%	-2.71%
PAKISTAN	1.57%	-1.83%
CAMBODIA	0.86%	-8.17%

This analysis clearly shows that , China exports more of Womenâ€™s Jeans to USA as compared to Menâ€™s Jeans. It exported merely 36.88 million pcs of Menâ€™s Jeans to USA in 2013 while the Womenâ€™s Jeans was 118.36 million pcs which was 220.93% more than Menâ€™s Jeans. In 2015 , the difference in the export quantity of Menâ€™s and Womenâ€™s Jeans was of 227.66%. Except Bangladesh , all other countries exported more of Womenâ€™s Jeans than Menâ€™s Jeans in both 2013 and 2015.

7. Top Exporting Countries of Menâ€™s and Womenâ€™s Jeans To USA In 2013 ( Pcs in Millions)

Country	Men	Women
BANGLADESH	46.09	26.14
CHINA	36.88	118.36
PAKISTAN	9.13	11.45
VIETNAM	6.54	12.44

8. Top Exporting Countries of Menâ€™s and Womenâ€™s Jeans To USA In 2015 ( Pcs in Millions)

Country	Men	Women
BANGLADESH	41.29	25.73
CHINA	31.13	102
PAKISTAN	10.24	11.63
VIETNAM	5.75	13.38

Looking at the % change in the average price of Menâ€™s and Womenâ€™s Jeans between 2013 and 2015 , we observed that in 2013, the change in 2013 between the both segment exported by Bangladesh to USA was 2.72% while in 2015 the change reached to the massive level of 19.05% . China has a negative change in the average price of both segment in 2015 which is â€“7.40 % while the change of average price of both segment for Pakistan was less than what it had in 2013. In 2013 it had change of 26.77 % while in 2015 it reduced to 14.06 %

9. % Change In The Average Price Of Men’s & Women’s Jeans Of Top Exporting Countries To USA Between 2013 and 2015

Country	2013	2015
BANGLADESH	2.72%	19.05%
CHINA	2.57%	-7.40%
PAKISTAN	26.77%	14.06%
VIETNAM	-7.22%	-8.54%

August 1, 2016

Young Talents Were Awarded At 3rd Global Edition Contest–I-Skool
One of the leading denim company , ISKO has been organizing a global design contest to bring out the young talent from across the globe . They had already completed two editions and this was the third edition which was held recently. The prizes were distributed in two segments : the Denim ISKO I â€“Skool Design Award – given to designers ,and the ISKO I-Skool Denim Marketing Award,given to marketing professionals. The 3rd edition of I-Skook held on June 15 at Villa Corner della Regina ,Treviso near Venice and participation by more than 50,000 students ,as per the company, from around the world which elevated this contest to a different level.

Naturally denim was the starting point for the contestantsâ€™ inspiration. ISKO I-SKOOLâ„¢ and has challenged young students coming from a number of reputed fashion universities worldwide. Many prestigious brands like Ralph Lauren, Swarovski, Replay, haikure, Tonello laundry, C&S garment maker and ISKOTECAâ„¢.were associated with them including their Gold partners â€“ Avery Dennison RBIS, Mavi and Archroma â€“ that worked side by side with students throughout the phases of the project.

Denim Design Award

The Denim Design Award involved a number of schools:

UAL (Chelsea, UK), ESMOD (Munich, Germany), IUAV (Venice, Italy), Artesis Plantijn University College (Antwerp, Belgium), POLIMODA (Florence, Italy), AMD (DÃ¼sseldorf, Germany), FIDM (Los Angeles, USA), NABA â€“ Nuova Accademia di Belle Arti (Milan, Italy), AALTO (Helsinki, Finland), Beijing Institute of Fashion Technology (Beijing, China), Academy of Arts & Design of Tsinghua University (Beijing, China), BUNKA Fashion college (Tokio, Japan) and UTS (Sidney, Australia).

Students were asked to create denim outfits in one of three style moods: –
- Renovated denim icons: starting from an in-depth study of the evolution of denim and a thorough analysis of indigo history, contestants created their own denim icon, a symbol of fashion that never goes out of style. –
- Athleisure: the contest challenged students to create outfits in the mood of the latest fashion trend, a mix between elegance and sports that is changing the everyday approach to style.
- Jool: students had the unique occasion to experiment ISKOâ„¢â€™s ultimate creation, ISKO JOOLâ„¢, a new fabric that mixes denim and wool. Very versatile and particularly adaptable to haute couture, this fabric was an exciting challenge for participants.
The studentsâ€™ creations were evaluated by the Denim Design Award jury, whose president was FranÃ§ois Girbaud (Founder and owner MarithÃ© + FranÃ§ois Girbaud), to choose the best creations together with other important people in the industry like
- Hannah White (Global Senior Manager, Marketing Communications, Apparel & RFID at Avery Dennison RBIS)
- Zeynep Yapar (Vogue TR – Mavi)
- Esra Saatci (PG Manager Dyeing Auxiliaries TR&ME at Archroma)
- Valerio Baronti (Replay)
- Spencer Barksdale (Ralph Lauren)
- Federico Corneli (haikure)
- Maurizio Bosacchi (Swarovski)
- Fabiana Giacomotti (fashion journalist and Fashion Theory Professor)
- Luca Taiana (Owner and founder TNA33)
- Vladimiro Baldin (Chief Product Design and Creation Officer at Safilo)
- Alice Tonello (Tonello) and
- Violante Toscani (winner of the second edition of the ISKO I-SKOOLâ„¢ Denim Design Award).
The competition was severe and the jury had a difficulty coming out with the winners. Some of the important winners were
- Overall winner of the Denim Design Award: Ester Rigato, IUAV
- Winner of the Jool Award: Ester Rigato (IUAV University), awarded by Haikure
- Winner of the Swarovski Award: Ester Rigato (IUAV)
- Winner of the Renovated Denim Icons Award: Anna Biotti (IUAV), awarded by Replay
- Winner of the Athleisure Award: Joona Rautiainen, (Aalto), awarded by Mavi
- Winner of the Avery Dennison RBIS Award: Farah Sherif Wali (Polimoda)
- Winner of the Vogue Talents Special Mention: Elena Trukhina (ESMOD, Munich)
- Winner of the Best U.S.A. Designer Award: Danielle Thaxton (FIDM), awarded by Ralph Lauren
Denim Marketing Award

The Denim Marketing Award, tutored by the Italian communication agency MenabÃ² Group, involved the following international schools: AMD (DÃ¼sseldorf, Germany), AMFI (Amsterdam, Netherlands), Milan Fashion Institute (Milan, Italy), Polimoda (Florence, Italy) and Sapienza (Rome, Italy).

Students were asked to design a strategic marketing plan and its tactical actions in order to give value to and communicate the performance and the innovation of the product in the definition of the final denim brand. They could choose between the moods Jool and Athleisure, to create a continuous customer journey and a complete brand experience.

The ISKO I-SKOOLâ„¢ Denim Marketing Award jury members were renowned international fashion and marketing and communication experts.
- Winner of the Jool mood for the Denim Marketing Award: team led by Francesco Diomedi, Milano Fashion Institute
- Winner of the Athleisure mood for the Denim Marketing Award: team led by Travis A. Rice, AMFI
The students and their guides worked through the thick of the competition to bring out the cool designs .

De-Brands is the FIRST GLOBAL ONLINE DENIM SHOW launched recently by us. A number of important denim companies from around the world are part of this show. We will bring some of these products to you in our posts . Given below are few PUBLIC PRODUCTS of some companies. Just click on them to see the details of these products. To see the PRIVATE PRODUCTS of the companies , buyers need to register on this page.
July 27, 2016

EU Denim Import 2005-2015 | A Data Analysis

Table of Content

Serial No.	Particulars
1	Table Showing Top Exporters of Menâ€™s Jeans to EU and Its average prices for the Year 2005. Pcs in Millions and Average Price In Euro
2	Pie Chart Showing % Share of top ten countries in the export of Menâ€™s Jeans to EU for the year 2005
3	Graph showing export of Menâ€™s Jeans to EU For the year 2005 ( Pcs in Millions)
4	Table Showing Top Exporters of Menâ€™s Jeans to EU and Its average prices for the Year 2015. Pcs in Millions and Average Price In Euro
5	Pie Chart Showing % Share of top ten countries in the export of Menâ€™s Jeans to EU for the year 2015
6	Graph showing export of Menâ€™s Jeans to EU For the year 2015 ( Pcs in Millions)
7	Line Graph showing average price of Menâ€™s Jeans exported to EU for the year 2015 ( Euro/Pc)
8	Table showing changes in Export Quantity (Pcs In Millions) and Average Price (Euro/Pc) of Menâ€™s Jeans In Ten Years To EU (2005-2015)
9	Line Graph showing changes in Export Quantity (Pcs In Millions) and Average Price (Euro/Pc) of Menâ€™s Jeans In Ten Years To EU (2005-2015)
10	Table Showing Top Exporters of Womenâ€™s Jeans to EU and Its average prices for the Year 2005. Pcs in Millions and Average Price In Euro
11	Pie Chart Showing % Share of top ten countries in the export of Womenâ€™s Jeans to EU for the year 2005
12	Graph showing export of Womenâ€™s Jeans to EU For the year 2005 ( Pcs in Millions)
13	Line Graph showing average price of Womenâ€™s Jeans exported to EU for the year 2005 ( Euro/Pc)
14	Table Showing Top Exporters of Womenâ€™s Jeans to EU and Its average prices for the Year 2015. Pcs in Millions and Average Price In Euro
15	Pie Chart Showing % Share of top ten countries in the export of Womenâ€™s Jeans to EU for the year 2015
16	Graph showing export of Womenâ€™s Jeans to EU For the year 2015 ( Pcs in Millions)
17	Line Graph showing average price of Womenâ€™s Jeans exported to EU for the year 2015 ( Euro/Pc)
18	Table showing changes in Export Quantity (Pcs In Millions) and Average Price (Euro/Pc) of Womenâ€™s Jeans In Ten Years To EU (2005-2015)
19	Line Graph showing changes in Export Quantity (Pcs In Millions) and Average Price (Euro/Pc) of Womenâ€™s Jeans In Ten Years To EU (2005-2015)

European Union has been in the news for the last few months due to several reason and one of the most prominent was the exit of UK from the EU . The BREXIT from European Union will have its own repercussions in long term. In 2015 , UK exported 5.82 million pcs of Menâ€™s Jeans and 7.52 million pcs of Womenâ€™s jeans to EU however, after the exit we are not sure what direction the business will take. In this report , we did a detailed comparative analysis of 10 years of export of Menâ€™s Jeans as well as Womenâ€™s Jeans to EU by top ten countries in the world including UK.

In the Year 2005 , China was supposed to be the King of Denim Market and it is evident after analyzing the data of export of Menâ€™s Jeans to EU in the year 2005. China exported 44.63 Million Pcs of Menâ€™s Jeans at the average price of Euro 3.31/Pc sharing 25.15% in the export to EU . Bangladesh which is leading now ,was just short of 2.26 million pcs in 2005 with 42.27 million pcs at the average price of euro 3.88/pc sharing 23.82% in the export EU. However, Turkey and Pakistan were also considered major players in 2005 with 31.63 and 18.55 million pcs respectively and contributing approx. 28% cumulatively in the export to EU. In terms of average price China was the least expensive at just 3.31 Euro/pc. [private_special]

Top Exporters Of Men’s Jeans To EU27 For the year 2005

EXPORTING	MEN’S/BOYS JEANS	TOTAL VALUE	AVERAGE PRICE	%
COUNTRY/REGION	(MILLION PCS)	(MILLION EURO)	(EURO/PC)	%
CHINA	44.63	147.65	3.31	25.15%
BANGLADESH	42.27	164.23	3.88	23.82%
TURKEY	31.63	330.43	10.45	17.82%
PAKISTAN	18.55	92.01	4.96	10.45%
TUNISIA	16.46	233.45	14.18	9.27%
HONG KONG	7.06	47.82	6.78	3.98%
UK	3.92	63.66	16.26	2.21%
THAILAND	2.58	15.5	6.01	1.45%
INDONESIA	2.17	14.24	6.57	1.22%

If we look at the figure of 2015 , things have been changed and the list of top exporters has also changed.. China is no more the king and has been replaced by Bangladesh. The lead that Bangladesh has over China is very substantial now that it seems China will never be able to close it .In the Year 2015 , China exported merely 36.18 Million Pcs of Menâ€™s Jeans at the average price of Euro 7.84/Pc sharing 13% in the export to EU . Bangladesh which is leading now with whooping 109.09 million pcs at the average price of euro 6.55/pc sharing 38% in the export EU. However, Turkey and Pakistan are still in the race and Pakistan ranked 2nd in the export of Menâ€™s Jeans in 2015 to EU with 63.96 million pcs at the average price of euro 7.93/pc sharing 22% in the export to EU. In terms of average price Bangladesh is the least expensive however, UK is the most expensive at the average price of euro 18.65/pc.

Top Exporters Of Men’s Jeans To EU27 For the year 2015

EXPORTING	MEN’S/BOYS JEANS	TOTAL VALUE	AVERAGE PRICE	%
COUNTRY/REGION	(MILLION PCS)	(MILLION EURO)	(EURO/PC)	%
BANGLADESH	109.09	715.01	6.55	38%
PAKISTAN	63.96	507.33	7.93	22%
CHINA	36.18	283.67	7.84	13%
TURKEY	34.72	478.15	13.77	12%
TUNISIA	11.99	207.85	17.33	4%
CAMBODIA	10.93	81.4	7.45	4%
UK	5.82	108.58	18.65	2%
MOROCCO	5.75	72.4	12.58	2%
INDIA	4.26	41.16	9.67	1%
EGYPT	3.15	41.52	13.19	1%

Looking at the changes in the export quantities in respect of changes in the average prices of top three countries , the picture will be more clear. The average growth rate of Bangladesh in 10 years in terms of export quantities was 6.13% per year however, the growth in the average price was 4.076%. But if we see the figures of China , its average growth rate is negative with (-2.34%) per year however the average price registered an average growth rate of 5.778% per year due to increase in the labor rates in China.

% change from 2005-2015 in qty and prices

Particulars	Pcs	Av Price
BANGLADESH	6.13%	4.076%
PAKISTAN	7.10%	3.745%
CHINA	-2.34%	5.778%

In the segment of Womenâ€™s jeans , China was the leading player in 2005 with 87.92 million pcs at the average price of euro 2.67/pc ,contributing 47% in the export to EU. Turkey and Bangladesh were the next two major players in this segment with 25.62 & 21.02 million pcs respectively ,sharing 25% of export to EU cumulatively .Indonesia was the cheapest exporter and UK was the most expensive one in 2005 in this segment.

Top Exporters Of Women’s Jeans To EU27 For the year 2005

EXPORTING	WOMEN’S/GIRLS	TOTAL VALUE	AVERAGE PRICE	%
COUNTRY/REGION	JEANS (MILLION PCS)	(MILLION EUROS)	(EURO/PC)	%
CHINA	87.92	235.06	2.67	47%
TURKEY	25.62	300.34	11.72	14%
BANGLADESH	21.02	81.18	3.86	11%
PAKISTAN	12.73	62.22	4.89	7%
TUNISIA	9.6	104.62	10.9	5%
HONG KONG	9.24	54.3	5.87	5%
MOROCCO	7.39	70.98	9.6	4%
INDONESIA	5.46	12.63	2.31	3%
UK	3.71	57.77	15.57	2%
INDIA	3.04	15.98	5.26	2%

If we look at the figure of 2015 , things have been changed and China has again taken a hit. The King of 2005 is no more the king and has been replaced by Bangladesh here also in this segment.In the Year 2015 , China exported merely 57.12 Million Pcs of womenâ€™s jeans at the average price of Euro 6.88/Pc sharing 24% in the export to EU . Bangladesh which is leading now with 75.43 million pcs at the average price of euro 6.11/pc sharing 31% in the export EU. However, Turkey and Pakistan are still in the race and Pakistan ranked 4th,kept its position as it is, in the export of womenâ€™s Jeans in 2015 to EU with 32.49 million pcs at the average price of euro 7.51/pc sharing 14% in the export to EU. In terms of average price Bangladesh is the least expensive however, Tunisia is the most expensive at the average price of euro 16.58/pc.

Top Exporters Of Women’s Jeans To EU27 For the year 2015

EXPORTING	WOMEN’S/GIRLS	TOTAL VALUE	AVERAGE PRICE	%
COUNTRY/REGION	JEANS (MILLION PCS)	(MILLION EUROS)	(EURO/PC)	%
BANGLADESH	75.43	461.11	6.11	31%
CHINA	57.12	392.87	6.88	24%
TURKEY	36.47	490.02	13.44	15%
PAKISTAN	32.49	244.06	7.51	14%
CAMBODIA	14.54	94.79	6.52	6%
UK	7.52	109.92	14.62	3%
TUNISIA	6.27	104.02	16.58	3%
EGYPT	4.55	53.67	11.8	2%
MOROCCO	4.38	57.19	13.06	2%
INDIA	1.87	16.93	9.03	1%

Analyzing at the changes in the export quantities in respect of changes in the average prices of top six countries , we found that the average growth rate of Bangladesh in 10 years in terms of export quantities was 7.21% per year.However, the growth in the average price was 3.68%. But if we see the figures of China , its average growth rate is negative with (-5.39%) per year however the average price registered an average growth rate of 6.12% per year due to increase in the labor rates in China.

Growth rates of Quantities and Prices

Particulars	Qty Change p.a \| 2005-2015	Price Change p.a \| 2005-2015
BANGLADESH	7.21%	3.68%
CHINA	-5.39%	6.12%
TURKEY	2.98%	1.28%
PAKISTAN	6.08%	3.49%
UK	5.07%	-0.65%
INDIA	-6.26%	4.17%

In a complete analysis, we can easily say that Bangladesh is the undisputed leader in both menâ€™s and womenâ€™s jeans for exports to EU. China is a spent force and its market share is being taken over by its competitors. Besides Bangladesh , only Turkey and Pakistan look strong enough to grow their shares. Other countries are more or less stagnant in their export figures.

[/private_special]

July 25, 2016

Bassike Spring 2016 Denim Collection |Australian Denim

Bassike was established in 2006 by Deborah Sams and Mary lou ryan.The Bassike philosophy centers around high-end design & construction with a commitment to sustainable manufacturing.In 2006, Bassike launched the original collection of organic cotton jersey before introducing Bassike denim in 2007, and in 2008 seasonal mainline collections became a mainstay of the Bassike brand.

The Australian Label ,Bassike will be celebrating its 10th Anniversary in this October and to celebrate this , Bassike is launching their Spring 2016 denim collection (donâ€™t forget its winter in Australia now !) .TheÂ collection pushes the traditional boundaries of denim to introduce bold shapes and washes finished in premium Japanese denim. Spanning the fit spectrum from classic, cropped, ‘lo-slung’ and dropped crotch styles in the jeans, to a shrunken jacket style, these pieces are have their own unique visuals. Balance maximalist styles with relaxed, classic tailoring and pops of colour to tap into a lo-fi, smart-casual look. The pieces will, however, set you back by at least $200 going upto $450 !

July 20, 2016
Faustine Steinmetz Exhibits Her Slow Fashion Collections

Faustine Steinmetz, a French designer based in London, she graduated from Central Saint Martins and she created her own brand in 2013 after working for Jeremy Scott and Henrik Vibskov. She is a pioneer in â€˜slow fashionâ€™; think of this as the anti movement to the ever increasing turnover in the current fashion industry. After doing her masters her career skyrocketed, with her innovative and ecologically-mindful brand ethos. Her aim is to recover the craftsmanship and appreciation that goes into creating garments, especially mainstream items such as jeans. Her denim creations are to be coveted and collected. Working with the industrial staple, Steinmetz focuses on sustainability at the heart of our collections.The Paris-born designer creates and manufactures all of her designs in the UK, including hand making the yarn.

Slow Denim is an exhibition by this French designer , currently held at the Joyce Gallery in Paris, where she exhibits her reaction to our throwaway culture, explaining just how much work goes into each an every piece of clothing made for the Steinmetz brand. This concept is a complete anti-thesis of fast fashion and deliberately seeks to bring out the into focus the need to SLOW DOWN THE SPEED OF FASHION. She mentions on each piece the time taken to produce the garment. Ranging from 32 hours to 1080 hours , each piece shows the exquisite and detailed work gone into the collection. Her previous collections have not been too simple either.

July 18, 2016
Christopher Shannon Men’s Wear : SS17 Collection

Christopher Shannon is an unpredictable designer. His strength lies in his ability to use the everyday things into his collection in a very innovative way. He specializes in streetwear for the men and most of his collections are visually astounding.

In his SS17 collection, the designer used denim as the prime fabric . His following design uses belt loops extensively on the jeans and jacket both to create an impression of a fur ensemble.

He created tight fitting sweat suits using different indigo huesÂ for that sporty street look.

Jackets which revealed more than they hid paired with jeans having a hanging garment as a decoration.

Jeans super distressed at crotch or pockets and back.

Nice combination of indigo wash down colors, and the missing knees !

Attached garments and moreâ€¦â€¦â€¦â€¦â€¦â€¦.

Wide skinny leg hybrids â€¦.

July 16, 2016

Gap Results Are Negative , Again ! | First Quarter 1 2016 Comparable Sales Results

Gap Inc.â€™s comparable sales for the first quarter of fiscal year 2016 were down 5 percent versus a 4 percent decrease last year. Comparable sales by global brand for the first quarter were as follows:

Gap Global: negative 3 percent versus negative 10 percent last year
Banana Republic Global: negative 11 percent versus negative 8 percent last year
Old Navy Global: negative 6 percent versus positive 3 percent last year

Net sales for the first quarter of fiscal year 2016 were $3.44 billion compared with $3.66 billion for the first quarter of fiscal year 2015. The translation of foreign currencies into U.S. dollars negatively impacted the companyâ€™s reported net sales for the first quarter of fiscal year 2016 by about $20 million. In calculating the net sales change on a constant currency basis, current year foreign exchange rates are applied to both current year and prior year net sales. This is done to enhance the visibility of underlying sales trends, excluding the impact of foreign currency exchange rate fluctuations. So far as the demographic distribution of revenue is concerned , USA still leading the charts with 77.31% share in the total revenue however in the quarter 1 of 2015 , the USA accounted 82% share . Old Navy contributed the highest share in the revenue with 43% while the Gap Global and Banana Republic Global contributed 36% and 16% respectively in the Quarter 1 ,2016

The following table details the companyâ€™s first quarter fiscal year 2016 net sales:

US$(In Millions)
Regions	Gap Global	Old Navy Global	Banana Republic Global	Other	Total	% of Net Sales
U.S.A	698	1,328	454	178	2658	77.31%
Canada	70	98	47	1	216	6.28%
Europe	144	0	14	0	158	4.60%
Asia	280	50	26	0	356	10.35%
Other regions	31	10	9	0	50	1.45%
Total	1223	1486	550	179	3438	100.00%

The demographical distribution of revenue doesnâ€™t seem to be very encouraging for the Q1 2016 as most of the region contributed less revenue as compared to the Q1 2015. The leader in the chart , USA contributed US$ 2658 million in this quarter while in the same quarter in the previous year , the contribution was US$ 2828 million. Not only USA , the other regions like Canada and Europe have been following the same trend. However the fall in the revenue of Asian region is the lowest.

	US$ (In Millions)
Regions	Q1 (2015)	Q1(2016)
U.S.A	2828	2658
Canada	224	216
Europe	181	158
Asia	355	356
Other regions	69	50
Total	3657	3438

The most distressing figure is its net income ,which fell down to US$ 127 Million from US$ 239 and it is due to rise in the operating as well as as the non operating expenses. The company needs to seriously look in to its cost management as well as in its distribution in order to present a healthy financials. Gap Inc.â€™s first quarter fiscal year 2016 diluted earnings per share were US$0.32 against US$0.56 in 2015.

US$ (In Millions)
Particulars	Gross Profit	Net Income
Q1 2015	1,382	239
Q1 2016	1,209	127

Restructuring

In an effort to control its costs and improve profitability,the clothing retailer will close its fleet of 53 Old Navy stores in Japan. All in all it will be closing 75 stores in an effort to save $275 million annually. As part of this restructuring, Old Navy will close stores in Japan and focus on growth in North America and China. The brand saw a 6 percent global same-store sales decline in the quarter. Gap emphasized that Japan remains an important market for the company’s portfolio and that 200 Gap and Banana Republic stores will remain in the country.

Many of Gap’s problems are those facing other retailers as well, analysts said. Shoppers are reluctant to spend on clothing, and many aren’t rushing to the mall — this time of year is particularly slow for retailers. Macy’s, Kohl’s and Nordstrom all reported disappointing first-quarter results. Also Gap never evolved beyond its reputation as a place for clean-cut basics. While other retailers such as J. Crew and Urban Outfitters updated their aesthetic to keep up with changing times, Gap never successfully managed to modernize. And this is justified by the fact that Gap shares are down more than 50 per cent since the beginning of 2015.

July 12, 2016

AW 17 Denim Trends | 1st Denimsandjeans Vietnam Show
The first Denimsandjeans show in Vietnam (and in fact the first denim show there) brought together companies from 10 countries together and they displayed their AW17 collections at the show. Some key trend take aways from the companies who participated in the show were :
- Increased usage of tencel , even upto 100% , to give the soft hand feel and lustrous looks to the fabrics.
- Dobbies continue to flourish â€“ mutating in design and style on the way.
- Hi tech low growth fabrics seem to be flavour of many companies as they try to give the customers more stable garment with fit retained for a longer time.
- Selvedge denims are no longer the preserve of a few companies. Many ambitious companies came out with their own collections in the category.
- Playing with coatings : Coatings continue to be important part of finishing process for denims. Companies play around with them â€“ using multiple colors, double side coats, multiple coats etc. The list is endless.
- Bi-stretch or 4 way stretch as they call, is on the move with producers coming out with collections and customers looking forward.
Get below a taste of some of the fabrics / collections from our exhibitors !

Aaron Denim -Bangladesh

Concentrated on some printed denims , 100% tencel shirts , and T400 yarn dyed color denims.

Anubha Industries â€“ India

Anubha mainly concentrated on the scratch fabrics with dobby and jacquard surfaces. Dobby knits for shirts were also considered an important development for their buyers by them.

Artistic fabric & garments Industries â€“ Pakistan

Artistic Fabric came out with super stretches with 70% elasticity with 3% growth only for use in push up and shapewear. With a mix of tencel in the weft and combination of colors in the warp , the product was focused on as a prime attraction .

Bhaskar Denim – India

Bhaskar focused on coated and structured tencels, Indigo x Indigo fabrics and dobby structures with stretches.

Denimes – Turkey

Denimes Tekstil from Turkey used Dual Cores for better growth and softer finishes, Selvedge denims with the 1900s looks , Stay Blacks and fabrics which can be used for active wear .

Indigo – Pakistan

Indigo came out with 100% tencels , regenerated fibers and gender less fabrics with soft and plush effects. Colored NEPS also formed part of their focus collection. The recycled fabrics had more than 15% regenerated Post Consumer Waste.

KG Denim Ltd. – India

KG is yet another company coming out with 100% tencels . They also tried to create a separate niche using special dyeings including reactive and pigment.

Kilim – Turkey

Taking coating a step further, Kilim focused on double side coatings, light indigo colors which donâ€™t need to be washed down too much, Structures and some special coatings including wax coatings. Using tencel with Dual Fx yarn in different structures and more.

Mafatlal Denim – India

Mechanized stretches for men with growth below 2% , Selvedge stretches in authentic vintage looks, Satin super stretches in super darks, tencel shirts with lafer finishes for the bounce and hand feel were some of the important products from Mafatlal stable.

Naveena Exports Ltd. – Pakistan

Flock printing on denims, double side coats on grey dyed warps to create special wash effects., fine bedford cords created with indigo process to give an indigo wash down effect while keeping the cord look and feel !

Naveena Denim Ltd. (NDL) – Pakistan

Dyneema super strong fiber fabrics for jackets, grey melange jeans and for style a dsiplay of jeans in heavy embroidery, using metallic threads, sequins and rhinestone studs.

Prosperity – China

Prosperity focused on 3×1 twills with different looks in the same – Heritage looks, 3×1 twills for shirts as well , broken twills and other combinations for the original denims.

PT. Grandtex Textile – Indonesia

Grandtex concentrated on 4 way stretches, and special colors including baby blue with purple hues.

Rajby – Pakistan

100% rigid cottons with pigment overdyed for rusty after wash looks, dobby weaves, melange weft denims with soft handle.

TCE – Vietnam

TCE , the denim mill from Vietnam came out with some fabrics with special treatments to give properties to fabrics including odor control, cool down effects, super fast dry capability and UV protection.

Vicunha – Brazil

Super dark indigos with compact structures and super dark colors, over dyed fabrics in grey , blue and other colors to create special wash effects.

De-Brands is the FIRST GLOBAL ONLINE DENIM SHOW launched recently by us. A number of important denim companies from around the world are part of this show. We will bring some of these products to you in our posts . Given below are few PUBLIC PRODUCTS of some companies. Just click on them to see the details of these products. To see the PRIVATE PRODUCTS of the companies , buyers need to register on this page.
July 11, 2016