Report on Italy Denim Jeans Import 2010 -2014

The recent economic recession noticeably affected the entire Jeans market. Almost all brands and product group sales in volume and value terms dropped . In this report, we would have a detailed  trend analysis of Denim Jeans of ITALIAN market and would also include some of the pertinent aspects of  that market including its trade quantities within EU and outside with the entire world.  We had done the analysis for the UK and the German market in the last report and this time we are doing for the ITALIAN market. ITALY is again an important country in the EU with a population of over 61.07 million and a per capita income of about $30,262. Let’s have a look at some vital figures from the ITALIAN market to get a broader framework of understanding about the denim market which includes the followings:

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IMPORT FROM EU28 COUNTRIES

Let’s start our analysis with the imports of jeans into ITALY from within EU.  In the diagrammatical explanation below, we can observe that ITALY imported about 10.11 million pcs of jeans from countries within EU IN 2014 – highest among them being from Belgium. Other important countries are France, Romania, Netherland, and Czech Republic etc. However, it needs to remember that these jeans could have been the ones that are re-distributed after importing from other countries or a part of them having been produced in EU. It’s interesting to note that the total jeans imported from within EU have shown only marginal growth and that from 9.24 million pcs to over 10.11 million pcs.

From the above analysis, it can be easily drawn that Belgium  holds 27.12% share followed by Romania with 19.79% share in the import. One more thing that is very eye catching that the import quantities of Belgium has maintained a constant growth right from the year 2010 to 2014 while the import quantities of France has been reduced from 1.965 million pcs to 1.727 million pcs . However, it cannot be said that the mentioned numbers reflect products made in Belgium. A major part is probably re-exported.

The table below shows the average price of jeans imported into Italian Market from EU countries. The average price of import in 2014 for individual countries is given along with. The table and the graph below show the details of prices from important EU countries. Greece is the most expensive while Belgium and Hungary are  the cheapest one.

A vast difference in prices of jeans coming from different countries. Specially jeans from Hungary seem very cheap while those from Greece and UK are very expensive at about Euro 22/- .

IMPORTS FROM WORLD

One cannot imagine the latest trend in the Apparel industry without considering the figures of Imports of Jeans around the globe; we cannot do the precise interpretation unless the information about world isn’t analyzed. Let’s analyze the jeans coming to Italy from the world. Bangladesh holds the largest share of 27.93% of Italy market in 2014 whereas Tunisia and Pakistan come next with 20.37% and 12.20% share. The total quantity imported in 2014 was about 31.711 million pcs whereas in 2010 it was about 30.348 million pieces showing a decent growth of about 5%.

The graph below shows the breakup of market among the key players in 2014. Figures in million pcs.

TOTAL IMPORTS

The total imports of jeans into ITALIAN Market can be now summarized up in the table below with shipments coming from both within EU and from outside. The share of EU in the French market is about 24.18% whereas 75.82% comes from rest of the world in 2014. If we look at the quantities imported from 2010 to 2014 from EU countries, it’s very apparent that there is only a marginal growth in the quantities however, if we look at the figures of World, it’s quite surprising that in the year 2011, 2012 and 2013, there was an adverse growth in the import quantities , the reason may be the impact of recession which affected the consumptions worldwide but it’s good to know that in the year 2014 , the import quantity has registered marginal growth.

Imports of Jeans From The World (in million pcs)

So we see that  a total of about 41 million pcs of denim jeans were imported into Italy in 2014 which is a good number . About 75% of the same is coming from rest of the world and about 25% from within EU. However, it can be safely said that a large part of the  jeans coming from within EU is also coming from outside EU – first within other countries and getting sent to Italy. Italy also has a large production of jeans in their country. Though not growing it is a decent number and we will cover that in another report.

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