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  • Serdar Demircioglu Shares The Latest Innovations In Kaiser With Denimsandjeans

    Serdar Demircioglu Shares The Latest Innovations In Kaiser With Denimsandjeans

    Kaiser is a leading laundry auxiliaries and colorants provider, offering sustainable solutions for customers across the world. With a Dystar heritage of more than a century in product development and innovation for the textile industry, Kaiser offers the best available products and technologies for laundries.
    Kaiser is also a long term partner for Denimsandjeans Shows . We welcomed them back at our Denimsandjeans Show in Vietnam ( June 26-27) and talked with We talked with Serdar Demircioglu – Sales and Marketing Director from Kaiser on what latest developments they will bring on the table !


    How have you seen the apparel world change in the past covid scenario and how do you see the changes affecting garment washing in the near future.

    In the post-COVID scenario, the apparel world has experienced significant shifts, particularly in consumer behavior, supply chain dynamics, and manufacturing practices. There are some changings likely to impact  garment washing in some ways:

    Shift to Casual and Comfortable Clothing: With more people working from home and socializing in relaxed settings, there has been a notable increase in demand for casual and comfortable clothing, including denim. This trend towards casualization could influence the types of denim garments being produced and subsequently washed in industrial facilities, with a focus on softer finishes and comfortable fits.

    Sustainability Considerations:Environmental sustainability has become a key priority for many consumers and brands in the post-COVID era. Garment washing processes typically involve significant water, chemical, and energy usage, which can have negative environmental impacts. As a result, there may be growing pressure on manufacturers to adopt more sustainable washing practices, such as water-saving techniques, eco-friendly chemicals, and alternative application methods.

    Supply Chain Disruptions: The pandemic exposed vulnerabilities in global supply chains, prompting many apparel brands to reassess their sourcing and manufacturing strategies. This could lead to changes in where denim garments are produced and washed, with a potential shift towards more regionalized or localized manufacturing to mitigate supply chain risks and reduce transportation emissions.

    We thank you for again joining the Denimsandjeans Vietnam show in 2024. What would be your focus during this show and what kind of customers do you want to reach out to ?

    At DenimsandJeans Vietnam 2024, our focus would be on showcasing the latest trends, innovations, and sustainable practices in the garment washing industry. We would showcase cutting-edge technologies and innovations that are driving positive change in the laundry industry. This could include advancements in laser and ozone finishing techniques, new coating looks, special dyeing processes with less water usage and different application methods for laundry processes.

    We would aim to engage with garment manufacturers, fabric mills, and suppliers looking to adopt sustainable practices and integrate innovative chemical technologies into their operations. This could involve showcasing solutions for improving resource efficiency, reducing environmental impact, and enhancing product quality throughout the garment and fabric supply chain.

    Overall, our goal at DenimsandJean Vietnam 2024 would be to inspire and educate garment industry stakeholders about the importance of sustainability, innovation, and responsible practices in shaping the future of denim. By targeting a diverse range of customers and addressing key themes and trends, we aim to facilitate meaningful discussions and collaborations that contribute to a more sustainable and ethical denim&garment industry.

    What would you rank you most innovative and sustainable solutions which are also widely accepted.

    Our water-free and stone free enzyme concept widely accepted in the laundry sector since last 2 years. By this way we are able to eliminate pumice stone usage in laundry application by using less water. Our Laser and ozone products are also running in the market and additionally we are working on new application methods for laundry market.

    How do you see Vietnam evolving over the next few years in terms of fabric and garment productions. Do you think it could perhaps evolve in a more sustainable manner than the other major centers of garment production.

    Vietnam has emerged as a significant player in the global fabric and garment production industry over the past few years, and its evolution in the coming years is likely to be influenced by several factors, including sustainability considerations, technological advancements, and shifting market dynamics. There is growing recognition of the importance of sustainability in the textile and garment industry, driven by environmental concerns and changing consumer preferences. Vietnam has the opportunity to position itself as a leader in sustainable fabric and garment production by adopting eco-friendly materials, implementing resource-efficient manufacturing processes, and promoting transparency and accountability throughout the supply chain. Vietnam has the potential to evolve in a more sustainable manner than other major centers of garment production by leveraging its strengths in technology, innovation, and collaboration. By embracing sustainability as a core principle and adopting responsible practices throughout the value chain, Vietnam can contribute to the global transition towards a more sustainable and equitable textile and garment industry.

    What do you see as the furutre of denim?

    The future of denim is likely to be shaped by several trends and factors, including sustainability, technology, and shifting consumer preferences. As environmental concerns become increasingly important to consumers, the denim industry is likely to see a continued focus on sustainability. This could involve the use of eco-friendly materials such as organic cotton, recycled denim, and alternative fibers like hemp and Tencel. Additionally, denim manufacturers may adopt more sustainable production processes, such as water-saving techniques, reduced chemical usage, and improved waste management. With advancements in technology such as 3D printing and digital design tools, consumers may have greater opportunities to customize and personalize their denim garments. This could involve choosing specific fits, finishes, and embellishments, allowing individuals to create unique pieces that reflect their personal style and preferences. Denim has always been influenced by cultural and fashion trends, and this is likely to continue in the future. Emerging trends in streetwear, vintage revival, and sustainability-conscious fashion may influence the styles, washes, and silhouettes of denim garments.

    Overall, the future of denim is expected to be characterized by innovation, sustainability, and adaptability to changing consumer needs and preferences. Whether it’s through eco-friendly chemicals, technological advancements, or personalized experiences, denim is likely to remain a versatile and enduring staple in the fashion landscape.

    To contact the team , please mail here – serdard@kaisertekstil.com

  • Spanto’s Levi’s Collaboration

    Spanto’s Levi’s Collaboration

    Discover the touching story behind Spanto’s Levi’s Collaboration with Born x Raised—a heartfelt tribute to Spanto’s late father. Dive into the journey of inspiration, heritage, and community that led to this extraordinary collection. Explore how Spanto’s personal experiences shape the designs, connecting past and present through iconic Levi’s pieces.

    A Father’s Legacy Inspires a Creative Vision

    Born x Raised founder, Chris Printup, known as Spanto, found solace in his father’s belongings after his passing. Surrounded by cherished memories, Spanto conceived a powerful idea—to pay homage to his father’s legacy through the art of clothing.

    A Memorable Encounter: Amongst his father’s possessions, Spanto stumbled upon an old Levi’s denim jacket that held deep sentimental value. Instantly, he recognized the opportunity to create a project dedicated to his father’s memory, igniting a creative spark that would shape the collaboration.

    https://www.instagram.com/p/CtIaiuKrRfh/?hl=en

    Honoring Butch’s Memory Through Style

    Born x Raised joins forces with Levi’s to bring Spanto’s heartfelt idea to life. He imparts his unique touch to Levi’s iconic pieces such as the classic 501 jeans, denim Trucker jackets, and graphic tees. Each garment becomes a canvas of remembrance and love.

    Every item in the collection, priced from $180 for the jeans to $325 for the jacket, features a special screen-printed graphic print symbolizing Butch’s watchful presence. The Trucker jacket bears the embroidered phrase “Born x Raised, In Loving Memory,” an exquisite detail that evokes a deep emotional connection. Spanto affirms that everything in the collaboration stems from his father’s teachings and actions.

    Spanto's Levi's Collaboration
    Spanto's Levi's Collaboration: A Heartfelt Tribute to His Father by Born x Raised

    Embracing Heritage and Identity

    A Glimpse into Spanto’s Past: Spanto’s upbringing in Venice, California, greatly influences the collection. The vibrant and expressive fashion of the ’80s and ’90s, where clothing became a statement of courage and self-expression, serves as a constant inspiration. Partnering with Levi’s, renowned for capturing the laid-back Californian lifestyle, ensures a seamless reflection of Born x Raised’s timeless essence.

    The Spirit of Indigenous Heritage: Spanto’s Indigenous roots, with Apache and Seneca ancestry, run deep within the campaign. Real people from his life, including his mother, siblings, and acclaimed actors Richard Cabral and Amber Midthunder, become models for the collection. This authentic representation fosters a sense of community and respect for diverse backgrounds.

    A Journey of Self-Discovery

    Uncovering Family Connections: Designing this assortment becomes a personal odyssey for Spanto, as he delves into his family’s history. Traveling to their ancestral lands in Arizona, visiting his father’s childhood home, and connecting with relatives enables him to learn more about his identity and gain a profound understanding of himself.

    Spanto’s aspiration for the collection extends beyond aesthetics. Each piece holds a special spirit that he hopes wearers will sense—an evocative experience unique to each individual. With Born x Raised, he strives to provoke strong emotions and forge meaningful connections.

    Spanto's Levi's Collaboration
    Spanto's Levi's Collaboration

    Spanto’s Levi’s Collaboration by Born x Raised stands as a testament to the enduring love and respect he has for his late father. This heartfelt tribute weaves together personal history, cultural heritage, and a passion for fashion. Through symbolism, authenticity, and a genuine sense of community, the collection transcends boundaries and invites everyone to experience its profound beauty.

    Check out Special Denim Export and Import Data Reports to Glean Insights on Global Markets

  • Crystal International Leveraging Strategic Approach In Vietnam For Supply Chain

    Crystal International Leveraging Strategic Approach In Vietnam For Supply Chain

    Crystal international is demonstrating its commitment to environmental sustainability by focusing on strengthening local collaboration and partnerships in fabric innovations while expanding its vertical development and local sourcing capabilities in Vietnam. Its strategic approach will help strengthen the supply chain and make it cleaner and more responsive. This initiative will not only reduce the environmental impacts of global supply chain, but also create more business opportunities for local Vietnamese and contribute to economic growth.

    How Will Crystal International Strengthen Their Supply Chain?

    • Crystal Denim, denim division of the renowned Crystal Group, recently partnered with multiple fabric manufacturers in Vietnam to introduce various sustainable and eco-friendly fabric collections.
    • This strategic partnership allows the group to make use of environmentally safe dyes while also driving forward their mission of enabling greener production and faster product development.
    • Result-The partnership encourages the reduction of water and energy consumption while also using products with minimal environmental impact. Furthermore, it also helps Crystal Denim improve its efficiency by introducing powerful quality control systems to reduce wastage during production.
    • The division of a company has established a dedicated 3D team.
      The aim of this team is to use the power of 3D software and hardware to provide the same visual experiences as physical samples while optimizing lead times and minimizing sample wastage. This is an incredibly powerful strategy as it eliminates all guesswork when designing products, bringing down production costs, increasing efficiency and driving sustainable development.
    Crystal International's Strategic Approach

    Vision

    In an effort to help keep the environment clean and preserve natural resources, a team of professionals is looking to improve the virtual development capability by 50% in 2023. This improvement will enable denim factories to reduce chemical usage and implement low water ratio eco-washing during the laundry process.

    By using laser technology, waterless enzymes, front-loading, E-flow washing machines, and other innovative measures, these factories can achieve their goals while ensuring that they’re being sustainable and efficient. Furthermore, this will lead to more efficient production without undermining quality or consumer safety.

    Crystal Denim X Advance Denim X Prosperity Textile

    Crystal Denim, in collaboration with Advance Denim and Prosperity Textile, has revolutionized the textile industry in Vietnam. By partnering up with these denim innovators:

    Advance Denim

    • The fashion industry is taking sustainability to the next level with the launch of its new collection in partnership with Advance Denim. This fashion-forward collection is made from 100% recycled materials including recycled pre-consumer cotton and spandex, which is a significant step towards achieving 100% recycling.
    • Their fully recycled content, Infinity Blue Wash technique, and distinctive fabric characteristics and shades enable them to produce eco-friendly jeans that stands out from conventional denim. Using this collaboration they are able to offer products that are both trendsetting and responsible for the environment.
    • As a testament to fashion circularity, this unique collection has been designed to use sustainable materials in a cost effective manner while making sure that quality and style are not compromised. The positive synergy created by this collaboration will help reduce waste products while aiming to create more sustainable production processes for the future.
    Crystal International's Strategic Approach

    Prosperity Textile

    • The collaboration between Prosperity Textile and Fabric collection is introducing an environmental friendly approach to fashion. With the innovative use of sustainable materials, the collection offers comfortable stretch and authentic look while creating denim styles that are gentle on the planet.
    Crystal International's Strategic Approach

    The collaboration has resulted in a new fabric innovation that consists of nine different fabrics, allowing Crystal Denim to produce over 20 new products. This move encourages vertical development and creates opportunities for job growth throughout Vietnam.

    Mission

    Crystal Denim, a sustainability-driven denim manufacturer has taken on an ambitious mission to use locally sourced fabric mills and localized supply chain to reduce carbon emissions by 25% while simultaneously shortening lead times by 80%.

    The goal of this move is to make a positive impact on our environment, while reducing operational costs and boosting quality standards for customers. By leveraging automation and AI technology, the Crystal Denim team is well-poised to revolutionize global sustainable fashion with their innovation.

    We are spearheading local sourcing and accelerating supply chain collaboration in Vietnam to foster synergy.

    We all share a common goal of introducing sustainable denim fabric and developing exclusive jeans for our customers,” said Miles Lam, assistant general manager of Crystal Denim

    With their latest sustainability initiative, they are looking to increase their focus on reducing the adverse effects of their operations on the environment while balancing business objectives. Furthermore, this venture could potentially mean greater job creation opportunities for people living in Vietnam – a key benefit of this commitment that should not be overlooked.

    Check out Special Denim Export and Import Data Reports to Glean Insights on Global Markets

  • Gap X Barbie . Denim..

    Gap X Barbie . Denim..

    A timeless representation of style and fashion, Gap has released its Barbie collection on Tuesday. Gap is creating a collection made to wear our way so that everyone can share in the fun and creative spirit around it.

    The iconic Barbie doll, known for her signature pink hues, has inspired Gap’s latest collection. The Gap x Barbie line is meant for both adults and children alike and combines elements from both worlds. This collection includes pieces like logo T-shirts and hoodies with Barbie’s iconic loopy logo as well as denim jackets in her signature pink shades. These pieces don’t just look stylish but also serve as a representation of the classic Barbie that has been an evergreen fashion favorite throughout the years.

    Adult Collection

    Gap’s new adult collection is sure to turn heads and delight fans of the iconic Barbie and Ken brands.

    Featuring a puff sleeve pink jean jacket, tank top, color-blocked hoodie, and pink striped button-down shirt with “Barbie” embroidery on the back, as well as a white T-shirt emblazoned with “Ken” in Gap’s iconic block lettering, this collection allows fans to express their love for these beloved figures.

    Gap X Barbie . Denim..
    Gap X Barbie . Denim..

    The collection also includes accessories such as socks, tote bags, a baseball hat, a recycled satin scarf, pink sunglasses and baseball hats – ensuring that you have all the basics for completing your look.

    Gap Denim
    Denimsandjeans

    Children Collection

    Shopping for your toddler can be overwhelming, but with the right clothes, you can create an unforgettable look.

    Kid’s style has a wide variety of stylish and comfortable options for every occasion. For a fun and unique look, hoodies, tank tops, tanks dresses and denim skirts with lasered Gap and Barbie logos or metallic pink lunch boxes and backpacks made with recycled polyester fabric will make your little one stand out from the crowd.

    To complete their look, there are also bike shorts and puff sleeve t-shirts available in toddler sizes as well as a pink tank to finish it off! Let your youngster show their true colors with these unique pieces!

    Barbie collection
    Gap Denim

    Interactive Experience At Gap’s Times Square Store

    Gap and Mattel have joined forces to launch a creative and interactive experience at Gap’s Times Square Store that is powered by the Geospatial Creator in Adobe Aero Pre-release. This collaboration aims to bring the products to life, creating a unique immersive customer experience for visitors to the store.

    Store come to life with colors and shapes and be able to interact and shop with Barbie and her friends

    modeling the new limited edition Gap x Barbie collection of clothing- Gap stated.

    Gap’s “I Am Barbie” film is a testament to the fact that fashion is no longer just about fit and style, it’s also about embracing individual uniqueness and personal style. It emphasizes on the message that everyone should be comfortable in their own skin and proudly express their individuality through their clothing.

    The new collection released on Tuesday is sure to set tongues wagging as it mixes modern trends with classic ones, creating an eclectic mix for all fashion lovers.

    Check out Special Denim Export and Import Data Reports to Glean Insights on Global Markets

  • OVS & Adriano Goldschmied Collaborate For A Sustainable Future

    OVS & Adriano Goldschmied Collaborate For A Sustainable Future

    OVS, the Italian fashion chain and Adriano Goldschmied, the “Denim Guru” have joined forces to introduce a new denim collection that run from F/W 2023.

    Together with Adriano Goldschmied, we want to further increase the quality of our denim

    Goldschmied, who has revolutionized techniques and styles in the world of denim, enriches OVS with his experience and brings his culture to the company.  With him, we will reach more evolved peaks of experimentation, not only in terms of fashion content but above all in terms of sustainability,” said Stefano Beraldo, CEO, OVS.

    F/W 2023 has an exciting new collaborative collection with Goldschmied that is guaranteed to bring something special to every wardrobe. This collection offers a range of silhouettes, from cargos and wide legs to tailored details and fits, designed to enhance all body shapes.

    With innovative fabrications and eye-catching design features, these pieces create looks that transition seamlessly from day-to-night.

    OVS & Adriano Goldschmied

    For men, five-pocket jeans in selvedge denim represents the ultimate expression of jeans and has been crafted with Adriano’s years of expertise in the industry. Together, they have created a perfect blend of simplicity and sophistication that offers the customers an authentic selection for all occasions.

    OVS & Adriano Goldschmied: Collaborate for a Sustainable Future

    “I was impressed by the expertise and sustainability strategy developed by OVS, a group driven by a deep responsibility and awareness of how the business must evolve,” Goldschmied said.

    Game Changer Dyeing

    Additionally, OVS is taking an innovative approach to dyeing with the introduction of Blu Infinity, a type of dyeing created by the Pakistani company Crescent Bahuman. This new dyeing is set to be a game changer for the F/W 2023 S/S 2024 seasons for the Italian market and it will be tested on a selection of men’s and women’s garments.

    With this project, OVS promises to bring the latest trend in dyeing innovation to its customers. Additionally, it improves color absorption and ensures low usage of water. Check the video below :

    OVS Sustainability Approaches

    Over the last several years, OVS has long been committed to creating a more sustainable approach to its dyeing processes, from reducing water usage to decreasing carbon dioxide emissions.

    • OVS has adopted the Blu Infinity dyeing process which saves up to 62% more water than conventional indigo dyeing methods and significantly reduces energy consumption and CO2 emission.
    • OVS, as of 2019, has taken a pioneering step to stop using potassium permanganate in its denim collections. Potassium permanganate (KMnO4) is involved in many chemical processes that are hazardous to both humans and the environment.
    • To achieve the aged effects of their denim fabrics, OVS utilizes non-harmful treatment, such as laser or biodegradable enzyme technology.

    This shift towards eco-friendly fashion production is a constant effort of conscious-minded brands across the globe that are looking for effective ways to reduce environmental pollution while still maintaining high quality standards.

    OVS & Adriano Goldschmied

    How OVS Is Staying Ahead In The Market?

    In order to stay competitive in this quickly evolving green economy, the group decided to further its decarbonization strategy in 2022.

    • This was achieved through lowering its environmental impact by embracing more sustainable raw materials & production processes.
    • To minimize emissions even further, the group also introduced photovoltaics and increased collaboration with its suppliers in adopting new low-emission technologies.
    • OVS is staying at the forefront of fashion sustainability by not only integrating new production models and processes, but also committing to using eco-sustainable materials for the construction of its shops.
    • To prove their commitment to sustainability, OVS recently released a T-shirt capsule made from organic cotton grown in Italy. This capsule will be not only unique in terms of its fabric, but also unique in terms of its production process.
    OVS & Adriano Goldschmied: Collaborate for a Sustainable Future

    Last year was a success year for the OVS Group with an 11.3% increase in their net sales to €1,513 million.

  • Denimsandjeans Vietnam– Post Show Report 2023

    Denimsandjeans Vietnam– Post Show Report 2023

    Denimsandjeans Vietnam show was successfully organized on March 1-2 , 2023 after a covid gap of more than 3 years ! It was a memorable day for us as around 35 of the most recognized denim supply chain companies from 12 countries in Vietnam had come together to provide their finest products and services to the attendees. The event had special arrangements which gave the visitors more options when it came to choosing their favorite products. To add on, a separate denim bazaar section was established which had a range of exclusive Vietnamese local brands on display.

    • Denimsandjeans Vietnam
    • Denimsandjeans Vietnam
    • Denims Jeans
    • Denims Jeans

    The two day event held in Vietnam drew a significant number of attendees from more than 250 companies. With a total of 1000 visitors from Vietnam & countries such as China, Hong Kong, Cambodia, Europe and US flocking to the event, it was a huge success. The visitors got to experience first-hand the Denimsandjeans platform that had been put together for the occasion.

    There was no shortage of popular brands and retailers from these countries participating in the event and showcasing their products. The event was attended by companies such as Asmara, Gap, Shein, Li&Fung, Target, Landmark Group, PVH , Levi’s , Newtimes etc to name a few.

    Event Theme

    This year we introduced a new theme ‘ YOGIM‘ that combined two favorite everyday trends – yoga and denim. Yoga and denim go together in so many ways. Soorty (Pakistan) and Viethong (Vietnam) – presented their fresh collections of denim clothing designed for yogis, along with interesting ideas about how one can make exercise in denims more enjoyable. To capitalize on this message, the event also featured skilled Vietnamese yogis who performed impressive movements in stylish denims, demonstrating that it is entirely possible to bring elements of yoga into super comfortable denim-wear.

    Trend Area

    The 5th edition of DnJ Vietnam had a Trend Area at its event which showcased the YOGIM theme. The collections that were on display in this event featured majorly five categories:

    • Loose n Loose (for loose jeans), Performanz (for performance jeans), Hy gene (for sustainability products), Minimalists (for subtle but elegant denims ) and My forte (for individual creativity).

    Each of these categories is reflective of the latest trends and provide customers with clothing that had both look and functionality.

    Denimsandjeans Vietnam
    Denimsandjeans Vietnam

    Seminars

    Participants were also invited to join forums and seminars conducted by experts on different topics related to important denim topics. The primary goal was to provide useful insights and ideas on how this framework can be used as an effective tool for business operations in various industries.

    The speakers’ presentations were inspiring and very informative. And we share the same with the youtube links below .

    Nicolas Prophte

    • VP Sourcing , Product and Innovation Denim for Tommy Hilfiger
    • Topic : “How Vietnam Could Play A Role Towards A Circular Denim Industry”.

    Florian Schneider

    • Founder of YellowCrank Creative and Ex Director Sourcing PVH Far East
    • Topic : “Denim in 2030”

    Kyle Stephens

    • CEO of Kolai Denim
    • Topic : “Disrupting Denim With The Help Of Creative AI”.

    Vo Manh Hung (William)

    • Representative for Cotton Council International and Cotton Incorporated
    • Topic : “US Cotton Trust Protocol” Sustainability and Traceability & A Needed Solution in the Challenging Market

    Alice Tonello

    • Marketing & RD Director Tonello
    • Topic : “Laundry (R)evolution – Simple, Digital, Automatic

    Serdar Demirciouglu

    • Sales & Marketing Director Kaiser Textile
    • Topic : “Latest Innovations In Laundry Chemistry”

    Denim Bazaar

    This season, a special bazaar section was set up for B2C consumers. They could purchase local Vietnamese denim brands’ handcrafted bags, accessories and trendy jeans directly from the makers. Participating denim brands included high-quality and ethically sourced jeans and accessories that featured unique embroidery, stitching, and personalization options. Customers were pleased to discover authentic pieces from these local artisans that took a modern twist on an iconic fashion style. All products were in limited supply, so it was essential for customers to shop early and act quickly before these items disappeared!

    Denimsandjeans Vietnam
    Denimsandjeans Vietnam
    Denimsandjeans Vietnam
    Denims jeans
    Gartex
    Denim Expo
    Denim Expo

    We are thrilled to announce the dates for our upcoming event in India on April 26-27 at the Lalit Ashok in Bengaluru. This event promises to be an exciting chance for exhibitors and visitors alike to discover new products and services, explore innovative ideas, and build great networks. Register HERE for the show in Bangalore.

    Follow Us On Our Social Media

    Stay Tuned for upcoming events

  • TCE @ Denimsandjeans Vietnam Event 2023

    TCE @ Denimsandjeans Vietnam Event 2023

    TCE is the number 1 vertically integrated denim supplier from fabric to washing in Southeast Asia – providing sustainable, quality denim fabrics since 1956. With a denim fabric capacity of 3.5 million yards per month and of 1.3 million garments per month, they are one of the largest and longest-running denim manufacturers in Asia.
    The company shall be participating in the Denimsandjeans Vietnam event on March 1-2 at HCM and showcasing their latest products made with clean technologies and sustainable processes. We spoke to the Fabric Sales Director of TCE Denim Alex Cha to know more about the company’s operations and vision .

    TCE is well known as one of the first denim mills in Asia – leading and inspiring the industry in this part of the world . Can you share some important milestones in the growth of the company?

    TCE has grown to become one of the leading denim mills in Asia. Established in 1956, in South Korea and started Vietnam production in 2013 vertically operating from Denim fabric to Garment manufacturing. TCE is committed to continuously produce high quality products that meet market needs, and their commitment has resulted in the company’s successful growth and expansion over the years.

    • The first milestone of our growth is to adopt “One Stop Shopping” in ONE place by vertically integrated full package service for our customers while reducing transit time and relevant cost significantly under volatile global SCM. In addition, we continue to invest in full sustainability from innovative materials to production facilities without compromising fashion and trend.
    • The second milestone was the company’s adoption of a fully sustainable model. The current wastewater treatment is different from others. We treat wastewater as A grade quality followed by local government regulation. However, we feel that this process is not enough till zero discharge is achieved considering the well being of current and future generations. After treatment, the A grade water goes through carbon sand tank filtration, and then through Ultra filtration one more time. Finally Reverse Osmosis Membrane filtration process is done. The result is drinking level quality water.

    Then we prepare for sustainable collections from eco-friendly materials and communicate with valuable customers every single year. In addition, we constantly investigate and upgrade our facilities for medium and long term eco sustainability.

    The themes for 2022 and 2023 are Saving Earth Denim and Denim X Nature respectively.

    The installation of the denim mill and denim garment manufacturing unit in Vietnam were perhaps the biggest steps taken by your company in recent years. How has the integrated operation been successful in providing a package offer to the brands?

    The Simple is the Best, Through TCE’s well-organized vertical operation from fabric to garment.

    Affordable fast fashion with effective production based on consumer needs in one location and streamlined procedures.

    It is transitioning from an annual focus on fabric and garments just to a full package trend and swift client response. Several FTA benefits, including those made in Vietnam (EU-VIETNAM FTA, EU-JAPAN FTA, CPTTP), boost cost competitive advantage and expansion to the countries.

    Your collections are well appreciated by the customers. What specific products or collections would you be focusing on during the Denimsandjeans Event in Vietnam in March?

    Sustainability is not an option, but an essential thing. TCE wants to introduce two themes, “Denim by Nature” and “Saving Earth Denim” as new innovative materials focusing on sustainability.

    With Denim x Nature , we believe everyone recognizes cotton is highly water and chemical intensive crop. TCE strives to study and develop many natural fibers can be alternative cotton as much as we can such as Soy, Sisal, Kapok, Abaca and Pineapple, Banana thru Tropical trees in East Asia.

    Our goal is to present the audience with stylish apparel pieces that are not only attractive but also functional in nature. We believe that our collections will impress the customers at Denimsandjeans event owing to their innovative use of fabric technologies.

    Denim Event
    Denim Vietnam

    With Saving Earth Denim, Saving planet for next generation, TCE produces many products using recycled resources from wasted ocean fish net, pet bottle, agricultural wastes and biodegradable products such as Fish Net Denim, Mermaid Denim, Bioplastic Denim, Pre/Post consumer waste cotton, and so on.

    Denimsandjeans Event
    Denim Exhibition
    Vietnam Exhibition
    Denimsandjeans Event
    Denimsandjeans Event

    How do you see Vietnam evolving and providing more value to global customers ?

    Vietnam is garnering more attention as it develops into an Asian manufacturing hub with numerous FTA benefits and more stringent China C/O restrictions.

    Next to sustainability, transparency and traceability are becoming the norm and of utmost importance. TCE is ready to offer all pertinent documentation to customers worldwide.

    2022 has been a tough year for all. How do you see 2023?

    • Given the potential for a slowing global economy and sluggish consumer demand, 2023 is likely to be another year with significant prospects and challenges.
    • Consumer demand plummeted due to lingering global pandemic effects, causing companies and brands to re-evaluate their operations. To stay afloat, many firms are continuing to diversify their sourcing strategies and strengthening relationships with key vendors in response to the volatile market environment as well as keep sourcing sustainability and transparent supply chain.
    • In addition, we are trying to provide more valuable products to buyers as the demand for jeans continues even in the event of an economic crisis .

    I think this is our own challenge regardless of the change in the external environment.

    Visit our website for Denimsandjeans Vietnam to register and visit the show. To read about our other exhibitions, check here

    For more information , you can contact Alex at alex@tcedenim.com

  • XDD @ Denimsandjeans Vietnam Event 2023

    XDD @ Denimsandjeans Vietnam Event 2023

    We are thrilled to announce that XDD will be participating in the 5th edition of Denimsandjeans Vietnam event, set to take place at Riverside Palace in Ho chi Minh City, Vietnam, on March 1-2, 2023.

    This milestone marks the company’s first attendance at the Denimsandjeans event. The two-day event promises to offer insight into new trends, best practices, and Xdd’s commitment towards developing technologies that promote sustainability. We spoke to the Director of XDD Vietnam Mr Man Ng to know more about the company’s operations and vision .

    XDD textiles has recently set up a denim mill in Vietnam . Our readers would like to know more about XDD and its background, growth etc.

    XDD TEXTILE is a spinning and denim mill based in Vietnam. Also, all of our cotton is purchase from U.S. with different certifications. Eg; Cotton Trust Protocol. Sustainability is one of our strength, because of our RO system’s potential to achieve 50%, we have an overall water recycling rate of 80% this year, and we expect to reach 100% by 2025. Our fabric quality may give you a simple solution to get the vintage or marble look, coming with a great colors cast, which is our key competitive advantage over other mills. The foreword states that we work closely with Lenzing and combine different types of materials to make better products, such as blending or adding recycled cotton, employing PCW materials, such as EcoVero.

    Vietnamese Denim

    With the denim mill in Vietnam , how is the company able to serve its global customer base? Why do you think Vietnam is becoming increasingly important?

    With the denim mill in Vietnam, the company is better placed to serve its global base of customers due to the recently concluded European Union-Vietnam Free Trade Agreement. This agreement is a new generation FTA between Viet Nam and 28 European Union member states, providing a wide range of opportunities for companies from both sides.

    • Eliminating 99% of all tariffs
    • Reducing regulatory barriers and overlapping red tape
    • Ensuring protection of geographical indications
    • Opening up services and public procurement markets
    • Making sure the agreed rules are enforceable

    The agreement removes tariffs and other barriers that have hindered trade in the past, making it easier for companies to do business in either region. This agreement also includes improved access for service providers and investors as well as provisions on intellectual property rights, which makes it easier for innovative companies to protect their inventions.

    Vietnam is becoming increasingly important due to its strategic geographic location and its rapidly developing economy. With the EU-Vietnam FTA in place, it makes sense for companies to set up production plants there due to cheaper labor costs and access to a wider consumer base. The country has also become an attractive destination for foreign investors due to its low taxes, relaxed regulations.

    Vietnamese Denim

    What key products and collections you would be showcasing to visiting buyers during the Denimsandjeans Vietnam event on March 1-2?

    Denimsandjeans Vietnam show is a well-known event for showcasing key products and collections. We are glad to announce that during this event, we will be placing the spotlight on these categories and providing our visitors with a huge variety of options to choose from. In our efforts to promote sustainability and eco-friendly products, we will be displaying eco-friendly collections made exclusively for women alongside other unique vintage products. Furthermore, our “Green Denim” collection will give buyers access to an interesting array of denim consists of Closed loop collection and Ecology Denim. We hope that these collections will capture the attention of visitors and give them an opportunity to select the best among what is on offer.

    Authentic

    • Vintage Friendly Collection
    Vietnam Denim Event

    Exclusive Women’s E Collections:

    • One Size Fit
    • One Size Fit– 2 nd Skin
    Vietnam Denim Event

    Green Denim

    • Closed Loop Collection
    • Ecology Denim
    Vietnamese Denim

    More Options

    • Black Denim
    • Naturals
    • Core Items

    Vietnam already has stringent laws related to sustainable processes. Has XDD gone further to use technologies which helps to become a preferred partner of the brands?

    XDD REUSE TAKES ON COTTON TRAGEABILITY IN DENIM PRODUCTION
    Although circularity has gained popularity in the denim industry recently, traceability is crucial for identifying and addressing the underlying environmental issues that manufacturing might cause. Cotton is the primary raw material used to create the well-known fabric in the denim industry, and it is the subject of all discussion. When XDD Textile introduced its XDD REUSE tracing system, it sought to address a significant concern in the denim industry: how might traceability be enhanced in the cotton production and recycling processes?


    Pre-consumer trash is gathered from the mill’s affiliated clothing manufacturer by XDD Textile, which then regenerates and spins it into cotton that is as good as new. This recycled cotton may be traced because it comes from the cuttable waste from XDD’s own fabric. In this “Cut Waste Reuse” technique, XDD can recycle cotton from the garment manufacturing process using 10 to 15 percent of the cut waste. The recent development of such percentages to 20 percent and beyond illustrate the industry’s appetite for additional recycled cotton, even if several firms have already used 5 percent recycled cotton to continue with sustainable fabric production activities. Recycled cotton provides significant benefits, in that it can prevent additional textile waste and require far fewer resources than conventional or organic cotton.

    The waste is often classified into 2 categories:

    • Pre-consumer waste, which includes scraps created by yarn and fabric byproducts
    • Post-consumer waste, which also includes garments from previously recycled finished goods.

    The raw material for the XDD REUSE collection , which is made from pre-consumer waste, comes from the partner garment factory of DD, which regularly uses fabrics from the manufacturer In addition to using trash to make fresh fabric, XDD REUSE also makes use of the company’s Closed Loop System to further confirm the quality of the denim and make it possible to track the origin of the cotton. The textile mill can collect and regenerate the cotton using XDD’s circular Closed Loop System, which also increases the plant’s capacity to produce 100 tones of recycled cotton each month. As Vietnam bans the import of garbage, the system is driven by the XDD wastewater recycling process to reuse and recycle waste.


    XDD Textile itself operates as a vertical enterprise, starting from the purchase of cotton, all the way through the yarn spinning and denim production and recycling processes. The company attributes this vertical model to its ability to offer a traceable cotton supply. XDD has built a recycling process designed to divert more products from landfills, which would help alleviate the estimated 25 billion pounds in annual textile waste produced, according to the Council for Textile Recycling.

    The company’s established tracing process for the XDD REUSE collection can be
    viewed here:

    Vietnam Denim Event

    With the above process in place, XDD aims to guarantee and ensure that all denim production at its factories remain of the highest quality. XDD says it is the first mill in Vietnam that has started to use cuttable fabric waste for recycled cotton, which is now certified by Control Union, Recycled
    Claim Standard (RCS) and Global Recycle Standard (GRS).

    Visit our website for Denimsandjeans Vietnam to register to visit the show and check out the collection of XDD !.

    For more information , you can contact XDD Team  man@xdddenim.com

  • Pakistan Denim Exports To US

    Pakistan Denim Exports To US

    Pakistan is one of the most important apparel exporter worldwide. And when it comes to denim, it is really important because of its strength from fibers to garments . Exports of denim apparel from Pakistan in 2021 have far exceeded those of 2020 and even 2019. Many new buyers have found it interesting to source from here . US is second biggest importer for denim apparel from Pakistan after EU.
    In this report, we have done a detailed analysis of the imports of denim jeans from Pakistan into the US over a period of 1 year from Dec 2020 to November 2021. The detailed report shows the imports by the US over this period.

    PARTICULARS
    Table showing top 10 US denim buyers from Pakistan in one year
    Graphs showing total jeans imported by Top 10 US buyers from Pakistan over 12 months
    Table showing the top 10 suppliers to the US from Pakistan
    Graphs showing the top 10 suppliers to the US from Pakistan
    Table showing the top three buyers of top ten suppliers

    1. TOP 10 US DENIM BUYERS FROM PAKISTAN

    [private_special]

    The table shows that Levi Strauss and Co. bought the largest quantity which is 16.6 million pcs with avg. price of 7.9 USD/piece and has approx. 27% of the total share, followed by GAP INC with approx. 10.1 million pcs and avg. price of 8.7 USD/ piece in one year (from 30 November 2020- 30 November 2021) Total Percentage share of these 10 companies holds 76% of total jeans quantity imported.

    BUYERSQTYAVG. PRICE% SHARENO. OF SUPPLIERS
    LEVI STRAUSS AND CO.16.67.9276
    GAP INC10.18.7167
    TARGET GLOBAL SOURCING LIMITED5.37.894
    AMERICAN KNITS & DENIM INC,2.74.549
    REGENCY BRANDS LLC2.56.941
    JC PENNEY PURCHASING LLC2.28.955
    5 STAR APPAREL LLC1.94.8316
    KAMDAR INDUSTRIES INC / EVOLUTION IN DESIGN1.96.0316
    GOLDEN APPAREL INC1.85.538
    ROADRUNNER APPAREL INC.1.38.527
    TOTAL46.47.67679
    Buyer
    Avg. price

    2. TOP 10 DENIM SUPPLIERS TO US FROM PAKISTAN

    SUPPLIERSQTYAVG. PRICE%ShareNo. Of Buyers
    ARTISTIC MILLINERS ( PVT ) LTD17.48.52123
    ARTISTIC FABRIC AND GARMENT INDUSTRIES8.88.51011
    AKHTAR TEXTILE INDUSTRIES (PVT) LTD8.66.7104
    U.S. APPAREL & TEXTILES (PVT) LTD6.89.8810
    CRESCENT BAHUMAN LIMITED3.88.756
    SOORTY ENTERPRISES (PRIVATE) LIMITED3.68.459
    ANM FASHION3.44.457
    ARTISTIC DENIM MILLS LTD3.27.4411
    COTTON WEB LIMITED2.96.535
    RAJBY TEXTILES PVT LIMITED2.19.225
    TOTAL60.758.07391
    Quantity
    Suppliers
    %share

    3. Top Three Buyers Of Top Ten Pakistani Suppliers

    ARTISTIC MILLINERS ( PVT ) LTD

    Artistic Milliners, headquartered in Pakistan, is a multinational denim manufacturing powerhouse with a strong focus on automation, innovation, people, and the planet. The company has an annual production capacity of 88 million pounds of yarn, 108 million meters of fabric, and 30 million garments. Artistic Milliners has diversified its portfolio to include renewable energy with a current capacity of 100 MW of Wind Energy and has a growing interest in Solar and Hydro plants.

    BUYERQUANTITYAVG. PRICE
    OLD NAVY / GAP3,661,7699.0
    TARGET GLOBAL SOURCING LIMITED2,970,9048.2
    LEVI STRAUSS AND CO.2,766,2978.6

    ARTISTIC FABRIC AND GARMENT INDUSTRIES

    AGI has humble beginnings — starting out as a small retail shop founded by an enterprising man in 1949. The vision to grow our company to expand its operations and establish multiple garment factories. In the 1990s, we saw tremendous growth and used this opportunity to narrow our focus and put all our attention on denim fabrics and garments. It led to the creation of a specialized vertical operation and culture of denim. With 69 years of experience maintaining a tradition of innovation, we at AGI believe in consistently evolving how we do things. We have not only installed several technologies to ensure that we offer our customers a product of superior quality but have also implemented sustainable practices that protect our community and the environment

    (Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    THE GAP INC5,407,5338.5
    JC PENNEY PURCHASING LLC583,16410.1
    H & M HENNES & MAURITZ AB125,8767.2

    AKHTAR TEXTILE INDUSTRIES (PVT) LTD

    Founded in 1985 for manufacturing and exporting textile products. ATIL set up its new jeans/casual trousers manufacturing unit, which was the first totally automated unit in South Asia in 1998. This new factory is equipped with state-of-the-art computer-controlled machines based on advanced technology for the making of denim jeans and khakis. Beginning with an initial capacity of 5,000 pcs per day, ATIL today is making 35,000 pcs per day. Annual sales are almost USD 55 million

    BUYERQUANTITYAVG. PRICE
    LEVI STRAUSS AND CO5,881,4126.7
    ROSS STORES INC41,9872.6

    U.S. APPAREL & TEXTILES (PVT) LTD

    US Apparel is a Lahore, Pakistan-based company supplying fashion industry companies that serves global retailers. US Apparel is a vertically integrated provider with the capacity to produce 26 million units of apparel. By 2025, we’ll be able to produce almost 40 million units. We continue to grow our business by achieving results for our customers. At the US Group, we always invest in the best and most modern machinery.

    (Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    LEVI STRAUSS AND CO.3,393,4369.5
    EXPRESS USA953,29411.6
    TARGET GLOBAL SOURCING LIMITED310,0899.1

    SOORTY ENTERPRISES (PRIVATE) LIMITED

    Soorty will be at the forefront of the creation of denim fabrics and jeans, with a special emphasis on quality, cost, and delivery of our products. We will do this through research, innovation, and a sharp focus on our customers’ expectations while ensuring a sustainable impact on our Earth and her people.

    (Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    JC PENNEY PURCHASING LLC2,136,1648.3
    ROADRUNNER APPAREL INC.802,2808.5
    H & M HENNES & MAURITZ AB99,7708.8

    ARTISTIC DENIM MILLS LTD

    To achieve and retain market leadership in Denim Fabrics/Garments Manufacturing by attaining the highest quality standards. We aim to bring continuous improvement in the denim industry by ethically meeting and exceeding the expectations of our customers. We believe that teamwork is key to ensuring a fair return to stakeholders and fulfilling our social responsibilities.

    (Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    REGENCY BRANDS LLC2,490,8686.9
    DL1961 PREMIUM DENIM INC205,1429.2
    WARP WEFT WORLD INC80,3899.9

    CRESCENT BAHUMAN LIMITED

    Crescent Bahuman, Pakistan’s first vertically integrated denim facility was inaugurated in 1995. Since then, CBL – as it’s lovingly known in the industry – has gone from strength to strength by creating an eco-friendly environment that enables its most important resources, our people, to develop and deliver to the satisfaction of our clientele. With over 22 years of experience in handling the blue fabric, we have all come to know and love, CBL’s shade is definitely deep, dark, pure indigo. CBL is proud to be providing clothing for more than 10 million people annually. As always, with such a large stake in global fashion, comes great responsibility. This sense of responsibility is creatively engineered into our products and processes to ensure that our customers are given tangible results that reemphasize our commitment to the planet and our environment.

    ( Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    LEVI STRAUSS AND CO.2,444,9869.1
    QUETICO LLC316,1954.9
    BONOBOS16,52517.9

    ANM FASHION

    A.N.M. Fashion is an apparel woven & denim manufacturing company, established in 2019. This is a joint venture of M.R Industries & Knitwear Enterprises which are known in the local and foreign markets. A.N.M Fashion understands that going from concept to customer can be a long and complicated process. We are out to change the game by bringing a better experience to your product development. Let us work together to develop and deliver your product with quality and timely delivery.

    ( Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    AMERICAN KNITS & DENIM INC,2,067,6104.5
    CROSSWIND LLC271,0483.6
    5 STAR APPAREL LLC147,0803.9

    COTTON WEB LIMITED

    “Established by three childhood friends in 1998, Cotton Web Limited has become the leading supplier to prominent designer brands and global high streets. Headquartered in Lahore, we have been declared the 19th fastest growing company of Pakistan. We have an office in the UK as well, and we have collaboration with “Everest Laundry” – the Italian Washing Experts who work with us in developing and enhancing our washing expertise. Employing the best engineers and operators in our facility has positioned us as a key premium jeans manufacturer at the forefront of manufacturing advancements. We take pride in more than two decades of excellence and responsibility in quality jeans craftsmanship. We intend to expand our garments per month capacity with more focus on sustainability along with using automation to enhance our efficiencies.”

    ( Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    LEVI STRAUSS AND CO.2,003,5156.3
    G-111 APPAREL GROUP LTD80,9479.4
    ROADRUNNER APPAREL INC.31,6206.9

    RAJBY TEXTILES PVT LIMITED

    A strong heritage of values, morality, ethics, and conduct – Rajby takes pride in its legacy that is based on 40 years of commitment, quality, and customer trust. A strong legacy that has been carried forward from one generation to another has become a source of inspiration for other aspiring businesses. Today, we have become an epitome of achievements and success standing tall amidst competition. Rajby was founded in 1972 by (Late) Sultan Ahmed. He conquered the garment fraternity as a manufacturer of traditional Pakistani clothing. However, over the passage of time, he soon realized that fashion trends and lifestyle patterns are changing globally. Therefore, the company switched gears and made its debut in the denim industry.

    ( Description given is in the company’s own words. )

    BUYERQUANTITYAVG. PRICE
    BM USA GLOBAL INC.1,184,2339.6
    H & M HENNES & MAURITZ AB103,7057.2
    BRIAN BROTHERS / JORDAN CRAIG36,20910.0

    [/private_special]

  • France Adopts The Anti-Waste Law

    France Adopts The Anti-Waste Law

    Every year, approximately 300 million metric tonnes of plastic garbage are generated throughout the world. Each year, India produces roughly 9.46 million metric tonnes of plastic garbage. From 1950 to the present, researchers estimate that 8.3 billion tonnes of plastic have been produced. 60 percent of the plastic has ended up in landfills or the global ecosystems as plastic garbage. Despite different attempts, just 9% of plastic garbage has been recycled so far, and only 12% has been burnt. The remaining 79% has been collected in our surroundings.

    In 2016, France produced a significant quantity of the trash, averaging 4 to 6 tonnes per person. Large amounts of post-consumer trash are hardly recycled back into circulation, escape through the waste management system’s seams, and end up creating environmental harm and posing a threat to biodiversity. France created around 4.5 million tonnes of plastic garbage in 2016, with 80,000 tonnes harming the environment and 10,000 tonnes entering the Mediterranean Sea. As a result, France was responsible for the most environmental degradation in the Mediterranean area that year.

    Furthermore, large amounts of post-consumer waste are mishandled, and goods and products are thrown away before even being utilized once. Unsold goods worth EUR 630 million are discarded in France every year. When perfectly excellent things are thrown away unnecessarily, the energy and materials utilized to make them are also squandered. Unsold items are destroyed, resulting in 5 to 20 times higher GHG (greenhouse gas) emissions than if they were reused.

    Plastic waste has now become a major issue for governments all over the world. To address this issue, the French government has taken a bold step by passing Law no. 2020-105, often known as the “Anti-Waste Law,” which sets a target of recycling 100% of plastics by 2025.

    THE ANTI – WASTE LAW

    Since 2015, the European Commission has been focusing on an implementation plan to help Europe transition to a circular economy. The French government approved “The Anti-waste Law” on February 10, 2020, to combat waste and encourage a circular economy. The law intends to minimize waste and pollution at the design stage and shift from a linear to a circular economic model of production, distribution, and consumption. It uplifts businesses in a variety of sectors, as well as municipalities and citizens, to reduce waste and enact more circular practices.

    Full oversight in environmental and health attributes of goods, surveillance on the recycling program, restriction on the use of plastic, assistance to fight pollution and waste of both food and non-food commodities, rigid punishment for environmental violations, provision to support companies in their eco-friendly initiatives, and so on are among the fifty measures included in the law. To sum up, the law aims to-

    • To scrap out single-use plastic packaging by 2040
    • Eradicating waste by revitalizing reuse and aiding charitable organizations
    • Handling planned obsolescence
    • Endorsing a better resource management system from design stage to material recovery
    • Present improves, stronger and more seamless information to the consumers

    How the government of France aims to achieve this anti-waste law? By 2025, the French government plans to recycle 100 percent of plastic. By 2030, they plan to reduce home garbage and waste from business activities by 15% and 5%, respectively. To accomplish this, the government intends to establish a five-year strategy focusing on plastic reduction, reuse, and recycling. It will be phased in over four years, from 2020 to 2025, 2025 to 2030, 2030 to 2035, and 2035 to 2040.

    PRESENT DATE SCENARIO

    Source: Twisted Sifter

    When France prohibited the disposal of unsold food goods in 2016, it made international news. This restriction will be expanded to other unsold commodities, such as electronics and hygiene products, beginning this year, 2022. From January 1st, it is unlawful in France to burn a variety of unsold items, as part of the government’s goal of establishing a “circular economy” and minimizing waste.

    From this year, 2022 onwards, it is illegal in France to destroy the following unsold goods- electronic products, textiles, clothes and shoes, furniture, ink cartridges, hygiene products, food preservation and cooking equipment, leisure products, books, and school equipment.

    Affect Of Anti- Waste Law on Fashion Industry

    What is the actual amount of trash produced by the fashion industry? Every year, the average consumer discards 70 pounds (31.75 kilograms) of apparel. Every year, we generate 13 million tonnes of textile waste, 95% of which might be repurposed or recycled. For the past five years, post-consumer trash has been at the forefront of the circular economy debate in the fashion sector. “The 2020 Preferred Fiber and Materials Market Report reveals that the global fiber production has doubled in the last 20 years, reaching an all-time high of 111 million metric tons in 2019 and pre-COVID-19 results indicated potential growth to 146 million metric tons by 2030.”

    As per French Lawmakers, the fashion sector is a viable target of the new laws as apparel merchants, in particular, will have to refresh their items more regularly (than those of other industries) as they often have unsold overstock. The industry, as a result of its long-standing procedure of destroying unsold merchandise to avoid selling it at a reduced rate and/or paying to store it, is one of the major causes in terms of more than €650 million (nearly $710 million) worth of new consumer goods destroyed or disposed of annually in France, and $900 million worth is unsold items that end up in landfills.

    How exactly is France recycling the wasted clothes? More demand for recycling choices arose as a result of increased interest in the environment and a desire to live a safe life. There is no denying that over 60% of the garments wind up in the garbage. So, what happens after that? Garments that are dumped in the trash are collected by ECO TLC organizations or businesses. The collected clothing is then processed by hand and resold to second–hand retailers or delivered to textile recycling organizations, which is the labor portion.

    After that, all of the textiles that can no longer be worn are transported to be recycled, where they are chopped, shredded, frayed, or crushed, and then turned into rags, insulating products, new garments, or secondary raw material. . Few firms in France, such as Hopaal, Maison Izard, and others, are already providing precedents for other large brands, demonstrating what is possible.

    The Policy Measures

    Source: Ministry of the Ecological Transition

    The law includes plenty of measures, to help shape the adaptation to a circular economy. The demolition of unsold non-food items is prohibited in France for the first time. Instead of dumping or incinerating unwanted items, businesses will be required to repurpose, donate, or recycle them.

    It is also the first country to require that electronic and electric items, including cellphones, computers, washing machines, and televisions, have a mandated modifiability index. This strategy attempts to enhance the proportion of devices that are fixed by requiring manufacturers to consider modifiability throughout the design stage and educating customers about repair alternatives when purchasing a gadget.

    By establishing new employment and promoting the solidarity economy, the law also hopes to inspire societal reform. France is also supporting circular solutions to help those living in difficult situations by setting aside funding to encourage the development of 70,000 employment in reuse networks and encouraging the donating of unsold items to charitable organizations.

  • Big Brands Joining NFTs- The New black

    Big Brands Joining NFTs- The New black

    The fashion industry has put in a lot of work in recent years to digitally convert and adapt fashion to the digital world. Non-fungible tokens (NFTs) and blockchain technology are being used by brands to attract, authenticate, and engage with customers all around the world. But what precisely is NFT? Recently, a new trend of using NFTs to combine blockchain technology with creative intellectual property has emerged. The concept has grown across all market sectors, and today premium fashion merchants are now participating in the NFT business. Because changes are so important and complicated, the luxury fashion and beauty sectors have created extensive documentation to better comprehend the competitive environment. Without a doubt, the blazing fires of NFTs have ignited a burning desire for blockchain technology in the fashion industry.

    WHAT ARE NFTs?

    NFTs

    NFTs are cryptographic assets created with the use of blockchain technology. It allows for the transfer of value across a non-replicable medium. It can be a one-of-a-kind, non-recurring token that cannot be partitioned but can be used to depict real or virtual world items, including the token’s own attributes and ownership, all while staying inside a blockchain representation. This equips NFTs with the distinct characteristics that make them so appealing. Smart contracts, which are software programmes that regulate actions such as authenticating ownership and restricting their transferability, are used to generate NFTs.

    When a person creates an NFT, they write the smart software code that governs the NFT’s properties and contributes those qualities to the NFT’s blockchain. NFTs are digital files made as jpg, png,.mov, or 3D fashion files prior to getting minted (connected) to a blockchain. They are more than simply a chase to cryptocurrency. NFTs are controlled and authenticated as digital assets via digital accounting records or blockchains, and they are kept in digital wallets in the same way as cryptocurrencies and other assets are, and they serve as valuable objects sold in the digital environment.

    In simple language, NFTs cannot be copied or hacked and are not mutually interchangeable, which means, no two NFTs are the same. They are non-fungible, which signifies that instead of obtaining an actual object that you may wear (and which almost certainly has many replicas in the real world), you will instead receive a one-of-a-kind JPG file that cannot be replicated.

    ROLE OF NFT IN FASHION INDUSTRY

    Fashion

    The fashion and beauty industries have made a determined effort in recent years to enhance a true and precise knowledge of business developments in order to encourage new terms that are consistent with current corporate practices. Fashion’s the only chance of re-entering the fast-paced digital train was to build NFTs, as it had entirely missed the boat with E-commerce. When e-commerce first emerged, a huge number of businesses were completely disinterested in exploring the new channel. The fashion business has become significantly more cautious since then. Sustainable fashion and beauty is a big incentive for younger millennials and Gen Z market groups. Prestige companies may use NFTs to create unique experiences for their customers, increasing brand awareness, engagement, and revenue. Despite the apparent advantages, however, fashion has yet to find out the ideal way to utilize NFTs.

    NFT fever had gripped the year 2021. With the growth in Google searches for NFTs, the NFT business saw $2.5 billion in revenue during the first half of 2021, up from $13.7 million the year before. With the fashion business seeking to unlock the technology’s capabilities, it’s no surprise that Karl Lagerfeld has already stated that another release is in the works after their premiere in the virtual world.

    As popular as the Karl Lagerfeld NFTs have been, it’s critical for companies to grasp how NFTs vary from other sectors that are more acclimated to selling digital items. This is mostly due to the fact that conventional fashion firms, who are known for their reluctance to digitalization, are finding it difficult to let go of their physicality. As a result, individuals who follow this business are often left wondering what NFTs are, why everyone is eager to cash in, and what they imply for a market that has stayed steadfastly physical for so long.

    PLUSES AND MINUSES OF NFTs IN FASHION INDUSTRY

    As a designer, an NFT may produce virtual fashion goods that are separate from real-life products, addressing the problem of digital apparel reproduction. NFT broadens the selection of one-of-a-kind things. A fashion company may utilize it to offer its own show video or customized backstage photos. When it comes to digital copies, the NFT makes it simple for collectors to find the original copy they desire. NFT might have an influence on the resale market not only by keeping track of changes in ownership of a given item but also by paying corporations a premium whenever their goods are sold in the second-hand high-end market, for example.

    Regardless of their individual advantages, however, NFTs are still a pretty modern investment strategy that may provide buyers with unexpected challenges. Some issues to be aware of and investigate more before purchasing NFTs, such as the fact that anybody can take a picture of the artwork, upload it to a blockchain, and sell it, therefore purchasers must ensure that they are purchasing NFTs from the artist or that the seller has the authorization to sell the NFT. By themselves, NFTs are unable to link the production or ownership of an NFT to a real person in the physical world or to verify that the NFT’s creator has the fundamental entitlements to connect that NFT with a certain creative work.

    BIG FASHION BRANDS JOINING NFT MARKET

    Below is a breakdown of the many brand tactics for handling the NFT area in the fashion industry, including specific adjustments, how bitcoin carbon emissions are being mitigated, and what’s next in the space.

    • RTFKT’s Virtual Sneakers
    NFT

    The RTFKT brand was founded in 2019 and quickly established itself as a leader in the virtual sneaker market. Early in 2021, the company worked on a project with “Fewocious,” a well-known crypto artist who was only 18 at the time. He created three virtual sneakers that buyers could “try on” via Snapchat before entering an auction to buy them. The top bidder was also given the opportunity to receive a tangible pair of sneakers to try in person. The partnership lived up to the expectations, selling 600 pairs of sneakers in just 7 minutes for a total of 3.1 million dollars.

    Since then, RTKFT has expanded its portfolio by collaborating with “The Fabricant” to produce a new collection of seven virtual products, which received $8 million in their most recent financing round.

    • GUCCI Selling NFTs
    NFTs

    Gucci was the first luxury house to venture into the world of non-traditional textiles. The NFT of the legendary Italian fashion business was inspired by a movie by their “Aria” collection in cooperation with Alessandro Michele, rather than being patterned after fashion products. Christie’s auctioned this four-minute clip for a whopping 25,000 million dollars.

    • Louis Vuitton- NFTs collecting Game
    nfts

    On the occasion of its founder’s 200th birthday on August 4th, Louis Vuitton merged fashion and technology by releasing “Louis the Game,” an adventure-style game in which players must navigate around Vivienne’s dollhouse.

    Aside from that, gamers flocked to various locations to acquire 200 candles to commemorate the 200th anniversary of their birth. The trip included 30 hidden NFTs and 10 NFTs created in partnership with prominent NFT artist “Beeple.” This game’s NFTs are free to gather and not for sale to the general public.

    • Prada’s Partnership With Adidas
    nft

    In the latest incarnation of luxury in the metaverse, Prada is presenting its first NFT in collaboration with Adidas: an audience digital work in a Beeple-style collage.

    Anyone may register to upload an image using a specifically developed filter that will be modified, jumbled up, and 40% of the image erased to make the image anonymous starting on January 24. Three thousand of the individual images will be chosen at random and minted as one-of-a-kind NFTs by Adidas for free. The owner of the artwork will be the person who submitted it, and they will be able to sell their NFT on the secondary market. Zach Lieberman, a digital artist, and creative coder will subsequently merge the selected photographs into tiles into one massive patchwork NFT.

    • Burberry With Blankos Block Party
    burberry

    Burberry collaborated with a video game company to create its own NFTs. After the triumph of its own game, B Bounce debuted in 2019, the brand went into the digital world by collaborating with Mythical Games’ Blankos Block Party on a charming shark Blanko that can be acquired, updated, and sold in-game. The Burberry NFT, unlike Ethereum, does not function on the energy-intensive Proof of Work crypto paradigm, but rather on a proprietary EOSIO blockchain protocol that uses a significantly less energy-intensive Proof of Authority methodology.

    • Overpriced- Scannable Hoodies
    overpriced

    Overpriced, the world’s first NFT-driven fashion business, has created a real-life sweatshirt with a scannable code that allows the hoodie’s owner to show it around. This sweatshirt is being auctioned for $26,000 USD on the NFT site “BlockParty.”

    overpriced

    Because most fashion labels, such as Balenciaga and Fortnite, place their NFTs inside closed systems, the concept of a virtual wardrobe that moves across multiple gaming platforms and digital worlds is still a work in progress. Polygon, for example, is attempting to alter this. Dolce & Gabbana, a luxury fashion business, has launched NFTs on the platform, emphasizing the ease with which their clothing may be moved between many digital “worlds.” “There’s going to be a lot of money in the NFT fashion industry,” said Joseph Pallant, the creator of the Blockchain for Climate Foundation and an NFT specialist.

    FUTURE WITH FASHION & METAVERSE- UNLOCKING LIMITLESS POSSIBILITIES WITH NFT MARKET

    fashion

    The co-founder of stablecoin Tether, William Quigley said, “I’m betting that the revenue model for the metaverse is going to be NFTs.” The Bitcoin pioneer, Quigley, sees the Metaverse as “a massive economic force that will profoundly affect people’s lives in the years ahead.” The fashion industry must grasp that NFTs are all about digital item ownership, and the Metaverse is merely extending that notion into one or more virtual worlds in order to prepare for the metaverse’s future. Despite the fact that the Metaverse as a business model is still in its infancy, NFTs are turning this creative playground to life.

    Neuno, created by Natalie Johnson, sees the promise of NFTs as well. Neuno is urging the fashion industry to reach a digital utopia where one may possess a unique piece of “fashion history” by bridging the gap between the actual world and NFTs.

    You can’t discuss NFTs and the Metaverse without mentioning the recent emergence of NFT markets, which provide users with a location to purchase and trade NFTs. Investors such as billionaire entrepreneur Mark Cuban, music tycoon Jay-Z, and Google Ventures, which give seed, venture, and growth-stage capital to digital firms, have taken notice of some of these sites. The vocabulary of the future will revolve around NFTs, cryptocurrency, blockchain, skins, and metaverse.

  • 6 Circular Brands In Ellen MacArthur’s New Book

    6 Circular Brands In Ellen MacArthur’s New Book

    Ellen MacArthur

    Circularity has been discussed by Dame Ellen MacArthur since 2010, although the concept has only lately gained popularity. After retiring from sailing 12 years ago- MacArthur being the first woman to solo around the globe- she founded the Ellen MacArthur Foundation to bring together the worlds of business, education, fashion, agriculture, and beyond to conceive a dramatic transformation to a “circular economy.” A circular economy, in contrast to our existing linear concept of creation, consumption, and disposal, entails reducing waste, keeping items in circulation, and renewing nature.

    MacArthur launched the book on the 2nd of December, 2021, at Business of Fashion VOICES. Circular Design for Fashion was created in honor of fashion’s enormous potential to change to a circular economy, as well as its creatives – enthusiastic disruptors who are always looking for new ways to innovate. The book introduces a new design approach and inspires designers to think about how they might help shape a more resilient and successful fashion sector that addresses climate change and biodiversity loss. Investigate the challenges of creating with three concepts in mind: reducing waste and pollution, cycling products and resources, and renewing nature. The book presents an assorted mix of voices, well-known names like Stella McCartney, Gabriela Hearst, and Eileen Fisher, as well as upcoming designers like Bethany Williams and Duran Lantink, upcycling professionals like ADIFF’s Angela Luna and Loulwa Al Saad, regenerative agriculture assets like Fibershed and FarFarm, Gucci and its parent company Kering, and some of the industry’s most successful corporations like Inditex, Fast Retailing, and H&M.

    SUBSISTENCE BY CIRCULAR DESIGN

    Circular design

    Many firms and designers in the fashion field have begun to take initiatives to remove waste and pollution from their product lifecycles in recent years. Elodie Rousselot, the strategic design manager at Ellen MacArthur Foundation says, “I think we’re witnessing a beautiful moment in the industry, where many are actively looking at how they can change their businesses and the way they design products to be fit for the circular economy.” The goal of circular design is to create goods and services that don’t have a linear life cycle with a beginning, middle, and conclusion. The goal is to create goods that can “be produced to be made again,” as ex- CEO of IDEO, Tim Brown phrased it.

    The move to a circular economy (CE) presents designers with a variety of new issues and necessitates particular knowledge, tactics, and methodologies. The CE idea broadens the scope of the design process and encourages the incorporation of new knowledge domains and abilities. Throughout all phases of the design process, substantial engagement with stakeholders and specialists is required for the CE to be implemented successfully in reality. Design firms have responded to the CE by forming dedicated CE research and design workgroups, facilitating information flow, constructing their own circular strategies and techniques, and pursuing long-term client relationships that encourage designers to become involved in the lifecycles of crafted artifacts rather than viewing design projects as one-time events. Many designers have taken the initiative too. Amongst such designers are the six contributors, highlighted by Rousselot in MacArthur’s book, who are at the forefront of the movement towards the circular fashion industry.

    ORANGE CUTURE BY ADEBAYO OKE-LAWAL

    Orange culture

    Adebayo Oke-Lawal creates gender-neutral clothing with a 90 percent indigenous Nigerian supply chain that includes everything from material procurement to dyeing and printing. The designer tries to guarantee that money stays in the community through his Lagos-based label Orange Culture, while also training his suppliers and staff about sustainable manufacturing processes so that they may apply what they’ve learned to other initiatives.

    “They’ve also begun encouraging shoppers to return undesired clothing so that it may be turned into new outfits and sold again. It’s more than just a repair service. It’s almost as though the clothing had a new narrative to tell.” Rousselot said, “Orange Culture uses the offcuts from its manufacturing process to form new products or elements such as lining.”

    RAEBURN BY CHRISTOPHER RAEBURN

    Raeburn

    Whilst pursuing fashion design in London in the early 2000s, Christopher Raeburn began working with excess fabrics and clothes, purchasing unworn military coats from the 1950s for £1 apiece and reworking them into new outfits. Since then, he’s pushed to expand the use of reused materials in mass production with his own British Fashion Award-winning label Raeburn, along with switching ‘Timberland’ to regeneratively cultivated leather as creative director for the footwear company.

    “He was one of the first to bring this practice to a commercial scale, in a way that is attractive and different from what you would expect from an ‘eco brand,” Rousselot said.

    ICICLE BY YE SHOUZENG AND TAO XIAOMA

    Icicle

    Icicle, a Chinese company founded in 1997 by husband-and-wife team Ye Shouzeng and Tao Xiaoma, uses five primary materials – cashmere, linen, wool, silk, and cotton – that is sustainably sourced and lightly treated to preserve the attention on the fibers’ inherent beauty. To maintain transparency and protect the welfare of garment workers, the company does all of its design and manufacture in-house at its own facilities.

    Rousselot quotes about the innovative couple- “They are bringing this different perspective to a circular design, which is based on traditional Chinese philosophy and runs counter to the Western idea that we’re born, we die and then that’s it”

    MARINE SERRE

    Marine Serre

    Aside from her signature crescent moon motif, French designer Marine Serre is recognized for using repurposed materials such as household linens, carpets, and towels in 50% of her designs. Serre’s work, which was awarded the esteemed LVMH prize in 2017 and is distributed by big shops like Selfridges and Browns, demonstrates that waste materials, notwithstanding their nasty reputation, may have a place in the premium fashion industry.

    “She’s extremely cutting edge in the way she designs with these textiles,” Rousselot said. “In fashion design, usually what students are taught to do is to define a color palette that will guide their collection and then find the fabrics to match.”

    FIBERSHED

    fibershed

    Fibershed is a non-profit organization that assists businesses in gaining access to hyper-local textile supply chains by employing regenerative agricultural techniques that retain carbon in the soil rather than releasing it. Designer Phoebe English recently produced a line of outfits for the COP26 climate conference in conjunction with its regional arm in South East England, for which all fabrics were farmed, dyed, spun, and processed within a 250-kilometer radius of her London studio.

    Rousselot quotes- “This approach means you are not growing hectares of cotton, you’re growing different types of crops that naturally thrive in the area such as nettle or hemp.”

    NKWO BY NKWO ONWUKA

    fashion

    Nkwo Onwuka, a British-Nigerian designer, created Dakala, a new African textile that looks like hand-loomed fabric but is manufactured by stripping and putting together discarded denim pieces. She currently instructs indigenous women in Abuja to use their traditional textile crafts abilities to manufacture new garments from the heaps of garment trash transported to Nigeria from western nations, with the goal of “weaving waste into prosperity.”

    “She’s also started looking at sourcing cotton locally,” Rousselot explained. “Nigeria doesn’t grow a lot of cottons but unlike in Kyrgyzstan, where it’s a cause of desertification, in Nigeria, it can grow rain-fed so it doesn’t require extra irrigation.”

    CIRCULAR FASHION: THE CURRENT SCENARIO

    The circular fashion industry is being embraced by more than just independent or eco-friendly apparel manufacturers. 64 of the world’s largest fashion brands, including Adidas and Inditex, inked a pledge in January 2018 to speed the transition to a circular business model. Adidas, for example, decided to address the issue of materials by gradually implementing a 3-Step Loop Strategy, in which Step 1 is to use recycled materials, Step 2 is to make those recycled materials part of a loop that can be reused, and Step 3 is to bio-fabricate the materials of the future so that when they come out of the loop, they are biodegradable and can be returned to nature without endangering it.

    Denim is a wardrobe must for millions of individuals all over the world. The manufacture of a single pair of jeans in traditional way consumes 3,781 liters of water, which is a fact that the majority are unaware of. However, of late, we have seen that Ellen MacArthur foundation and other initiatives in the industry have ensured that the industry moves firmly in the direction of circularity and we hope to see huge changes very soon.

    The Ellen MacArthur Foundation had created The Jeans Redesign, a set of recommendations aimed at encouraging the denim industry to embrace the circular economy more effectively. Hundreds of companies have already signed on and committed their support. Among them are Gap, H&M, Wrangler, and a many other well-known brands. In June 2021, the first redesigned jeans utilizing the criteria was finished, proving that circular jeans may be made now.

    IMPORTANCE OF CIRCULAR FASHION ON PLANET

    “Cradle to Cradle is like good gardening; it is not about “saving” the planet but about learning to thrive on it,” a quote by Michael Braungart says it all. The contemporary industrial infrastructure’s design goal is to provide an appealing product that is inexpensive, complies with rules, performs well enough, and lasts long enough to fulfil market expectations. With a projected worldwide population of nine billion people by 2030, nature will face unprecedented challenges in meeting human demands. The purpose of circular fashion is to guarantee that clothing is manufactured from safe and renewable materials, that innovative business models increase its usage, and that old clothing is reused. We want to see the garment industry progress to a future where every material is securely used and reused, ecosystems are protected, and people have meaningful jobs. This is the circular fashion philosophy, as well as why it is so vital.

    Clothes are an outward manifestation of our personality, and while variety is important, we should be more careful of how much we really need.