EU Jeans Imports Increase 8.3% In 2013

Denim Imports in EU27 countries showed a sharp increase of over 8% in 2013 as compared to same period in 2012. This is one of the sharpest increase in the recent years and augurs well for the industry . This increase is likely to reflect in the year 2014 as well. Many important exporting countries like Bangladesh and Pakistan showed their significant improvement in their volumes while some of the countries like China had to suffer reductions. The average price of jeans imports , however, reduced by

In this report we will cover  a number of tables including the following :

• The total volumes of  denim apparel imported into EU in 2013 , their average prices and values.
• Change in Men’s jeans imported in this period with their average prices, volumes etc.
• Change in Women’s jeans imported in this period with their average prices, volumes etc.
• Top exporting countries during 2013 with their volumes, prices etc.
• Top exporters of men’s and women’s jeans worldwide who exported to EU during 2013 . We will analyse which countries are stronger in the men’s jeans segment and which are stronger in women’s jeans.
• Specific details on some important countries export figures.

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First of all lets look at the figures of total import of jeans into EU in 2013 as compared to 2012. From the figures below we can see that there is a significant increase of about 8.3% in 2013 from 454 million pieces to 492 million pcs. The value of these imports is about Euro 3.68 billion in 2013 as compared to  Euro 3.53 billion in 2012. This also reflects a comparative reduction in average prices from Euro 7.78 to Euro 7.48.  The reason for this increase could be more clear as we look at more data.

Export of Jeans to EU 27 in 2012  and  2013

Exporting Country	Year of Import	Jeans  (million pcs)	Total Value (million Euro)	Average Price (Euro/pc)	Change in volume %
World	2012	454.73	3,539.87	7.78
World	2013	492.75	3,685.64	7.48	+8.3%

Lets look at individual data of some of important exporting countries.

Bangladesh

Lets look at one of the most imp exporting country ie Bangladesh.  This country had one of the most significant increase in exports of about 20% . This increase is even more significant when we consider that Bangladesh had been going through a turmoil in 2013 and was politically disturbed in 2013. It still increased its export volumes –though the average export  price from Bangladesh  reduced by about 6%. This also affected and brought down the average price of  jeans imported into EU .

Export of Jeans from Bangladesh to EU  – 2012 vs 2013

Exp orting Country	Year of Import	Jeans  (million pcs)	Total Value (million Euro)	Average Price (Euro/pc)	Change in volume %
Bangladesh	2012	117.07	678.59	5.8
Bangladesh	2013	140.93	774.24	5.49	+20.3%

China

We now come to the top exporting country to EU ie China. Though China is still the largest exporter to EU27 for Jeans, Bangladesh is breathing on its neck and is almost at similar qty levels as that of China. China has experienced negative growth of about 4%  compared to 20% positive growth of Bangladesh.  It also suffered a fall in prices of about 10%.

Export of Jeans from China to EU27 : 2012 vs 2013

Exporting Country	Year of Import	Jeans (million pcs)	Total Value (million Euro)	Average Price (Euro/pc)	Change in volume %
China	2012	148.61	824.48	5.55
China	2013	142.10	706.33	4.97	-4.3%

Pakistan

Pakistan is a country getting more and more important as a jeans exporting hub for EU. With the recent duty free access to Pakistan, 2014 will see a huge surge in imports of jeans from Pakistan. However, what is surprising is that even in 2013 when Pakistan did not have this benefit, the increase in volumes is over 23% !! . This shows the inherent strength of Pakistan as an exporter of denim to EU.

Exports from Pakistan : 2012 vs 2013

Exporting Country	Year of Import	Jeans (million pcs)	Total Value (million Euro)	Average Price (Euro/pc)	Change in volume %
Pakistan	2012	52.83	351.05	6.65
Pakistan	2013	65.01	420.40	6.47	23.05%

Turkey

Turkey is another important exporting country for EU. It has been a large exporter since last many years. Though Turkey is getting more and more expensive (their average prices are more than double that of Pakistan, BD or China)  , still it retains the benefit of high fashion and  quick turnaround for retailers and buyers in EU and hence does not lose market share to other countries easily. Their volumes and prices remain more or less same in 2013.

Exports from Turkey : 2012 vs 2013

Exporting Country	Year of Import	Jeans  (million pcs)	Total Value (million Euro)	Average Price (Euro/pc)	Change in volume %
Turkey	2012	55.63	746.86	13.42
Turkey	2013	56.71	794.25	14	1.94%

Mauritius

A small country to look at would be Mauritius . Mauritius had been regularly losing its business to other countries over the last few years. However, during 2013 there has been a decent increase in its volumes – propelled by overall increase in consumption in Mauritius . This augurs well for the country . According to discussions with some exporters from Mauritius , the reason for this increase has been diversion of orders from some of the exporting countries like Bangladesh.

Exports from Mauritius : 2012 vs 2013

Exporting Country	Year of Import	Jeans  (million pcs)	Total Value (million Euro)	Average Price (Euro/pc)	Change in volume %
Mauritius	2012	2.41	27.72	11.49
Mauritius	2013	3.20	37.43	11.71	32.7%

Top Exporting Countries – All Jeans

In the table below, lets look at the ranking of top exporting countries and regions who have exported jeans to EU in 2013.  China stands at the top with Bangladesh very very close. Pakistan, Turkey, Tunisia and Cambodia are the next in line of top exporter names.

Top Exporting countries for  2013

Exporting Country/Region	Year of Import	All Jeans (million pcs)	Total Value (million Euro)	Average Price (Euro/pc)
World	2013	492.75	3,685.64	7.48
China	2013	142.10	706.33	4.97
Bangladesh	2013	140.93	774.24	5.49
Pakistan	2013	65.01	420.40	6.47
Turkey	2013	56.71	794.25	14
Tunisia	2013	20.04	336.27	16.78
Cambodia	2013	17.16	100.35	5.85
Morocco	2013	12.19	144.45	11.85
UK	2013	8.66	125.83	14.54
Egypt	2013	6.40	72.40	11.31
India	2013	5.40	55.34	10.25
Mauritius	2013	3.20	37.43	11.71
Sri Lanka	2013	2.78	22.53	8.11
Indonesia	2013	2.47	19.63	7.96
Thailand	2013	2.06	17.80	8.62
Laos	2013	1.56	9.65	6.17
Hong Kong	2013	1.27	11.02	8.69
Madagascar	2013	0.35	1.99	5.62

Top Exporting Countries – Men’s Jeans

We had looked at the top exporting countries for all jeans in the above table. But when we look closely and differentiate between men’s and women’s jeans, we find that certain rankings change. In the table below for Men’s jeans imports into EU, we can see that Bangladesh overtakes China by a huge margin .  Bangladesh is clearly the top exporter of men’s jeans to EU currently.  Pakistan and Tunisia are also comparatively stronger in men’s denim as compared to women’s.
Men’s jeans exports to EU : 2013

Exporting Country/Region	Year of Import	Men’s/Boys Jeans (million pcs)	Total Value (million Euro)	Average Price (Euro/pc)
World	2013	274.35	2,163.12	7.88
Bangladesh	2013	89.40	511.57	5.72
China	2013	65.05	363.06	5.58
Pakistan	2013	38.61	256.81	6.65
Turkey	2013	29.47	411.85	13.98
Tunisia	2013	13.03	221.19	16.98
Cambodia	2013	7.40	47.13	6.37
Morocco	2013	6.90	86.36	12.51
UK	2013	4.12	63.66	15.45
India	2013	3.66	38.99	10.66
Egypt	2013	2.69	36.40	13.55
Mauritius	2013	2.65	30.81	11.64
Indonesia	2013	1.64	13.95	8.52
Sri Lanka	2013	1.60	15.89	9.94
Laos	2013	1.48	9.13	6.18
Thailand	2013	1.42	12.79	9.02
Hong Kong	2013	0.58	5.50	9.53

Top Exporting Countries – Women’s Jeans

But when it comes to women’s jeans , China is clearly ahead of Bangladesh and other countries as we can see in the table below.

Men’s jeans exports to EU : 2013

Exporting Country/Region	Year of Import	Women’s/Girls Jeans (million pcs)	Total Value (million Euros)	Average Price (Euro/pc)
World	2013	218.40	1,522.52	6.97
China	2013	77.05	343.26	4.46
Bangladesh	2013	51.53	262.67	5.1
Turkey	2013	27.25	382.40	14.04
Pakistan	2013	26.40	163.59	6.2
Cambodia	2013	9.76	53.22	5.45
Tunisia	2013	7.01	115.08	16.41
Morocco	2013	5.28	58.08	10.99
UK	2013	4.54	62.18	13.7
Egypt	2013	3.71	35.99	9.7
India	2013	1.74	16.36	9.4
Sri Lanka	2013	1.18	6.64	5.63
Indonesia	2013	0.83	5.68	6.85
Hong Kong	2013	0.69	5.52	7.98
Thailand	2013	0.65	5.00	7.75
Mauritius	2013	0.55	6.63	12.07
Laos	2013	0.09	0.52	6.05
Madagascar	2013	0.08	0.70	8.87
UAE	2013	0.05	0.80	16.04
Phillippines	2013	0.05	0.45	9.87
Switzerland	2013	0.04	1.66	41.81

From the above analysis and figures , it is clear that EU is consuming more and more denim inspite of  its economy not being at the best. We can hope this year to be giving a further filip to the denim industry.

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