In this report, we’ve analysed the trend of exports from USA to EU from 2017 to 2019. USA produces high quality premium denim in places like LA and brands have been exporting jeans for their own and other stores for sale in Europe besides some brands in Europe sourcing jeans from US for their high end labels. From 2017 to 2019, there has been a lot of deviations witnessed in the export trends – 2018 seemed very good . However in 2019, the export fell by alarming 35%.
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CONTENT |
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Table and Graphs showing Export of Jeans (Pcs) From USA to EU From 2017 to 2019 |
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Table and Graphs showing Average Price(Euro/Pc) Of Export of Jeans From USA to EU From 2017 to 2019 |
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Table and Graphs showing Segregation Of Men and Women Jeans Export (Pcs) From USA to EU from 2017 to 2019 |
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Table and Graphs showing Average Price(Euro/Pc) Of Men and Women Jeans Export (Pcs) From USA to EU from 2017 to 2019 |
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Export of Jeans (Pcs) From USA to EU From 2017 to 2019
United Kingdom is the biggest buyer of Jeans ( 48%) from the USA in 2018 and 2019 with 3.86 lacs pcs and 2.86 lacs pcs respectively. In 2019, the jeans import by UK witnessed a dip of 26% , however in 2018, an unprecedented surge of 105% was witnessed in the Jeans import. Italy emerged as the 2nd biggest buyer (31%) in EU of Jeans imported from the USA with 1.87 lacs pcs, Italy also imported lesser Jeans in 2019, the fall was 20% from 2018. Netherlands’s import tumbled from 2.05 lacs pcs to mere 57k pcs in 2019, it reported the dip of 67% in the import of Jeans from 2018.
|
Country |
2017 |
2018 |
2019 |
% Change( 2018 V. 2019) |
|
Germany |
54,404 |
34,709 |
33,703 |
-3% |
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France |
8,844 |
8,293 |
6,317 |
-24% |
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UK |
188,145 |
386,855 |
286,158 |
-26% |
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Italy |
229,522 |
235,339 |
187,133 |
-20% |
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Netherlands |
205,824 |
172,032 |
57,171 |
-67% |
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Others |
40,149 |
73,011 |
23,673 |
-68% |
|
Total |
726,888 |
910,239 |
594,155 |
-35% |
Average Price ( Euro/Pc)
An average increase of 6-12% in the average price of Jeans Imported from the USA was observed in 2019, however Netherlands’s average price reached to a different tangent. The average price of Netherlands in 2018 was Euro 20.45/Pcs which rose by double fold by the end of 2019 and came at Euro 41.62/Pcs. UK imported the jeans at the cheapest average price i.e, Euro 24.81/pcs . Over the period of three years, this is also notable that Netherlands reduced importing Jeans from USA and in 2019 it imported only 57k jeans from the USA instead of 172k in 2018.
|
Country |
2017 |
2018 |
2019 |
% Change( 2018 V. 2019) |
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Germany |
48.30 |
39.19 |
43.77 |
12% |
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France |
64.64 |
60.78 |
67.42 |
11% |
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UK |
39.27 |
23.38 |
24.81 |
6% |
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Italy |
61.15 |
59.48 |
64.79 |
9% |
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Netherlands |
26.01 |
20.45 |
41.62 |
104% |
Men and Women Jeans Export (Pcs) From USA to EU from 2017 to 2019
The European countries imported more of Women Jeans as compared to Men Jeans in all these three years. In 2019 , UK imported 2.27 lacs pcs of Women Jeans and 58k Men Jeans only , Similarly Italy also imported 1.49 lacs pcs of Women Jeans and 38k Men Jeans only. Germany and France have almost equal share between women and men jeans in 2019.
|
2017 |
2018 |
2019 |
|
|
Particulars |
Men / Women |
Men / Women |
Men / Women |
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Germany |
22,170 / 32,234 |
16,155 / 17,548 |
16,155/17,548 |
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France |
2,599 / 6,245 |
2,498 / 5,795 |
2,840 / 3,477 |
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UK |
27,361 / 160,784 |
88,278 / 298,577 |
58,561/227,597 |
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Italy |
27,687 / 201,835 |
35,675 / 199,664 |
38,105/149,028 |
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Netherlands |
41,581 / 164,243 |
47,702 / 124,330 |
12,706/44,465 |
Average Price ( Euro/Pc)
So far as the average price is concerned, UK imported the Men Jeans from USA at the cheapest average price of Euro 23.03/Pc and Italy imported at the most expensive average price of Euro 104/pcs. UK also imported the women jeans at the cheapest price of Euro 25.27/Pcs and France imported the same at the most expensive average price of Euro 74.04/pcs.
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Year |
2017 |
2018 |
2019 |
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Particulars |
Men / Women |
Men / Women |
Men / Women |
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Germany |
35.71/ 56.96 |
32.40/ 45.66 |
31.54/ 55.03 |
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France |
99.04/ 50.32 |
76.26/ 54.11 |
59.31/ 74.04 |
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UK |
44.96/ 38.30 |
24.49/ 23.06 |
23.03/25.27 |
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Italy |
61.47/ 61.10 |
76.21/ 56.50 |
104.00/54.76 |
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Netherlands |
18.92/ 27.80 |
13.22 / 23.22 |
48.45/39.67 |
% Change In The Imports – 2017 V. 2018 V. 2019
The below graph depicts the % Change in the imports of Jeans from the USA from 2017 to 2019 . In 2019, all countries are in red.
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One of the leading denim fabric manufacturers in India – Raymond UCO Denim Pvt, Ltd. joins the 4th edition of Denimsandjeans India Show. The show is scheduled for July 8/9 at Hotel Lalit, Bengaluru. To visit the show, register at https://lnkd.in/f4ekKFd.
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