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  • Top US Denim Brands Buying Jeans From Pakistan

    Top US Denim Brands Buying Jeans From Pakistan

    The denim trade between Pakistan and the United States is a significant aspect of the textile industry, shaping fashion trends and retail markets. This report provides an overview of the market shares of top brands importing denim from Pakistan to the US for the period of September 2022 to September 2023.

    One of the key highlights is that major US brands that we are studying accounted for an impressive 82% of the overall denim purchased from Pakistan. Get ready to explore the ins and outs of this dynamic denim industry!

    Market Share Breakdown Among Top 15

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    • Levi’s: Dominates the import market with a significant 32.4% share, highlighting its stronghold in the US denim sector.
    • Gap: Commands a notable 22.3% of the imports, reinforcing its position as a major player in the market.
    • Target: Follows with an 11% market share, emphasizing its competitive procurement strategy.
    • JC Penney and 5 Star Apparel: These brands secure considerable portions of the market with 10.8% and 3.6% respectively, showcasing their relevance in the denim import market.
    • Smaller but notable contributions come from brands such as H&M, Kontoor, and AL USA, each holding shares ranging from 2.8% to 3.6%, reflecting a diverse market with several active participants. Of course, H&M , Kontoor etc

    We will be focusing on this data to further analyze in details in the ensuing sections.

    TOP 15 COMPANIES BUYING DENIMS

    This section illuminates the purchasing habits of top US companies sourcing denim from Pakistan, offering a clear view of the quantities bought and the average prices paid.

    Leading Buyers

    • LEVIS: Evidently leading the pack, LEVIS has purchased a staggering 16.86 million units, indicating a strong demand for denim garments. However, the average price paid stands at USD 8.45 per unit, which is not the highest among the competitors, suggesting a balance between quality and cost-effectiveness.
    • GAP: Another major player, GAP, has secured 11.6 million units at an average price of USD 9.31 per unit. This higher price point could be indicative of GAP’s positioning towards quality or a specific product range in the denim segment.

    Market Trends

    • TARGET & JC PENNEY: Both of these retailers showcase a similar purchasing volume with TARGET buying 5.74 million units and JC PENNEY close behind at 5.61 million units. Their average prices are USD 8.91 and USD 9, respectively, again reflecting the industry’s trend towards a mid-range pricing strategy.

    Value-Focused Buyers

    • 5 STAR APPAREL & AL USA: With a more conservative quantity of 1.855 and 1.853 million units respectively, these buyers are spending less on average (USD 4.23 and USD 4.45), which may suggest a strategy targeting the value segment of the market.

    Premium Pricing Strategy

    • KONTOOR: At a lower volume of 1.69 million units but a higher average price of USD 9.96, KONTOOR appears to be pursuing a premium pricing strategy, likely focusing on higher-end denim garments.

    Consistent Buyers

    • H & M and MAMIYE BROTHERS: These two companies have procured lesser quantities of 1.43 and 1.31 million units but at healthy average prices of USD 8.12 and USD 5.55, signaling consistent market activity.

    Niche Market Participants

    • KAMDAR INDUSTRIES to EXPRESS: This group ranges from KAMDAR INDUSTRIES purchasing 0.97 million units to EXPRESS with 0.48 million units. However, it’s notable that the average prices here vary significantly, with EXPRESS paying a premium of USD 11.88 per unit, possibly indicating a specialized product demand or niche market strategy.

    TOP 3  GARMENT SUPPLIERS OF THESE BRANDS

    In this detailed analysis, we explore the principal Top 3 garment suppliers for notable Top 5 US retail brands. Leveraging the data provided on volumes and average prices, this section aims to paint a clearer picture of the procurement strategies and partnerships that define the denim garment supply chain from Pakistan to the United States.

    Artistic Milliners

    • Serves as a key supplier to multiple US brands, notable for providing large quantities of denim garments with varied pricing:
      • For LEVIS, they supplied 3.82 million units at an average of USD 8.87 per piece.
      • For GAP, they supplied 5.4 million units, with an average price of USD 10.19 per piece, indicating a premium product offering.
      • For TARGET, they are the leading supplier, delivering 3.81 million units at USD 9.2 per piece, highlighting a strong position in TARGET’s premium segment.

    Artistic Fabric

    • Another significant player, Artistic Fabric’s presence is felt across the spectrum of US retailers:
      • They have provided GAP with 6.01 million units at USD 8.57 per piece.
      • JC PENNEY sourced 1.69 million units from them at USD 9.7 per piece, showcasing their ability to cater to different market needs.

    US Apparel

    • This supplier has demonstrated versatility in serving both mass-market and niche segments:
      • Supplied LEVIS with 2.77 million units at the highest average price point of USD 10.05 per piece.
      • For TARGET, they delivered 1.12 million units at USD 9.99 per piece, reaffirming TARGET’s preference for higher-quality denim.

    The procurement of over 52 million units of denim by the top US companies from Pakistan represents a considerable majority of the nearly 63 million units acquired in total, underscoring the depth of trust and the quality of the textiles sourced. To conclude, the data indicates that the US denim market is driven by a combination of high-volume purchases and targeted, cost-effective sourcing methods. The diversity in purchasing volumes and average price points suggests a market that caters to a wide range of consumer needs and preferences.

    [/private_special]

    Check out the other reports below:

  • OLD NAVY USA – Women And Men Jeans Analysis 2023

    OLD NAVY USA – Women And Men Jeans Analysis 2023

    Old Navy is an American clothing and accessories retailing company owned by multinational corporation Gap Inc. It has corporate operations in the Mission Bay neighborhood
    of San Francisco, California. The largest of the Old Navy stores are its flagship stores,
    located in New York City, Seattle, Chicago, San Francisco, Manila, and Mexico City.

    We have analyzed the online sale of Old Navy for the months of Jan 2023, May 2023 and
    Dec 2023 to cover the various aspects of the product offered by Old Navy jeans for women.

    OLD NAVY USA – WOMEN JEANS & MEN JEANS – Jan 2023 , May 2023 and Dec 2023

    This report covers :

    1. Price levels of Old Navy Women Jeans & Men Jeans currently at the online retail level.
    2. We evaluated 3 months of sales ie Jan 2023 , May 2023 and Dec 2023 to see what differences we can note related to various aspects of the products during these 3 months ( about in 1 year). These aspects include FITS, PRICE RANGE , DISCOUNTS, COMPOSITIONS etc.
    3. We also wanted to understand how the composition of cotton has panned out during these 3 different months. The composition of fabrics used for the jeans does reflect the particular focus of a brand where it tries to get a good balance between sustainability and fashion. We analyze the top few compositions which were most used during this time by OLD NAVY’s in their Women Jeans & Men Jeans. We also wanted to see if the brand was strategizing on its fiber inputs and does it reflect in its recent assortment of product offerings. We shall bring out a table with all the most popular compositions along with a complete table of all compositions for our readers to analyze themselves.
    4. We studied about 773 product styles in Women Jeans & 376 product styles in Men Jeans during these months to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front.

    Graphs Included :

    1. Total approx no of women jeans & men jeans styles in each of these months sold online.
    2. The average pricing of all these jeans
    3. Average discounting in each of these months and average pricing after discounts
    4. Approx FIT breakup of styles during each of these months. This will reflect if OLD NAVY has changed its Fits in a big way during this period or not.
    5. Most popular compositions during these months. We will list out the major compositions used (and in how many styles) during each month to give an idea of kind of fibers being used for the fabrics.
    6. RIGID vs STRETCH – we try to analyze how the styles pan out in regards to their stretchability in various months. Is OLD NAVY’s moving towards more rigid fabrics in their styles or not.
    7. Cotton % on an average from the whole stable of styles on offer. Is the overall cotton % used in the products going up or down? We will try to analyze that.
    8. Breakup of total denim products offered into various categories like Men jeans, Women jeans, Shirts, Shorts etc.

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  • European Denim Market: Analysis of Pakistan’s Exports (Sep’22 – Sep’23)

    European Denim Market: Analysis of Pakistan’s Exports (Sep’22 – Sep’23)

    The European denim market represents a complex and vibrant segment of the global fashion industry, characterized by its robust supply chains and strategic brand positioning. This report delves into the multifaceted relationships between European retailers and their suppliers, specifically examining the denim trade between Pakistan and Europe. Our analysis analyse purchasing patterns, supplier data, and market shares to offer a comprehensive overview of this sector.

    One of the key highlights is that major European brands that we are studying accounted for an impressive 79% of the overall denim purchased from Pakistan. Get ready to explore the ins and outs of this dynamic denim industry!

    [private_special] Note: This report only reflects the shipments that were made to Europe. If any shipments were made by these brands to other destinations, they would not be covered here.

    Top Brands Dominating the European Denim Purchases From Pakistan

    Before we show the details, we need to understand that the brands which are shown here as buyers reflect only that portion of their purchases which are going to Europe. So , if Inditex is buying for US market, then that quantity will not show here. The accompanying pie chart vividly highlights the distribution of market shares among the top brands that dominate denim purchases.

    Market Share Overview – Sept’22 – Sept’23

    • Inditex: With a commanding 24.2% share of denim imports, Inditex emerges as the leading brand for European denim sourced from Pakistan.
    • Mango: Secures the second position with a 9.9% share, underscoring its significant foothold in the market.
    • C&A: Follows closely with a 9.8% market share, showing strong demand for their denim offerings.
    • Kiabi: Holds its own with a 9.5% share, indicating robust performance in the denim segment.
    • H&M: Maintains a competitive stance with a 9.2% share of the denim imports.

    Market Share Overview – March’22 – March’23

    • Inditex remained a significant player with a market share of 20.7%.
    • Mango held a substantial portion of the market at 11.0%.
    • H&M continued to have a solid presence with 10.0%.
    • Kiabi captured 8.9% of the market share.
    • Other key contributors included Bestseller at 8.3%, C&A at 7.5%, and Primark at 6.7%

    Click here to find the full report of Denim exports from Pakistan to Europe for March period

    Market Insights

    • The data clearly shows that Inditex has the most significant share of the European denim market among garments sourced from Pakistan. However, it is important to note that Inditex’s global sourcing is much broader, with a significant portion of their products also being distributed to the US and other markets.
    • Mango, C&A, Kiabi, and H&M also demonstrate a strong presence in the European market, which is indicative of their established branding and market strategies.

    The variations in market share distributions are reflective of strategic movements and market conditions influencing the demand for denim in Europe.

    Further sections of this report will delve into the implications of these figures and offer insights into the dynamics of the denim industry.

    Purchasing Analysis of Top European Companies Buying Denims

    This section provides an insight into the purchasing behavior of leading European brands, focusing on both the quantities of denim garments sourced and the average prices paid. It offers a comprehensive view of the denim purchasing landscape, showcasing the varied strategies of top players in the European market.

    Leading Buyers

    • Inditex: At the forefront, Inditex secures the top position by purchasing 16.76 million units of denim garments at an average price of USD 7.8 per piece.
    • Mango: Follows as a major industry player, acquiring 6.87 million units with the average spending at USD 7.02 per piece.

    Premium Pricing Strategy

    Kontoor/Vf/Lee Wrangler: Showcases a preference for premium denim, buying 1.16 million units but at a higher average price point of USD 12.05 per piece, indicating a focus on quality or designer denim.

    Significant Market Participants

    • Kiabi: Marks its presence with purchases around 6.59 million units, paying an average price of USD 6.43 per piece.
    • H&M: Stands out with a procurement of 6.38 million units at an average price of USD 8.31 per piece.
    • C&A: Solidifies its market share by acquiring 6.76 million units, with an average cost of USD 9.11 per piece.

    Levi Strauss (Levis): With a purchase of 2.9 million units, the brand pays an average price of USD 9.99 per piece, emphasizing its status in the denim market.

    Purchasing Valuation

    Inditex’s leading value demonstrates its vast scale of operations and market influence. Other brands like Mango, Kiabi, and H&M also show significant investment levels, reflecting their robust market presence and strategic sourcing decisions. This overview provides a financial perspective on the denim transactions between European buyers and Pakistan, revealing the monetary scale and strategic intents of these transactions.

    GARMENT SUPPLIERS OF THESE BRANDS

    In this section, we will delve into the key suppliers of the prominent retail brands, including Inditex, Mango, Kiabi, C&A, and H&M. Here we will discover insights into these suppliers, where we have presented data on the quantities and average prices at which they have procured denim garments, giving you a comprehensive understanding of their purchasing patterns.

    Supplier Insights

    Soorty

    • Inditex: Supplied 5.985 million units at an average price of USD 8.23.
    • Mango: 1.443 million units supplied at USD 7.42 average price.
    • C&A: 3.069 million units supplied at USD 9.02 average price.

    US Apparel

    • C&A: Delivered 1.266 million units at USD 9.02 average price.
    • H&M: Quantity supplied was 1.344 million units; average price was not provided.

    Artistic Apparel

    • Supplied to C&A, with 1.135 million units at an average price of USD 9.02.

    Artistic Fabric

    • Kiabi: 2.088 million units supplied; average price not provided.
    • Mango: Supplied 1.864 million units at USD 7.42.

    Cotton Web & Stylers International

    • Both served as suppliers to Kiabi, with 2.809 million units from Cotton Web and 2.451 million units from Stylers International; average prices not disclosed.

    Siddiqsons

    • Kiabi: 1.124 million units at USD 6.75.
    • Mango: 1.091 million units at USD 7.06.

    Additional Suppliers

    • Digital Apparel and Artistic Milliners were significant suppliers to Inditex with quantities of 1.903 million and 1.737 million units, respectively, with Artistic Milliners’ average price at USD 8.32.

    This report offers a panoramic view of the European denim procurement landscape, revealing the pivotal role of Pakistani suppliers in fulfilling the demands of European retailers. The significant figures of about 87 million total units purchased and out of that about 69 million units acquired by the top 15 brands highlight the scale and depth of these trade relations. Inditex, Mango, Kiabi, C&A, and H&M have emerged as key players, not only in terms of volume but also in their strategic supplier selections and price negotiations. To conclude, the European denim market is driven by a blend of volume-based procurement and value-focused sourcing strategies, as evidenced by the varied average price points and quantities sourced.

    [/private_special]

    Check out the other reports below:

    1. 15 Indian Denim Brands Retail – A Detailed Report And Analysis
    2. Denim Exports from Vietnam To Europe
  • UK Denim Market: Bangladesh’s Exports (Sep’22 – Sep’23)

    UK Denim Market: Bangladesh’s Exports (Sep’22 – Sep’23)

    The denim market in the UK serves as a significant chapter in the global fashion narrative, distinguished by intricate supply chains and calculated retail strategies. This report examines the intricate web of transactions between the UK’s retail giants and their Bangladeshi suppliers, focusing on the period between September 2022 and September 2023. We examine four critical aspects: the comparative supplier overview, a detailed analysis of the suppliers to the top brands, fiscal year import figures, and a broader market analysis. Our assessment aims to decode the purchasing patterns, quantify the volume and values, and provide clarity on the market positions of the suppliers involved.

    One of the key highlights is that major UK brands accounted for an impressive 90% of the overall denim purchased from Bangladesh.

    [private_special] Note: This report only reflects the shipments that were made to United Kingdom. If any shipments were made by these brands to other destinations, they would not be covered here.

    Top Brands Dominating the UK Denim Purchases From Bangladesh

    The denim market in the UK has been largely influenced by several key players in the retail sector. This analysis covers the period from September 2022 to September 2023, focusing on the brands that have imported denim garments from Bangladesh to meet the demand within the UK market. It is important to note that this report only considers the denim purchases that are designated for the UK market, excluding any quantities intended for other international markets.

    Market Share Overview – Sept’22 – Sept’23

    • Next: Dominates the UK market with a substantial 33.3% market share, reflecting its prominent position in sourcing denim from Bangladesh.
    • Marks and Spencer: Holds a significant stake with an 18.6% share, indicating its strong reliance on Bangladeshi denim.
    • Primark: Not far behind, with an 11.1% share of the imports, showcasing its notable presence in the UK denim landscape.
    • Smaller yet influential shares are held by New Look at 8.7%, River Island at 4.5%, and H&M at 3.9%, each contributing to the diversity of denim offerings in the UK market.
    • Other retailers like Tesco, Matalan, ASDA Stores, Boohoo, ASOS, and Sainsbury’s collectively contribute 15.7%, reflecting the competitive nature of the market with various players vying for consumer attention.

    Market Insights

    The dominance of NEXT in the UK’s denim imports from Bangladesh indicates a strategic alignment with Bangladeshi suppliers, likely due to favorable pricing, quality, or both. Marks and Spencer’s significant share also suggests a targeted approach to stocking their shelves with denim products that resonate with their customer base.

    Primark’s strong market share further emphasizes the demand for affordable denim in the UK, aligning with the brand’s positioning as a value retailer. The presence of multiple retailers like New Look, River Island, and H&M indicates that the UK denim market is diverse, with consumers having a broad array of choices from various price points and styles.

    Further sections of this report will delve into the implications of these figures and offer insights into the dynamics of the denim industry.

    Purchasing Analysis of Top UK Companies Buying Denims

    This segment of report analyzes the denim purchasing habits of the UK’s top retail companies from Bangladesh, over the period of September 2022 to September 2023. We examine the quantities purchased, average prices paid, and the total value of denim procured by each company.

    High-Volume Buyers

    • NEXT: The leading buyer with 10.05 million units at an average price of USD 6.32 per piece, culminating in a total value of USD 63.51 million.
    • Marks and Spencer: Procured 5.61 million units at a higher average price of USD 10.45 per piece, indicating a premium sourcing preference, with a total expenditure of USD 58.58 million.

    Value-Focused Retailers

    • Primark: Acquired 3.35 million units at a cost-effective average price of USD 6.21 per piece, amounting to a total value of USD 20.82 million.
    • New Look: Purchased 2.64 million units at USD 7.04 per piece, reflecting a moderate price strategy, with a total value of USD 18.60 million

    Mid-Level Purchasers

    • River Island: Bought 1.35 million units at USD 8.8 per piece, with a total spending of USD 11.86 million.
    • H&M: Imported 1.28 million units at USD 6.89 per piece, totaling USD 8.82 million.

    Additional Buyers

    • Tesco, Matalan, and ASDA Stores: These retailers showed a balanced approach with average prices ranging from USD 5.56 to USD 9.26 per piece and total values between USD 4.88 million and USD 10.94 million.
    • Smaller-scale buyers such as Boohoo, ASOS, Sainsbury’s, Pepe Jeans, Louitex, and Levi Strauss varied in both quantities and average prices, indicating diverse purchasing strategies aligned with their brand positioning.

    The purchasing patterns from Bangladesh indicate a dynamic UK denim market where NEXT and Marks and Spencer are leading the way in terms of volume and value, respectively. Primark’s strategy showcases a focus on affordability, while River Island and H&M occupy the mid-range market segment. The varying average prices reflect each retailer’s unique market approach, targeting different consumer demographics. This report underscores the significance of strategic buying decisions in maintaining competitiveness within the UK’s retail apparel sector.

    Analysis of Garment Suppliers for UK’s Top Retail Brands

    This overview captures the strategic relationships between UK retail brands and their garment suppliers, highlighting how each brand aligns its sourcing strategies with its market positioning and customer base.

    Supplier Insights

    Armana Group

    • Next: Largest contributor with 2.411 million units at the most economical average price of USD 6.33 per unit.

    Hirdaramani Group and Pacific Jeans

    • Both catered to Marks and Spencer with 2.4 million and 1.049 million units, respectively, at a premium average price exceeding USD 10.50 per unit, reflecting Marks and Spencer’s emphasis on quality. Pacific Jeans shows versatility by also supplying River Island with 0.76 million units at USD 9.67 per unit, suggesting a flexible operation catering to different market tiers.

    Soorty Textiles

    • A major player for Primark, providing 1.99 million units, combining high volume with a relatively low average price of USD 6.43 per unit, aligning with Primark’s affordability strategy.

    JTC Group and MidAsia Group

    • Supplied New Look with 1.37 million and 1.26 million units, respectively, with average prices around USD 7.00 per unit, indicating a mid-market positioning.

    Overview

    • Largest Volumes : Next and Marks and Spencer are the largest recipients, indicating their dominant market share in the UK denim sector
    • Highest Prices : Marks and Spencer stands out for paying the highest average prices, which likely correlates with their brand positioning towards higher quality merchandise
    • Best Value : Primark achieves the best value proposition, balancing large volume procurement with lower average prices

    The substantial total of over 33 million units acquired by UK brands, with a dominant 90% attributed to major players, showcases not only the scale of operations but also the strategic alliances with suppliers. Brands such as Next, Marks and Spencer, and Primark have each carved out their niche through volume, value, and a blend of both strategies. [/private_special]

    Check out the other reports below:

    1. 15 Indian Denim Brands Retail – A Detailed Report And Analysis
    2. Denim Exports from Vietnam To Europe
  • AG Jeans (USA) Women Jeans : Trend Analysis For Retail Sales 2023

    AG Jeans (USA) Women Jeans : Trend Analysis For Retail Sales 2023

    AG Jeans is a premium denim and knitwear house leading the sustainable manufacturing
    movement with innovative technology and eco-minded processes. It is an American clothing company with a focus on denim apparel created with sustainable manufacturing methods. Founded in 2000 in Los Angeles, California, the company is owned by its co-founder Yul Ku, whose Koos Manufacturing previously produced jeans for several well-known brands. The company was
    co founded by the “Godfather of denim,” – Adriano Goldschmied and himself . Adriano established a legacy that was instantly recognized for its ingenious washes and designs, laying
    the groundwork for AG’s rise in popularity as the leader of premium denim.

    AG Jeans continues on its mission to design products that are authentically rooted in denim, craftsmanship, fit, and fabric innovation. Their constant research on various aspects of
    denim help them to remain ahead of the curve in terms of product, styling and reach.

    We have analyzed the online sale of AG Jeans for the months of November, June and January 2023 to help our readers understand more about this brand :

    This report covers :

    1. Price levels of AG Jeans women jeans currently at the online retail level.
    2. 2. We evaluated 3 months of sales ie Nov 2023, June 2023 and Jan 2023 to see what differences we can note related to various aspects of the products during these 3 months.These aspects include FITS, MATERIALS/ COMPOSITIONS, DEFINITIONS etc.
    3. We also wanted to understand how the composition of cotton has panned out during these 3 different months. The composition of fabrics used for the jeans does reflect the particular focus of a brand where it tries to get a good balance between sustainability and fashion. We analyze the top few compositions which were most used during this time by AG Jeans’ in their women jeans. We also wanted to see if the brand was strategizing on its fiber inputs and does it reflect in its recent assortment of product offerings. We shall bring out a table with all the most popular compositions along with a complete table of all compositions for our readers to analyze themselves.
    4. We studied about 1100 product styles during these months to arrive at the following charts
    5. and graphs to give deeper insights into the brands consumer facing front.

    [private_special]

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  • 15 Indian Denim Brands Retail – A Detailed Report And Analysis

    15 Indian Denim Brands Retail – A Detailed Report And Analysis

    This is the first of its kind of report on Indian denim brands. India has been seeing an upsurge in the organized market in recent years. The market in India was dominated by the
    un organized market for almost all time and still does. About 15 years back, the market
    was 95% driven by unorganised sector where the jeans made in small factories used to be
    sold either as unbranded or unregistered brands.
    This was the need of the market at that time but slowly things started to change and there
    was a move towards the organized markets and brands.
    The move was supported by the introduction of GST in 2016 which made it more difficult
    to stay unorganised. However, the depth of organized market in India is so much that even
    now we find that of the total more than 600 million denim garments sold in India, about
    80% are still in the unorganized sector. But things are changing fast and we will see that
    the % will change sharply in the coming years.

    In this report we studied about 15 denim brands as below :

    Lee Jeans
    Louis Philippe
    Mufti
    Numero Uno
    Levi Strauss and Co.
    Peter England
    Spykar
    Roadster Brand Jeans
    Wrangler
    Pepe Jeans
    Killer Jeans
    Flying Machine
    Jack and Jones
    Being Human
    Lee Cooper

    The combined volume of jeans sale of these brands is over 30 million which is a very good percentage of the total jeans sold in organized retail in India.
    We evaluated 1 month of their E-comm offerings in Sept’23 for all these brands. We evaluated them on the basis of PRICES, DISCOUNTS, GENDER RATIOS, FITS, MATERIALS/ OMPOSITIONS, DEFINITIONS etc

    We studied about 8500 product styles sold online of all these brands included during September’23 to arrive at over 100 charts and graphs to give deeper insights into the brand consumer facing front in this 140+ page report done for the first time .

    We make the analysis in two parts .

    First we compare all these brands together on various parameters like no of styles offered, pricing – low , high , average and ranges , discounting etc. Besides we will also look at how Men Jeans dominate the stable of most brands . Some of the brands dont offer women jeans at all and others have a very small % .

    Secondly we cover each of these brands in detail on the following parameters.

    Styles offered
    Average prices
    Price ranges : We analyse the price ranges in which brands are operating and how these
    ranges change on discounts offered by the brands.

    Approx FIT breakup of styles during each of these months. One FIT is predominant in the
    Indian Men Jeans market in India. We analyzed how each of these brands stand in respect
    of this fit compared to all their styles

    Most popular compositions for each of these brands during Sept’23. We will list out the
    major compositions used (and in how many styles) during each month to give an idea of
    kind of fibers being used for the fabrics. Currently as it shows, Indian denim brands have
    not started focusing on sustainable fibers in a big way.

    RIGID vs STRETCH – we try to analyze how the styles pan out in regards to their stretchability in various months. Indian men jeans market, which was in the first decade of this
    century was using almost 100% only rigid fabrics, is now consuming almost 100% stretch
    fabrics. But some brands have started moving their styles towards rigid compositions. We
    will analyse that.

    Cotton % on an average from the whole stable of styles on offer. Is the overall cotton %
    used in the products going up or down? We will try to analyse that. We will also look at the
    polyester % approximately used by each brand in their styles.

    The report is available to our annual SPECIAL REPORTS subscribers . Also those who want to buy this report, pl contact us at this email and we will send you the buy link .

    mktg3@denimsandjeans.com

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    Link to download

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  • Denim Exports from Bangladesh To Australia In a Year

    Denim Exports from Bangladesh To Australia In a Year

    Covering the period from July 2022 to July 2023, the report analyses trade patterns, offering a detailed overview of Bangladeshi manufacturers exporting apparel to Australia to certain brands and retailers.

    This analysis includes data on quantities shipped and prevailing average prices. The report addresses critical questions such as the major Australian denim brands sourcing from Bangladesh, their purchase locations and quantities, pricing considerations, the total quantity of denim procured, and the percentage allocated to these top 11 brands.

    [private_special]

    Note: Please note that this report exclusively covers shipments made to Australia, and shipments to other destinations are not included.

    Share of Each of Top Brands

    A visual representation in the form of a pie chart vividly illustrates the market dominance of Kmart, holding a substantial share of 50.6% in the denim garment market sourced from Bangladesh. Target and Woolworths follow behind, each with noteworthy market shares of 14.8% and 14.9%, respectively. These insights provide a comprehensive view of the competitive landscape within the denim sourcing industry, highlighting the leading players and their respective market shares.

    We will be focusing on this data to further analyse in details in the ensuing sections.

    TOP 5 DENIM BUYERS IN AUSTRALIA

    The table in the report provides a detailed overview of the denim purchasing strategies of prominent Australian brands. The table includes data on the quantities and average prices paid for denim garments by each brand.

    • Kmart: It stands out as a major player, securing a substantial 4.9 million denim units. They’ve done this at an average price of 6.69 USD per piece, resulting in a significant total value of about 28.91 million USD as shown in Figure 2.
    • Target: Target follows Kmart with a purchase of 1.43 million denim units. Their average price of 9.8 USD per piece demonstrates a competitive stance in the market.
    Figure 1

    It’s essential to note that this report exclusively covers shipments made to Australia, and any shipments to other countries are not included.

    • Cotton group: Although purchasing a smaller quantity of 0.13 million units, they paid a higher average price of 12.29 USD/meter.
    • Woolworths: They have solidified their presence by acquiring around 1.44 million denim units at an attractive average price of 6.48 USD per piece . This results in a total value of roughly 9.39 million USD, showcasing their substantial sourcing of denim.

    In the competitive landscape of Australia’s denim market, Kmart emerge as leading buyers with substantial quantities and competitive prices.

    Figure 2

    GARMENT SUPPLIERS OF THESE BRANDS

    This section explores the primary suppliers for popular retail brands like Kmart, Target, Woolworths, The Just Group, and Fast Retailing. The data provided includes the quantities of denim purchased and the prices paid for denim garments by each brand.

    In conclusion, Australian brands procured an estimated 10.51 million units of denim apparel from Bangladesh during the period of 2022-2023. It’s worth noting that the actual quantities could be higher than reported. This report serves as a valuable resource for stakeholders interested in the dynamics of denim exports from Bangladesh to Australia.

    [/private_special]

  • 7 For All Mankind (USA) Women Jeans : Trend Analysis For Retail Sales 2023

    7 For All Mankind (USA) Women Jeans : Trend Analysis For Retail Sales 2023

    Michael Glasse, Peter Koral and Jerome Dahan founded 7 For All Mankind in Fall 2000. In search of jeans that married luxury with casual, they were faced with a barren landscape. By uniting a love of premium goods with that affable, laidback charm denim does so well, they set out to change the landscape of denim forever. Born in Los Angeles, (something that remains intrinsic to our brand to this day), 7 For All Mankind redefined the denim industry. The founders established that fabric innovation, unparalleled fit and attention to detail were key to a luxury garment. Acquired by VF Corp. in 2007, today 7 For All Mankind boasts 100 retail locations across four continents and is sold online in 18 global regions. Innovation has always been integral to the 7 For All Mankind ethos.

    Innovation has always been integral to the 7 For All Mankind ethos. Since announcing their goal to make 80% of products sustainable by 2023, the brand made significant progress, and have now converted two of their best-selling styles into sustainable garments.


    We have analyzed the online sale of 7 FAM for the months of August, June and March 2023 to cover the following points :


    We recently had done a report on 7 FAM’s women jeans where we analysed the online sales of women jeans in USA on various parameters. You may refer to this report here. On the same lines, we are now analyzing the women jeans product offerings for the month of Aug’23, Jun’23 and Mar’23. This report covers :

    1. Price levels of 7 FAM women jeans currently at the online retail level.
    2. We also wanted to understand how the composition of cotton has panned out during these 3 different months. The composition of fabrics used for the jeans does reflect the particular focus of a brand where it tries to get a good balance between sustainability and fashion. We analyze the top few compositions which were most used during this time by 7 FAM’s in their women jeans.
    3. We also wanted to see if the brand was strategizing on its fiber inputs and does
      it reflect in its recent assortment of product offerings. We shall bring out a table with all the
      most popular compositions along with a complete table of all compositions for our readers to analyze themselves. We evaluated 3 months of sales ie Aug 2023, June 2023 and Mar 2023 to see what differences we can note related to various aspects of the products during these 3 months. These aspects include FITS, MATERIALS/ COMPOSITIONS, DEFINITIONS etc.
    4. We studied about 750 product styles during these months to arrive at the following charts
      and graphs to give deeper insights into the brands consumer facing front

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  • Levis (US) Men Jeans : Trend Analysis For Retail Sales 22-2023

    Levis (US) Men Jeans : Trend Analysis For Retail Sales 22-2023

    Levi’s is the iconic global denim brand which needs no introduction . They have been leaders and guides for  the denim industry since the 19th century and the history of denim is totally incomplete without them. The rich history of the brand is not relegated to the past as they remain even more relevant  in the contemporary times when the industry is revamping with major upheavals hitting the industry over the last few years. 


    We recently had done a report on Levi’s men jeans where we analysed the online sales of men jeans in USA on various parameters. You may refer to this report here . On the same lines, we are now analyzing the Men’s Jeans product offerings for the month of Aug’23 , Feb’23 and Sept’22 . This report covers :


    1) How is the pricing of Levi’s Men Jeans currently  at the online retail level. What kind of price bands does it fall into.. Also we tried to find how much the brand was discounting during this period as the markets have not been very good over the last year and there has been huge discounting done by retailers to get rid of their stocks. It  helps to understand the strength or weakness of the brand  during such trying  times. 

    2) We evaluated 3 months of sales ie  Aug 2023 ,Feb 2023 and Sept 2022 to see what differences we can note related to various aspects of the products during these 3 months. 

    These aspects include FITS, MATERIALS/ COMPOSITIONS ,  DEFINITIONS etc . 

    3) We also wanted to understand how the composition of cotton has panned out during these 3 different months. The composition of fabrics used for the jeans does reflect the particular focus of a brand where it tries to get a good balance between sustainability and fashion. We analyze the top few compositions which were most used during this time by Levi’s in their men jeans. We also wanted to see if the brand was  strategizing on its fiber inputs and does it reflect in its recent assortment of product offerings . We shall bring out a table with all the most popular compositions along with a complete table of all compositions for our readers to analyze themselves. . 

    4) We studied about 100  product styles  in each of these months (though actual number varies according to month) to arrive at the following charts and graphs to give  deeper insights into the brands consumer facing front . 


    Graphs included :
    a) Total approx no of men jeans styles  in each of these months sold online 

    b) The average pricing of all these jeans

    c) Average discounting in each of these months and average pricing after discounts. 

    d) Approx FIT breakup of styles during each of these months. This will reflect if Levi’s has changed its Fits in a big way during this period or not. 

    e) Most popular compositions during these months. We will list out the major compositions used (and in how many styles ) during each month to give an idea of kind of fibers being used for the fabrics . 

    f) RIGID vs STRETCH – we try to analyze how the styles pan out in regards to their stretchability in various months. Is Levi’s moving towards more rigid fabrics in their styles or not . 

    f) Cotton % on an average from the whole stable of styles on offer . Is the overall cotton % used in the products going up or down ? We will try to analyse that. 

    We also calculate the approximate average composition of various fibers in these 3 months for levi’s styles on offer. This gives insights into trends of changing fiber usage , focus on sustainable fibers etc by the brand and much more in this 26 page report.

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  • Nudie Jeans Men and Women Jeans Sweden – An Analysis And Comparison OF Online Retail 2022-2023

    Nudie Jeans Men and Women Jeans Sweden – An Analysis And Comparison OF Online Retail 2022-2023

    Nudie jeans is created with a different value with an attitude to go against the tide. When the fashion world was hardly conscious of sustainable materials – especially Organic Cotton, they decided in 2012 to go 100% organic cotton in all their products. It didn’t matter to them that the demand for apparel of such fiber as well as supply of such fibers was quite low. It was a conviction which pushed them to take this step.

    They work only with suppliers that share their values. Together with Fair Wear Foundation they ensure safe and ethical working conditions across the whole line of production. It’s their way to get as close to” just the right amount” as possible.

    We wanted to evaluate NUDIE JEANS as a sustainable fashion denim brand from various perspectives and using different parameters and evaluated their online offerings. We decided
    to do this individually for their MEN’s JEANS and WOMEN JEANS over a period of 1 year. We
    selected August 2022 , Feb 2023 and August 2023 as the months which we would evaluate
    and compare to find a inherent direction of the brand

    1.Pricing: Pricing of NUDIE JEANS Men and women Jeans currently at the online retail level.
    What kind of price bands does it fall into.. Also we tried to find whether such a focused brand also discounts products and sells .The results were interesting to say the least

    2.Within these 3 months, we decided to check the FITS, MATERIALS/CONSTRUCTIONS, DEFINITIONS etc.

    3.We also wanted to understand how the composition of cotton has panned out during these 3
    different months. We analyze the top few compositions (of course considering that they use
    only Organic Cotton) which were most used during this time by NUDIE. We also wanted to see
    if the brand was strategizing on its fiber inputs and does it reflect in its recent assortment of
    product offerings. We shall bring out a table with all the most popular compositions along with
    a complete table of all compositions for our readers to analyze themselves

    4.We studied over 100 product styles in these months to arrive at the following charts and
    graphs to give a deeper insights into the brands consumer facing front

    GRAPHS INCLUDED:
    a) Total approx no of jeans styles in each of these months sold online

    b) The average pricing of all these jeans

    c) Average discounting in each of these months and average pricing after discounts.

    d) Approx FIT breakup of styles during each of these months. This will reflect if Nudie has changed its Fits in a big way during this period or not.

    e) Most popular compositions during these months. We will list out the major compositions used (and in how many styles ) during each month to give an idea of kind of fibers being used for the fabrics

    f) Cotton % on an average from the whole stable of styles on offer. Is the overall cotton %
    used in the products going up or down? We will try to analyse that

    MEN JEANS STYLES

    As we can see from below figures, the men jeans stable of NUDIE JEANS online had approximately 34 men jeans styles in August 2022, about 53 styles in Feb 2023 and about 36 styles in Aug 2023. The number has increased over the last 1 year as we can see in the following graph.

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    Since the report is very big , of 50 pages , we are attaching the link from where you can download the same and read at leisure !

    PW for accessing the report :

    For_use_Of _Denimsandjeans_Specialreports_subscribers_Only_nudie_sweden

    https://denimsandjeans.in/pdf/brandssept2023/NUDIE%20SWEDEN%20-%20AN%20ANALYSIS%20AND%20COMPARISON%20OF%20E-COMM%20PRODUCTS.pdf

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  • American Eagle Women Jeans USA – An Analysis And Comparison OF Online Retail 2022-2023

    American Eagle Women Jeans USA – An Analysis And Comparison OF Online Retail 2022-2023

    American Eagle Outfitters (AEO) is a portfolio of unique, loved and enduring brands: American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed. They focus on providing a welcoming and engaging customer experience. They are one of the most famous
    Jeans retailers in the USA and other countries.


    Their iconic jeans are known for their quality and affordable prices. We wanted to evaluate the brand on various parameters in this report and we studied the E-Comm of American Eagle USA to analyze their Women Jeans offerings from the following perspectives.

    1.We evaluated 3 months of sales ie July 2023 ,Jan 2023 and Aug 2022 to see what differences we can note related to various aspects of the products during these 3 months.These aspects include FITS, MATERIALS / CONSTRUCTIONS, DEFINITIONS etc.


    2.We studied over 600 product styles in these months to arrive at the following charts and graphs to give a deeper in sights into the brands consumer facing front.


    3.How is the pricing of American Eagle Women Jeans currently at the online retail level. What kind of price bands does it fall into..Also it was important to find out how much the brand was discounting during this period as the markets have not been very good over the last year and there has been huge discounting done by retailers to get rid of their stocks. It helps to understand the strength or weakness of the brand during such trying times.


    4.We also wanted to understand how the composition of fabrics used for the jeans as it does
    reflect the particular focus of a brand where it tries to get a good balance between sustainability and fashion. We analyze the top few compositions which were most used during this time by American Eagle in their women jeans. We also wanted to see if the brand was strategizing on its fiber inputs and does it reflect in its recent assortment of product offerings . We shall bring out a table with all the most popular compositions along with a complete table of all compositions for our readers to analyze themselves.


    Graphs included :
    a) Total approx no of women jeans styles in each of these months sold online

    b) The average pricing of all these jeans

    c) Average discounting in each of these months and average pricing after discounts. It is interesting to see the average price movement with discounting effects by the brand

    d) Approx FIT breakup of styles during each of these months. This will reflect if American Eagle has changed its Fits in a big way during this period or not.

    e) Most popular compositions during these months. We will list out the major compositions used (and in how many styles ) during each month to give an idea of kind of fibers being used for the fabrics

    f) Graphical trends on the types of stretchability of fabrics used – from rigid to super stretch during this one year period covering specifically these 3 months.

    g) Insights into their sustainability focus as we look into the kind of sustainable fibers they are using
    and whether this mix is changing over the months. Various graphs will make this more clear.

    AMERICAN EAGLE WOMEN JEANS STYLES

    As we can see from below figures, the women jeans table of American Eagle USA Ecomm had approximately 234 women jeans styles in August 2022, about 180 styles in Jan 2023 and about 186 styles in July 2023. The number has decreased over the last 1 year as we can see in the following graph. 

    [private_special]

    Since the report is very big , of 50 pages , we are attaching the link from where you can download the same and read at leisure !

    PW for accessing the report :

    For_use_Of _Denimsandjeans_Specialreports_subscribers_Only_aeo_usa

    https://denimsandjeans.in/pdf/brandssept2023/AMERICAN%20EAGLE%20%20USA%20-%20AN%20ANALYSIS%20AND%20COMPARISON%20OF%20WOMEN.pdf

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  • Levi Women Jeans USA – An Analysis And Comparison OF Online Retail 2022-2023

    Levi Women Jeans USA – An Analysis And Comparison OF Online Retail 2022-2023

    Levi’s is the iconic global denim brand which needs no introduction . They have been leaders and guides for  the denim industry since the 19th century and the history of denim is totally incomplete without them. The rich history of the brand is not relegated to the past as they remain even more relevant  in the contemporary times when the industry is revamping with major upheavals hitting the industry over the last few years. These upheavals , caused by various environmental factors , global warming and covid recently , has changed the way brands manufacture and market their products. The force of legal moral obligations , consumer awareness and upcoming legal challenges have made most brands sit up and change.

    We wanted to evaluate a few points in this report and we studied the E-Comm of Levi’s USA to analyze their Women Jeans offerings from the following perspectives.

    1) Pricing and Discounting: How is the pricing of Levi’s Women Jeans currently  at the online retail level. What kind of price bands does it fall into.. Also we tried to find how much the brand was discounting during this period as the markets have not been very good over the last year and there has been huge discounting done by retailers to get rid of their stocks. It  helps to understand the strength or weakness of the brand  during such trying  times. 

    2) FITS etc : We evaluated 3 months of sales ie  July 2023 ,Jan 2023 and Aug 2022 to see what differences we can note related to various aspects of the products during these 3 months. 

    These aspects include FITS, Materials , Product definitions etc  

    3) Fibers Used : We also wanted to understand how the composition of cotton has panned out during these 3 different months. The composition of fabrics used for the jeans does reflect the particular focus of a brand where it tries to get a good balance between sustainability and fashion. We analyze the top few compositions which were most used during this time by Levi’s in their women jeans. We also wanted to see if the brand was  strategizing on its fiber inputs and does it reflect in its recent assortment of product offerings . We shall bring out a table with all the most popular compositions along with a complete table of all compositions for our readers to analyze themselves. . 

    4) We studied over 500  product styles  in  these months to arrive at the following charts and graphs to give a deeper in sights into the brands consumer facing front . This is a 35 page report which gives details on various aspects of these products.


    Graphs included :
    a) Total approx no of women jeans styles  in each of these months sold online 

    b) The average pricing of all these jeans

    c) Average discounting in each of these months and average pricing after discounts. 

    d) Approx FIT breakup of styles during each of these months. This will reflect if Levi’s has changed its Fits in a big way during this period or not. 

    e) Most popular material compositions during these months. We will list out the major compositions used (and in how many styles ) during each month to give an idea of kind of fibers being used for the fabrics .  

    LEVI WOMEN JEANS STYLES

    As we can see from below figures, the women jeans stable of Levi’s USA sold online had approximately  119 women jeans  styles in August 2022 , about 153 styles in Jan 2023 and about 166 styles in July  2023  . The number has increased over the last 1 year as we can see in the following graph. 

    [private_special]

    Since the report is very big , of 35 pages , we are attaching the link from where you can download the same and read at leisure !

    PW for accessing the report : For_use_Of _Denimsandjeans_Specialreports_subscribers_Only

    https://denimsandjeans.in/pdf/brandsaug2023/LEVIS%20WOMEN%20JEANS%20USA%20-%20AN%20ANALYSIS%20AND%20COMPARISON%20OF%20E-COMM%20PRODUCTS%202022-2023.pdf

    [/private_special]