7 For All Mankind (USA) Women Jeans : Trend Analysis For Retail Sales 2023

Michael Glasse, Peter Koral and Jerome Dahan founded 7 For All Mankind in Fall 2000. In search of jeans that married luxury with casual, they were faced with a barren landscape. By uniting a love of premium goods with that affable, laidback charm denim does so well, they set out to change the landscape of denim forever. Born in Los Angeles, (something that remains intrinsic to our brand to this day), 7 For All Mankind redefined the denim industry. The founders established that fabric innovation, unparalleled fit and attention to detail were key to a luxury garment. Acquired by VF Corp. in 2007, today 7 For All Mankind boasts 100 retail locations across four continents and is sold online in 18 global regions. Innovation has always been integral to the 7 For All Mankind ethos.

Innovation has always been integral to the 7 For All Mankind ethos. Since announcing their goal to make 80% of products sustainable by 2023, the brand made significant progress, and have now converted two of their best-selling styles into sustainable garments.

We have analyzed the online sale of 7 FAM for the months of August, June and March 2023 to cover the following points :

We recently had done a report on 7 FAM’s women jeans where we analysed the online sales of women jeans in USA on various parameters. You may refer to this report here. On the same lines, we are now analyzing the women jeans product offerings for the month of Aug’23, Jun’23 and Mar’23. This report covers :

  1. Price levels of 7 FAM women jeans currently at the online retail level.
  2. We also wanted to understand how the composition of cotton has panned out during these 3 different months. The composition of fabrics used for the jeans does reflect the particular focus of a brand where it tries to get a good balance between sustainability and fashion. We analyze the top few compositions which were most used during this time by 7 FAM’s in their women jeans.
  3. We also wanted to see if the brand was strategizing on its fiber inputs and does
    it reflect in its recent assortment of product offerings. We shall bring out a table with all the
    most popular compositions along with a complete table of all compositions for our readers to analyze themselves. We evaluated 3 months of sales ie Aug 2023, June 2023 and Mar 2023 to see what differences we can note related to various aspects of the products during these 3 months. These aspects include FITS, MATERIALS/ COMPOSITIONS, DEFINITIONS etc.
  4. We studied about 750 product styles during these months to arrive at the following charts
    and graphs to give deeper insights into the brands consumer facing front

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