This comprehensive report uncovers key insights into the purchasing practices of major Japanese brands in the denim industry, with a special focus on their engagement with Vietnam as a sourcing location. Covering the period from March 2022 to March 2023, we dive deep into trade dynamics, presenting data on Vietnamese companies exporting garments to Japan, including details on quantities supplied and average prices.
A significant finding in this report is that major Japanese brands were responsible for around 93% of the overall denim purchased from Vietnam.

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