Levis (US) Men Jeans : Trend Analysis For Retail Sales 22-2023
Levi’s is the iconic global denim brand which needs no introduction . They have been leaders and guides for the denim industry since the 19th century and the history of denim is totally incomplete without them. The rich history of the brand is not relegated to the past as they remain even more relevant in the contemporary times when the industry is revamping with major upheavals hitting the industry over the last few years.
We recently had done a report on Levi’s men jeans where we analysed the online sales of men jeans in USA on various parameters. You may refer to this report here . On the same lines, we are now analyzing the Men’s Jeans product offerings for the month of Aug’23 , Feb’23 and Sept’22 . This report covers :
1) How is the pricing of Levi’s Men Jeans currently at the online retail level. What kind of price bands does it fall into.. Also we tried to find how much the brand was discounting during this period as the markets have not been very good over the last year and there has been huge discounting done by retailers to get rid of their stocks. It helps to understand the strength or weakness of the brand during such trying times.
2) We evaluated 3 months of sales ie Aug 2023 ,Feb 2023 and Sept 2022 to see what differences we can note related to various aspects of the products during these 3 months.
These aspects include FITS, MATERIALS/ COMPOSITIONS , DEFINITIONS etc .
3) We also wanted to understand how the composition of cotton has panned out during these 3 different months. The composition of fabrics used for the jeans does reflect the particular focus of a brand where it tries to get a good balance between sustainability and fashion. We analyze the top few compositions which were most used during this time by Levi’s in their men jeans. We also wanted to see if the brand was strategizing on its fiber inputs and does it reflect in its recent assortment of product offerings . We shall bring out a table with all the most popular compositions along with a complete table of all compositions for our readers to analyze themselves. .
4) We studied about 100 product styles in each of these months (though actual number varies according to month) to arrive at the following charts and graphs to give deeper insights into the brands consumer facing front .
Graphs included : a) Total approx no of men jeans styles in each of these months sold online
b) The average pricing of all these jeans
c) Average discounting in each of these months and average pricing after discounts.
d) Approx FIT breakup of styles during each of these months. This will reflect if Levi’s has changed its Fits in a big way during this period or not.
e) Most popular compositions during these months. We will list out the major compositions used (and in how many styles ) during each month to give an idea of kind of fibers being used for the fabrics .
f) RIGID vs STRETCH – we try to analyze how the styles pan out in regards to their stretchability in various months. Is Levi’s moving towards more rigid fabrics in their styles or not .
f) Cotton % on an average from the whole stable of styles on offer . Is the overall cotton % used in the products going up or down ? We will try to analyse that.
We also calculate the approximate average composition of various fibers in these 3 months for levi’s styles on offer. This gives insights into trends of changing fiber usage , focus on sustainable fibers etc by the brand and much more in this 26 page report.