Report on Spanish Denim Jeans Consumption 2010-2014

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We had done the analysis for the ITALIAN market in the last report and this time we are covering the Spanish market. Spain is again an important country in the EU with a population of over 46 .77 million and a per capita income of about $25617.55. Let’s have a look at some vital figures from the Spanish denim market to get a broader framework of understanding about the denim market which includes the followings:

 

Table No.

Particulars

1

Imports of Jeans into Spanish Market from 2010 to 2014 from within EU and respective share of important countries from EU in SPANISH market.

2

Imports of Jeans from EU28 into Spanish Market and their prices from different exporting countries worldwide.

3

Imports of jeans into Spanish Market from 2010 to 2014 from around the world – table and graph.

4

Share of Spanish market of EU28 v. ‘Rest of the world’ with a graph.

5

Share of exporting countries in the market of Spanish  2010-2014

6

Exports of jeans out of Spanish Market into EU countries 2010-2014

7

Exports of jeans to rest of the world 2010-2014

8

Net consumption of jeans in Spain 2010-2014

9

Per capita consumption of jeans in Spanish Market 2010 v. 2014

 

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EU28 COUNTRIES

Let’s start our analysis with the imports of jeans into Spain from within EU.  In the diagrammatical explanation below, we can observe that Spain imported about 9.11 million pcs of jeans from countries within EU IN 2014 – highest among them being from Portugal. Other important countries were France, Italy, Netherland, and Denmark etc. However, it needs to remember that these jeans could have been the ones that are re-distributed after importing from other countries or a part of them having been produced in EU. It’s interesting to note that the total jeans imported from within EU have shown only marginal growth and that from 8.8748 million pcs to over 9.111 million pcs in the span of five years. One fact which is rather more interesting that , between the year 2013 and 2014 , the import went on diminishing side.

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Country 2010 2011 2012 2013 2014 % of 2014
Portugal ( PT) 0.67 2.69 2.93 3.52 2.45 26.93%
France(FR) 2.08 1.84 1.83 2.05 2.00 22.04%
Italy(IT) 1.72 1.42 1.25 1.21 1.09 11.99%
Netherland(NL) 0.86 1.04 0.96 0.98 0.95 10.47%
Denmark(DK) 1.13 1.22 0.99 0.95 0.94 10.35%
United Kingdom(GB) 0.30 0.27 0.24 0.53 0.55 6.12%
Czech Republic(CZ) 0.30 0.35 0.29 0.29 0.39 4.26%
Belgium(BE) 0.65 0.37 0.36 0.36 0.34 3.69%
Ireland(IE) 1.04 0.31 0.41 0.40 0.19 2.18%
Poland(PL) 0.03 0.09 0.14 0.18 0.08 0.87%
Others 0.04 0.09 0.13 0.18 0.09 1.06%
Total 8.87 9.73 9.54 10.66 9.11 100.00%

From the above analysis, it can be easily drawn that Portugal holds about 27% market share followed by France with about 22%  share from among the EU countries from which Spain imports denim jeans. . Italy and the Netherland are the two other countries which are making shipments to Spain in good quantities. One point to remember is that it is not really certain whether the EU countries which are exporting to Spain are manufacturing such jeans in their own country or not. They might be also importing these jeans from other countries and re-exporting to Spain. Eg Netherlands is home to many large retailers and brands which might be importing jeans from their suppliers around the world and re-routing these jeans to their own sales channels, stores in Spain.
The volume of jeans , however , from EU countries remains more or less stable around 10 million pcs in the period 2010-14.

Spanish Jeans Market Report | Denimsandjeans.com

Prices of EU

The table and the  graph below shows the import prices of jeans from EU countries. Italian exports are the most expensive and, more often than not, these would be Made It Italy jeans. Ireland , at lowest of about Euro 4.7 probably is re-exporting cheap jeans imported as it hardly has any jeans production. 

Country Pcs( in million) Average Price(Euro/Pcs)
Protugal(PT) 2.45 7.77
France(FR) 2.00 10.45
Italy(IT) 1.09 28.70
Netherland(NL) 0.95 18.92
Denmark(DK) 0.94 13.90
United Kingdom(GB) 0.55 19.88
Czec Republic(CZ) 0.38 24.92
Belgium(BE) 0.33 15.07
Ireland(IE) 0.19 4.73
Poland(PL) 0.08 13.83

 

Spanish Jeans Market Report | Denimsandjeans.com

IMPORTS FROM AROUND THE WORLD

The major imports into Spain are not those which are coming from EU countries but from countries around the world – especially from Asia. Bangladesh holds the largest share of 30.26% of Spanish market in 2014 whereas Pakistan and Turkey come next with 24.18% and 14.23% share. The total quantity imported in 2014 was about 86 million pcs  as compared to about 73 million pcs in 2013 showing a very robust growth of about 18%. China , with about 11 million pcs shipped to Spain was a poor fourth supplier .

Country 2010 2011 2012 2013 2014

      % growth in  2014

Bangladesh(BD) 7.421 10.955 15.606 20.017 26.047 30.26%
Pakistan(PK) 7.459 9.230 11.852 13.029 20.813 24.18%
Turkey(TR) 13.686 12.001 10.551 9.424 12.255 14.23%
China (CN) 27.764 22.597 20.724 16.239 11.501 13.36%
Morocco(MA) 8.833 7.998 6.612 5.611 5.169 6.01%
Cambodia(KH) 0.041 0.828 2.590 4.900 5.137 5.97%
Tunisia(TN) 1.349 2.003 1.354 1.722 2.208 2.57%
Egypt(EG) 2.661 2.032 1.710 1.081 1.512 1.76%
Others 1.876 1.653 1.743 1.457 1.426 1.66%
Total 71.090 69.297 72.742 73.480 86.067 100.00%

Spanish Jeans Market Report | Denimsandjeans.com

Spanish Jeans Market Report | Denimsandjeans.com

 

TOTAL  JEANS  IMPORTS INTO SPAIN

The total imports of jeans into Spanish Market can be now summarized up in the table below with shipments coming from both within EU and from outside. The share of EU shipments in the Spanish market is about 9.57% whereas 90 .43% comes from rest of the world in 2014. If we look at the quantities imported from 2010 to 2014 from EU countries, it’s very apparent that there is only a marginal growth in the quantities however, if we look at the figures of World, it’s quite surprising that in the year 2010 and 2011 , there was an adverse growth ,however after that , the quantities have been gone up from 69.297 millions to 86.067 million pcs which is very encouraging for the denim industry.

Year 2010 2011 2012 2013 2014 %
World
71.090 69.297 72.742 73.480 86.067 90.43%
EU
8.8748 9.7305 9.5395 10.6583 9.1114 9.57%
Total 79.9648 79.0275 82.2815 84.1383 95.1784 100%

 

Spanish Jeans Market Report | Denimsandjeans.com

 

TOTAL CONSUMPTION

The total consumption of jeans in Spanish Market can be calculated with the table below.

The first two columns show the exports of jeans to rest of the world and to EU countries. From the below figures, it can be derived that total exports in 2014 were 52.3447 million pcs as compared against 31.7821 million pcs in 2010. Even after the hit of recession worldwide, Spain has shown very surprising export values.

Imports value were surprisingly higher as compared to export value. The total imports were 95.1784 million pcs in 2014 and in the year 2010 , it was 79.9648 million pcs only. It has been assumed that there was negligible production of jeans in Spain during this period.

Year
Exports outside EU28 Exports to EU28 countries Total Exports Total Imports Balance consumed(+/-)
2010 6.0443 25.7378 31.7821 79.9648 48.1827
2011 10.1493 25.3552 35.5045 79.0275 43.5230
2012 11.1688 26.7134 37.8822 82.2815 44.3993
2013 13.5978 31.1515 44.7493 84.1383 39.3890
2014 17.7656 34.5791 52.3447 95.1784 42.8337

Spanish Jeans Market Report | Denimsandjeans.com

PER CAPITA CONSUMPTIONS

The per capita consumption of jeans in Spain can be calculated below

2010

Total Net Consumptions 48.182 Million Pcs
Total Populations 47.02 Million

Per Capita Consumptions 1.02 Jeans Per Person/P.A

2014

Total Net Consumptions 42.8337Million Pcs
Total Populations 46.77 Million

Per Capita Consumptions 0.915 Jeans Per Person/P.A

From the above analysis, it can be drawn that from the year 2010 to 2014, the per capita consumption has slightly decreased  from 1.02 Jeans per person per annum to 0.915 Jeans per person per annum. Also the population of Spain in 2014 is lower than that in 2010. Both taken together, it would mean that the absolute consumption has been much lower. In fact , against 48 million pcs of jeans consumed in 2010, only about 43 million pcs have been consumed in 2014 showing once again that the European markets are more or less saturated for consumption of jeans.

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